PERSONALISATION AND NATIVENESS AS TOOLS FOR INTERNET MARKETING

2021 ◽  
Author(s):  
Юлия Александровна Бакарюкина ◽  
Наталия Юрьевна Фоминых
Keyword(s):  
Quality Of Service ◽  
Internet Marketing ◽  
Target Audience ◽  
The Past ◽  
Single Night ◽  
Business Sectors

Уходящий год был полон неожиданностей и вызовов для всех отраслей бизнеса. Компании, которые хотели остаться активными игроками рынка, за одну ночь переписывали стратегии, экстренно внедряли новые инструменты продвижения, повышали качество сервиса. Не исключением стали основы персонализации и нативности, взятые за основу электронной коммерции в наше время. В данной статье рассмотрены основные Тенденции по увеличению количества каналов взаимодействия с целевой аудиторией в интернет маркетинге. The past year has been full of surprises and challenges for all business sectors. Companies that wanted to remain active players on the market rewrote strategies in a single night, urgently introduced new promotional tools, and improved the quality of service. The basics of personalisation and nativeness, taken as the basis for e-commerce these days, were no exception. This article reviews the main Trends in increasing the number of channels of interaction with the target audience in internet marketing.

Characteristics of the audit services market in the Russian Federation

2021 ◽  
Vol 23 (3) ◽  
pp. 54-58
Author(s):  
YULIA ARTEMOVA ◽  
Keyword(s):  
Quality Of Service ◽  
Service Provision ◽  
Large Scale ◽  
Small Companies ◽  
Existing Problems ◽  
The Past ◽  
The Russian Federation ◽  
The Cost ◽  
Audit Services Market

The article examines the state of the audit services market in Russia over the past three years. The author highlights the most important and relevant problems, such as dumping, the unattractive nature of the profession itself, the insufficient level of quality of service provision, and a decrease in income. The work reflects the factors that have the greatest impact on the activities of audit organizations, examines the possibilities for solving existing problems, and proposes measures to improve regulation in this area. In Russia, the market for audit services tends to enlarge its participants. Small companies face a choice when they must either join big enterprises or leave the market. The number of audit organizations and certified auditors is constantly declining. Since organizations limit their audit costs, audit companies reduce the cost of services they provide to retain their clients or acquire new ones. Currently, such price dumping is becoming large-scale. Another problem is the decline in the prestige of the profession. The lack of prospects in this area directly affects the decrease in the number of qualified specialists in the audit services market. Low demand for services has the greatest impact on audit organizations and individual auditors.

A Novel Degradation Scheme Based on User Satisfaction in CDMA Systems

2012 ◽  
Vol 198-199 ◽  
pp. 1678-1683
Author(s):  
Yong Wang ◽  
Xin Ge ◽  
Yu Bin Xu ◽  
Lin Ma
Keyword(s):  
Quality Of Service ◽  
User Satisfaction ◽  
Traditional Method ◽  
System Capacity ◽  
Cdma System ◽  
The Past ◽  
Cdma Systems ◽  
Simulation Results ◽  
Systems Simulation

Within the past few years, a great deal of attention has been drawn towards the CDMA system. The state of a CDMA system has two cases: saturation and instauration. After the system is saturated, no more users are allowed to access to CDMA systems with traditional method. In order to enhance the maximum number of users and the all users’ satisfaction while guaranteeing users’ quality of service (QoS) –SINR (signal-to-interference–plus-noise) requirement, this paper presents a degradation scheme based on user satisfaction in CDMA systems. Simulation results show that the proposed scheme can be allowed more users to access to and increase the total users’ satisfaction, leading to higher system capacity and resource utilization.

scholarly journals Consumer Behavior while Choosing Air Travel in India

2021 ◽  
Vol 9 (8) ◽  
pp. 2422-2428
Author(s):  
Vaibhav Kundu
Keyword(s):  
Quality Of Service ◽  
Consumer Behavior ◽  
Airline Industry ◽  
Air Travel ◽  
Quality Service ◽  
Multiple Factors ◽  
The Past ◽  
Domestic Airline ◽  
Number Of Customers

Abstract: The domestic airline industry of India has been witnessing an enormous transformation over the period. Different class of people can avail this service due to modern specifications, affordability rates, ease of reachability, frequency of flights, quality of service, etc. The recent studies depict that the number of customers opting for domestic air travel has a steep increase when compared to the past numbers. This has been possible due to increase in connectivity of different areas and reducing the flight fares to increase the accessibility and reachability for the customers. Reducing fares and increasing connectivity does not only help the customers but it has also helped a lot to contribute to the business of airlines to a very large extent. This research mainly focuses on the consumer behavior while choosing different airlines. There are multiple factors which affect while choosing the appropriate flight company for travelling. There are different class of customers and accordingly the airline companies need to match their preferences. Some consumers want affordable rates whereas some customers want better quality o service. This research will basically give an idea which factors pertain the most while choosing the perfect flight for domestic travel within India. Keywords: Quality Service, IndiGo, SpiceJet, Go Air, Air Asia, Vistara, Air India, Statista, Holidify

Supporting Quality of Service for Internet Multimedia Applications

2011 ◽  
pp. 3622-3628
Author(s):  
Yew-Hock Ang
Keyword(s):  
Quality Of Service ◽  
Large Scale ◽  
The Internet ◽  
Digital Audio ◽  
Data Traffic ◽  
Service Model ◽  
The Past ◽  
Ip Multicasting ◽  
Scale Experiment

The Internet has gone from near-invisibility to near-ubiquity and penetrated into every aspect of society in the past decades (Department of Commerce, 1998). The application scenarios have also changed dramatically, and now demand a more sophisticated service model from the network. In the early 1990s, there was a large-scale experiment in sending digitized voice and video across the Internet through a packetswitched infrastructure (Braden, Clark, & Shenker, 1994). These highly-visible experiments have depended upon three enabling technologies: (1) Many modern workstations now come equipped with built-in multimedia hardware, (2) IP multicasting, which was not yet generally available in commercial routers, and (3) Highly-sophisticated digital audio and video applications have been developed. It became clear from these experiments that an important technical element of the Internet is still missing: multimedia, which dominate increasing proportion of today’s data traffic, are not well supported on the Internet.

scholarly journals PENGARUH STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP PENINGKATAN PENJUALAN DI PT. AYU INDAH GROUP CABANG PACIRAN LAMONGAN

2020 ◽  
Vol 12 (2) ◽  
pp. 172-184
Author(s):  
M Hafidh Nasrullah ◽  
Muhammad Faizin
Keyword(s):  
Quality Of Service ◽  
Regression Analysis ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Influence Strategy ◽  
The Past ◽  
Research Population

The problem that is known to be related to customer loyality in the PT. Ayu Indah Lamongan is the fluctuation in sales in the past three months. This study aims to influence Strategy marketing and Quality of service on Increased sales in the PT. Ayu Indah Lamongan which is on Jl. Raya Deadles No. 35, Paciran, Lamongan. This research is a survey with quantitative research, population and sample of this study were 60 respondents who bought airplane, car rental etc.  in the PT. Ayu Indah Lamongan, data colllection using interviews and questionnaires. Analysis of the data used is the validity test, multiple linear regression analysis, hypothesis testing and the coefficient of determination R2 test.  

scholarly journals Distinguished Lecture on Economics in Government: What We Don't Know Could Hurt Us: Some Reflections on the Measurement of Economic Activity

2005 ◽  
Vol 19 (3) ◽  
pp. 3-18 ◽  
Author(s):  
Katharine G Abraham
Keyword(s):  
Quality Of Service ◽  
Economic Activity ◽  
Service Sector ◽  
The Past ◽  
Productive Activities ◽  
Economic Statistics ◽  
Statistical Agencies ◽  
Comprehensive Measurement

The routine production of U.S. economic statistics dates back to the early part of the twentieth century. But in recent decades, as services output has continued to expand a system of economic statistics that had been designed during the manufacturing era began to seem increasingly outdated. Over the past decade, the statistical agencies have done yeoman work to expand the availability and quality of service sector statistics, but the task is far from completed. Moreover, the traditional accounting framework for economic statistics has focused almost exclusively on market transactions. Looking ahead, more comprehensive measurement of productive activities, however they may be organized, must be a priority.

scholarly journals Quality of Service in Mobile Telecommunications in Albania – Application of Marketing Strategies

2019 ◽  
Vol 13 (3) ◽  
pp. 2005-2018
Author(s):  
Gjoni Mario
Keyword(s):  
Quality Of Service ◽  
Mobile Services ◽  
Marketing Strategies ◽  
Primary Data ◽  
Quality Of Services ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Telecommunication Services ◽  
The Past

The sector of telecommunication services in Albania has undergone enormous changes over the past two decades. The decline in fixed services in number in prices but more importantly the decline in the use and perception of customers and the amazing growth of mobile services were mostly observed in any city in Albania. This paper takes into consideration mobile services and their marketing strategies, as they reach this market and how to fulfill their objectives. The focus of this study in marketing strategies and marketing mix will be specifically the quality of service that is offered by cellular companies in Albania. Also, the strategy applied will be tested if it delivers or better to say the translation in the quality perceived by the customer and their assessment of their respective companies. The study was conducted in the Albanian market in the years 2016-2017. The study will include a representative sample for the Albanian market and measure and compare the quality of services through instruments such as Servqual. In the data analysis it shows that there are statistically significant differences in the quality offered by mobile companies in Albania and the quality perceived by the client, even though the services offered, packages and products are of a more homogeneous nature. The primary data obtained in this study indicate that companies in addition to suitable marketing strategies and benchmarking with other market players should bear in mind the integrated marketing communication and placing customer and values at the center of services offered.

scholarly journals Flexible Mixed-Criticality Scheduling with Dynamic Slack Management

2021 ◽  
Vol 30 (10) ◽  
pp. 2150306
Author(s):  
Xinyang Dong ◽  
Gang Chen ◽  
Mingsong Lv ◽  
Weiguang Pang ◽  
Wang Yi
Keyword(s):  
Quality Of Service ◽  
Execution Time ◽  
Time Behavior ◽  
Task Execution ◽  
Early Completion ◽  
Research Attention ◽  
The Past ◽  
Run Time ◽  
Mixed Criticality

Mixed-criticality (MC) system has attracted a lot of research attention in the past few years for its resource efficiency. Recent work attempted to provide a new MC model, the so-called Flexible Mixed-Criticality (FMC) task model, to relax the pessimistic assumptions in classic MC scheduling. However, in FMC, the behavior of MC tasks is still analyzed in offline stage. The run-time behavior such as dynamic slack has not yet been studied in FMC scheduling framework. In this paper, we present a utilization-based slack scheduling framework for FMC tasks. In particular, we monitor task execution on run time and collect dynamic slacks generated by task early completion. And these slacks can then be used either by high-criticality tasks to reduce mode-switches, or by low-criticality tasks so that less suspensions are triggered with more execution time, and thus quality of service is improved. We evaluate our approach with extensive simulations, and experiment results demonstrate the effectiveness of the proposed approaches.

Immunoferritin localization of intracellular antigens in positively stained frozen sections

1978 ◽  
Vol 36 (2) ◽  
pp. 168-169
Author(s):  
K. T. Tokuyasu
Keyword(s):  
Surface Tension ◽  
Water Surface ◽  
Thin Layers ◽  
The Other ◽  
Positive Staining ◽  
Frozen Sections ◽  
The Past ◽  
Ultrathin Frozen Sections ◽  
Definition Of

During the past investigations of immunoferritin localization of intracellular antigens in ultrathin frozen sections, we found that the degree of negative staining required to delineate u1trastructural details was often too dense for the recognition of ferritin particles. The quality of positive staining of ultrathin frozen sections, on the other hand, has generally been far inferior to that attainable in conventional plastic embedded sections, particularly in the definition of membranes. As we discussed before, a main cause of this difficulty seemed to be the vulnerability of frozen sections to the damaging effects of air-water surface tension at the time of drying of the sections.Indeed, we found that the quality of positive staining is greatly improved when positively stained frozen sections are protected against the effects of surface tension by embedding them in thin layers of mechanically stable materials at the time of drying (unpublished).

Analisis Kualitas Pelayanan Dalam Pelaksanaan Tera Dan Tera Ulang Alat Ukur, Timbang, Takar Dan Perlengkapannya (UTTP) Pada Bidang Perdagangan Dinas Koperasi, Perindustrian Dan Perdagangan Kabupaten Pacitan

2016 ◽  
Vol 3 (2) ◽  
pp. 159-173
Author(s):  
Susi Minarsih ◽  
Ary Sutrischastini
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Level Of Service ◽  
Research Use ◽  
Validity And Reliability ◽  
Analysis Instrument ◽  
Service Execution ◽  
Traditional Market ◽  
Convenience Sampling

The aims of this study are to measure the level of service quality and how to improve the quality of service execution in re-measurement tera and tera of UTTP in Commerce On duty Co-Operation, Industrial and Commerce Of Sub-Province of Pacitan. This research’s object is traditional market of Minulyo Pacitan as mains market in Sub-Province of Pacitan with 100 perpetrator people of sample as user/owner of UTTP (ukur,timbang, takar, dan perlengkapannya) with method intake of sampel by Convenience Sampling. The technique of collecting data uses questionnaires and direct interview. This research use qualitative analysis instrument test of validity and reliability to know valid or not and reliabel or not about the questions of questionnaire. Then, this research was done with Servqual method as instrument to do measurement of service quality. The measurement of service quality in Servqual method pursuant to five service dimension that is tangibles, responsiveness, realibility, assurance, and empathy. This research will be measured of gap 5 that is difference among performance and its expectation. Ad for yielded gap from a enumeration of Servqual 5 gap, -146 progressively lower him mount the quality of given service activities. Therefore, its needs the existence of priority repair of service quality, in this case is service of remeasurement tera and tera of UTTP at biggest difference or gap that is at variable of Responsiveness ( Energy Listen carefully) and attribute that has smallest difference that is – 0.44 at dimension question of variable of Tangibles ( Evidence Physical). Keyword: Quality Of Service, Method of Service Quality.

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