scholarly journals The Effect of Quality Perception, Perception Risk, and Perception of Price Interest in Buying DFSK Glory 580

2020 ◽  
Vol 5 (7) ◽  
pp. 279-287
Author(s):  
Daiwan . ◽  
Dr. M. Mukti Ali, ST., MM
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Perception ◽  
Quality Perception ◽  
Quality Dimension ◽  
Perceived Price ◽  
Perception Of Quality ◽  
Performance Dimension

This study aims to determine and explain the effect of perceived quality, perceived risk, and perceived price on the buying interest of DFSK Glory 580. Respondents in this study were 150 people, data collection was carried out through questionnaires, data were analyzed using Multiple Linear Regression analysis ( using SPSS 25.0 tools). The results showed that: (1) There was an effect of Perception of Quality (X1) on Consumer Purchase Interest (Y) partially. (2) There is a partial influence of Risk Perception (X2) on Consumer Purchase Interest (Y). (3) There is a partial influence of Price Perception (X3) on Consumer Purchase Interest (Y). (4) There is an influence from Quality Perception (X1), Risk Perception (X2), Based on the analysis of the correlation matrix between dimensions, the performance dimension in the Quality Perception variable is indispensable for each increase in Consumer Purchase Interest (Y) especially in the Interest dimension. The Dimension of Function in the Risk Perception variable is indispensable for any increase in Consumer Purchase Interest (Y) especially in the Interest dimension. The Quality Dimension in the Price Perception variable is indispensable for any increase in Consumer Purchase Interest (Y) especially in the Action dimension.

scholarly journals PERILAKU MASYRAKAT MENGGUNAKAN JASA GOCAR DI KOTA DENPASAR

2020 ◽  
Vol 9 (1) ◽  
pp. 179
Author(s):  
Kris Cahyadi Putra Jaya ◽  
Gede Bayu Rahanatha
Keyword(s):  
Significant Influence ◽  
Perceived Risk ◽  
Linear Regression Analysis ◽  
Perceived Value ◽  
Consumer Attitudes ◽  
Multiple Linear Regression Analysis ◽  
Brand Awareness ◽  
Intention To Use ◽  
Analysis Techniques ◽  
Perceived Price

The purpose of this study was to determine the behavior in Denpasar City using GoCar services. This research was conducted in Denpasar City. Methods of data collection using surveys with questionnaires and data analysis techniques in this study using multiple linear regression analysis techniques. The results of this study found that the Perceived Value, Perceived Risk and Perceived Quality had a positive and significant influence on the intention to use GoCar services. Perceived Price and Advertising have a positive and significant effect on the intention to use GoCar services. Consumer attitudes have a positive and significant influence on the intention to use GoCar services. GoJek company in this case GoCar should begin to increase brand awareness of its products and start educating prospective customers that GoCar products are safe to use. Keywords: consumer attitudes, services, services, perceived value

scholarly journals The Effect of Efficient Market Hypothesis, Gambler's Fallacy, Familiarity Effect, Risk Perception, and Economic Factors on Investment Decisions (Studies on Capital Market Investors in Medan City)

2020 ◽  
Vol 5 (8) ◽  
pp. 285-291
Author(s):  
Sucitra Dewi ◽  
Erlina . ◽  
Endang Sulistya Rini
Keyword(s):  
Risk Perception ◽  
Investment Decision ◽  
Linear Regression Analysis ◽  
Efficient Market Hypothesis ◽  
Multiple Linear Regression Analysis ◽  
Economic Factors ◽  
Familiarity Effect ◽  
Efficient Market ◽  
Gambler’S Fallacy ◽  
Gambler's Fallacy

This study aims to examine the effect of the efficient market hypothesis, gambler's fallacy, familiarity effect, risk perception, and economic factors on investment decisions. This research is quantitative research with a descriptive approach. The population in this study were all capital market investors in Medan City. Determination of the research sample carries out by using judgment sampling technique and Malhotra theory so that 270 samples obtain. Data analysis using multiple linear regression analysis. The results of the multiple linear regression analysis showed that the efficient market hypothesis, gambler's fallacy, familiarity effect, risk perception, and economic factors partially had a positive and significant impact on investment decision making. Other results, the efficient market hypothesis, gambler's fallacy, familiarity effect, risk perception, and economic factors simultaneously have a positive and significant impact on investment decision making.

scholarly journals Pengaruh Persepsi Kemudahan Penggunaan, Manfaat Dan Risiko Terhadap Minat Menggunakan Uang Elektronik Di Surabaya

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Hendra Prasetya ◽  
Scenda Erka Putra
Keyword(s):  
Perceived Risk ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Public Understanding ◽  
Perceived Benefits ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Analysis Technique ◽  
Negative Effect

The problem examined in this study is whether the perceived ease of use, perceived benefits and perceived risk partially have asignificant effect on the interest in using electronic money in Surabaya. This study aims to determine the significance of the effect of perceived ease to use, perceived benefits and perceived risk of interest in using electronic money in Surabaya. There are three independent variable studied, namely perceived ease to use, perceived benefits and perceived risk. The dependent variable is interest in using. The population is people in Surabaya who know electronic money. Determination of the sample using purposive sampling with criteria at minimal 18 year old and using electronic money. The number sample processed was 94 samples. The analysis technique uses multiple linear regression analysis. The hypothesis testing using t test. The result is that perceived ease of use and perceived benefits partially have a significant positive effect and risk perception has a significant negative effect on interest in using electronic money in Surabaya. The implication is that electronic money issuers should continue to innovate electronic money by increasing or adding service features found in application on smartphones and making their operation easier and opening more places to fill electronic money. Public understanding of electronic money needs to be improved again.

scholarly journals EFFECT OF FINANCIAL LITERACY AND RISK PERCEPTION ON STUDENT INVESTMENT DECISIONS IN JAKARTA

2019 ◽  
Vol 3 (2) ◽  
pp. 107-132
Author(s):  
Rizky Eko Harry Saputro ◽  
Diyan Lestari
Keyword(s):  
Risk Perception ◽  
Financial Literacy ◽  
Sampling Method ◽  
Investment Decision ◽  
Linear Regression Analysis ◽  
Investment Decisions ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Result

This study aims to determine the effect of financial literacy and risk perception on student investment decisions in Jakarta. This study used a quantitative approach through questionnaires with as many as 120 respondents taken as sample which is obtained by using non-probability sampling technique and purposive sampling method. The research data is processed with SPSS, where the hypothesis is analyzed using t-test and multiple linear regression analysis. The results of this study indicate that financial literacy variable have a significant effect on investment decision, based on the t-test result which shows that t-count is higher in comparison to ttable (8,433>1,98045). Similarly, the risk perception variable have a significant effect on investment decision, which is shown by the higher tcount compared to t-table (2,319>1,98045).

Cultural Differentials Modify Change

2014 ◽  
Vol 3 (2) ◽  
pp. 50-79 ◽  
Author(s):  
Mambo G. Mupepi ◽  
Patience Taruwinga
Keyword(s):  
Regression Analysis ◽  
Cultural Differences ◽  
Risk Taking ◽  
Perceived Risk ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Organizational Vision ◽  
Performance Orientation ◽  
Perceived Success ◽  
The Usa

A mixed research methodology was deployed to show that cultural differences and perceived risk-taking must be considered in charting competences in advancing household enterprises in the Southern African Development Communities and the USA. The consequences were that triumphant households were those that took cognizance of multiculturalism in assessing and measuring performance. Multiple Linear Regression analysis demonstrated that capacity must be customized to suit organizational vision and that the vital predictor of perceived success in the USA was performance orientation while uncertainty avoidance topped the list in the SADC. Results indicate that diversity was understood in all successful enterprises.

scholarly journals PENGARUH DIMENSI EKUITAS MEREK TERHADAP MINAT BELI PADA KERTANEGARA GUEST HOUSE MALANG

2018 ◽  
Vol 5 (2) ◽  
Author(s):  
Ervan Ade Wardani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Brand Equity ◽  
Linear Regression Analysis ◽  
Brand Association ◽  
Quality Dimension ◽  
Guest House ◽  
Perception Of Quality ◽  
Research Show

Intention this research is to test dimension of equity brand have an effect to enthusiasm buy at Guest House Kertanegara Malang and to test brand equity influence to enthusiasm buy at Guest House. Population in this research are guest using service of Guest House Kertanegara, by using technique of convenience purposive sampling. Sample size 100 respondents. Technique analysis is linear regression analysis  by using test of regression doubled linear. The result of research show that linear regression analysis is positive relationshio between the brand equity and enthusiasm., test t test and f test, indicating that brand equity have influence of significant to enthusiasm buy. Between awareness brand, brand association, perception of quality, dimension brand and loyality owning most influence significan is awareness of brand, brand association, perception of quality of, and brand loyality.

scholarly journals Factors Determining Adoption of Outsourcing Logistics Functions: A Study of Manufacturing and Trading Sectors in Sri Lanka

2020 ◽  
Vol 9 (2) ◽  
pp. 36-44
Author(s):  
C. Liyanagamage ◽  
R. Ranasinghe
Keyword(s):  
Regression Analysis ◽  
Cost Effectiveness ◽  
Sri Lanka ◽  
Linear Regression ◽  
Perceived Risk ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Outsourcing Logistics ◽  
Outsourcing Decision

This study aims at identifying the determinants of adoption of outsourcing logistic functions in Manufacturing and Trading companies in Sri Lanka. After careful review of the existing literature perceived cost effectiveness, quality concerns of logistics outsourcing, perceived risk and perceived professionalism of logistics service provider were identified for the study as their high theoretical and empirical importance in determining outsourcing decision. Primary data was collected by means of semi structured questionnaire from 60 organizations that carry out manufacturing and trading businesses in Sri Lanka. The collected data was analyzed using descriptive statistics and simple and multiple linear regression analysis. Initial simple linear regression analysis proved the statistically significant impact that each of the identified variables have on the adoption of outsourcing. However the multiple regression estimated in this study to analyze the collective effect of the suggested model concludes that the decision makers perception about the cost effectiveness of outsourcing and their perception of risk of outsourcing better explain the adoption of outsourcing in Manufacturing and trading sector in Sri Lanka. Hence, the outsource decision depends on the careful assessment of the decision-making company on its cost effectiveness and possible risk. Therefore, the findings of the present study suggest that outsourcing partners should be carefully selected in order to get the benefit of outsourcing.

scholarly journals PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN

2021 ◽  
Vol 15 (2) ◽  
pp. 97
Author(s):  
Jonathan Herdioko ◽  
Valentcio Luwiska W
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Validity And Reliability ◽  
F Test ◽  
Probability Sampling ◽  
Price Perception

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, persepsi harga, dan kualitas pelayanan terhadap kepuasan konsumen pada Toko Tekstil Mac Mohan, Solo. Populasi dalam penelitian ini adalah penduduk Kota Solo. Teknik penyampelan menggunakan non-probability sampling dengan pemilihan 100 responden yang pernah membeli produk di Mac Mohan Solo. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner yang telah diuji validitas dan reliabilitasnya. Metode analisis regresi linier berganda digunakan dengan uji R2, uji F, dan uji t. Hasil pengujian menghasilkan nilai sig uji F sebesar = 0,00, artinya secara simultan variabel kualitas produk, persepsi harga, dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen. Hasil uji t menunjukkan bahwa kualitas produk, persepsi harga, dan kualitas layanan secara parsial berpengaruh signifikan terhadap kepuasan pelanggan. Kata Kunci: kualitas produk, persepsi harga, kualitas layanan, kepuasan pelanggan ABSTRACTThis study aims to determine the effect of product quality, price perception, and service quality toward customer satisfaction at Toko Tekstil Mac Mohan, Solo. The population in this study are the residents of Solo. Non-probability sampling method is adopted with a selection of 100 respondents who have bought products at Mac Mohan Solo. Data collection techniques were carried out by distributing questionnaires that had been tested for validity and reliability. The multiple linear regression analysis method is used with R2 test, F test, and t test. The test results produce a sig value of F test of = 0.00, meaning that simultaneously, the variable product quality, price perception, and service quality have a significant effect on customer satisfaction. The t test shows that product quality partially, price perception, and service quality partially have a significant effect on customer satisfaction. Keywords: product quality, price perception, service quality, customer satisfaction

scholarly journals effect of price perception and sales promotion on the purchase decision of the pertamax turbo in Palembang City

2021 ◽  
Vol 5 (1) ◽  
pp. 5-10
Author(s):  
Catur Suheri ◽  
Zakaria Wahab ◽  
Marlina Widiyanti ◽  
Muchsin Saggaff Shihab
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Sales Promotion ◽  
Price Adjustment ◽  
Purchase Decision ◽  
Price Perception ◽  
The City

This study aimed to determine the effect of price perception and sales promotion on the purchase decision of Pertamax Turbo in the city of Palembang. The population in this study were all consumers who purchased Pertamax Turbo in Palembang in the 2021 period, with as many as 100 respondents using the purposive sampling technique. The multiple linear regression analysis results show that price perception has a positive and significant effect on the purchase decision of Pertamax Turbo in Palembang. Sales promotion has a positive and significant effect on the purchase decision of Pertamax Turbo in the city of Palembang. For the price perception variable, it is expected that the Pertamax Turbo price adjustment will be made to reach all people. In the sales promotion variable, increasing sales by giving discounts/discounts to consumers who purchase Pertamax Turbo is necessary.

scholarly journals Associations of COVID-19 risk perception, eHealth literacy, and protective behaviors among Chinese college students following vaccination: a cross-sectional study

2021 ◽  
Author(s):  
Ning Qin ◽  
Shuangjiao Shi ◽  
Guiyue Ma ◽  
Xiao Li ◽  
Yinglong Duan ◽  
...  
Keyword(s):  
College Students ◽  
Risk Perception ◽  
Perceived Risk ◽  
Linear Regression Analysis ◽  
Protective Behaviors ◽  
Cross Sectional ◽  
Post Vaccination ◽  
Chinese College Students ◽  
Ehealth Literacy ◽  
Positive Effects

Abstract Background： In spite of strict regulation of COVID-19 preventative measures and containment in China, there are still confirmed cases sporadically occuring in many cities. College students are at a high risk of being infected, especially with the approach of vacation; thus, identifying the status and related factors of protective behaviors among them after receiving vaccination will be crucial for epidemic control. This study aimed to gather information on the protective behaviors and to identify the associations of COVID-19 risk perception, eHealth literacy and protective behaviors for Chinese college students following vaccinationMethods: A cross-sectional survey of college students who engaged in protective behaviors post vaccination was conducted using the COVID-19 risk perception scale and eHealth literacy scale in one of the groups. Multiple linear regression analysis was used to confirm the correlation between COVID-19 risk perception, eHealth literacy and protective behaviors for Chinese college students.Results: A total of 5641 Chinese college students were included. Male students comprised 59.01% with an average age of (21.39±2.75) years and most students rating their health as very good (44.85%) or pretty good (46.98%). A smaller percentage (13.76%) believed that they would likely or most likely be infected with COVID-19 after getting vaccinated. In addition, more than 1 in 10 (10.35%) college students had ever suspected to suffer from post-vaccination reactions following the COVID-19 vaccination. The mean score of protective behaviors was (26.06±3.97) at the middle level. Approximately one-third (30.42%) of the students always or often did not wear a mask when going out. Some college students (29.25%) did not keep at least 1 meter away from others in social situations. Older female college students who were in good health and perceived as being at a low risk of getting infected with COVID-19 did not expect to engage in post-vaccination protective measures. Those with a higher level of perceived risk, severe risk perception and eHealth literacy and a lower level of unknown risk perception were more likely to engage in further protective behaviors after getting vaccinated.Conclusions: Overall, the level of protective behaviors among Chinese college students following vaccination could use improvement, especially for male, younger college students in poor health. This study revealed the predictive effects of risk perception and eHealth literacy on protective behaviors, recommending that the negative and positive effects of risk perception should be balanced in epidemic risk management, and eHealth literacy promotion should also be emphasized for public health and social measures.

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