The Evolution of Microfinance Products to Promote Microentrepreneurship Towards Social Progress of African Countries

2019 ◽  
pp. 292-315
Author(s):  
Bibi Zaheenah Chummun
Keyword(s):  
Low Income ◽  
Small Businesses ◽  
Training And Development ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Social Progress ◽  
African Countries ◽  
Competitive Edge ◽  
Business Goals ◽  
Fierce Competition

Microfinance deployment is an important measure of development to the low-income entrepreneurs and households in their journey of poverty and social upliftment in the African countries. Microfinancial services, which were previously randomly available to the low-income, financially excluded households are presently a possible pathway to improve the way they could utilize to develop their small businesses and achieve their business goals. Although the provision of microfinancial services in the African countries continue to grow, the results show that the microfinance organizations are not strategically market-prone in the delivery of services. In this era of fierce competition, key marketing strategies and approaches are required such as the need for proper market orientation and planning, competitive edge in their marketing mix, training and development, among others to promote social progress to the low-income entrepreneurs.

scholarly journals Pengaruh Bauran Pemasaran Jasa Terhadap Kepuasan Anggota Pada Koperasi Syariah (Studi Kasus Pada Bmt Al-Ittihad Pekanbaru)

2016 ◽  
Vol 2 (3) ◽  
pp. 192-199
Author(s):  
Arizal N ◽  
Nofrizal Nofrizal
Keyword(s):  
Service Quality ◽  
Financial Services ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Services Sector ◽  
Physical Evidence ◽  
Production Employee ◽  
The Many ◽  
Fierce Competition ◽  
Promotion Process

The development in the business  very rapidly also makes business more challenges in the financial services sector such as Bmt becomes increasingly large, increasingly fierce competition, and the use of increasingly sophisticated technology and consumers are increasingly varied. This condition is indirectly demanded Bmt to be able to further develop better strategies in marketing, production, employee, as well as in the financial sector so as to meets what the wants and needs of each of its customers as well as increase the number of members or customers. Like at Bmt Al Ittihad, which is one of the many cooperatives that have sharia potential to grow in pekanbaru, because Bmt Al Ittihad increased member / new customer every year. This research directed to address problems if the marketing mix consisting of product, prices, promotion, people, process, location and physical evidence and service quality then influence the satisfaction of members of Bmt Al Ittihad and the benefits of this research is expected to provide evaluation of policies and marketing strategies must be taken related to what the needs and tastes of members of Bmt Al Ittihad. These results indicate all variable have to influence simultaneous marketing mix consisting of product, promotion, process, price, employees, places, physical evidence and service quality. And then as test parsial results only physical evidence and place have to influence of satisfaction member of Bmt Al Ittihad. Keywords: Members Satisfaction, Marketing Mix Service and Service quality

scholarly journals PKM to Rafiza Fried Chiken Business Partners in Depok, Jawa Barat Area

2020 ◽  
Vol 1 (1) ◽  
pp. 20-26
Author(s):  
Abdul Azim Wahbi ◽  
Syahrudi ◽  
Prasetio Ariwibowo
Keyword(s):  
Marketing Strategy ◽  
Small Businesses ◽  
Fast Food ◽  
Marketing Strategies ◽  
West Java ◽  
Great Opportunity ◽  
Business Partners ◽  
The Many ◽  
Fierce Competition

Marketing is one of the important things that must be done when running a business, both new businesses and old businesses that have been initiated for years. Before running marketing, the first thing to do is determine the marketing concepts and marketing strategies that are effective in selling products. With the number of small businesses that are emerging at this time, it is necessary to have an appropriate marketing strategy in order to attract the interests of consumers. Even though it is difficult, but if the focus is on planning the marketing strategy, it is not impossible that small businesses can grow to become large, while the abdimas here are more focused on SME fast food fried chicken franchise in Depok, West Java. Depok area is a densely populated location, where many migrants who come from other regions then settle there. Due to the large number of residents who come from various regions, it provides a great opportunity for traders to open their shanties and look for profits there. As a result of the many traders who participate in selling there, it creates a fierce competition in building their businesses.

scholarly journals Strategic Marketing Insights For Small Business Meat Retailers

2014 ◽  
Vol 13 (3) ◽  
pp. 525
Author(s):  
A. C. Groenewald ◽  
J. J. Prinsloo ◽  
T. G. Pelser
Keyword(s):  
Small Business ◽  
Brand Equity ◽  
Small Businesses ◽  
Significant Contribution ◽  
Meat Products ◽  
Marketing Strategies ◽  
Research Approach ◽  
High Quality ◽  
Quantitative And Qualitative Research ◽  
Fierce Competition

Branded meat of consistently high quality has earned a reputation worldwide as a means to increase beef consumption. The feedlot industry is the main beef producer in South Africa and falls in the category of Small Businesses. For these small business meat retailers to be successful in an industry subjected to fierce competition, it is necessary to be innovative in a market where high quality beef serves as just another commodity. This study explored the marketing efforts of meat producers in Middelburg, Mpumalanga, by drawing tangent planes between effective marketing and the knowledgeable consumer. The research approach that was used included both quantitative and qualitative research. The population consisted of consumers buying meat products at three different retailers in Middelburg, Mpumalanga. A sample of 612 was conveniently selected for the study. A total of 588 questionnaires were completed. The results of the study provide insights into the measures that influence brand equity for branded meat products. The importance to establish a link between brand variables and consumers perception regarding the importance of these variables is thus critical in the success of branded meat products. These marketing insights make a significant contribution to the competitive marketing strategies of small business meat retailers.

Monetary Policy in Sub-Saharan Africa

2018 ◽  
Keyword(s):  
Monetary Policy ◽  
Low Income ◽  
Sub Saharan Africa ◽  
Low Income Countries ◽  
African Countries ◽  
Policy Regimes ◽  
Export Prices ◽  
Policy Work ◽  
Sub Saharan ◽  
Policy Guidance

Having broadly stabilized inflation over the past two decades, many policymakers in sub-Saharan Africa are now asking more of their monetary policy frameworks. They are looking to avoid policy misalignments and respond appropriately to both domestic and external shocks, including swings in fiscal policy and spikes in food and export prices. In many cases they are finding current regimes—often characterized as ‘money targeting’—lacking, with opaque and sometimes inconsistent objectives, inadequate transmission of policy to the economy, and difficulties in responding to supply shocks. At the same time, little existing research on monetary policy is targeted to low-income countries. What do we know about the empirics of monetary transmission in low-income countries? (How) Does monetary policy work in countries characterized by a huge share of food in consumption, underdeveloped financial markets, and opaque policy regimes? (How) Can we use methods largely derived in advanced countries to answer these questions? And (how) can we use the results to guide policymakers? This book draws on years of research and practice at the IMF and in central banks from the region to shed empirical and theoretical light on these questions and to provide practical tools and policy guidance. A key feature of the book is the application of dynamic general equilibrium models, suitably adapted to reflect key features of low-income countries, for the analysis of monetary policy in sub-Saharan African countries.

Pre-Entry Experience, Postentry Adaptations, and Internationalization in the African Mobile Telecommunications Industry

2021 ◽  
pp. 1-22
Author(s):  
Mohammad Jahanbakht ◽  
Romel Mostafa ◽  
Francisco Veloso
Keyword(s):  
Low Income ◽  
Telecommunications Industry ◽  
Mobile Telecommunications ◽  
African Countries ◽  
Firm Level ◽  
Operational Conditions ◽  
Adaptive Capabilities ◽  
Level Data ◽  
Start Ups ◽  
Mobile Telecommunications Industry

We study the evolution of the African mobile telecommunications industry from its effective beginning and explore the sources of ownership advantages among indigenous firms, by assembling historical qualitative and quantitative firm-level data. Our historical qualitative findings suggest that a few start-ups gained industry-specific knowledge through their pre-entry experience, directed their postentry development of capabilities toward adaptations to challenging market and operational conditions, and leveraged their adaptive capabilities to enter and compete in other African countries. Using our quantitative panel data, we show that these firms successfully internationalized across the continent. In particular, compared with other start-ups, they had higher rates of foreign entry in African countries that had relatively weaker rule of law, and greater market reach in African countries that had relatively larger low-income consumer segments. These patterns corroborate that their capabilities for overcoming the industry’s challenging market and operational conditions were their key ownership advantages. Through our triangulated analysis, we show that inherited industry knowledge provides a foundation for postentry capability development, and entrepreneurial leadership guides this process to create ownership advantages for regional internationalization.

Infrastructure deficit and opportunities in Africa

2017 ◽  
Author(s):  
Albert Mafusire ◽  
Zuzana Brixiova ◽  
John Anyanwu ◽  
Qingwei Meng
Keyword(s):  
Private Sector ◽  
Low Income ◽  
Private Investment ◽  
Low Income Countries ◽  
Infrastructure Development ◽  
African Countries ◽  
Policy Makers ◽  
Private Sector Investment ◽  
Investment Opportunities ◽  
Financing Infrastructure

Private sector investment opportunities in Africa’s infrastructure are huge. Regulatory reforms across African countries are identified as critical to the realization of the expected investment flows in the infrastructure sector. However, planners and policy makers need to note that there are infrastructure deficiencies in all subsectors with low income countries (LICs) in Africa facing the greatest challenge. Inefficiencies in implementing infrastructure projects account for USD 17 billion annually and improving the capacity of African countries will help minimize these costs. In this regard, the donor community must play a greater role in African LICs while innovative financing mechanisms must be the focus in the relatively richer countries of the continent. Traditional sources of financing infrastructure development remain important but private investment is critical in closing the current gaps. Countries need to devise mechanisms to exploit opportunities and avoid pitfalls in investing in infrastructure.

Investment in management training and development by small businesses

1999 ◽  
Vol 21 (3) ◽  
pp. 296-311 ◽  
Author(s):  
John Loan‐Clarke ◽  
Grahame Boocock ◽  
Alison Smith ◽  
John Whittaker
Keyword(s):  
Small Businesses ◽  
Management Training ◽  
Training And Development

scholarly journals The Finance Growth Link: Comparative Analysis Of Two Eastern African Countries

2016 ◽  
Vol 19 (3) ◽  
pp. 147-167 ◽  
Author(s):  
Ashenafi Beyene Fanta ◽  
Daniel Makina
Keyword(s):  
Economic Growth ◽  
Stock Market ◽  
Financial Development ◽  
Low Income ◽  
Structural Breaks ◽  
Response Analysis ◽  
African Countries ◽  
Vector Autoregressive ◽  
Stock Market Development ◽  
Sub Saharan

This paper examines the finance growth link of two low-income Sub-Saharan African economies – Ethiopia and Kenya – which have different financial systems but are located in the same region. Unlike previous studies, we account for the role of non-bank financial intermediaries and formally model the effect of structural breaks caused by policy and market-induced economic events. We used the Vector Autoregressive model (VAR), conducted impulse response analysis and examined variance decomposition. We find that neither the level of financial intermediary development nor the level of stock market development explains economic growth in Kenya. For Ethiopia, which has no stock market, intermediary development is found to be driven by economic growth. Three important inferences can be made from these findings. First, the often reported positive link between finance and growth might be caused by the aggregation of countries at different stages of economic growth and financial development. Second, country-specific economic situations  and episodes are important in studying the relationship between financial development and economic growth. Third, there is the possibility that the econometric model employed to test the finance growth link plays a role in the empirical result, as we note that prior studies did not introduce control variables.

scholarly journals Foreign aid on economic growth in Africa: A comparison of low and middle-income countries

2015 ◽  
Vol 18 (4) ◽  
pp. 449-462 ◽  
Author(s):  
Aye Mengistu Alemu ◽  
Jin-Sang Lee
Keyword(s):  
Economic Growth ◽  
Foreign Aid ◽  
Low Income ◽  
Empirical Studies ◽  
Critical Role ◽  
Generalized Method Of Moments ◽  
African Countries ◽  
Middle Income ◽  
Middle Income Countries ◽  
Theoretical Hypothesis

Previous empirical studies on the effects of foreign aid on economic growth have generated mixed results that make it difficult to draw policy recommendations. The main reason for such mixed results is the choice of a single aggregate list of countries, regardless of the disparities in levels of development. This study therefore fills the development gap by disaggregating the African data into a panel of 20 middle- income and 19 low- income African countries over a period of 15 years between 1995 and 2010, and employing a dynamic generalized method of moments (GMM) model to address the dynamic nature of economic growth as well as the problems of endogeneity. The results of this study support the theoretical hypothesis that a positive relationship between aid and GDP growth exists, but only for low-income African countries, not middle-income ones. On the other hand, the study reveals that middle- income African countries tend to experience a greater impact on their economic growth from foreign direct investment (FDI) and natural resources revenues, mainly oil exports. This implies that the frequent criticism that foreign aid has not contributed to economic growth is flawed, at least in the case of low-income African countries. In fact, foreign aid has played a critical role in stimulating economic growth in such countries through supplementing domestic sources of finance such as savings, thus increasing the amount of investment and capital stock in them.

scholarly journals Analisis Game Theory pada Strategi Bersaing Alfamart dan Indomaret di Kebumen

2021 ◽  
Vol 3 (2) ◽  
pp. 251-259
Author(s):  
An Nisa Nur Laila ◽  
Kabul Trifiyanto
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Validity And Reliability ◽  
Product Price ◽  
Physical Evidence ◽  
Promotion Strategies ◽  
Product Strategies

Alfamart and Indomaret are the market rulers in Indonesia. According to research firm Nielsen, Alfamart and Indomaret take 87% market share (Gumiwang, 2019). Both retailers compete in opening their outlets which can influence marketing strategies and increase sales volume. This study aims to determine the optimal marketing strategy through game theory that is oriented towards the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to be improved and maintained so that customers are more satisfied. Using the SPSS 24 Version tool to calculate the level of validity and reliability of each attribute given and also to determine a Cartesian chart to determine Importance Performance Analysis and use the POM-QM 4 software to determine what strategy is superior to Alfamart and Indomaret. The elements of the marketing mix used are Product , price, Promotion, Place, People, physical evidence and process. The purpose of this research is to get an optimal marketing strategy through game theory that is oriented to the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to improve so that customers are more satisfied. The results showed that Alfamart was superior in implementing promotion strategies and Indomaret was superior in implementing product strategies.

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