scholarly journals Strategic Marketing Insights For Small Business Meat Retailers

2014 ◽  
Vol 13 (3) ◽  
pp. 525
Author(s):  
A. C. Groenewald ◽  
J. J. Prinsloo ◽  
T. G. Pelser
Keyword(s):  
Small Business ◽  
Brand Equity ◽  
Small Businesses ◽  
Significant Contribution ◽  
Meat Products ◽  
Marketing Strategies ◽  
Research Approach ◽  
High Quality ◽  
Quantitative And Qualitative Research ◽  
Fierce Competition

Branded meat of consistently high quality has earned a reputation worldwide as a means to increase beef consumption. The feedlot industry is the main beef producer in South Africa and falls in the category of Small Businesses. For these small business meat retailers to be successful in an industry subjected to fierce competition, it is necessary to be innovative in a market where high quality beef serves as just another commodity. This study explored the marketing efforts of meat producers in Middelburg, Mpumalanga, by drawing tangent planes between effective marketing and the knowledgeable consumer. The research approach that was used included both quantitative and qualitative research. The population consisted of consumers buying meat products at three different retailers in Middelburg, Mpumalanga. A sample of 612 was conveniently selected for the study. A total of 588 questionnaires were completed. The results of the study provide insights into the measures that influence brand equity for branded meat products. The importance to establish a link between brand variables and consumers perception regarding the importance of these variables is thus critical in the success of branded meat products. These marketing insights make a significant contribution to the competitive marketing strategies of small business meat retailers.

Language And Gender Influence On The Consumers Choice Of Branded Meat Attributes

2014 ◽  
Vol 13 (2) ◽  
pp. 259
Author(s):  
Theuns Pelser ◽  
Anita Groenewald ◽  
Hein Prinsloo
Keyword(s):  
Small Businesses ◽  
Meat Products ◽  
Brand Names ◽  
Target Market ◽  
Specific Product ◽  
Study Approach ◽  
Quantitative And Qualitative Research ◽  
Language And Gender ◽  
And Gender ◽  
Fierce Competition

The feedlot industry is the main beef producer in South Africa and falls in the category of Small Businesses. For these small business enterprises to be successful in an industry subjected to fierce competition, it is necessary to be innovative in a market where high quality beef serves as just another commodity. Previous research has shown that demographic factors can influence brand preferences. The objective of this study was to investigate the relationships between language and gender with brand attribute preference. Another objective was to identify opportunities that will differentiate and position branded meat products that will create consumer equity and build strong brand names. The case study approach was used and included quantitative and qualitative research. The population consisted of consumers buying meat products at the different retailers in Middelburg, Mpumalanga, under the brand names Kanhym Fresh Meat, Farm Inn Meat, and Franks Meat. A sample of 612 was conveniently selected for the study. A total of 588 questionnaires were completed. This study confirmed the interrelationship of the demographic variables gender and language that may affect consumers preferences. This means consumers will try different products with specific attributes. The results of this study identify opportunities of implementing strategies to maintain and enhance the competitiveness of branded meat retailers. It is finally recommended that brand retailers determine the demographic and psychographic profile of their target market for a specific product when producing or marketing products.

scholarly journals Non-relational conditions necessary for mentoring of black small business owner–managers in South Africa

2017 ◽  
Vol 17 (1) ◽  
Author(s):  
Chantal Rootman ◽  
Elmarie Venter ◽  
Makatleho J. Matabooe
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Marketing Strategies ◽  
Board Members ◽  
Business Owner ◽  
Management Skills ◽  
Small Business Owner ◽  
Qualitative Research Methodology ◽  
Managerial Implications ◽  
Value Add

Orientation: This study focuses on effective mentoring of black small business owner–managers. It aims to gain an understanding of non-relational conditions necessary for the mentoring of their businesses.Research purpose: To identify non-relational-based conditions for effective mentoring of black small business owner–managers. Effective mentoring can help enhance business management skills and improve the survival of small businesses in South Africa.Motivation for the study: Previous research on mentoring mainly focused on relational conditions required for mentoring. It is equally important to investigate non-relational conditions required for mentoring and provide recommendations to help achieve effective mentoring of small business owner–managers.Research design, approach and method: An interpretivism paradigm and qualitative research methodology were followed. The experiences of participants were obtained through semi-structured interviews.Main findings: Conditions surrounding the accessibility of the mentoring location, accessibility of mentoring resources, capacity of mentors, financial support, marketing strategies and practical arrangements for the mentoring process are essential during mentoring of black small business owner–managers.Practical and managerial implications: Investigating the experiences of mentors, mentees and board members or managers provides insight into non-relational conditions required for effective mentoring of black small business owner–managers. Recommendations are provided to help enhance mentoring facilities and ultimately the success and longevity of small businesses.Contribution and value-add: Knowledge of non-relational conditions required for effective mentoring could result in successful skills development of owner–managers. Ultimately, the decision-making of owner–managers could be improved, and the success and longevity of their businesses could be enhanced.

scholarly journals Small Business and Their Challenges During COVID-19 Pandemic in Developing Countries; in Case of Ethiopia

2020 ◽  
Author(s):  
Abriham Ebabu Engidaw
Keyword(s):  
Developing Countries ◽  
Data Analysis ◽  
Small Business ◽  
Small Businesses ◽  
Quantitative Research ◽  
Secondary Data ◽  
Secondary Data Analysis ◽  
Research Approach ◽  
Non Governmental Organizations ◽  
The Government

Abstract The main objective of this study was to demonstrate the challenges of small businesses during corona virus pandemic in developing countries specifically in Ethiopia. Methodologically, the study deployed secondary data analysis followed descriptive research design. Also, this study was conducted through both qualitative and quantitative research approach. The secondary data analysis result shows that many small and large businesses are suffering challenges and this unprecedented coronavirus crisis has caused destruction for many businesses in the globe and it is challenging to survive with reduced revenue, jobs lost and life slowing down and weak marketing performance even difficult to keep a calm head and their business alive. To support these businesses the government should use different mechanisms by cooperating with wealthy peoples and other non-governmental organizations. Besides, the small business owners should manage expectations and communicate with staff, suppliers, banks, and customers throughout this coronavirus frightening. Reduce expenses, be open to their employees about their finances and keep marketing, use different alternatives to deliver their product and recover from the crisis.

scholarly journals New Meat on the Block: Factors Influencing India’s Gen Z’s Decision to Purchase Plant-based Meat

2021 ◽  
Vol 10 (2) ◽  
Author(s):  
Nikita Dhawan ◽  
Kah Ying Choo
Keyword(s):  
Online Survey ◽  
Dominant Role ◽  
Meat Products ◽  
Biodiversity Loss ◽  
Negative Influence ◽  
Marketing Strategies ◽  
Research Approach ◽  
Meat Industry ◽  
Mixed Method Research ◽  
Factors Influencing

There have been increasing concerns regarding the meat industry due to its negative influence on the environment, such as freshwater pollution, biodiversity loss, and increased methane emissions. These concerns have sparked the public’s interest in plant-based meat, the demand for which is expected to reach USD 27.5 billion by 2025. This study evaluated the factors influencing the decision of India’s Gen Z (aged 15-25) to purchase plant-based meat by conducting an online survey using a mixed method research approach. Among the eight different factors examined, the study found environmental consciousness as one of the highest-rated factors in all the three categories of respondents—combined (vegetarians and non-vegetarians), vegetarians, and non-vegetarians—in influencing their decision to purchase plant-based meat. This finding mirrors the growing environmental awareness of Gen Z globally. Health/safety was another top-rated factor for all three groups, possibly due to the increasing concern of zoonotic diseases, such as COVID-19. Conversely, price, convenience, and food curiosity were the least influential, highlighting the Indian market's unique characteristics. As a significant majority of young Indian adults live with their parents, plant-based companies targeting Gen Zs need to consider India’s family-oriented culture and the parents’ dominant role in determining meal choices at home. While companies could incorporate plant-based meat products into traditional food and well-known dishes to appeal to parents, companies can also target the more independent Gen Zs by emphasizing plant-based meat as a sustainable alternative to traditional meat. Additional nuanced marketing strategies for vegetarians and non-vegetarians have also been discussed in this paper.

Problems of motivation in small business: questions and answers

2021 ◽  
pp. 44-51
Author(s):  
D.P. Efimova ◽  
V.M. Repnikova
Keyword(s):  
Complex System ◽  
Small Business ◽  
Human Resources ◽  
Small Businesses ◽  
Current System ◽  
Employee Motivation ◽  
Small Enterprise ◽  
Efficient Production ◽  
High Quality ◽  
Questions And Answers

At present, the economy of society can be called a complex system, and one of its main elements is the personnel of enterprises. The results of the activities of most organizations and their experience in working with personnel can indicate that such factors as the formation of production teams, high-quality human resources, improved socio-psychological aspects of management and employee motivation are crucial in the use of human resources for efficient production and competitiveness of enterprises. This article examines the main problems associated with the motivation of personnel in small businesses. Along with that, an analysis of the activities of the small enterprise OOO (LLC) IE "Tokomet" is carried out, the current system of motivation is investigated, the main problems are identified by conducting a survey of the company’s employees and recommendations are offered for solving these problems.

The Evolution of Microfinance Products to Promote Microentrepreneurship Towards Social Progress of African Countries

2019 ◽  
pp. 292-315
Author(s):  
Bibi Zaheenah Chummun
Keyword(s):  
Low Income ◽  
Small Businesses ◽  
Training And Development ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Social Progress ◽  
African Countries ◽  
Competitive Edge ◽  
Business Goals ◽  
Fierce Competition

Microfinance deployment is an important measure of development to the low-income entrepreneurs and households in their journey of poverty and social upliftment in the African countries. Microfinancial services, which were previously randomly available to the low-income, financially excluded households are presently a possible pathway to improve the way they could utilize to develop their small businesses and achieve their business goals. Although the provision of microfinancial services in the African countries continue to grow, the results show that the microfinance organizations are not strategically market-prone in the delivery of services. In this era of fierce competition, key marketing strategies and approaches are required such as the need for proper market orientation and planning, competitive edge in their marketing mix, training and development, among others to promote social progress to the low-income entrepreneurs.

scholarly journals Tax compliance: an administrative burden for small business enterprises (SME’S)

2016 ◽  
Vol 13 (4) ◽  
pp. 350-361
Author(s):  
Catherine Mpolokeng Sephapo ◽  
Michael Colin Cant ◽  
Johannes Arnoldus Wiid
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Tax Compliance ◽  
Research Approach ◽  
Regulatory Processes ◽  
Policies And Procedures ◽  
Tax Laws ◽  
Red Tape ◽  
Business Enterprises ◽  
The Cost

As is the case in many economies, tax laws are sometimes very complicated and difficult for SME’s to understand and to implement. Tax laws change every year, impacting on the business, its operations and its profitability. It is also a fact that the more a government overspends, misappropriate funds and overall lack fiscal control, the more they will try and recover these “losses” from the taxpayers - including SME’s. The main purpose of the study is to investigate whether small business enterprises are burdened by the administrative processes required in South Africa to comply to with the tax regulations of the country. The South African government has strict policies and procedures in place that all businesses should adhere to. However, the key challenge that many SME’s still face is that of red tape and burdensome regulatory processes and procedures. In an attempt to establish the main objective of the study, a quantitative approach research approach was employed and a significant amount of small businesses were surveyed. From the findings it is clear that the respondents of the survey agree that the tax services registration documentation and process should be made easier. The submission of the registration documents, once understood and completed, is not a big problem for the respondents. The cost of registration does not seem to be a major burden to the SME’s

scholarly journals Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study of Landscape Industry Small Businesses

2020 ◽  
Vol 14 (1) ◽  
Author(s):  
Crystal Lupo ◽  
Jason R. Stroman
Keyword(s):  
Social Media ◽  
Small Business ◽  
Small Businesses ◽  
Low Cost ◽  
Business Owners ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Small Business Owners ◽  
Multiple Case

Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This study incorporated a qualitative, exploratory multiple-case study design to explore how landscape industry small business owners use social media marketing strategies to help ensure business viability. Results indicated that successful marketing strategies tended to incorporate Facebook as the primary social media tool and included content such as service, education, and holiday posts. Benefits of social media marketing primarily centered on low-cost marketing options for improved visibility, while challenges included a trial-and-error learning curve. Results of this study might help small businesses improve their long-term viability through social media marketing strategies.

scholarly journals PKM to Rafiza Fried Chiken Business Partners in Depok, Jawa Barat Area

2020 ◽  
Vol 1 (1) ◽  
pp. 20-26
Author(s):  
Abdul Azim Wahbi ◽  
Syahrudi ◽  
Prasetio Ariwibowo
Keyword(s):  
Marketing Strategy ◽  
Small Businesses ◽  
Fast Food ◽  
Marketing Strategies ◽  
West Java ◽  
Great Opportunity ◽  
Business Partners ◽  
The Many ◽  
Fierce Competition

Marketing is one of the important things that must be done when running a business, both new businesses and old businesses that have been initiated for years. Before running marketing, the first thing to do is determine the marketing concepts and marketing strategies that are effective in selling products. With the number of small businesses that are emerging at this time, it is necessary to have an appropriate marketing strategy in order to attract the interests of consumers. Even though it is difficult, but if the focus is on planning the marketing strategy, it is not impossible that small businesses can grow to become large, while the abdimas here are more focused on SME fast food fried chicken franchise in Depok, West Java. Depok area is a densely populated location, where many migrants who come from other regions then settle there. Due to the large number of residents who come from various regions, it provides a great opportunity for traders to open their shanties and look for profits there. As a result of the many traders who participate in selling there, it creates a fierce competition in building their businesses.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI PERKEMBANGAN USAHA KECIL SEKTOR INDUSTRI PENGOLAHAN DI KOTA MALANG

2018 ◽  
Vol 11 (2) ◽  
pp. 73-79
Author(s):  
Mega Mirasa Cahyanti ◽  
Widiya Dewi Anjaningrum
Keyword(s):  
Small Business ◽  
Financial Management ◽  
Small Businesses ◽  
Production Systems ◽  
Manufacturing Sector ◽  
Field Research ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
The Government

This study aims to determine the factors that influence the development of the small business manufacturing sector in Malang town. This research is a kind of field research, where the primary quantitative data through questionnaire was taken directly from small businesses. The sampling technique that was used is purposive sampling, where the sample was selected based on the consideration which the sample could provide some informations that are suitable with the needs of the research. Based on the Slovin formula, a predetermine number of samples that taken was 89 small businesses. Based on the result taken by data processing and factor analysis using SPSS 23, shows that the factors which influence the development of  small business manufacturing sector are the quality of human resources, production systems, financial management systems, marketing strategies, the partnership system, the quality of infrastructure and regulation. In this case, the factor which has the higest significant effect is partnership system. Finally, improving the partnership system on small business should be developed not only with suppliers, but also with the government, large business, financial institutions and business centers. Therefore, these small business could be thrive.

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