Kalbiniai lietuviškos interneto reklamos požymiai ir konkurencija su anglų kalba

2020 ◽  
pp. 267-279
Author(s):  
Vilija Celiešienė
Keyword(s):  
English Language ◽  
Language Use ◽  
Online Advertising ◽  
Internet Advertising ◽  
Original Form ◽  
Second Person ◽  
Internet News ◽  
Online Forms ◽  
The Relationship ◽  
Imperative Mood

With the rise in mass production, advertising is undergoing sophisticated changes and is transferred from its original form to online space. Many of the world’s major newspapers and magazines have shifted much of their advertising from print to online forms in order to increase readership. The article analyses the linguistic expression of internet advertising as this type of advertising is the least researched by both foreign and Lithuanian linguists. Internet advertising is analysed in several aspects, i.e. the means of expressing the appeal function of advertising texts are discussed, ways of actualisation of advertising language are investigated. As the English language has become dominant in various spheres of language use, including advertising, the relationship between English and Lithuanian in online advertising is studied, the scope and nature of the English language use, the structure of multilingual advertisements and functions of English elements are determined. The sample material is advertising taken from the most popular Lithuanian news portals, e.g. Delfi, Lrytas.lt, 15min.lt. Reviewing the expression of the appeal function of advertising texts in the online media, it can be assumed that the imperative mood is the most commonly used tool with a tone of encouragement and inducement. The addressee tends to be approached in the form of a singular second person to establish a close, friendly relationship. Although the variety of syntactic style tools makes it possible to ‘play’ with an advertising text while making it distinctive and memorable, the Internet news portals under investigation do not have an abundance of syntactic style tools. For the actualization of advertising text, ad creators are more likely to choose lexical tools. The research results suggest that the process of losing the domain of internet advertising in Lithuania is not taking place, i.e., purely Lithuanian advertising prevails. The language of advertising is influenced by the country of origin of the product. The share of non-Lithuanian advertising of companies/goods/services of foreign origin is much higher than that of Lithuanian advertisers.

scholarly journals Illness perception and high readmission health outcomes

2019 ◽  
Vol 6 (1) ◽  
pp. 205510291984450 ◽  
Author(s):  
Amanda T Sawyer ◽  
Stephanie L Harris ◽  
Harold G Koenig
Keyword(s):  
Health Outcomes ◽  
English Language ◽  
Language Use ◽  
Statistical Significance ◽  
Hospital Readmissions ◽  
Illness Perception ◽  
Quantitative Methodology ◽  
Inclusion Criteria ◽  
Multifaceted Approach ◽  
The Relationship

This review identified associations between illness perception and health outcomes of patients with a medical diagnosis included in the Hospital Readmissions Reduction Program. Inclusion criteria were English language, use of quantitative methodology, health outcomes specified, and identifiable effect size and statistical significance of the relationship. Most of the 31 studies in this review showed that favorable illness perception has been associated with better health outcomes, while unfavorable illness perception has been associated with worse outcomes. A multifaceted approach might include behavioral, clinical, educational, and psychosocial components to improve one’s illness perception through educative, cognitive-behavioral, or psychodynamic counseling.

Linguistic Integration and Immigrant Health: The Longitudinal Effects of Interethnic Social Capital

2018 ◽  
Vol 59 (2) ◽  
pp. 215-230 ◽  
Author(s):  
Mesay A. Tegegne
Keyword(s):  
Social Capital ◽  
Health Status ◽  
Immigrant Health ◽  
English Language ◽  
Language Use ◽  
The United States ◽  
Cross Sectional ◽  
Linguistic Integration ◽  
The Relationship

The literature on immigrant health has by and large focused on the relationship between acculturation (often measured by a shift in language use) and health outcomes, paying less attention to network processes and the implications of interethnic integration for long-term health. This study frames English-language use among immigrants in the United States as a reflection of bridging social capital that is indicative of social network diversity. Using longitudinal data on self-rated health and the incidence of chronic conditions from the New Immigrant Survey (2003, 2007), I examine the contemporaneous and longitudinal associations between interethnic social capital and health. The results show evidence for a positive long-term effect of linguistic integration on health status, but no cross-sectional associations were observed. Overall, these results highlight the possible role of network processes in linking English-language use with immigrant health and the time-dependent nature of the relationship between linguistic integration and health status.

scholarly journals Content and Language Integrated Learning (CLIL) Approach across Curriculum in Science Classrooms: Are the English Language Use and Learning Reveal?

2020 ◽  
Vol 1 (1) ◽  
pp. 15-21
Author(s):  
Nurhamsi Deswila ◽  
Martin Kustati ◽  
Besral Besral ◽  
Syayid Sandi Sukandi
Keyword(s):  
Junior High School ◽  
Classroom Practice ◽  
English Language ◽  
Language Use ◽  
Science Classroom ◽  
First Grade ◽  
Science Classrooms ◽  
Efl Context ◽  
Efl Students ◽  
The Relationship

The study aims to reveal the implementation CLIL approach in improving students’ English language use and learning in the science classroom.  A descriptive study was employed where data were collected using observation and interview to two classes at of Private Islamic Boarding in West Sumatera. The students for CLIL Strategy are the first grade of junior high school at science classrooms. The result of the research revealed that the use of the CLIL strategy across the curriculum is an effective strategy to develop English language use and learning. The pedagogical implications of the study for the EFL students in science classrooms include the need for teachers to consider underlying theories of teaching English in EFL context taking into account students’ constraints; a focus on the various types of students’ English ability and consider students’ interest in topic selection; teachers to be aware of the significance of the relationship between their attitude and background in classroom practice; teachers to be trained formally on the implementation of the CLIL Strategy.

scholarly journals Discourse Markers in Hausa Proverbs: Exploring Intellectual Wise Saying from African Wisdom and Culture

2021 ◽  
Vol 3 (1) ◽  
pp. 42-51
Author(s):  
Haruna Alkasim Kiyawa
Keyword(s):  
English Language ◽  
Language Use ◽  
Discourse Markers ◽  
Human Beings ◽  
Making Meaning ◽  
Figurative Speech ◽  
The Relationship ◽  
Knowledge Communication ◽  
Different Levels

This paper aims to explore some intellectual wise saying from African wisdom and culture from one of the three major languages in the northern part of Nigeria. The use of discourse markers is one of the linguistics devices embedded in Hausa proverbs. However, Africa as the continent was occupied by different languages and dialectics. Proverbs is an expression of a saying which combines various wisdom and culture of every human beings living on the earth. This paper utilises written document as a method and selected (36) different proverbs and analyses the discourse markers. Moreover, the paper reviewed various studies that looked at proverbs' role as one of a figurative speech and the definitions of discourse markers defined by literary scholars and cultural critics who studied proverbs from different perspectives. The finding of this paper identified (19) out of (36) proverbs also indicated DMs served as interpersonal functions and the relationship between the speakers’ actions and thoughts, while the remaining (17) functions as textual features for making meaning. Finally, the study found that discourse markers enhance some lexical expressions under different levels, including sentence connectivity, language use, and the appearance of discourse markers in the proverbs. The study's significance shows that cultural scholars and English language educators can incorporate/integrate proverbs and highlighted the role of discourse markers to the student, enhancing their linguistics knowledge, communication skills and learning activities.

scholarly journals Lingvuistic features of the English language opera aria

2021 ◽  
pp. 76-85
Author(s):  
A. O. Kuzmenko ◽  
◽  
V. E. Railianova ◽  
Keyword(s):  
English Language ◽  
Musical Culture ◽  
Second Person ◽  
Main Technique ◽  
The World ◽  
Human Skills ◽  
The Subject ◽  
The Relationship ◽  
Song Texts

The article deals with the relationship between discourse and text, as well as song discourse and song text. The place and role of the style of the opera aria in the world culture (musical culture) has been determined. The object of the study is the English-language song texts of opera arias, and the subject is their stylistic arrangement. The signs of dialogism in the English-language song texts of opera arias are clarified: the use of interjections, the first and second person of pronouns and verbs, imperative constructions and addresses. It has been proven that stylistic means of addition and substitution play a significant role in style. The stylistic addition is aimed at depicting the magical and mystical with a breath of the imaginary. On the other hand, vernacular using interjections, imperatives, abbreviated forms reinforce the ordinariness of life. All stylistic techniques of addition are aimed at more emotional saturation of the realities of human existence in the English-language song texts of opera arias. Personification is perhaps the main technique of opera arias, because everything that is sung about the feeling of love is filled with human skills and capabilities. Stylistic figures of addition and substitution in the English-language opera arias emphasize the emphatic nature of thought and the acuteness of the speaker's perception of the world around him.

An historical analysis of species references in American English

Corpora ◽  
2019 ◽  
Vol 14 (3) ◽  
pp. 327-349
Author(s):  
Craig Frayne
Keyword(s):  
Environmental Change ◽  
Sentiment Analysis ◽  
Quantitative Methods ◽  
English Language ◽  
Language Use ◽  
American English ◽  
Historical Analysis ◽  
The Past ◽  
Corpus Studies ◽  
Google Books

This study uses the two largest available American English language corpora, Google Books and the Corpus of Historical American English (coha), to investigate relations between ecology and language. The paper introduces ecolinguistics as a promising theme for corpus research. While some previous ecolinguistic research has used corpus approaches, there is a case to be made for quantitative methods that draw on larger datasets. Building on other corpus studies that have made connections between language use and environmental change, this paper investigates whether linguistic references to other species have changed in the past two centuries and, if so, how. The methodology consists of two main parts: an examination of the frequency of common names of species followed by aspect-level sentiment analysis of concordance lines. Results point to both opportunities and challenges associated with applying corpus methods to ecolinguistc research.

Productive Vocabulary Knowledge of ESL Learners

2018 ◽  
Vol 1 (1) ◽  
pp. 32-41 ◽  
Author(s):  
Abdulmalik Usman ◽  
Dahiru Musa Abdullahi
Keyword(s):  
Teaching And Learning ◽  
English Language ◽  
Vocabulary Knowledge ◽  
Writing Quality ◽  
Lexical Frequency ◽  
Frequency Profile ◽  
Esl Learners ◽  
The Relationship

The paper seeks to investigate the level of productive knowledge of ESL learners, the writing quality and the relationship between the vocabulary knowledge and the writing quality. 150 final year students of English language in a university in Nigeria were randomly selected as respondents. The respondents were asked to write an essay of 300 words within one hour. The essays were typed into Vocab Profiler of Cobb (2002) and analyzed the Lexical Frequency Profile of the respondents. The essays were also assessed by independent examiners using a standard rubric. The findings reveal that the level of productive vocabulary knowledge of the respondents is limited. The writing quality of the majority of the respondent is fair and there is a significant correlation between vocabulary and the witting quality of the subjects. The researchers posit that productive vocabulary is the predictor of writing quality and recommend various techniques through which teaching and learning of vocabulary can be improved.

Sticks and Stones? Connecting Insurgent Propaganda with Violent Outcomes

2021 ◽  
pp. 002200272110272
Author(s):  
Maura R. Cremin ◽  
Bogdan G. Popescu
Keyword(s):  
English Language ◽  
Violent Attack ◽  
Sticks And Stones ◽  
The Relationship

In this paper, we analyze the relationship between ISIS propaganda content and ISIS-inspired attacks by those outside of the group’s control. We examine the content of ISIS’ English language magazines, as well as speeches by two of its top leaders. We find that statements made about enemy countries in most contexts are not associated with a higher likelihood of violence in those countries. However, when a country is mentioned in ISIS propaganda in the context of its participation in the air campaign, this corresponds to an increased likelihood that the country will experience a violent attack. This suggests that propaganda highlighting key military adversaries may play a role in directing attackers that are outside the control of the organization’s hierarchy to the group’s preferred targets.

Die Macht der Bilder und Bilder der Macht: die sprachliche Konstruktion von Nationalismus und Konservatismus in der strategischen politischen Kommunikation von Vox España

2020 ◽  
Vol 136 (2) ◽  
pp. 538-566
Author(s):  
Sandra Issel-Dombert
Keyword(s):  
Language Use ◽  
Point Of View ◽  
Right Wing ◽  
Multimodal Discourse ◽  
The Social ◽  
Core Elements ◽  
The Media ◽  
Right Wing Populism ◽  
The One ◽  
The Relationship

AbstractFrom a theoretical and empirical linguistic point of view, this paper emphasizes the importance of the relationship between populism and the media. The aim of this article is to explore the language use of the Spanish right wing populism party Vox on the basis of its multimodal postings on the social network Instagram. For the analysis of their Instagram account, a suitable multimodal discourse analysis (MDA) provides a variety of methods and allows a theoretical integration into constructivism. A hashtag-analysis reveals that Vox’s ideology consists of a nativist and ethnocentric nationalism on the one hand and conservatism on the other. With a topos analysis, the linguistic realisations of these core elements are illustrated with two case studies.

Teaching oral requests

Pragmatics ◽  
2013 ◽  
Vol 23 (3) ◽  
pp. 499-517 ◽  
Author(s):  
Eleni Petraki ◽  
Sarah Bayes
Keyword(s):  
Conversation Analysis ◽  
English Language ◽  
Language Teaching ◽  
English Language Teaching ◽  
Cultural Appropriateness ◽  
Language Classroom ◽  
The Subject ◽  
Relationship Of ◽  
The Relationship ◽  
Everyday Communication

Research in English language teaching has highlighted the importance of teaching communication skills in the language classroom. Against the backdrop of extensive research in everyday communication, the goal of this research was to explore whether current discourse analytic research is reflected in the lessons and communication examples of five English language teaching textbooks, by using spoken requests as the subject of investigation. The textbooks were evaluated on five criteria deriving from research on politeness, speech act theory and conversation analysis. These included whether and the extent to which the textbooks discussed the cultural appropriateness of requests, discussed the relationship of requests and other contextual factors, explained pre-sequences and re-requests and provided adequate practice activities. This study found that none of the coursebooks covered all of the criteria and that some coursebooks actually had very inadequate lessons. The results of the textbook analysis demonstrate that teachers using these five coursebooks and designers of future coursebooks must improve their lessons on requests by using pragmatics research and authentic examples as a guide.

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