The Effect of Social Networks on Branding

2017 ◽  
pp. 84-107
Author(s):  
Meriem Nouala ◽  
Marwa Imene Mekki ◽  
Abdelmadjid Ezzine
Keyword(s):  
Social Networks ◽  
New Media ◽  
Social Networking ◽  
Computer Network ◽  
Communication Strategy ◽  
The Internet ◽  
Main Role ◽  
Communication Modes ◽  
Online Business ◽  
Real Challenge

The Internet is currently the largest computer network in use. Because everyone can use it, and join the network. The main role is that the internet allows to exchange information freely. Corporate communication modes jostled following the advent of the internet and more specifically social networking. Many victims of online business communication crisis affecting sustainably their brand. A real challenge for today's companies needs to understand the characteristics of these new media and to establish an effective communication strategy in order to maintain and improve its image among its customers. This research looks at whether social networks have an effect on the brand image. Several dimensions for assessing this concept will be identified through an empirical study.

The Effect of Social Networks on Branding

2017 ◽  
pp. 1434-1452
Author(s):  
Meriem Nouala ◽  
Marwa Imene Mekki ◽  
Abdelmadjid Ezzine
Keyword(s):  
Social Networks ◽  
New Media ◽  
Social Networking ◽  
Computer Network ◽  
Communication Strategy ◽  
The Internet ◽  
Main Role ◽  
Communication Modes ◽  
Online Business ◽  
Real Challenge

The Internet is currently the largest computer network in use. Because everyone can use it, and join the network. The main role is that the internet allows to exchange information freely. Corporate communication modes jostled following the advent of the internet and more specifically social networking. Many victims of online business communication crisis affecting sustainably their brand. A real challenge for today's companies needs to understand the characteristics of these new media and to establish an effective communication strategy in order to maintain and improve its image among its customers. This research looks at whether social networks have an effect on the brand image. Several dimensions for assessing this concept will be identified through an empirical study.

scholarly journals Using the New Media by Companies From the Sme Sector in Podkarpackie Province

2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Entire Population ◽  
The Internet ◽  
Research Project ◽  
Media Development ◽  
Preliminary Results ◽  
Online Presence ◽  
Use Of Social Media

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.

scholarly journals Building Topic-Driven Virtual IoTs in a Multiple IoTs Scenario

Sensors ◽  
2019 ◽  
Vol 19 (13) ◽  
pp. 2956 ◽  
Author(s):  
Paolo Lo Giudice ◽  
Antonino Nocera ◽  
Domenico Ursino ◽  
Luca Virgili
Keyword(s):  
Social Networks ◽  
Internet Of Things ◽  
Social Networking ◽  
Virtual Communities ◽  
The Internet ◽  
The Real ◽  
Challenging Issue ◽  
The One ◽  
The Internet Of Things ◽  
Made In

In the last years, several attempts to combine the Internet of Things (IoT) and social networking have been made. In the meantime, things involved in IoT are becoming increasingly sophisticated and intelligent, showing a behavior that tends to look like the one of users in social networks. Therefore, it is not out of place to talk about profiles of things and about information and topics exchanged among them. In such a context, constructing topic-driven virtual communities starting from the real ones operating in a Multi-IoT scenario is an extremely challenging issue. This paper aims at providing some contributions in this setting. First of all, it presents the concept of profile of a thing. Then, it introduces the concept of topic-guided virtual IoT. Finally, it illustrates two approaches (one supervised and one unsupervised) to constructing topic-guided virtual IoTs in a Multi-IoT scenario.

scholarly journals Status Quo of Professional–Patient Relations in the Internet Era: Bibliometric and Co-Word Analyses

2019 ◽  
Vol 16 (7) ◽  
pp. 1183 ◽  
Author(s):  
Zekun Wang ◽  
Zhaohua Deng ◽  
Xiang Wu
Keyword(s):  
New Media ◽  
Computer Network ◽  
Hierarchical Cluster ◽  
The Internet ◽  
The Past ◽  
Bradford’S Law ◽  
Patient Relations ◽  
Occurrence Matrix ◽  
Professional Patient Relations

Background: Incidents of violence against medical staff have increased in intensity, showing the deteriorating relationship between doctors and patients in China over the past few years. In addition, professional–patient relations have been significantly affected in the Internet era in China, which has attracted great attention from many scholars. This study aims to analyze the research status of professional–patient relations in the Internet era in China and further reveal its research pattern and trends. Methods: This study collected journal articles published during the past 21 years from the Wanfang Data Knowledge Service Platform. Then, bibliometric analysis was carried out, including publication growth, core author and collaborative degree, highly cited papers, journal distribution, and institution distribution analyses. We also analyzed the subject heading–source literature matrix and co-occurrence matrix of keywords through hierarchical cluster, social network, and strategic diagram analyses. Results: The number of articles has continually risen since 1998, which follows the growth law of literature. Furthermore, the distribution of these studies obeys Bradford’s law of scattering, and mainly concentrates on the fields of medicine and health technology. The distribution of high-frequency keywords follows Zipf’s law. Conclusions: We identified eight focal research directions, namely: website building (especially for professional–patient interaction), telemedicine, professional–patient communication and network public opinion, professional–patient contradiction and health education, new media, follow-up interaction platform, healthcare reform and computer network, and medical ethics.

scholarly journals The Role Of Facebook In Activating Local Tourism : An Analytical Study

2019 ◽  
Vol 1 (3) ◽  
pp. 77-86
Author(s):  
Samia Bouguerra
Keyword(s):  
Social Networks ◽  
New Media ◽  
Information And Communication Technologies ◽  
Rapid Development ◽  
Jel Classification ◽  
Tourism Industry ◽  
Economic Life ◽  
The Internet ◽  
The World

The development of the world today in information and communication technologies has affected all aspects of the economic life of the countries, especially with the emergence of the Internet and the new media through social networks such as Facebook, Twitter, Instagram and others. With the emergence of social networks on the Internet, the marketing of services, especially tourism services, depends on the human factor itself through the exchange and exchange of information about tourist areas, traditional products, hotels and others. The new era has begun to depend on the consumers themselves and their contribution to the promotion of services and places... With the rapid development of social networks, especially Facebook, the importance of harnessing these sites to serve the tourism industry in the countries of the world in general and Algeria in particular, where the industry depends largely on the views of consumers and the spread of information among them, which opened a wide door to identify the places of tourism and hotels and offer services from By visiting people and benefiting from their services, which positively affects other users who may one day be tourists in the same areas. Therefore, this study is an attempt to highlight the role of social networks and their contribution to the activation of tourism in general and local tourism in particular, taking the Facebook network model, through the analysis of the Facebook page beaches of Annaba, and answer the following fundamental question:To what extent does Facebook contribute to the activation of local tourism in Algeria? JEL Classification: Z3, M3.

scholarly journals Social Networks in Modern Political Communications: a Concept Analysis of Foreign Periodicals

2021 ◽  
Vol 2021 (3) ◽  
pp. 289-303
Author(s):  
Aleksandra Pisareva
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
New Media ◽  
Political Communication ◽  
Research Topic ◽  
The Internet ◽  
Similar Amount ◽  
Protest Movements ◽  
Role Of The State

Over the past two decades, Russian and foreign researchers have documented the growing influence of social networks on political communication. The Internet has become a new mass media. In Russia, bloggers with more than 3,000 subscribers acquire a mass media status. Internet users are not passive recipients of messages: they distribute them and generate their own content. The Internet is a different kind of reality, where anything is possible. Traditional mass media are less efficient than the Internet in providing news. As a result, the Internet and social networks have become a new means of political interaction. The COVID-19 pandemic boosted the digitalization of mass communications and made this process irreversible. The present article reviews 250 foreign research papers published by Taylor and Francis, Oxford University Press, and SAGE Publications in 2020–2021. The objective was to determine the attractiveness of political communication in social networks as a research topic. 12 % of the articles featured the role of social nets in political communication, Facebook being the most popular research material. A similar amount of papers focused on the behavior of network users and the role of the state in the management of social networks. Foreign terms used to describe the research topic appeared to be different from those used by Russian linguists. For instance, foreign authors use "social media" as a synonym for "sites of social networks", while Russian scientists prefer a much broader interpretation. Some terms and acronyms, such as SNSa, are absent from Russian works. Foreign authors exploit classical political science theories to study the issues of political content, the effect of social networks on protest movements and racial conflicts, and the use of new media in election campaigns. They are unfamiliar with Russian approaches to empirical data analysis, e.g. theory of "weak ties", "close world", two-stage flow of communication, the concept of "third place", etc.

scholarly journals DRUŽBENA OMREŽJA KOT IZZIV KOMUNICIRANJA V SLOVENSKI VOJSKI

2013 ◽  
pp. 33-38
Author(s):  
NINA RADUHA
Keyword(s):  
Social Networks ◽  
New Media ◽  
Armed Forces ◽  
Public Affairs ◽  
Communication Strategy ◽  
Public Image ◽  
Major Step ◽  
The Public ◽  
German Armed Forces ◽  
Communication Method

Slovenska vojska je na družbenih omrežjih aktivna od januarja 2013. Od takrat je naredila velik korak v komuniciranju znotraj tako imenovanih novih medijev, vendar še ne dosega ravni in načina komuniciranja zavezniških držav. Zato bo morala še veliko napora usmeriti v oblikovanje strategije komuniciranja znotraj družbenih omrežij, da bo izkoristila moč in doseg takšnega načina komuniciranja z javnostjo. Članek z analizo polletnega komuniciranja Slovenske vojske na družbenih omrežjih in s predstavitvijo dveh študij primerov, narejenih na ravni nemške vojske in Nata, potrjuje prej navedeno. Rezultati so pokazali, da je razvita komunikacijska strategija dobra, da s komuniciranjem prek družbenih omrežij Slovenska vojska bogato dopol- njuje svojo strategijo odnosov z javnostmi, da se predstavlja še bolj pregledno in da vedno bolj aktivno sodeluje z zainteresiranimi javnostmi. Najboljše komunikacijske rezultate dosega na Facebooku, medtem ko je v razvoju drugih omrežij, pridobiva- nju zaupanja organizacije in njenih zaposlenih v socialne medije ter v oblikovanju organizacijske kulture komuniciranja na teh ravneh še veliko dela, ki ga je treba opraviti. Pri tem ne smemo pozabiti, da je treba vse aktivnosti Slovenske vojske na družbenih omrežjih vnaprej in načrtno ter skladno z načrtovano celostno podobo or- ganizacije v javnosti razvijati do podrobnosti in hkrati aktivno slediti novim težnjam in aktivnemu dialogu z javnostmi. The Slovenian Armed Forces has become actively involved in social networks in January 2013. Since then, it has taken a major step in the communication within the so-called new media; however, it has still not attained the level and mode of com- munication of other allied countries. Much effort will thus have to be devoted to the development of a communication strategy within social networks in order to make use of the power and reach of such a public communication method. The article supports the above-mentioned facts with the analysis of six-month social network communication activities of the Slovenian Armed Forces and the presentation of two case studies carried out at in the German Armed Forces and NATO. The results have shown that the developed communication strategy was good; that Slovenian Armed Forces’ communication activities through social networks represent a rich comple- ment to its public affairs strategy; that such activities aid to its transparent presen- tation, and that its involvement with the interested public is becoming increasin- gly active. The best communication results have been achieved on Facebook, while there is still much to be done in the development of other networks, in building trust in social media within the organization and its employees, and in creating an orga- nizational culture of communication at these levels. In so doing, one must not forget that all Slovenian Armed Forces’ social networks activities should be thoroughly developed in advance and in a premeditated manner as well as in accordance with the planned corporate public image of the organization. At the same time, it should actively follow new trends and active dialogue with the public.

Social Networking Sites- An Addiction among Youth

2017 ◽  
Vol SED2017 (01) ◽  
pp. 11-13
Author(s):  
Archana Tiwari
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Internet Addiction ◽  
Social Networking Sites ◽  
Social Network Sites ◽  
Social Dimension ◽  
The Internet ◽  
Advantages And Disadvantages ◽  
The World ◽  
The Web

The last decade witnessed an explosion of social networks such as Facebook, twitter, Instagram etc, which added a new social dimension to the web. While such networks have made people, communities and groups with shared interests stay more “connected”. Internet addiction and surfing so many social network sites on internet is an addiction and moreover this particular also started being recognized as psychological disorders all over the world. While several 90′s studies focused on Internet addiction, the next decade saw the growth of a new addiction related to all manner of social networking sites, especially the current king of the jungle: Facebook. This study investigated the existence of Internet addiction among youth and how users are becoming addicted to the Internet in much that same way that others became addicted to drugs or alcohol which resulted in academic and what are the advantages and disadvantages of social networking sites.

The Empathy Paradox

2014 ◽  
pp. 967-991
Author(s):  
Sara Konrath
Keyword(s):  
College Students ◽  
Social Media ◽  
New Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Media Use ◽  
The Internet ◽  
Direct Link ◽  
Partial Explanation ◽  
Social Disconnection

The purpose of this chapter is to summarize changes in personality traits that have co-occurred with the rise of new social media, and to evaluate the plausibility of the hypothesis that new social media are a partial explanation for these dramatic changes. Studies have found a rise in social disconnection among recent generations of young Americans. Self-esteem and narcissism have been rising in college students from the late 1970s to 2010, with simultaneous declines in empathy. Scholars and lay people alike blame the rise of the internet, and in particular, self-oriented and self-promoting “social” networking sites. This new media landscape could lead to increasing social disconnection even as it superficially increases our social connections, and several studies suggest a direct link between social media use and social disconnection. However, since most research thus far is correlational, interpretations are limited, leaving open more optimistic possibilities for new social media.

The Potential of Political Changes in the Information Age

2014 ◽  
pp. 37-59
Author(s):  
Anas Alahmed
Keyword(s):  
Social Networks ◽  
Saudi Arabia ◽  
New Media ◽  
Social Networking ◽  
Significant Role ◽  
Social Networking Sites ◽  
Real Life ◽  
The Public ◽  
Citizen Activism ◽  
The Public Sphere

In non-democratic societies new media social networks have played a significant role in changing political and social positions, not necessarily through real life but, instead, through cyber life. This chapter examines how Saudi activists challenge the political authority and how Saudi citizens took advantage of publicity by demanding political change. All of this happened due to social networks and new media, which allowed citizens to mobilize information for the sake of transparency. This was a new phenomenon in Saudi Arabia. The current young generation of Saudis, who use the Internet and social networking sites, played a significant role in the public sphere by making use of the space available to them within cyberspace. This chapter discusses the potential of political information to flourish in Saudi Arabia. It examines how and why citizen activism in Saudi Arabia can be effective. The chapter also shows that social networking activities have the power to change political decisions and society.

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