Interactive Advertising

2013 ◽  
pp. 260-284
Author(s):  
Patricia Mayes
Keyword(s):  
Social Interaction ◽  
Language Use ◽  
Social Semiotics ◽  
Face To Face ◽  
Synchronous Interaction ◽  
Interactive Advertising ◽  
Spoken Interaction ◽  
Discursive Constructions

Recent attempts to theorize identity using sociolinguistic, discourse analytic, and conversation analytic frameworks have focused on discursive constructions of speakers’ identities, especially emphasizing the point that identities are constructed moment by moment through social interaction. Although such frameworks arguably are designed with face-to-face, synchronous interaction in mind, it is well known that other types of discourse, traditionally thought of as distant, asynchronous, and solitary (or non-interactive), are being used in new ways, due to rapid developments in technology. These developments suggest that all language use is inherently interactive, if not interactional (i.e., synchronous). In this chapter, the author uses insights from social semiotics and frameworks grounded in the analysis of spoken interaction to analyze a commercial in conjunction with unelicited comments from people who viewed the commercial on YouTube. The author’s analysis focuses on the multimodal expression of meaning potentials as well as their uptake and the stances displayed in response.

scholarly journals Do women and men use language differently in spoken face-to-face interaction? A scoping review

2021 ◽  
Vol 9 ◽  
pp. 43-79
Author(s):  
Ilona Plug ◽  
Wyke Stommel ◽  
Peter L.B.J. Lucassen ◽  
Tim C. olde Hartman ◽  
Sandra Van Dulmen ◽  
...  
Keyword(s):  
Scoping Review ◽  
Language Use ◽  
Empirical Studies ◽  
Linguistic Variables ◽  
Dyadic Interactions ◽  
Identity Salience ◽  
Face To Face ◽  
Theoretical Perspectives ◽  
Spoken Interaction ◽  
The Relationship

Although the question of whether women and men speak differently is a topic of hot debate, an overview of the extent towhich empirical studies provide robust support for a relationship between sex/gender and language is lacking. Therefore, the aim of the current scoping review is to synthesize recent studies from various theoretical perspectives on the relationship between sex/gender and language use in spoken face-to-face dyadic interactions. Fifteen empirical studies were systematically selected for review, and were discussed according to four different theoretical perspectives and associated methodologies. More than thirty relevant linguistic variables were identified (e.g., interruptions and intensifiers). Overall, few robust differences between women and men in the use of linguistic variables were observed across contexts, although women seem to be more engaged in supportive turn-taking than men. Importantly, gender identity salience, institutionalized roles, and social and contextual factors such as interactional setting or conversational goal seem to play a key role in the relationship between speaker’s sex/gender and language used in spoken interaction.

Face to Face Social Interaction and Inferior Frontal Processing

2003 ◽  
Author(s):  
Jeremy I. Skipper ◽  
Howard C. Nusbaum ◽  
Steven L. Small
Keyword(s):  
Social Interaction ◽  
Face To Face

scholarly journals Resilient Research in the Field: Insights and Lessons From Adapting Qualitative Research Projects During the COVID-19 Pandemic

2021 ◽  
Vol 20 ◽  
pp. 160940692110161
Author(s):  
Syahirah Abdul Rahman ◽  
Lauren Tuckerman ◽  
Tim Vorley ◽  
Cristian Gherhes
Keyword(s):  
Qualitative Research ◽  
Social Interaction ◽  
Research Methods ◽  
Research Process ◽  
Qualitative Research Methods ◽  
Research Projects ◽  
Social Distancing ◽  
Face To Face ◽  
Building Resilience ◽  
Digital Methods

The onset of the COVID-19 pandemic has seen the implementation of unprecedented social distancing measures, restricting social interaction and with it the possibility for conducting face-to-face qualitative research. This paper provides lessons from a series of qualitative research projects that were adapted during the COVID-19 pandemic to ensure their continuation and completion. By reflecting on our experiences and discussing the opportunities and challenges presented by crises to the use of a number of qualitative research methods, we provide a series of insights and lessons for proactively building resilience into the qualitative research process. We show that reflexivity, responsiveness, adaptability, and flexibility ensured continuity in the research projects and highlighted distinct advantages to using digital methods, providing lessons beyond the COVID-19 context. The paper concludes with reflections on research resilience and adaptation during crises.

scholarly journals Speakers exhibit a multimodal Lombard effect in noise

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
James Trujillo ◽  
Asli Özyürek ◽  
Judith Holler ◽  
Linda Drijvers
Keyword(s):  
Motion Capture ◽  
Natural Environment ◽  
Language Use ◽  
Human Language ◽  
Visual Channel ◽  
Lombard Effect ◽  
Face To Face ◽  
Acoustic Analyses ◽  
Acoustic Modulation ◽  
Action Verbs

AbstractIn everyday conversation, we are often challenged with communicating in non-ideal settings, such as in noise. Increased speech intensity and larger mouth movements are used to overcome noise in constrained settings (the Lombard effect). How we adapt to noise in face-to-face interaction, the natural environment of human language use, where manual gestures are ubiquitous, is currently unknown. We asked Dutch adults to wear headphones with varying levels of multi-talker babble while attempting to communicate action verbs to one another. Using quantitative motion capture and acoustic analyses, we found that (1) noise is associated with increased speech intensity and enhanced gesture kinematics and mouth movements, and (2) acoustic modulation only occurs when gestures are not present, while kinematic modulation occurs regardless of co-occurring speech. Thus, in face-to-face encounters the Lombard effect is not constrained to speech but is a multimodal phenomenon where the visual channel carries most of the communicative burden.

Development of the Preference for Online Social Interaction Scale for Chinese adolescents

2016 ◽  
Vol 44 (6) ◽  
pp. 1005-1014
Author(s):  
Zhiqi You ◽  
Yuan Tian ◽  
Fanchang Kong ◽  
Zongkui Zhou ◽  
Youjie Zheng
Keyword(s):  
Social Interaction ◽  
Construct Validity ◽  
Psychometric Properties ◽  
Factor Structure ◽  
Internal Consistency ◽  
Three Dimensions ◽  
Interaction Frequency ◽  
Face To Face ◽  
Valid Instrument ◽  
Online Social Interaction

Our purpose in this study was to develop a scale to measure preference for online social interaction (POSI). The psychometric properties of the POSI Scale were tested with 2 separate samples of Chinese teenagers (age 13–18 years). The responses of the first group (n = 352) were used to explore the factor structure of the scale. The responses of the second group (n = 593) were used to test construct validity and consistency reliability of the POSI Scale. The results indicated that (a) the POSI Scale consists of three dimensions: online social interaction frequency, online social interaction propensity, and perception of superiority of online social interaction compared to face-to-face social interaction; and (b) the POSI Scale has good structural validity and internal consistency and reliability, and is a reliable and valid instrument for measurement of adolescents' preference for online social interaction, especially in the context of Chinese teenagers.

scholarly journals Investigating the Impact of Hearing Aid Use and Auditory Training on Cognition, Depressive Symptoms, and Social Interaction in Adults With Hearing Loss: Protocol for a Crossover Trial (Preprint)

2017 ◽  
Author(s):  
Joanna Nkyekyer ◽  
Denny Meyer ◽  
Peter J Blamey ◽  
Andrew Pipingas ◽  
Sunil Bhar
Keyword(s):  
Hearing Loss ◽  
Depressive Symptoms ◽  
Social Interaction ◽  
Sensorineural Hearing Loss ◽  
Hearing Aids ◽  
Hearing Aid ◽  
Sensorineural Hearing ◽  
Auditory Training ◽  
Face To Face ◽  
Hearing Aid Use

BACKGROUND Sensorineural hearing loss is the most common sensory deficit among older adults. Some of the psychosocial consequences of this condition include difficulty in understanding speech, depression, and social isolation. Studies have shown that older adults with hearing loss show some age-related cognitive decline. Hearing aids have been proven as successful interventions to alleviate sensorineural hearing loss. In addition to hearing aid use, the positive effects of auditory training—formal listening activities designed to optimize speech perception—are now being documented among adults with hearing loss who use hearing aids, especially new hearing aid users. Auditory training has also been shown to produce prolonged cognitive performance improvements. However, there is still little evidence to support the benefits of simultaneous hearing aid use and individualized face-to-face auditory training on cognitive performance in adults with hearing loss. OBJECTIVE This study will investigate whether using hearing aids for the first time will improve the impact of individualized face-to-face auditory training on cognition, depression, and social interaction for adults with sensorineural hearing loss. The rationale for this study is based on the hypothesis that, in adults with sensorineural hearing loss, using hearing aids for the first time in combination with individualized face-to-face auditory training will be more effective for improving cognition, depressive symptoms, and social interaction rather than auditory training on its own. METHODS This is a crossover trial targeting 40 men and women between 50 and 90 years of age with either mild or moderate symmetric sensorineural hearing loss. Consented, willing participants will be recruited from either an independent living accommodation or via a community database to undergo a 6-month intensive face-to-face auditory training program (active control). Participants will be assigned in random order to receive hearing aid (intervention) for either the first 3 or last 3 months of the 6-month auditory training program. Each participant will be tested at baseline, 3, and 6 months using a neuropsychological battery of computer-based cognitive assessments, together with a depression symptom instrument and a social interaction measure. The primary outcome will be cognitive performance with regard to spatial working memory. Secondary outcome measures include other cognition performance measures, depressive symptoms, social interaction, and hearing satisfaction. RESULTS Data analysis is currently under way and the first results are expected to be submitted for publication in June 2018. CONCLUSIONS Results from the study will inform strategies for aural rehabilitation, hearing aid delivery, and future hearing loss intervention trials. CLINICALTRIAL ClinicalTrials.gov NCT03112850; https://clinicaltrials.gov/ct2/show/NCT03112850 (Archived by WebCite at http://www.webcitation.org/6xz12fD0B).

scholarly journals “Third-Wave” Coffeehouses as Venues for Sociality: On Encounters between Employees and Customers

2015 ◽  
Author(s):  
John Manzo
Keyword(s):  
Social Interaction ◽  
Social Life ◽  
Past Research ◽  
Third Wave ◽  
Research Subjects ◽  
Face To Face ◽  
Public Meeting ◽  
Work World ◽  
The Face ◽  
Commercial Landscape

Contemporary social life is often depicted, in and out of the social sciences, as an ever-worsening subterfuge of alienation, ennui, and the systematic destruction of traditional, human-scaled, publicly-accessible, “organic” sociality that people once enjoyed. In this paper I do not contend that these trends in our social and commercial landscape are not happening. I will instead contend that conventional face-to-face sociability thrives even in the face of the loss of many traditional public meeting places. My focus in this piece is on social interaction in independent cafes that are known, and that self-identify, as what coffee connoisseurs term “third-wave” coffeehouses. Deploying the analytic perspective of ethnomethodology, which prioritizes and problematizes the observed and reported lived experiences of research subjects, I argue not only that “authentic” sociality flourishes in these spaces but I also consider the role of shop employees—baristas—in them and uncover their perceptions concerning social interaction between themselves and customers. As such I not only question prevailing understandings about the “death” of traditional sociability but also add to past research on the coffeehouse as social form by problematizing, for the first time, the work world of the baristas and their interactions with customers.

I processi decisionali come rituali di interazione: giochi di faccia e interazione sociale in un gruppo politico di maggioranza

2009 ◽  
pp. 31-53
Author(s):  
Mariangela De Gregorio ◽  
Gerardo Patriotta
Keyword(s):  
Decision Making ◽  
Social Interaction ◽  
Impression Management ◽  
Interaction Process ◽  
Face To Face ◽  
Town Council ◽  
Interaction Dynamics ◽  
Coherent Image ◽  
Interaction Order ◽  
Impression Management Tactics

- This paper proposes a view of decision making as a social interaction process. Drawing on Goffman's face theory, it documents and interprets the micro interaction dynamics within the ruling political coalition of an Italian town council. Two main arguments are put forward. First, decision making unfolds through face games and impression management tactics where individuals are primarily concerned with attributing plausible sense to situations while maintaining a coherent image of self. Second, face-to-face behavior has structuring properties. It generates an interaction order amongst the participants that becomes progressively consolidated as the actors in- volved strive to affirm their respective situated identities through repeated face-to-face exchanges. A number of organizational implications are drawn from the study.Keywords: Decisional process, face game, interaction's ritual.

The Hybrid Course; Facilitating Learning through Social Interaction Technologies

2010 ◽  
pp. 540-552
Author(s):  
Lorraine D. Jackson ◽  
Joe Grimes
Keyword(s):  
Social Interaction ◽  
Web 2.0 ◽  
Course Design ◽  
Higher Learning ◽  
Discussion Boards ◽  
Web Based ◽  
Face To Face ◽  
Institutions Of Higher Learning ◽  
Face To Face Instruction ◽  
Data Mashups

This chapter surveys the benefits and challenges of hybridcourses, which blend face-to-face instruction with onlinelearning, and opportunities provided by the introduction of web-based social interaction technologies. It discusses thepedagogical implications of various Web 2.0 tools; that is, asynchronous discussion boards, blogs, wikis, podcasts, RSS, e-portfolios, folksonomies, educational gaming, data mashups, and simulations. The authors argue that ashybrid courses continue to evolve to meet the needs of students, instructors, and institutions of higher learning,the integration of Web 2.0 applications in a hybrid model requires thoughtful course design, clear educational objectives, and carefully planned activities.

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