scholarly journals Consumer Behavior while Choosing Air Travel in India

Author(s):  
Vaibhav Kundu

Abstract: The domestic airline industry of India has been witnessing an enormous transformation over the period. Different class of people can avail this service due to modern specifications, affordability rates, ease of reachability, frequency of flights, quality of service, etc. The recent studies depict that the number of customers opting for domestic air travel has a steep increase when compared to the past numbers. This has been possible due to increase in connectivity of different areas and reducing the flight fares to increase the accessibility and reachability for the customers. Reducing fares and increasing connectivity does not only help the customers but it has also helped a lot to contribute to the business of airlines to a very large extent. This research mainly focuses on the consumer behavior while choosing different airlines. There are multiple factors which affect while choosing the appropriate flight company for travelling. There are different class of customers and accordingly the airline companies need to match their preferences. Some consumers want affordable rates whereas some customers want better quality o service. This research will basically give an idea which factors pertain the most while choosing the perfect flight for domestic travel within India. Keywords: Quality Service, IndiGo, SpiceJet, Go Air, Air Asia, Vistara, Air India, Statista, Holidify

2018 ◽  
Vol 1 (1) ◽  
pp. 1-22
Author(s):  
Jujun Jamaludin

This research is motivated by the emergency of bank that resulted in competition, Sharia bank must implement a good marketing strategy if it wants to survive and competitive. So that Mandiri Sharia Bank by providing quality service and promotion in inancing product is expected to increase the number of customers thus provide greater profits for the bank. In fect the number of customersfinacing in Mandiri Sharia Bank KCP Antapani Bandung during the last year from 2012 to 2014 amounted to only 111 customer financing. Whereas for 3 years is targeted to reach 360 customers. Thus the fact that only 30.83 % are achieved by Mandiri Sharia Bank KCP Antapani Bandung of the targeted amount.This phenomenon that makes the rationale for this study that assumes there is a correlation between quality of service and promotion to the purchasing dicision. By the research hypothesis quality service (X1) and promotion (X2)) significantly influence the customer’s decision (Y) to be debtors in Mandiri Sharia Bank KCP Antapani Bandung for the targeted amount. The theory used in this study is the marketing management of services quality, promotion and purchasing decision. The purpose of this study was to determine how much influence of quality service (X1) and promotion (X2)) significantly influence the customer’s decision (Y) to be debtors in Mandiri Sharia Bank KCP Antapani Bandung.This research included in explanatory research and included in quantitative research with survey method. The sampling is using random sampling techniques. From 111 customer financing in Mandiri Sharia Bank KCP Antapani Bandung (population) 87 customers have chosen as respondets (sample). Then to know the influence of qua;ity service and promotion to customer’s decision by testing the hypothesis by doing comparison between t table with t count (t and F test). And to determine the effect of each influence X1 and X2)  to Y then performed multiple linear regression analysis calculation using the program tools IBM SPSS 22,0.The conclusions based on research rsults can be known thar service quality has significant influences to the customer’s decision amounted to 45.0% and promotion signifanct influence to the customer’s decision amounted to 17.6%. then simultaneously, the quality of service and promotion has significant influence to the cutomer’s decision amounted to 62.6%. while the remaining 37.4% is influenced by other variables that not examined.


2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Dr. Iwan Kurniawan Subagja, SE., MM.

In the current era of globalization the level of competition in the business world becomes increasingly tight. Many are doing small businesses that require capital, or small businesses that are developing to increase the ability of an increasing economy. This relates to one of the most important objectives and should be undertaken by all types of business: maintaining the viability of the company over a long period of time (going concern), business activities sometimes, visiting some things with competition to gain additional capital. This also makes it a challenge for bank companies to showcase their brand and quality of service that is superior and satisfactory to the purpose and number of customers. This study aims to describe the quality of service and corporate image to customer satisfaction PT. Bank Perkreditan Rakyat Gracia Mandiri Bekasi Timur. Samples and this research lied 100 respondents with sampling technique purposive sampling. The method of analysis used are description and regression analysis. The results showed that the quality of service and corporate image include customer satisfaction.


2020 ◽  
Vol 12 (10) ◽  
pp. 4165 ◽  
Author(s):  
Dissakoon Chonsalasin ◽  
Sajjakaj Jomnonkwao ◽  
Vatanavongs Ratanavaraha

The airline industry in Thailand has grown enormously over the past decade. Competition among airline companies to reach market share and profit has been intense, requiring strong strategic abilities. To increase the service quality of such companies, identifying factors related to the context of airlines is important for policymakers. Thus, this study aims to present empirical data on structural factors related to the loyalty of domestic airline passengers. Structural equation modeling was used to confirm the proposed model. The questionnaire was used to survey and collect data from 1600 airline passengers. The results indicate that satisfaction, trust, perceived quality, relationship, and image of airlines positively influenced loyalty with a statistical significance of α = 0.05. Moreover, the study found that expectation and perceived quality indirectly influenced loyalty. The findings provide a reference for airline operators to clearly understand the factors that motivate passenger loyalty, which can be used to develop the sustainability of marketing strategies and support competitiveness.


2017 ◽  
Vol 7 (2) ◽  
pp. 141
Author(s):  
Nurhayati Nurhayati ◽  
Fatmasaris Sukesti

<em>Competitive rivalry between conventional banks and Islamic banks make Islamic banks should be able to compete with conventional banks in providing good quality of service, product quality and customer satisfaction, thereby increasing the number of customers. Quality of service also can affect customer loyalty directly and indirectly. The quality of service and satisfaction to encourage customers to be loyal to a company's products and services that have an impact on the improvement of market share for a product. Quality of service and customer satisfaction, especially in service companies is very important in retaining customers in a long time. Quality of service and customer satisfaction will determine the performance of the company. Factors religiosity in Indonesia also played in determining and pushing for elections on islamic bank customers because the system for different results offered by the system of interest of conventional banks. These results indicate that the quality of service and level of customer satisfaction and religiosity jointly effect on customer loyalty. Quality of service and customer satisfaction levels also have an effect on customer loyalty which variabels most influence on customer loyalty is the degree of religiosity.</em>


2020 ◽  
Vol 2 (2) ◽  
pp. 53-62
Author(s):  
Dicky Maulidhany

This paper discusses the quality of public services from Islamic banking. Quality of service is one of the important things for customers or customers compared to companies engaged in the company. Quality of service can be realized through its employees, among others: honest, humble service and services in accordance with Islam. Some aspects of the quality of this compilation are applied together to build a very good and satisfying quality service, so as to ensure a sizable quality of service in choosing priorities to use services which in this case is to save Islamic financial institutions.Keywords: Quality, paradigm, public service


2019 ◽  
Vol 14 (2) ◽  
pp. 63
Author(s):  
Nia Budi Puspitasari ◽  
Susatyo Nugroho Widyo Pramono ◽  
Yoana Ellen Pertiwi

Persaingan yang ketat antara perusahaan dalam pelayanan bus antar kota antar provinsi membutuhkan perbaikan pelayanan kualitas untuk mempertahankan pelanggan. Adanya ketidakpuasan pelanggan terhadap fasilitas dan layanan yang diberikan oleh PO Rosalia Indah menjadi suatu permasalahan yang harus diperbaiki sehingga dengan menerapkan metode ini dapat meningkatkan kualitas pelayanan PO Rosalia Indah dan loyalitas penumpang. Penelitian ini bertujuan untuk menganalisa kepuasan pelanggan PO Rosalia Indah dengan mempertimbangkan keberadaan pesaingnya yaitu PO Pahala Kencana dan memberikan rekomendasi perbaikan terhadap atribut fasilitas yang menjadi prioritas perbaikan. Penelitian ini menggunakan metode Importance Performance Competitor Analysis (IPCA). Pengambilan data dilakukan terhadap dua kelompok responden yaitu responden PO Rosalia Indah dan responden PO Pahala Kencana. Penelitian ini mengukur tingkat pelayanan kualitas berdasarkan 3 dimensi yaitu kendaraan (15 butir pernyataan), sopir dan kru (8 butir pernyataan) dan manajemen (13 butir pernyataan). Berdasarkan hasil pengolahan data dengan IPCA didapatkan bahwa terdapat 21 butir pernyataan yang masuk dalam kuadran Urgent Action dan memerlukan perbaikan. Rekomendasi perbaikan dilakukan dengan metode Numerical Group Technique (NGT) yang berasal dari lima ahli yang mengerti dalam bidang transportasi bus.Abstract[The Customer Satisfaction of PO Rosalia Indah using Importance Performance Competitor Analysis (IPCA)] The intense competition between companies in intercity bus services between provinces requires the improvement of quality services to retain customers. The existence of customer dissatisfaction with the facilities and services provided by PO Rosalia Indah becomes a problem that must be improved so that by applying this method can improve the quality of service Rosalia Indah PO and passenger loyalty. This research aims to analyze customer satisfaction of PO Rosalia Indah by considering the existence of its competitor that is PO Pahala Kencana and give recommendation improvement to the facility attribute which become the priority of improving. This research uses Importance Performance Competitor Analysis (IPCA) method. The data were collected from two groups of respondents namely PO Rosalia Indah and respondent’s PO Pahala Kencana. This study measures the level of quality service based on 3 dimensions of the vehicle (15 points statement), driver and crew (8 points statement) and management (13 points statement). Based on the results of data processing with IPCA found that there are 21 items of statements that enter the Urgent Action quadrant and require improvement. The improvement recommendation was made by Numerical Group Technique (NGT) method which is derived from five experts who understand in the bus transportation field.Keywords: customer satisfaction; numerical group technique; IPCA


1981 ◽  
Vol 63 (4) ◽  
pp. 533 ◽  
Author(s):  
James E. Anderson ◽  
Marvin Kraus

2013 ◽  
Vol 11 (1) ◽  
pp. 10-18
Author(s):  
Fahmi Mulya Azis ◽  
◽  
Andri Ikhwana ◽  
Rina Kurniawati

This research will be done in Wisata Taman Air Darajat Pass Garut (DP) by spreading questionnaire customers and an interview with the owner and manager staff Electoral Area. Questionnaire consists of 25 questions which represents 5 dimensional quality of service that is direct evidence (Tangibel), reliability (reliability), tanggap (responsiveness), guarantee (assurance), and empathy (empathy). The methods used in the course of research is the method servqual and importance Performance matrix (IPM) and tourism development approach with the draft strategy the increase tourism. From 75 respondents who said that get quality of service that there are 9 is already a good and 5 that they feel it is not yet satisfying, especially in reliability (reliability) of employees to customers who have a problem when he was in the DP Area. Based on the analysis of the draft strategy tourism development, a strategy to improve the quality service excellence as well as to create services that can be used is a strategy usability comparing with the concept that has been there tourism in garut and by adding facilities such as therapy, hot spa body, and public facilities such as money charger.


2019 ◽  
Vol 3 (2) ◽  
pp. 227-232
Author(s):  
Dini Setyorini

Abstract – It cannot be denied that at present the public service is a concern of the public. Ordinary public service come from agencies that serve the community for the needs of every community. This study aims to determine quality of service for prepaid electricity installation at PT. PLN (Persero) Banyumanik Semarang service area. Analysis of the data used is a score interpretation (IS) obtained from respondents. Respondents numbered 80 people using purposive sampling. While to complete this research, the author also uses secondary data obtained from various existing sources. Based on the results of the research conducted it can be concluded that the dimensions that show service quality include tangibles ( direct evidence), reliability, responsiveness, assurance and emphaty show a strong interpretation where customers feel satisfied with the quality service of PT. PLN (Persero) Banyumanik Semarang service area.Key words : quality, service, satisfaction


Jurnal PASTI ◽  
2020 ◽  
Vol 14 (2) ◽  
pp. 202
Author(s):  
Amin Syukron ◽  
Aindita Aindita

A company's competitive advantage can be seen from how loyal consumers are to the company. one of the companies that prioritizes quality of service is restaurant, where a restaurant must be able to provide excellent service to consumers or customers. The object of this research is the Fish Grill Yayat restaurant located in the Cilacap sea turtle tourism area. by using servqual metoode, the researcher conducted a GAP search on attributes on five dimensions of service quality namely Tangiblem, Reliability, Responsiveness, Assurance, Emphaty. Based on research that has been done, there are several conclusions that can be drawn, among others, to produce a quality service product, an activity is needed to capture the expectations desired by consumers who will be translated into attributes. The greatest GAP value obtained from the results of the study is on the attributes and dimensions of Attribute 12: the quality of speed and accuracy of the services provided (-0.84), Attribute 11: the ability of employees to explain various questions clearly and easily understood language (-0, 67), Attribute 16: employee hospitality in providing services (-0.67). From these data it can be seen that the overall value of GAP 5 is negative and therefore needs to be improved.


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