scholarly journals Pengaruh Brand Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Aqua Produksi PT. Golden Mississipi

PARAMETER ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 24-37
Author(s):  
Muratin
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Analytical Tool ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
The Third

The purposes of this research are (1) to find out whether there is a brand influence on purchasing decisions at PT Golden Mississippi Jakarta (2) to find out whether there is an effect of product quality on purchasing decisions at PT Golden Mississippi Jakarta, (3) to find out whether there is a brand influence, and Product Quality on Purchase Decisions at PT Golden Mississippi Jakarta. The population in this study was 1150 people. The sample in this study was 100 people. The analytical tool in this study is the SPSS version 17 program tool. Based on the results of the study simultaneously the independent variables (Brand and Product Quality) have a positive and significant effect on purchasing decisions. Ha which reads that there is a significant influence between Brand (X1) and product quality (X2) on purchasing decisions (Y) is accepted. While Ho which reads that there is no significant effect between Brand (X1) and product quality (X2) on purchasing decisions (Y) is rejected. Thus, it can be concluded that the third hypothesis Ho is rejected and Ha is accepted, which means that there is a significant influence of Brand (X1) and product quality (X2) on purchasing decisions (Y) at PT Golden Mississippi Jakarta. Abstrak Tujuan penelitian ini adalah (1) Untuk mengetahui apakah terdapat Pengaruh Brand, Terhadap Keputusan Pembelian pada PT Golden Missisippi Jakarta (2) Untuk mengetahui apakah terdapat Pengaruh Kualitas Produk Terhadap Keputusan Pembelian pada PT Golden Missisippi Jakarta, (3) Untuk mengetahui apakah terdapat Pengaruh Brand, dan Kualitas Produk Terhadap Keputusan Pembelian pada PT Golden Missisippi Jakarta. Adapun populasi dalam penelitian ini adalah 1150 orang. Sampel dalam penelitian ini 100 orang. Alat analisis dalam penelitian ini adalah dengan alat bantu program SPSS versi 17. Berdasarkan hasil penelitian secara serempak variabel independen (Brand dan Kualitas Produk) berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Ha yang berbunyi ada pengaruh yang signifikan antara Brand (X1) dan kualitas produk (X2) terhadap keputusan pembelian (Y) diterima. Sedangkan Ho yang berbunyi tidak ada pengaruh yang signifikan antara Brand (X1) dan kualitas produk (X2) terhadap keputusan pembelian (Y) ditolak. Dengan demikian maka dapat disimpulkan bahwa hipotesis ketiga Ho ditolak dan Ha diterima yang berarti terdapat pengaruh yang signifikan dari Brand (X1) dan kualitas produk (X2) terhadap keputusan pembelian (Y) pada PT Golden Missisippi Jakarta.

scholarly journals THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY AND PERCEIVE RISK ON PURCHASE DECISION TRANSFORMER PRODUCT PT. SCHNEIDER INDONESIA

2017 ◽  
Vol 8 (1) ◽  
pp. 101
Author(s):  
Mohammad Rizan ◽  
Muthya Octariany Nauli ◽  
Saparuddin Mukhtar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Business Unit ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
The Third ◽  
Perceive Risk ◽  
Positive Effect

The aim of this objective reserach is to find a picture of the influence of brand image, price, product quality and perceive risk on purchase decision transformer product PT. Schneider Indonesia for business consumers in Indonesia. This research is quantitative study with descriptive and causal method undertaken at PT. Schneider Indonesia business unit transfomer in 2013. Data collection done towards 97 respondents and its surrounding others industries segment. The data were collected with questonnaire and analyzed with SPSS ver. 20.0. The results of this study concluded that (1) the brand image positive and has significant impact on purchasing decisions, (2) Price positive and has significant impact on purchasing decisions, (3) product quality positive and has significant impact on purchasing decisions, (4) perceive risk positive and significant impact on purchasing decisions and (5) all of the independent variables (brand image, price, product quality, and perceive risk) have significant positive effect on the dependent variable (purchase decisions). The variables that most influence the purchase decision is price variable, the second is brand image, the third is perceive risk and the fourth is a product quality.   Keywords: brand image, price, product quality, perceive risk and purchase decision

scholarly journals Analysis of Mycosorb A + Purchase Decisions and Their Implications for Customer Loyalty

2020 ◽  
Vol 5 (8) ◽  
pp. 709-716
Author(s):  
Maya Mayrora ◽  
Har Adi Basri
Keyword(s):  
Product Quality ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Secondary Data ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Product Availability ◽  
Quality Product

This study aims to determine the effect of product quality, product availability and price perception on purchasing decisions and their implications for customer loyalty. Customers from PT. Alltech Biotechnology Indonesia was taken as a respondent, both primary and secondary data were used in the study. Secondary data is taken from various sources such as journals, books and other data. Primary data were collected using a questionnaire distributed to the target respondents. Using accidental sampling technique, the total number of respondents collected was 100 respondents. Path analysis is applied in this research. The results show that product quality, product availability and price perception have a significant influence on purchasing decisions. It was found that the quality of the product, Product availability and purchasing decisions have a significant influence on loyal consumers. At the managerial level, this research contributed to PT. Alltech Biotechnology Indonesia, to improve product availability and product quality if you want to purchase decisions and increase customer loyalty.

scholarly journals PENGARUH BUDAYA ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI

PARAMETER ◽  
2022 ◽  
Vol 6 (2) ◽  
pp. 11-25
Author(s):  
Muratin
Keyword(s):  
Organizational Culture ◽  
Significant Influence ◽  
Employee Performance ◽  
Fire Service ◽  
Analytical Tool ◽  
Service Employees ◽  
Independent Variables ◽  
The Third ◽  
The City

  The purposes of this research are (1) to find out whether there is an organizational culture that affects the performance of firefighters in Bekasi (2) to find out whether performance discipline affects the performance of firefighters in Bekasi (3) to find out whether organizational culture and discipline Work affects the Performance of Fire Service Employees in the City of Bekasi. The population in this study was 650 firefighters in Bekasi City?. The sample in this study was 86 respondents. The analytical tool in this study was the tool-assisted by the SPSS version 17 program. Based on the results of the study simultaneously the independent variables (Organizational Culture and Work Discipline) had a positive and significant effect on the Performance of the Fire Service Employees in Bekasi City. Ha, which reads that there is a significant influence between Organizational Culture (X1) and Work Discipline (X2) on Employee Performance (Y) is accepted. While Ho reads that there is no significant effect between Organizational Culture (X1) and Work Discipline (X2) on Employee Performance (Y) is rejected. Thus, it can be concluded that the third hypothesis Ho is rejected and Ha is accepted, which means that there is a significant influence of Organizational Culture (X1) and Work Discipline (X2) on the Performance of Fire Service Employees in Bekasi City. Abstrak Tujuan penelitian ini adalah (1) Untuk mengetahui apakah Budaya Organisasi berpengaruh terhadap Kinerja Pegawai Dinas Pemadam Kebakaran di Kota Bekasi (2) Untuk mengetahui apakah Disiplin Kinerja berpengaruh terhadap Kinerja Pegawai Dinas Pemadam Kebakaran di Kota Bekasi (3) Untuk mengetahui apakah Budaya Organisasi dan Disiplin Kerja berpengaruh terhadap Kinerja Pegawai Dinas Pemadam Kebakaran di Kota Bekasi. Adapun populasi dalam penelitian ini adalah 650 pegawai Pemadam Kebakaran di Kota Bekasi?. Sampel dalam penelitian ini sebanyak 86 responden, Alat analisis dalam penelitian ini adalah dengan alat dibantu program SPSS versi 17. Berdasarkan hasil penelitian secara serempak variable independen (Budaya Organisasi dan Disiplin Kerja) berpengaruh positif dan signifikan terhadap Kinerja Pegawai Dinas Pemadam Kebakaran di Kota Bekasi. Ha yang berbunyi ada pengaruh yang signifikan antara Budaya Organisasi (X1) dan Disiplin Kerja (X2) terhadap Kinerja Pegawai (Y) diterima. Sedangkan Ho yang berbunyi tidak ada pengaruh yang signifikan antara Budaya Organisasi (X1) dan Disiplin Kerja (X2) terhadap Kinerja Pegawai (Y) ditolak. Dengan demikian maka dapat disimpulkan bahwa hipotesis ketiga Ho ditolak dan Ha diterima yang berarti terdapat pengaruh yang signifikan dari Budaya Organisasi (X1) dan Disiplin Kerja (X2) terhadap Kinerja Pegawai Dinas Pemadam Kebakaran di Kota Bekasi.

scholarly journals Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Tupperware (Studi Kasus Ibu Rumah Tangga di Perumahan Kunciran - Tangerang)

2020 ◽  
Vol 4 (1) ◽  
pp. 94-104
Author(s):  
Ivan Putranto ◽  
Kartoni Kartoni
Keyword(s):  
Regression Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Significant Influence ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Test Results ◽  
Purchasing Decisions ◽  
Simultaneous Test

This research aims to determine the effect of product quality on Tupperware purchasing decisions, determine the effect of prices on Tupperware purchase decisions, and determine the effect of product quality and price on Tupperware purchase decisions. The method used is descriptive with an associative approach. Sampling used saturated sampling, while to get data done by distributing questionnaires to 60 respondents who then analyzed the influence partially and simultaneously using regression analysis, coefficient of determination and hypothesis testing with t test and f test. The results showed that: The effect of product quality on purchasing decisions of 24.6%, this effect is positive and significant. Hypothesis testing obtained t count> t table or (4.852> 1,296) means that there is a positive and significant effect between product quality on purchasing decisions. The influence of prices on purchasing decisions by 49.7%, this effect is positive and significant. Hypothesis testing is obtained (6,370> 1,296) meaning that there is a positive and significant influence between the price of the purchasing decision. Simultaneous test results of product quality and price have a positive and significant influence on purchasing decisions with a contribution of 40.4%. Hypothesis testing is obtained (23.457> 2.80), meaning that there is a positive and significant influence between product quality and price on purchasing decisions. Based on the results of the study it can be concluded that partially and simultaneously the quality and price of the product is influences the purchase decision of Tupperware. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian Tupperware, mengetahui pengaruh harga terhadap keputusan pembelian Tupperware, dan mengetahui pengaruh kualitas produk dan harga terhadap keputusan pembelian Tupperware. Metode yang digunakan adalah deskriptif dengan pendekatan asosiatif. Sampling yang digunakan sampling jenuh, sedangkan untuk mendapatkan data dilakukan dengan menyebar kuesioner kepada 60 responden yang kemudian dianalisis pengaruh secara parsial dan simultan dengan menggunakan analisis regresi, koefisien determinasi serta pengujian hipotesis dengan uji t dan uji F. Hasil penelitian menunjukkan bahwa: Pengaruh kualitas produk terhadap keputusan pembelian sebesar 24,6%, pengaruh ini positif dan signifikan. Pengujian hipotesis diperoleh t hitung > t tabel atau (4,852 > 1.296) dan probability 0,000 < 0,1 H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara kualitas produk terhadap keputusan pembelian. Pengaruh harga terhadap keputusan pembelian sebesar 49,7%, pengaruh ini positif dan signifikan. Pengujian hipotesis diperoleh (6,370 > 1.296) dan probability 0,000 < 0,1 H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara harga terhadap keputusan pembelian. Hasil uji simultan kualitas produk dan harga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan kontribusi pengaruh sebesar 40,4%. Pengujian hipotesis diperoleh (23,457 > 2.80) dan probability 0,000 < 0,1 sehingga H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara kualitas produk dan harga terhadap keputusan pembelian. Berdasarkan hasil penelitian dapat disimpulkan bahwa secara parsial kualitas produk berpengaruh terhadap keputusan pembelian Tupperware, harga berpengaruh terhadap keputusan pembelian Tupperware dan secara simultan kualitas produk dan harga berpengaruh terhadap keputusan pembelian Tupperware. Kata Kunci : Kualitas Produk, Harga dan Keputusan Pembelian

PENGARUH BUDAYA ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI

PARAMETER ◽  
2021 ◽  
Vol 6 (2) ◽  
pp. 11-25
Author(s):  
Muratin
Keyword(s):  
Organizational Culture ◽  
Significant Influence ◽  
Employee Performance ◽  
Fire Service ◽  
Analytical Tool ◽  
Service Employees ◽  
Independent Variables ◽  
The Third ◽  
The City

Abstract The purposes of this research are (1) to find out whether there is an organizational culture that affects the performance of firefighters in Bekasi (2) to find out whether performance discipline affects the performance of firefighters in Bekasi (3) to find out whether organizational culture and discipline Work affects the Performance of Fire Service Employees in the City of Bekasi. The population in this study was 650 firefighters in Bekasi City?. The sample in this study was 86 respondents. The analytical tool in this study was the tool-assisted by the SPSS version 17 program. Based on the results of the study simultaneously the independent variables (Organizational Culture and Work Discipline) had a positive and significant effect on the Performance of the Fire Service Employees in Bekasi City. Ha, which reads that there is a significant influence between Organizational Culture (X1) and Work Discipline (X2) on Employee Performance (Y) is accepted. While Ho reads that there is no significant effect between Organizational Culture (X1) and Work Discipline (X2) on Employee Performance (Y) is rejected. Thus, it can be concluded that the third hypothesis Ho is rejected and Ha is accepted, which means that there is a significant influence of Organizational Culture (X1) and Work Discipline (X2) on the Performance of Fire Service Employees in Bekasi City. Abstrak Tujuan penelitian ini adalah (1) Untuk mengetahui apakah Budaya Organisasi berpengaruh terhadap Kinerja Pegawai Dinas Pemadam Kebakaran di Kota Bekasi (2) Untuk mengetahui apakah Disiplin Kinerja berpengaruh terhadap Kinerja Pegawai Dinas Pemadam Kebakaran di Kota Bekasi (3) Untuk mengetahui apakah Budaya Organisasi dan Disiplin Kerja berpengaruh terhadap Kinerja Pegawai Dinas Pemadam Kebakaran di Kota Bekasi. Adapun populasi dalam penelitian ini adalah 650 pegawai Pemadam Kebakaran di Kota Bekasi?. Sampel dalam penelitian ini sebanyak 86 responden, Alat analisis dalam penelitian ini adalah dengan alat dibantu program SPSS versi 17. Berdasarkan hasil penelitian secara serempak variable independen (Budaya Organisasi dan Disiplin Kerja) berpengaruh positif dan signifikan terhadap Kinerja Pegawai Dinas Pemadam Kebakaran di Kota Bekasi. Ha yang berbunyi ada pengaruh yang signifikan antara Budaya Organisasi (X1) dan Disiplin Kerja (X2) terhadap Kinerja Pegawai (Y) diterima. Sedangkan Ho yang berbunyi tidak ada pengaruh yang signifikan antara Budaya Organisasi (X1) dan Disiplin Kerja (X2) terhadap Kinerja Pegawai (Y) ditolak. Dengan demikian maka dapat disimpulkan bahwa hipotesis ketiga Ho ditolak dan Ha diterima yang berarti terdapat pengaruh yang signifikan dari Budaya Organisasi (X1) dan Disiplin Kerja (X2) terhadap Kinerja Pegawai Dinas Pemadam Kebakaran di Kota Bekasi.

Pengaruh Persepsi Harga, Kualitas Produk, dan Promosi Penjualan Terhadap Keputusan Pembelian Motor Honda Vario

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Stefani Stefani ◽  
Adil Fadillah
Keyword(s):  
Product Quality ◽  
Research Data ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Independent Variables ◽  
The Creation

The purpose of this study is to analyze the effect of price perception, product quality,and sales promotion on purchasing decisions for Honda Vario (Case Study on Consumersin Bogor). Price Perception, Product Quality, and Sales Promotion have an important rolefor the creation of Purchase Decisions. The purposes of this study are (1) to determine theeffect of price perception on purchasing decisions, (2) to determine product quality onpurchasing decisions. (3) To find out sales promotion on purchasing decisions. (4). Todetermine the effect of perception of price, product quality, and sales promotion togetheraffect purchasing decisions, the number of respondents in this study were 220 respondentswho were taken from those who knew and had bought a Honda Vario motorcycle in BogorCity. The research data was processed using SPSS version 22 . The results of this studyare as follows: (1) Price Perception partially affects purchasing decisions with a t-countvalue greater than t-table ( 4.053 > 1.65 ) and a significant value of 0.000 < 0.05; H0 isrejected H1 is accepted. (2) Product quality partially influences purchasing decisions witha t-count value greater than t-table (3.324 > 1.65) and a significant value of 0.001 <0.05;H0 is rejected H2 is accepted. (3) Sales Promotion partially affects the Purchase Decisionwith a t-count value greater than t-table ( 4.099 > 1.65 ) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Perception of Price, Product Quality, and SalesPromotion simultaneously have a positive and significant effect on Purchase Decisions witha calculated F value greater than F table (518.425 > 2.65) and with a significance value of0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Price Perception,Product Quality, and Sales Promotion) are able to explain the variation in the dependentvariable (Purchase Decision) by 87.8%, while 12.2% Purchase Decision is influenced byother independent variables.Keywords: Price Perception, Product Quality, Sales Promotion, and Purchase Decision

scholarly journals PENGARUH KUALITAS PRODUK DAN PEMASARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN BIOSKOP CINEMA XXI (Studi Pada Mahasiswa di D.I Yogyakarta)

2021 ◽  
Vol 16 (1) ◽  
pp. 31
Author(s):  
Lucia Nurbani Kartika ◽  
Markus Maria Rino
Keyword(s):  
Product Quality ◽  
Digital Marketing ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Managerial Implication ◽  
Independent Variables ◽  
Business Values ◽  
Collection Methods

ABSTRAK Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk dan pemasaran digital terhadap keputusan pembelian di Bioskop Cinema XXI. Penelitian ini dilakukan menggunakan pendekatan kuantitatif, sampel yang diambil sebanyak 100 mahasiswa yang pernah menonton film di Bioskop Cinema XXI. Metode pengumpulan data menggunakan kuesioner kemudian dianalisis secara deskriptif, analisis linear berganda, koefisien determinasi, uji F, dan uji t. Hasil analisis menunjukkan bahwa variabel pengaruh kualitas produk, pemasaran digital berpengaruh secara signifikan terhadap keputusan pembelian di Bioskop Cinema XXI. Maka dari itu, penting halnya untuk memperhatikan kualitas produk dan pemasaran digital untuk meningkatkan keputusan pembelian. Koefisien determinasi (adjusted R2) penelitian ini sebesar 0,782 yang berarti variabel dependen yaitu keputusan berkunjung dipengaruhi sebesar 78,2% oleh variabel independen yaitu kualitas produk dan pemasaran digital. Sedangkan sisanya 21,8% dipengaruhi oleh variabel lain yang tidak diteliti.  Penelitian ini dilakukan pada bulan Januari 2021, berdasarkan penelitian ini variabel kualitas produk dan pemasaran digital secara simultan berpengaruh signifikan terhadap keputusan pembelian, sehingga Cinema XXI perlu terus meningkatkan kualitas dan menciptakan nilai tambah dan nilai bisnis di era bisnis digital saat ini.Kata Kunci: kualitas produk, pemasaran digital, dan keputusan pembelian ABSTRACT This research was conducted with the aim to determine the influence of product quality and digital marketing on purchasing decisions at Bioskop Cinema XXI. This research was conducted by a quantitative approach, samples taken as many as 100 students for those who have attended Cinema XXI.  The data collection methods were using questionnaire that would be analyzed descriptively, multiple linear analysis, coefficient of determination, F test, and t test. The results of the analysis showed that the product quality and digital marketing significantly influenced the purchase decision at Cinema XXI. Based on the results of data analysis, it showed that product quality was proven to have a positive and sifnificant effect indicated by the value < 0.05, namely 0.000, marketing digital was proven to have a positive and significant effect indicated by the value < 0.05 which was 0.003.  The coefficient of determination (adjusted R2) of this study was 0.782 which meant the dependent variable which was the purchase decision was influenced 78.2% by the independent variables of product quality and digital marketing. Whereas, the remaining 21.8% was influenced by other variables that not examined. This research was done on January 2021. Based on the result of this research, the variables of product quality and digital marketing have simultaneously  influenced on puchase decision, so they need to be maintained and even better in the future in the middle of this digital business era.  For the managerial implication, they have always to create added business values which will enhance customer purchase decision.Keywords: product quality, digital marketing, and purchase decisions

scholarly journals PENGARUH PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN MELALUI FAKTOR BUDAYA DI KABUPATEN LAHAT

2019 ◽  
Vol 8 (1) ◽  
pp. 33
Author(s):  
Lestari Andayani
Keyword(s):  
Cultural Factors ◽  
Cultural Factor ◽  
Analytical Tool ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Quantitative And Qualitative Methods ◽  
Positive Effect

This study aims to determine and analyze the influence of products andpromotion of the decision to purchase instant noodles through culturalfactors as an intervening variable in Lahat District. The research design usedin this study is descriptive explanatory research with a quantitative approach.The analytical method used is quantitative and qualitative methods. Thevariables used are 2 independent variables namely Product and Promotionvariables and the dependent variable is the Purchase Decision plus theintervening variables namely Cultural Factors. Data samples used in thestudy were 367. The analytical tool used was the classical assumption modeltest, path analysis, and hypothesis testing.Based on the results of the studyfound that: (1) Products have a significant positive effect on cultural factors;(2) Promotion has a significant positive effect on cultural factors; (3)Products have a significant positive effect on Purchasing Decisions; (4)Promotion has a positive and insignificant effect on Purchase Decisions; (5)Cultural factors have a significant positive effect on Purchase Decisions; (6)There is a mediating influence on the cultural factor on the indirect influenceof the product on the purchase decision; and (7) There is a mediatinginfluence on Cultural Factors on the indirect influence of Promotion onPurchase Decisions

scholarly journals PENGARUH POINT OF PURCHASE TERHADAP KEPUTUSAN PEMBELIAN TIDAK TERENCANA DI CARREFOUR TAMINI SQUARE

2019 ◽  
Vol 6 (1) ◽  
pp. 73
Author(s):  
Ahmad Fajar Novarianto ◽  
Firman Kurniawan ◽  
Poppy Ruliana ◽  
Irwansyah Irwansyah
Keyword(s):  
Significant Influence ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Communication Techniques ◽  
Point Of Purchase ◽  
Use Of Services ◽  
Marketing Activities ◽  
Unplanned Buying ◽  
Processing Techniques ◽  
Buying Decisions

Problems in this study regarding the Effect of Point of Purchase on Unplanned Purchasing Decisions (Effect of In Store Media, Signage, and Display on Unplanned Buying Decisions in Carrefour Tamini Square). The purpose of this study is to prove and find out whether there is an effect of point of purchase either simultaneously or partially on unplanned purchase decisions. The theory used is marketing communication which can be defined as marketing activities using communication techniques that aim to provide information to the audience so that the company's goals are achieved, namely an increase in revenue from the use of services or purchase of products offered. (Kennedy and Soemanegara, 2006: 5). The research method uses surveys for data collection and has the results of using a questionnaire with data processing techniques using SPSS. From the results of the regression equation produced that simultaneously, the point of purchase has a significant influence on unplanned purchase decisions of 67.3 percent and the remaining 32.7 percent is explained by other factors not used as variables in this study. While partially, only signage and displays have a significant influence on unplanned purchasing decisions. In store media does not have a significant influence on unplanned buying decisions. From the results of the study it is recommended that Carrefour Tamini Square improve the quality of signage, because it is the point of purchase dimension that most influences on unplanned buying decisions. Then make a display that follows the trend, or thematic displays with different concepts and tend to be strange or unique, because the more strange and unique a display, the more it will cause consumer curiosity that will be able to end with purchases that were not planned before. Keywords: Point of Purchase; Unplanned Purchasing Decisions. ABSTRAK Permasalahan dalam penelitian ini mengenai Pengaruh PointofPurchaseTerhadap Keputusan Pembelian Tidak Terencana (Pengaruh InStoreMedia, Signage, dan DisplayTerhadap Keputusan Pembelian Tidak Terencana di Carrefour Tamini Square). Tujuan Penelitian ini untuk membuktikan dan mengetahui apakah terdapat pengaruhpoint of purchasebaik secara simultan atau parsial terhadap keputusan pembelian tidak terencana. Teori yang digunakan adalah komunikasi pemasaran yang dapat didefinisikan sebagai kegiatan pemasaran dengan menggunakan teknik-teknik komunikasi yang bertujuan untuk memberikan informasi kepada khalayak agar tujuan perusahaan tercapai, yaitu terjadinya peningkatan pendapatan atas penggunaan jasa atau pembelian produk yang ditawarkan. (Kennedy dan Soemanegara, 2006:5). Metode penelitian menggunakan survey untuk pengumpulan data dan memiliki hasil menggunakan kuesioner dengan teknik pengolahan data menggunakan SPSS. Dari hasil persamaan regresi dihasilkan bahwa secara simultan, point of purchase mempunyai pengaruh yang signifikan terhadap keputusan pembelian tidak terencana sebesar 67.3 persen dan 32.7 persen sisanya dijelaskan oleh faktor-faktor lain yang tidak dijadikan variabel dalam penelitian ini. Sedangkan secara parsial, hanya signagedan displayyang mempunyai pengaruh signifikan terhadap keputusan pembelian tidak terencana. In store mediatidak mempunyai pengaruh yang signifikan terhadap keputusan pembelian tidak terencana. Dari hasil penelitian maka disarankan Carrefour Tamini Square meningkatkan kualitas signage, karena hal tersebut adalah dimensi point of purchaseyang paling berpengaruh terhadap keputusan pembelian tidak terencana. Kemudian membuat displayyang mengikuti trend, atau displaytematik dengan konsep yang berbeda dan cenderung aneh atau unik, karena semakin aneh dan unik sebuah display, maka akan semakin menimbulkan rasa penasaran konsumen yang akan bisa berakhir dengan pembelian yang tidak direncanakan sebelumnya. Kata kunci: Point of Purchase; Keputusan Pembelian Tidak Terencana.

scholarly journals ANALYSIS OF PRICE FACTORS AND PRODUCT QUALITY ON PURCHASE DECISIONS THROUGH CONSUMER SATISFACTION OF MINROSE PRODUCTS IN TEACHING FACTORY PROCESSING DIVISION OF TEGALAMPEL 1 STATE VOCATIONAL SCHOOL OF BONDOWOSO VOCATIONAL SCHOOL

2019 ◽  
Vol 10 (1) ◽  
pp. 23
Author(s):  
Mirza Marditasari ◽  
Hariadi Subagja ◽  
Kasutjianingati Kasutjianingati
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Indirect Effect ◽  
Consumer Satisfaction ◽  
Vocational School ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Processed Products ◽  
Processing Division

Rosela (Hibiscus sabdariffa L.) is used for drinks because it contains organic acids, polysaccharides, and flavonoids that are useful in preventing cancer, controlling blood pressure, promoting blood circulation, and promoting defecation, so it is feasible to be developed. Teaching Factory Tegalampel Bondowoso Processing Division of the PP Negeri 1 Vocational School captures the potential for the development of rosella by producing Minrose processed products, ready-to-drink and healthy packaging drinks from Rosela flowers as one of the superior products suitable for consumption for all people. Sales fluctuations assume that managers need to conduct studies by conducting price policies and building positive perceptions about product quality through customer satisfaction for purchasing decisions. Researchers used samples to consumers or buyers of Minrose products at the age of 15 to 60 as many as 70 people. This study uses path analysis analysis method that shows the results that the price affects consumer satisfaction (ρX1.Z = 0.387 with Sign. 0.001), product quality has an effect on customer satisfaction (ρX2.Z = 0.294 with Sign. 0.009), the price has no effect on purchasing decision (ρX1.Y = 0.046 with Sign. 0.630 and Indirect effect = 0.157 and Total Coefficient = 0.203), product quality affects purchasing decisions (ρX2.Y = 0.457 with Sign. 0,000 and Indirect effect = 0.117 and Total Coefficient = 0.576 ), consumer satisfaction affects the purchasing decision (ρZ.Y = 0.407 with Sign. 0,000) Minrose products at the Teaching Factory of the Processing Division of SMK PP Negeri 1 Tegalampel Bondowoso.

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