scholarly journals Setting Strategic Priorities of Floss Marketing Mix in SME “Raja Abon Makmur Lestari”, Pangkalpinang

2020 ◽  
Vol 1 (6) ◽  
pp. 13-22
Author(s):  
Yulia Yulia ◽  
Novyandra Ilham Bahtera ◽  
Rati Purwasih
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Strategic Planning ◽  
Mass Media ◽  
Descriptive Analysis ◽  
Direct Marketing ◽  
Marketing Mix ◽  
Analysis Method ◽  
Marketing Strategic

Raja Abon Makmur Lestari (RAML) is a home industry that produces a various types of flosses both from animal and vegetable. In terms of marketing, the owner faces obstacle such as the fluctuated sales, lack of manpower, unachieved targeted turnover, as well as the high competitiveness in the industry. Thus, the marketing strategic is required to solve the issue. Marketing mix is one of the ways as the marketing strategic to create purchasing decision on the consumers. Case study was used as the approach of the study. The owner and the consumer were the respondent of the study. Quantitative strategic planning matrix (QSPM) was used as a data analysis method. It was used to determine marketing strategic priority based on the internal decision. The descriptive analysis was also used to evaluate the marketing mix. The study found that the marketing mix priority was put in order: promotion, product, place, and price. Furthermore, the priority of sub promotion mix was direct marketing, public relation, mass media and social media. The study was beneficial for the RAML to determine future marketing strategic so that the goals setting will be achieved effectively and efficiently.

scholarly journals PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PARFUM DI AZZWARS PARFUM LUBEG PADANG

2018 ◽  
Author(s):  
Alfanda Andika ◽  
Febsri Susanti
Keyword(s):  
Qualitative Research ◽  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Analysis Method

Influence of Marketing Mix Buying Decision Against Perfume at Perfume Azzwars Lubeg Padang". Research was conducted on Azzwars Perfume Lubeg Padang. The purpose of this study were: 1) to analyze the influence of the effect of variable products, the purchase decision perfume in Azzwars Perfume Lubeg Padang, 2) to analyze the influence of variables influence the price, the purchase decision perfume in Azzwars Perfume Lubeg Padang, 3) to analyze the influence of variables influence the place, Decision to purchase perfume at Azzwars perfume Lubeg Padang, 4) to analyze the influence of variables sale, the purchase decision perfume fragrances Azzwars Lubeg Padang. This type of research is qualitative research. The object of this study is Azzwars Perfume Lubeg Padang. Data analysis method used is descriptive analysis and multiple linear regression analysis. Based on the research results obtained the following conclusions: 1) The product does not significantly influence the purchase decision of consumers Azzwars Perfume Lubeg Padang. 2) The price does not significantly influence the purchase decision of consumers Azzwars Perfume Lubeg Padang, 3) place significant effect on the purchase decision of consumers Azzwars Perfume Lubeg Padang, 4) Promotion does not significantly influence the purchase decision of consumers Azzwars Perfume Lubeg Padang, 5) Marketing Mix effect positive and significant impact on consumer purchase decision Azzwars Perfume Lubeg Padang.

scholarly journals BAURAN PEMASARAN KERAJINAN CENDERAMATA BERBAHAN BAKU BAMBU BATIK (Studi Kasus Pada UD. Betris di Kelurahan Meras Kecamatan Bunaken Kota Manado)

2018 ◽  
Vol 14 (1) ◽  
pp. 247
Author(s):  
Gita Syahfitri Labatjo ◽  
Agnes E. Loho ◽  
Lyndon R. J. Pangemanan
Keyword(s):  
Data Analysis ◽  
Research Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Mix ◽  
Study Data ◽  
Primary Data ◽  
Case Study Data

This study aims to determine the marketing mix on UD.Betris. The research was conducted in November 2017 until January of 2018. The research method used is case study. Data used in this research are primary data and secondary data. The method of data analysis used is descriptive analysis that describes the implementation of marketing mix of Bamboo Batik Handicraft in Meras Village, Bunakaen Sub-district, Manado City. The result of the research concludes that marketing mix in general have good application in UD. Betris. Based on four aspects, only one aspect is a place that is not well implemented in UD. Betris because the place is not strategic yet.

scholarly journals KONTRIBUSI SEKTOR PERTANIAN DALAM PEREKONOMIAN DI KABUPATEN MINAHASA

2020 ◽  
Vol 16 (3) ◽  
pp. 333
Author(s):  
Nomiles Bembok ◽  
Gene Henfried Meyer Kapantow ◽  
Leonardus Ricky Rengkung
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Mass Media ◽  
Agricultural Sector ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Research Topic ◽  
Analysis Method ◽  
Collection Method ◽  
Constant Prices

This study aims to determine the contribution of the agricultural sector to the economy in Minahasa Regency for the 2014-2018 period. This research was conducted from March to May 2020. The data collection method used secondary data, which was sourced from the Central Statistics Agency of Minahasa Regency, and other sources such as mass media, journals, and other literature that related to this research topic. The variable measured in this study is the Gross Regional Domestic Product (PDRB) of Minahasa Regency at Constant Prices (ADHK) in 2014-2018. Data analysis used descriptive analysis method by making tables and percentages to explain the contribution of the agricultural sector to the economy in Minahasa Regency for the 2014-2018 period. The results showed that the contribution of the agricultural sector to the economy of Minahasa Regency from 2014 to 2018 continued to decline, with an average decline of 0.60% per year. However, the agricultural sector is still the largest contributor to the economy of Minahasa District.*eprm*

scholarly journals "Diversity" is the Highest Parameter Intensity of the use of Social Media in Adolescents

2020 ◽  
Vol 8 (3) ◽  
pp. 235
Author(s):  
Heni Dwi Windarwati ◽  
Rachel Victoriana Raharjo ◽  
Muladefi Choiriyah
Keyword(s):  
High School ◽  
Social Media ◽  
Data Analysis ◽  
Media Use ◽  
Descriptive Analysis ◽  
Measuring Instrument ◽  
Analysis Method ◽  
10Th Grade ◽  
Analysis Technique ◽  
Use Of Social Media

Using social media can be reviewed through teens using social media. The intensity of the use of social media teenagers reaches one-sixth of the time in one day. This study aims to explore the use of social media in 10th-grade high school teenagers in Malang. This research uses descriptive. The measuring instrument used is the intensity questionnaire of social media use adopted from the Ardari research questionnaire. The number of samples in this study was 124 adolescents with a descriptive analysis method. The data analysis technique used is descriptive analysis. The intensity of the use of social media in 10th-grade teenagers in Malang is relatively high. The highest parameter of intensity use of social media with a high category is in the aspect of appreciation.

scholarly journals Disclosure of Communication in the Facebook and Impact Social Media on Worship Activities in Dakwah Faculty Students and Science of Communication Media of North Sumatera State University (UINSU)

2020 ◽  
Vol 3 (3) ◽  
pp. 2142-2148
Author(s):  
Moh. Hatta ◽  
Swardi Lubis Lubis ◽  
Marlina Marlina
Keyword(s):  
Social Media ◽  
Research Method ◽  
Descriptive Analysis ◽  
Communication Media ◽  
State University ◽  
Analysis Method ◽  
The Impact

This study aims to reveal the extent of openness of communication carried out among students of the Da'wah Faculty and UINSU communication and its impact on worship activities carried out by these students. Observations and interviews are techniques used to collect data in this study. Triangulation analysis method is also used to analyze the data obtained from respondents, descriptive analysis research method applied in this study. From 30 respondents taken with a percentage of 20 female respondents and 10 male respondents it was found that social media activities through Facebook had a special attraction and increased their confidence in communication. The impact felt by the respondents was more to the shift in the discipline of worship that they did when cool communicating with their virtual friends, recitations of the Koran that are usually done before prayer time arrives multiplied by the fun they are chatting, status updates or just looking at their Facebook wall.

scholarly journals CELTA Course from the Perspective of EFL Instructors: A Case Study

2021 ◽  
Vol 4 (4) ◽  
Author(s):  
Tolga Çay ◽  
◽  
Cenk AKAY ◽  
Keyword(s):  
Qualitative Data ◽  
Single Case ◽  
Descriptive Analysis ◽  
Private University ◽  
Course Evaluation ◽  
Single Case Study ◽  
Analysis Method ◽  
Content Analysis Method ◽  
Evaluation Survey

The aim of this study is to explore the CELTA course from the perspective of EFL instructors. A single case study of qualitative research methods is employed in the study. The sample consists of 6 EFL instructors working for a private university in Turkey. The quantitative data of the research was obtained through course evaluation survey. Qualitative data was gathered by open-ended questions and interview forms developed by the researcher and also with the documents. Descriptive analysis was performed to show evaluation of the course in the quantitative phase of the research. On the other hand, the content analysis method was applied in the analysis of qualitative data. As a result of the study, the CELTA course is useful for EFL instructors’ careers; nevertheless the course components and content should be redesigned considering andragogic principles. Moreover, EFL instructors were pleased to take the course at the end of the course although the course’s weaknesses.

scholarly journals THE EXISTENCE OF EQUALITY EDUCATION SYSTEM IN PESANTREN SALAFIYAH

2021 ◽  
Vol 1 (2) ◽  
pp. 144
Author(s):  
Asrizal Saiin
Keyword(s):  
Data Analysis ◽  
Descriptive Analysis ◽  
Islamic Education ◽  
Research Approach ◽  
Analysis Method ◽  
Modern Education ◽  
Library Research ◽  
Approach Method ◽  
The Subject ◽  
The Impact

The study in this manuscript discusses the impact on the educational equalization system of Pesantren Salafiyah and designs how Pesantren Salafiyah has always existed in the world of modern education. This research belongs to the type of qualitative study using the document analysis method. The form of data analysis used is descriptive analysis. The research approach method in this paper is library research. This study is divided into four methods, namely, the method of determining the subject, the form of the study, the method of data collection, and the method of data analysis. The result is the ability of Pesantren Salafiyah to make certain accommodations and concessions to find a pattern that they consider appropriate enough to face modernization and changes that are increasingly fast and have a broad impact without sacrificing the essence and other basic things in the existence of the pesantren, so that Pesantren Salafiyah still exists in the midst of the hustle and bustle of modernizing Islamic education

scholarly journals Analysis of Value Added of Salted Little Tuna in Bandung Regency, West Java, Indonesia (The Case Study in Pindang Ikan Family Business)

2021 ◽  
pp. 26-34
Author(s):  
Ayudya Primarini ◽  
Iwang Gumilar ◽  
. Junianto ◽  
Zuzy Anna
Keyword(s):  
Descriptive Analysis ◽  
Value Added ◽  
Analysis Method ◽  
Case Study Method ◽  
Tuna Fish ◽  
Quantitative Descriptive Analysis ◽  
Quantitative Descriptive ◽  
Research Show ◽  
General Method

This study aimed to analyze the value-added of salted little tuna in Bandung Regency. The general method used in this research is the case study method. The data analysis method used is quantitative descriptive analysis. And to analyze the value-added, the Hayami’s methods were used. The research conduct in Bandung regency from July to August 2021. The results of this research show that value added of salted little tuna in Bandung regency is 27% it means the price of salted little tuna increase 27% from the price of fresh little tuna fish. So, the value-added of salted little tuna is relatively still low. The strategic that used to increase the value added of salted little tuna i.e., increasing in production, increasing in price, and decreasing in costs.

scholarly journals AKUNTABILITAS PENGELOLAAN DANA DESA DALAM UPAYA PEMBANGUNAN DI DESA SAJANG KECAMATAN SEMBALUN

2020 ◽  
Vol 6 (2) ◽  
pp. 119
Author(s):  
Baiq hanita Septiani Audia ◽  
Indah Ariffianti ◽  
Baiq Desthania Prathama
Keyword(s):  
Data Analysis ◽  
Descriptive Analysis ◽  
Analysis Approach ◽  
Fund Management ◽  
Accountability System ◽  
Planning Implementation

This study aims to determine the Accountability of village fund Management to improvedevelopment in Sajang Village, Sembalun District, which consists of five stages, namelyPlanning, Implementation, administration, reporting and accaountability.This type of research isa case study using a descriptive analysis approach. In this study, the techniques of datacollection use are interviews, questionnaires and documentatation. The data analysis techniqueuse in this study is a quanlitative descriptive analysis technique.The results of this study indicatethat the planning, implementation, reporting, administration and accountability system ofaccountability has applied the principle of accountability. Thia is evidenced from the results ofinterviews with documentation and questionnaires.

scholarly journals Penerapan Good School Governance (GSG) Dan Pengaruhnya Terhadap Efektifitas Pengelolaan Bantuan Operasional (BOS) Sekolah Dasar Kota Blitar

REVITALISASI ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 74
Author(s):  
Hendri Susanti
Keyword(s):  
Elementary School ◽  
Data Analysis ◽  
Linear Regression ◽  
Primary School ◽  
Multiple Linear Regression ◽  
Descriptive Analysis ◽  
School Governance ◽  
Analysis Method ◽  
Good School ◽  
Regression Techniques

This study aims to determine the effect of the application of good school governance on the effectiveness of the management of elementary school operational assistance. The method used is descriptive analysis method with a quantitative approach. The sample used saturated samples by showing all treasurers of primary school operational assistance as many as 48 people, data collected by questionnaire techniques while data analysis used multiple linear regression techniques. The results showed that participation had a positive and significant effect on the effectiveness of the management of school operational assistance, transparency had a positive and significant effect on the effectiveness of the management of school operational assistance, while accountability separately did not have a positive and significant effect on the effectiveness of the management of school operational assistance but together participation, transparency and accountability have a positive and significant effect on the effectiveness of managing school operational assistance.

Sign in / Sign up

Export Citation Format

Share Document