scholarly journals BRAND IMAGE AND PURCHASING DECISION: ANALYSIS OF PRICE PERCEPTION AND PROMOTION (LITERATURE REVIEW OF MARKETING MANAGEMENT)

2020 ◽  
Vol 1 (4) ◽  
pp. 727-741
Author(s):  
Hazimi Bimaruci Hazrati Havidz ◽  
M. Rizky Mahaputra
Keyword(s):  
Brand Image ◽  
Marketing Management ◽  
Scientific Article ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Relevant Research ◽  
Price Perception ◽  
Purchasing Decision ◽  
Management Literature ◽  
The Relationship

Previous research or relevant research is very important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomenon of the relationship or influence between variables. This article reviews the factors that influence brand image and purchasing decision, namely: price perception and promotion, a Marketing Management Literature Study. The results of this research library are that: 1) Price perception has a relationship and affects the brand image; 2) Price perception has a relationship and affects purchasing decision; 3) Promotion has a relationship and affects the brand image. 4) Promotion has a relationship and affects purchasing decisions; and 5) Brand Image has a relationship and affects purchasing decisions.

scholarly journals MODEL OF BRAND IMAGE AND PURCHASING: PRICE PERCEPTION AND PRODUCT QUALITY (LITERATURE REVIEW OF MARKETING MANAGEMENT)

2020 ◽  
Vol 1 (2) ◽  
pp. 275-285
Author(s):  
Wydyanto Wydyanto ◽  
Andri Yandi
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Marketing Management ◽  
Scientific Article ◽  
Literature Study ◽  
Relevant Research ◽  
Price Perception ◽  
Purchasing Decision ◽  
Quality Literature ◽  
The Relationship

Previous research or relevant research is very important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomenon of the relationship or influence between variables. This article reviews the factors that influence brand image and purchasing decision, namely: price perception and product quality, a Marketing Management Literature Study. The results of this research library are that: 1) Price perception has a relationship and affects the brand image; 2) Product quality has a relationship and affects the purchasing decision; 3) Price perception has a relationship and affects the brand image; 4) Product quality has a relationship and affects the purchasing decision, and 5) Brand image has a relationship and affects the purchasing decision.

scholarly journals DETERMINATION OF TRUST AND PURCHASE DECISIONS: ANALYSIS OF BRAND IMAGE AND PRICE (MARKETING MANAGEMENT LITERATURE REVIEW)

2021 ◽  
Vol 2 (3) ◽  
pp. 506-516
Author(s):  
Wydyanto Wydyanto ◽  
Ridho Rafqi Ilhamalimy
Keyword(s):  
Literature Review ◽  
Qualitative Methods ◽  
Brand Image ◽  
Marketing Management ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Library Research ◽  
Management Literature

The purpose of writing a Literature Review Papers is to determine the effect of brand image and price variables on trust and purchase decisions. With qualitative methods and Library Research. The results show that brand image affects on trust, brand image affects on purchasing decision, price affects on trust, price affects on purchasing decision and trust affects on purchasing decisions.

scholarly journals The Influence of Brand Image, Service Quality, Price Perception and Trust on the Purchase Decision of Welding Workshop Welding Www.Kanopirumah.Com

2020 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
Juhaeri Juhaeri
Keyword(s):  
Service Quality ◽  
Quantitative Research ◽  
Brand Image ◽  
Hypothesis Test ◽  
T Test ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Price Perception ◽  
Price Perceptions

Www.kanopirumah.com is a business that is engaged in the welding workshop business. To determine the effect of brand image on purchasing decisions, service quality on purchasing decisions, price perceptions of purchasing decisions, trust in purchasing decisions, and to know together with the influence of a brand image, service quality, price perceptions and trust in purchase decisions for welding shop services www.kanopirumah.com. This research is quantitative research. The population in this study are consumers who conduct transactions at the welding workshop www.Kanopirumah.Com. in this study as many as 100 consumers. Data collection methods in this research are observation, documentation study, and literature study. The method of data analysis is a simple linear regression test, product-moment correlation test, determination test, and hypothesis test (t-test). Data processing using Statistical Social Science Program (SPSS) version 22.00. The results showed that (1) Brand image influenced purchasing decisions with a t-test value of 2.329, sig. 0.022 <α = 0.05, thus proving the hypothesis that the brand image influences the purchase decision. (2) Quality of service influences purchasing decisions with a t-test value of 2.277, sig. 0.025 <α = 0.05, thus proving the hypothesis that service quality affects the purchasing decision. (3) Price perception influences purchasing decisions with a t-test value of 3.093, sig. 0.003 <α = 0.05, thus proving the hypothesis that price perception influences the purchase decision. (4) trust influences purchasing decisions with a t-test value of 3.215, sig. 0.002 <α = 0.05, thus proving the hypothesis that states' trust has an effect on purchasing decisions. (5) Brand image, service quality, price perception, and trust affect purchasing decisions.

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK DAN PERSEPSI HARGA PADA PT. HUMPUSS TRADING JAKARTA

INOVATOR ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. 8
Author(s):  
Yulianingsih Yulianingsih ◽  
Tini Kartini ◽  
Dede Kurniawan
Keyword(s):  
Significant Relationship ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Correlational Approach ◽  
Study Population ◽  
The Relationship

<p><em>The research aims to analyze the relationship between brand image and price perception with purchasing decisions at PT. Humpuss Trading, Jakarta. The study population was 140 customers and the number of samples 104 respondents using proportional random sampling technique. The research method used was a survey with a correlational approach consisting of two independent variables namely brand image and price perception and one dependent variable, namely purchasing decisions. The results showed that there was a positive and significant relationship between brand image and purchase decision, there was a positive and significant relationship between price perception and purchase decision, there was a positive and significant relationship between brand image and price perception simultaneously with purchase decisions. Thus it can be concluded that purchasing decisions can be improved through brand image and price perception partially or simultaneously.</em></p>

scholarly journals Consumer Purchasing Decision Improvement Model through Brand Image, Religiosity, Brand Ambassador and Brand Awareness

2021 ◽  
Vol 14 (8) ◽  
pp. 42
Author(s):  
Wuryanti Kuncoro ◽  
Hanifah Azhar Windyasari
Keyword(s):  
Brand Image ◽  
Marketing Management ◽  
Brand Awareness ◽  
Theoretical Studies ◽  
Purchasing Decisions ◽  
Research Gaps ◽  
Purchasing Decision ◽  
Central Java ◽  
Brand Ambassadors

In several studies, theoretically, companies that have good brand ambassadors will produce good purchasing decisions. However, empirically, it does not guarantee that brand ambassadors are able to produce good purchasing decisions. This gap is interesting to study in depth. Based on theoretical studies and according to the viewpoint of previous research, the concept of brand awareness is expected to be a solution in overcoming research gaps in brand ambassadors and consumer purchasing decisions. Companies that use brand ambassadors that generate good brand awareness are companies that are able to increase consumer purchasing decisions. For this reason, 150 Tokopedia users in Central Java were researched and tested the linkages between research variables. This phenomenon study is expected to contribute to the development of science, especially marketing management.

scholarly journals FACTORS AFFECTING ORGANIZATIONAL COMMITMENT (A HUMAN RESOURCE MANAGEMENT LITERATURE STUDY)

2020 ◽  
Vol 2 (2) ◽  
pp. 320-335
Author(s):  
Wydyanto Wydyanto ◽  
Andri Yandi
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Individual Characteristics ◽  
Scientific Article ◽  
Literature Study ◽  
Relevant Research ◽  
Management Literature

Previous research or relevant research is very important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomenon of the relationship or influence between variables. This article reviews the factors that influence organizational commitment, namely: Individual Characteristics, Compensation, and Job Satisfaction, A Study of Human Resource Management Literature. The results of this research library are that: 1) individual characteristics have an effect on job satisfaction; 2) compensation affects job satisfaction; 3) individual characteristics affect organizational commitment; 4) compensation affects organizational commitment; and 5) job satisfaction affects organizational commitment.

scholarly journals BRAND IMAGE MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DI KOTA DENPASAR

2018 ◽  
Vol 8 (1) ◽  
pp. 142
Author(s):  
I Gusti Ngurah Bagus Hagita Indra Mas Setiadi ◽  
Ni Wayan Ekawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Mediating Effect ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
The Many ◽  
Relationship Of

Indonesian smartphone users are growing rapidly. Oppo is one of the many smartphone manufacturers entering the Indonesian smartphone market. The purpose of this study is to explain the effect of product quality on brand image, product quality to purchase decision, brand image to purchasing decision, and role of brand image in mediating effect of product quality to purchasing decision. The theory used in this research is product quality, brand image and purchase decision. This research was conducted on consumer of Oppo smartphone which domiciled in Denpasar City. The sample size taken as many as 120 people with purposive sampling method. The analysis technique used is path analysis and sobel test. The results of the study found that product quality has a positive and significant effect on brand image. The study also found that each variable of product quality and brand image significantly positively affects purchasing decisions, in addition to the brand image also significantly mediates the relationship of product quality to purchasing decisions   Keyword: product quality, brand image, purchase decisions

scholarly journals Analisis Peran Mediasi Harga Terhadap Asosiasi Country Of Origin, Perceived Quality, dan Brand Image Terhadap Keputusan Pembelian

2020 ◽  
Vol 17 (1) ◽  
pp. 57-80
Author(s):  
Rosdiana Sijabat
Keyword(s):  
Brand Image ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Consumer Perceptions ◽  
Purchasing Decisions ◽  
Managerial Implication ◽  
Consumer Decisions ◽  
Household Appliance ◽  
Home Appliance ◽  
The Relationship

This article examines perceptions of the country of origin, perceived quality, and brand image of Chinese household appliance products on product purchasing decisions by Indonesian consumers mediated by consumer perceptions of prices. A total of 402 respondents who had purchased home appliances from China filled out questionnaires related to their perceptions of the products studied, and these perceptions were analyzed using PLS-SEM. The analysis results show that perceptions of the country of origin, perceived quality, and brand image have a positive and significant relationship to consumer decisions in buying household brand products from China in Indonesia. Perceptions of price mediate the relationship between country of origin, perceived quality, and brand image on purchasing decisions with positive associations. This study provides new insights into the relationship between country of origin, perceived quality, brand image, and price on product purchasing decisions from China in Indonesia, where both countries are developing countries. The study offers managerial implication on the importance of home appliance manufacturers from China to maintain affordable prices in the Indonesian market.

scholarly journals PENGARUH CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK INDOCAFE PADA PT PRIMA BINTANG DISTRIBUSINDO

2020 ◽  
Vol 8 (2) ◽  
pp. 17-24
Author(s):  
Iwan Upbatam ◽  
Asron Saputra
Keyword(s):  
Research Method ◽  
Brand Image ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
F Test ◽  
Purchasing Decision ◽  
Positive Effect

The purpose of this paper is to determine the effect of brand image and promotion on purchasing decisions PT prima brima distribusindo.The research was done by spreading the quaterner, while the research method using Non-probability Sampling.The t test shows that the magnitude of t for Brand Image (X1) is 2.062 and the value of t arithmetic for promotion (X2) is 11,574. all of which show larger than t table is 1,978. so the hypothesis that states brand image and promotion have a positive effect partially on purchasing decision at PT prima bintang distribusindo, F test, F calculated > F table or 69.690 > 2.67 or signification level (sig) 0.000 < 0.05 so that the hypothesis that states brand image and promotion together affect the purchasing decision at  PT prima bintang distribusindo and coefficient of determination shows that brand image and promotion influence 51,9% to purchasing decision at PT. prima bintang distribusindo.

scholarly journals Pengaruh Kredibilitas Komunikator Terhadap Keputusan Pembelian (Survei Terhadap Produk AHHA Atta Halilintar)

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 153
Author(s):  
Richard Antony ◽  
Roswita Oktavianti
Keyword(s):  
Purchase Decision ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Purchasing Decision ◽  
Purposive Sampling ◽  
Descriptive Research ◽  
Quantitative Descriptive ◽  
The Relationship

The credibility of a communicator is one of the factors for people to make purchasing decisions about a product. A communicator must have some ability in other words that the communicator must have the strength to compete, namely credibility and attractiveness. The research aims to examine the credibility of the communicator on the purchase decision of the AHHA Clothing Line Atta Halilintar product after watching YouTube Atta Halilintar. The independent variable in this study is the credibility of the communicator and the dependent variable is the purchase decision. The approach used in this study is quantitative descriptive. Research data were collected using non-probability sampling techniques or purposive sampling techniques. This study uses SPSS for Windows 23 test for Validity, Reliability, Hypothesis (simple linear analysis), T-test, Correlation Coefficient, and Determination Coefficient. Researchers obtain data that will be tested by distributing several questionnaires to all respondents, amounting to 100 respondents who have been determined and have been adjusted to the requirements in this study and respondents who represent the population of this study. The results obtained from the study showed that the communicator's credibility affected 29% in purchasing decisions while the remaining 71% was influenced by other factors. The relationship is positive, if the quality of the communicator's credibility increases, therefore the purchasing decision will also increase. And conversely, if the quality of the communicator's credibility decreases then the purchasing decision will also decrease. Kredibilitas dari seorang komunikator merupakan salah satu faktor bagi masyarakat untuk mengambil keputusan pembelian terhadap sebuah produk. Seorang komunikator harus memiliki beberapa kemampuan dengan kata lain bahwa komunikator harus memiliki kekuatan untuk bersaing yaitu kredibilitas (credibility) dan daya tarik (attractiveness).Penelitian bertujuan untuk meneliti kredibilitas komunikator terhadap keputusan pembelian produk AHHA Clothing Line Atta Halilintar setelah menonton YouTube Atta Halilintar. Variabel independen yang berada dalam penelitian ini yaitu kredibilitas komunikator dan variabel dependen adalah keputusan pembelian. Pendekatan yang dipergunakan pada penelitian ini adalah deskriptif kuantitatif. Data penelitian dikumpulkan dengan menggunakan teknik non probability sampling atau teknik purposive sampling. Penelitian ini menggunakan alat uji SPSS for windows 23 untuk Uji Validitas, Reliabilitas, Hipotesis (analisis linier sederhana), Uji T, Koefisien Korelasi, dan Koefisien Determinasi. Peneliti memperoleh data-data yang akan diujikan dengan cara menyebarkan beberapa kuesioner kepada semua responden yang berjumlah 100 responden yang telah ditentukan dan telah disesuaikan dengan syarat-syarat pada penelitian ini dan responden yang mewakili dari populasi penelitian ini. Hasil yang diperoleh dari penelitian menunjukkan bahwa kredibilitas komunikator berpengaruh sebesar 29% pada keputusan pembelian sementara sisanya 71% dipengaruhi oleh faktor lain. Hubungan bersifat positif,apabila kualitas kredibilitas komunikator meningkat maka dari itu keputusan pembelian juga akan mengalami peningkatan. Dan sebaliknya, bila kualitas kredibilitas komunikator menurun maka dari itu keputusan pembelian juga akan mengalami penurunan.

Sign in / Sign up

Export Citation Format

Share Document