scholarly journals DRUŽBENA OMREŽJA KOT IZZIV KOMUNICIRANJA V SLOVENSKI VOJSKI

2013 ◽  
pp. 33-38
Author(s):  
NINA RADUHA
Keyword(s):  
Social Networks ◽  
New Media ◽  
Armed Forces ◽  
Public Affairs ◽  
Communication Strategy ◽  
Public Image ◽  
Major Step ◽  
The Public ◽  
German Armed Forces ◽  
Communication Method

Slovenska vojska je na družbenih omrežjih aktivna od januarja 2013. Od takrat je naredila velik korak v komuniciranju znotraj tako imenovanih novih medijev, vendar še ne dosega ravni in načina komuniciranja zavezniških držav. Zato bo morala še veliko napora usmeriti v oblikovanje strategije komuniciranja znotraj družbenih omrežij, da bo izkoristila moč in doseg takšnega načina komuniciranja z javnostjo. Članek z analizo polletnega komuniciranja Slovenske vojske na družbenih omrežjih in s predstavitvijo dveh študij primerov, narejenih na ravni nemške vojske in Nata, potrjuje prej navedeno. Rezultati so pokazali, da je razvita komunikacijska strategija dobra, da s komuniciranjem prek družbenih omrežij Slovenska vojska bogato dopol- njuje svojo strategijo odnosov z javnostmi, da se predstavlja še bolj pregledno in da vedno bolj aktivno sodeluje z zainteresiranimi javnostmi. Najboljše komunikacijske rezultate dosega na Facebooku, medtem ko je v razvoju drugih omrežij, pridobiva- nju zaupanja organizacije in njenih zaposlenih v socialne medije ter v oblikovanju organizacijske kulture komuniciranja na teh ravneh še veliko dela, ki ga je treba opraviti. Pri tem ne smemo pozabiti, da je treba vse aktivnosti Slovenske vojske na družbenih omrežjih vnaprej in načrtno ter skladno z načrtovano celostno podobo or- ganizacije v javnosti razvijati do podrobnosti in hkrati aktivno slediti novim težnjam in aktivnemu dialogu z javnostmi. The Slovenian Armed Forces has become actively involved in social networks in January 2013. Since then, it has taken a major step in the communication within the so-called new media; however, it has still not attained the level and mode of com- munication of other allied countries. Much effort will thus have to be devoted to the development of a communication strategy within social networks in order to make use of the power and reach of such a public communication method. The article supports the above-mentioned facts with the analysis of six-month social network communication activities of the Slovenian Armed Forces and the presentation of two case studies carried out at in the German Armed Forces and NATO. The results have shown that the developed communication strategy was good; that Slovenian Armed Forces’ communication activities through social networks represent a rich comple- ment to its public affairs strategy; that such activities aid to its transparent presen- tation, and that its involvement with the interested public is becoming increasin- gly active. The best communication results have been achieved on Facebook, while there is still much to be done in the development of other networks, in building trust in social media within the organization and its employees, and in creating an orga- nizational culture of communication at these levels. In so doing, one must not forget that all Slovenian Armed Forces’ social networks activities should be thoroughly developed in advance and in a premeditated manner as well as in accordance with the planned corporate public image of the organization. At the same time, it should actively follow new trends and active dialogue with the public.

scholarly journals KOMPLEKSNOST OBRAMBNO-VOJAŠKEGA OKOLJA NAREKUJE STRATEŠKO UPRAVLJANJE ODNOSOV Z JAVNOSTMI

2013 ◽  
pp. 11-31
Author(s):  
NADA SERAJNIK SRAKA
Keyword(s):  
Public Relations ◽  
Armed Forces ◽  
Public Affairs ◽  
Lessons Learned ◽  
Public Image ◽  
Communication Practice ◽  
The Public ◽  
Operational Activities ◽  
High Level

Vojska spada med ustanove državnega pomena, ki morajo komunicirati s svojimi številnimi javnostmi. Vojaški odnosi z javnostmi so del neoperativne aktivnosti oboroženih sil, njihov namen je vzpostavljanje ali ohranjanje dobrih odnosov in ustvarjanje sprejemljive podobe v javnosti, kar je življenjskega pomena za vsako vojsko. Vojaški odnosi z javnostmi se ne razlikujejo veliko od odnosov z javnostmi v zasebnem sektorju; uporabljajo enake strateške pristope in enaka orodja, le izdelek je drugačen. Ker delujejo v okolju javnega sektorja, so pogosto predmet kritične presoje medijev ter strokovne in tudi laične javnosti. Zato se, tako kot drugod, tudi na področju vojaških odnosov z javnostmi pričakuje visoka stopnja etičnosti in profesionalnosti. Komunikacijski primeri iz prakse državnih ustanov, pa tudi s področja obrambno- -vojaške prakse odnosov z javnostmi so v strokovni literaturi redko predstavljeni, v Sloveniji jih skoraj ni najti. V prispevku je prvič predstavljen študijski primer komu- nikacijskega programa in referendumske kampanje v podporo včlanitvi Slovenije v Nato. Primer je zanimiv za bralce, ne le zaradi celovite predstavitve kampanje, kritik in vprašanj, ki jih je kampanja sprožila, temveč tudi zaradi izjemnih izkušenj, ki so jih komunikatorji pridobili. Pokaže pa tudi na zapletenost in zahtevnost sodobnih političnih in vojaških odnosov z javnostmi, kar utrjuje potrebo po dosledni uporabi strateških pristopov h komuniciranju. Armed forces rank among the institutions of national interest and as such have to communicate with its numerous publics. Military public relations form a part of the armed forces’ non-operational activities, aimed at establishing or maintaining good relations with different stakeholders and creating an acceptable public image, which is vital to any army. Military public relations do not differ much from the public relations in the private sector. They both use the same strategic approaches and the same tools, but differ in the product. Since they operate in the public sector enviro- nment, they are often subject to critical judgement by the media, as well as of the professional and lay publics. It is thus expected that in military public affairs, the same as elsewhere, they demonstrate a high level of ethics and professionalism. Examples of communication practice of national institutions as well as of the defence and military sector are rarely presented in the literature and can hardly be found in Slovenia. This paper presents a case study of communication programme and the re- ferendum campaign led in support of Slovenia’s accession to NATO. The case study is also interesting for the readers not only because of the comprehensive presenta- tion of the campaign, criticism and questions raised by the campaign, but also due to the useful lessons learned by the communicators. Moreover, the case also points to the complexity and demanding nature of modern political and military public relations and thus reinforces the need for a consistent use of strategic approaches to communication.

scholarly journals Differences in Perceptions of Health Information Between the Public and Health Care Professionals: Nonprobability Sampling Questionnaire Survey (Preprint)

2019 ◽  
Author(s):  
Anat Gesser-Edelsburg ◽  
Nour Abed Elhadi Shahbari ◽  
Ricky Cohen ◽  
Adva Mir Halavi ◽  
Rana Hijazi ◽  
...  
Keyword(s):  
Health Care ◽  
Social Networks ◽  
New Media ◽  
Health Information ◽  
Health Care Professionals ◽  
Questionnaire Survey ◽  
General Public ◽  
The Public ◽  
Search For Information

BACKGROUND In the new media age, the public searches for information both online and offline. Many studies have examined how the public reads and understands this information but very few investigate how people assess the quality of journalistic articles as opposed to information generated by health professionals. OBJECTIVE The aim of this study was to examine how public health care workers (HCWs) and the general public seek, read, and understand health information and to investigate the criteria by which they assess the quality of journalistic articles. METHODS A Web-based nonprobability sampling questionnaire survey was distributed to Israeli HCWs and members of the public via 3 social media outlets: Facebook, WhatsApp, and Instagram. A total of 979 respondents participated in the online survey via the Qualtrics XM platform. RESULTS The findings indicate that HCWs find academic articles more reliable than do members of the general public (44.4% and 28.4%, respectively, P<.001). Within each group, we found disparities between the places where people search for information and the sources they consider reliable. HCWs consider academic articles to be the most reliable, yet these are not their main information sources. In addition, HCWs often use social networks to search for information (18.2%, P<.001), despite considering them very unreliable (only 2.2% found them reliable, P<.001). The same paradoxes were found among the general public, where 37.5% (P<.001) seek information via social networks yet only 8.4% (P<.001) find them reliable. Out of 6 quality criteria, 4 were important both to HCWs and to the general public. CONCLUSIONS In the new media age where information is accessible to all, the quality of articles about health is of critical importance. It is important that the criteria examined in this research become the norm in health writing for all stakeholders who write about health, whether they are professional journalists or citizen journalists writing in the new media.

The gestures of Hermes: Federico Fellini as an interpreter and circulating agent of images

2021 ◽  
Vol 9 (1) ◽  
pp. 83-100 ◽  
Author(s):  
Ivan Pintor Iranzo
Keyword(s):  
Social Networks ◽  
Popular Culture ◽  
Comic Books ◽  
Public Image ◽  
Public Figure ◽  
The Public ◽  
The Past ◽  
Italian Culture ◽  
Federico Fellini

Based on its relationship to comic books, this article proposes an iconographic study of the public figure of Federico Fellini in terms of the Hermes archetype. With the aim of explaining how Fellini’s image has been interpreted from different visual perspectives, I consider two basic questions: what relationship does Fellini have to the images of himself and of Italian culture? And why have images in Fellini’s films and his own public image been the object of constant reinterpretations in film, advertising and on social networks? Focusing on the rereading of Fellini’s image in the comics of Milo Manara, this article explores a phenomenon that distinguishes Fellini’s filmmaking: his role as a circulator of images of classical and popular culture out of the past and into the future. The figure of Hermes, the god of mediation, constitutes the archetype through which we can understand this central role of Fellini.

The Boffin: a stereotype of scientists in post-war British films (1945-1970)

1997 ◽  
Vol 6 (1) ◽  
pp. 31-48 ◽  
Author(s):  
Robert A. Jones
Keyword(s):  
Public Attitudes ◽  
Armed Forces ◽  
Public Image ◽  
Actual Situation ◽  
The Public ◽  
Feature Films ◽  
British Cinema ◽  
War Effort ◽  
The Government ◽  
Post War

The period between 1945 and 1970 was critical for the public reputation of British science. It was also a golden age for British cinema. Feature films of this period are used in this paper as a tool for investigating the public image of the scientist. Three main stereotypes are identified, but one of these, which I have called `the Boffin' forms the main focus of the paper. `Boffins' are scientists working with the government and/or armed forces in wartime. An analysis of the portrayal of Barnes Wallis in The Dam Busters provides the main characteristics of the stereotype, and fictional Boffins from other films are compared with this. The origins of the stereotype are traced to the actual situation of scientists in the British war effort, and to class and cultural divisions in post-war Britain. The persistence of the stereotype is also discussed. The implications of this analysis for our understanding of public attitudes to scientists during this period are considered.

scholarly journals Strategi Hubungan Masyarakat Lembaga Penyiaran Publik Televisi Republik Indonesia Jambi dalam Mempromosikan Program Acara

2019 ◽  
Vol 4 (2) ◽  
pp. 189-216
Author(s):  
Nopita Sari ◽  
Mila Wahyuni ◽  
Eka M. Taufani
Keyword(s):  
New Media ◽  
Public Relations ◽  
Sales Promotion ◽  
Communication Strategy ◽  
The Public ◽  
Study Approach ◽  
The Republic ◽  
Public Relations Strategy

This research is motivated by a phenomenon that occurs in the field of Public Relations (HUMAS) of the Republic of Indonesia Television Public Broadcasting Institution (LPP TVRI) Jambi. A strategy is needed by TVRI Jambi as times change where the interest of television viewers is decreasing due to competition from both private television and new media. The audience follows a style that has value. Therefore it is necessary to have a Public Relations in order to expand public knowledge about what programs exist at TVRI in order to increase the existence of TVRI Jambi. This study uses a qualitative method with a case study approach. Data collection methods used in the form of observation, documentation, and interviews with data analysis techniques, namely data reduction, data presentation, and data verification. The results of this study the authors found that the Public Relations Strategy in promoting TVRI Jambi programs to improve the quality of TVRI programs in the eyes of the public to better understand and know broadcasts on TVRI Jambi therefore Public Relations itself uses a communication strategy Public relations strategy, communication, advertising , sales promotion, publicity , corporate design The problems of Public Relations in promoting LPP TVRI programs in Jambi, weak human resources, PR efforts in promoting LPP TVRI Jambi programs in collaborating with other agencies.

scholarly journals The new media strategy of the Serbian Armed Forces as an instrument of soft power

Vojno delo ◽  
2021 ◽  
Vol 73 (3) ◽  
pp. 60-72
Author(s):  
Nenad Perić ◽  
Miroslav Mitrović
Keyword(s):  
New Media ◽  
Soft Power ◽  
Armed Forces ◽  
Media Policy ◽  
Strategic Communications ◽  
Security Sector ◽  
The Public ◽  
Security Issues ◽  
State And Society ◽  
The Media

The paper elaborates the concept and significance of media policy and implements it to the Serbian Armed Forces. The importance of the media in the security sector at national and international level is analyzed and the need for good media representation of the Serbian Armed Forces is emphasized in order to support the public for important decisions concerning military and security issues. The concept of strategic communications and their relationship with the media policy that the Armed Forces should develop as one of the instruments of soft power, which is of interest not only to this system, but also to the state and society, has been presented. Moreover, the main elements are presented, whose fulfillment would create conditions for the establishment and conduct of an adequate media policy as an instrument of soft power.

scholarly journals State regulation of taxes and fees by the governments of the Generals A. I. Denikin and P. N. Wrangel during the Russian Civil War

2021 ◽  
pp. 228-237
Author(s):  
Valentin Grigor'evich Medvedev
Keyword(s):  
Civil War ◽  
Tax Evasion ◽  
Armed Forces ◽  
State Regulation ◽  
Public Image ◽  
State Budget ◽  
The Public ◽  
Tax Legislation ◽  
Indirect Taxes ◽  
The Government

The subject of this research is the poorly studied in the domestic historical legal science problem of legislative and administrative activity of anti-Soviet authorities in the territory of the Armed Forces of South Russia in the tax sphere during the Civil War. It is determined that tax legislation and law enforcement practice of the white governments were based on the laws of the former Russian Empire and the Provisional Government, which underwent adequate amendments over time. For pumping up the budget in the environment of economic devastation and rapid inflation, the legislator increased the rates of direct and indirect taxes, as well as introduced the new sources of taxation and revision of tax incentives. The author concludes that due to tax evasion of the population, the revenue from direct taxes into the budget, including commercial and industrial classes, were insignificant. Attempts of the government to concentrate legislative and administrative activity on indirect taxation also did not bring expected results; indirect taxes or non-taxable fees barely covered the expenses on the rapidly expanding bureaucratic bodies of civil administration. It is revealed that the supply of warring armies in such conditions was mainly through the uncontrolled issue of banknotes, which boosted inflation, and thus, plundered the public treasury. Being the main source of filling the state budget, it became one of the methods of comprehensive compulsory taxation. It is stated that due to shortage of budgetary funds, military commanders were forced supply the troops via conducting contributions and requisitions, which in fact was tax in kind and negatively affected public image of the government.

The Potential of Political Changes in the Information Age

2014 ◽  
pp. 37-59
Author(s):  
Anas Alahmed
Keyword(s):  
Social Networks ◽  
Saudi Arabia ◽  
New Media ◽  
Social Networking ◽  
Significant Role ◽  
Social Networking Sites ◽  
Real Life ◽  
The Public ◽  
Citizen Activism ◽  
The Public Sphere

In non-democratic societies new media social networks have played a significant role in changing political and social positions, not necessarily through real life but, instead, through cyber life. This chapter examines how Saudi activists challenge the political authority and how Saudi citizens took advantage of publicity by demanding political change. All of this happened due to social networks and new media, which allowed citizens to mobilize information for the sake of transparency. This was a new phenomenon in Saudi Arabia. The current young generation of Saudis, who use the Internet and social networking sites, played a significant role in the public sphere by making use of the space available to them within cyberspace. This chapter discusses the potential of political information to flourish in Saudi Arabia. It examines how and why citizen activism in Saudi Arabia can be effective. The chapter also shows that social networking activities have the power to change political decisions and society.

Influence of Social Networks in the Decision to Vote

2015 ◽  
Vol 6 (4) ◽  
pp. 15-34 ◽  
Author(s):  
Daniel Barredo Ibáñez ◽  
Carlos Arcila Calderón ◽  
Jesús Arroyave ◽  
Roxana Silva
Keyword(s):  
Social Networks ◽  
New Media ◽  
Positive Influence ◽  
Mediation Process ◽  
Mediation Model ◽  
Validity And Reliability ◽  
The Public ◽  
Moderated Mediation Model ◽  
Search For Information ◽  
The Relationship

The popularization of the Internet and the adoption of social media have brought major changes in the way of doing politics and managing the public arena. There is extensive scientific literature confirming the relationship between the use of new media and electoral political participation (Willnat et al, 2013; Lee and Shin, 2014; Ceron et al, 2014.). The aim of this study is to determine the mechanism by which using social networks influences the decision to vote. Ecuadorian citizens (n= 3,535) took part in an exploratory survey during the first half of 2013. The authors tested the measures and scales included in the questionnaire for validity and reliability; and they used a moderated mediation model (Hayes, 2013) based on regression. Results show that positive influence of using social networks on the decision to vote is not given directly, but rather through the search for information and need for political deliberation. In this mediation process, the indirect effect is in turn negatively moderated by age (the effect is stronger in young people). It is argued that despite the influence that networks may have on the behavior of voters, traditional factors related to the search for political information in more conventional means (e.g. radio or TV) seem to have a more significant effect. The authors explain both theoretical and practical implications. Finally, they address the study's limitations regarding the representativeness of the sample and suggest testing the model in other political and cultural contexts.

scholarly journals New Strategies of Omni-Mediatization of the Public Policy in Kazakhstan

2021 ◽  
Vol 26 (4) ◽  
pp. 689-696
Author(s):  
Mariyamgul M. Kussainova
Keyword(s):  
Social Networks ◽  
New Media ◽  
Political Communication ◽  
The Political ◽  
Political Dialogue ◽  
The Public ◽  
Strategic Resources ◽  
Stage Of Development ◽  
The Social ◽  
New Strategies

In the context of the accelerated development of new media and the growth of e-democracy, the mediatization of Kazakhstani politics is entering a new digital-driven stage of development. The authors approach relevance lies in studying the modern digital-driven strategy of Kazakhstani political communication and identifying methods of influence of political parties on the electorate, manipulative media forms on certain segments of the electorate from the opposition. The article presents an analysis of the main strategic resources of the politics mediatization and of their impact. Moreover, it reveals the influence tendencies of the political mediatization, the political communication in society and with party stakeholders. The author attempts to analyze the methods and formats of transmedia storytelling in the social networks on the Internet for the political leaders communication shaping, social and political dialogue building. The research material included the election campaigns of parliamentary and unregistered parties texts in Kazakhstani social media, the posts / publications on social networks during the first ever primaries in the countrys history and the parliamentary elections of 2019 and 2021.

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