scholarly journals PKM to Rafiza Fried Chiken Business Partners in Depok, Jawa Barat Area

2020 ◽  
Vol 1 (1) ◽  
pp. 20-26
Author(s):  
Abdul Azim Wahbi ◽  
Syahrudi ◽  
Prasetio Ariwibowo
Keyword(s):  
Marketing Strategy ◽  
Small Businesses ◽  
Fast Food ◽  
Marketing Strategies ◽  
West Java ◽  
Great Opportunity ◽  
Business Partners ◽  
The Many ◽  
Fierce Competition

Marketing is one of the important things that must be done when running a business, both new businesses and old businesses that have been initiated for years. Before running marketing, the first thing to do is determine the marketing concepts and marketing strategies that are effective in selling products. With the number of small businesses that are emerging at this time, it is necessary to have an appropriate marketing strategy in order to attract the interests of consumers. Even though it is difficult, but if the focus is on planning the marketing strategy, it is not impossible that small businesses can grow to become large, while the abdimas here are more focused on SME fast food fried chicken franchise in Depok, West Java. Depok area is a densely populated location, where many migrants who come from other regions then settle there. Due to the large number of residents who come from various regions, it provides a great opportunity for traders to open their shanties and look for profits there. As a result of the many traders who participate in selling there, it creates a fierce competition in building their businesses.

scholarly journals Implementasi Strategi Pemasaran Pendidikan di Madrasah

2020 ◽  
Vol 3 (1) ◽  
pp. 1-14
Author(s):  
Dian ◽  
Ilis Rosbiah ◽  
Ari Prayoga
Keyword(s):  
Marketing Strategy ◽  
Services Marketing ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Educational Institutions ◽  
Education Services ◽  
Management Function ◽  
New Students ◽  
The Many

Competition between educational institutions, especially the private sector in order to get new students is very tight,  this can be seen by the many educational institutions that implement marketing strategies to attract as many students as possible. This study aims to reveal the implementation of educational services marketing strategies with the foundation of management theory and marketing mix in Madrasah Aliyah Miftahurroja Lebakmuncang-Ciwidey, Indonesia. The method used in this research is descriptive with a qualitative approach. Collecting data in this study are, observations of the internal and external environment of madrasas, interviews with madrasah heads, deputy heads of curriculum, educators, committee, and pamphlet study documents, list of institutions, madrasah marketing agenda. Data analysis techniques used are to do data reduction, data presentation, and drawing conclusions. The results of this study indicate that: first, the marketing strategy of education services to improve the quality of education in MA Miftahurroja Lebakmuncang Ciwidey by using the management function, there are four stages, namely Planning, organizing, implementing and evaluating. Secondly, the implementation of an education services marketing strategy in MA Miftahurroja Lebakmuncang through marketing mix namely; products, places, prices, promotions, people, physical evidence, and processes. The competitiveness of MA Miftahurroja Lebakmuncang Ciwidey is good enough, it can be seen from the data of the increasing number of students. 

scholarly journals PELATIHAN KEWIRAUSAHAAN STRATEGI ONLINE MARKETING UNTUK MEMPERLUAS PASAR

2021 ◽  
Vol 3 (1) ◽  
pp. 124-133
Author(s):  
Afif Hakim ◽  
Nana Rahdiana ◽  
Annisa Indah Pratiwi
Keyword(s):  
Marketing Strategy ◽  
Internet Marketing ◽  
Business Development ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Survey Results ◽  
Survey Feedback ◽  
The Many

Sebagai seorang entrepreneur harus selalu berupaya mencari ide kreatif agar usaha yang dijalankan dapat terus berjalan. Salah satu improvement yang dapat dilakukan adalah mengubah strategi pemasaran dari konvensional (offline)  menjadi online atau yang sering disebut online/internet marketing terlebih lagi pada saat kondisi pandemic Covid-19 seperti saat ini. Untuk menjalankan online marketing memang tidak mudah dan butuh ketelatenan. Banyak para peserta yang beranggapan bahwa strategi online marketing sulit untuk dilaksanakan pada hal mereka menyadari bahwa strategi online marketing efektif untuk dilaksanakan terutama di saat-saat pandemic covid-19 ini sehingga pelatihan semacam ini penting untuk dilaksanakan untuk menghilangkan gap berupa ketidaktahuan para peserta. Pelatihan berjalan dengan lancar dan para peserta terlihat antusias dalam melaksanakan pelatihan ini terbukti dari banyaknya pertanyaan yang dilontarkan dan hasil survey feedback menyatakan bahwa 100% mereka setuju pelatihan membawa manfaat untuk pengembangan usaha.  Kata kunci— entrepreneur, Covid-19, online marketing As the entrepreneur, they must always try to find creative ideas so that his business can continue to run. One of the improvements that can be made is to change the strategy from conventional (offline) marketing to online or what is often called online / internet marketing first during the Covid-19 pandemic conditions like today. To run online marketing is not easy and requires patience. Many participants thought that online marketing strategies were difficult to implement when they realized that an effective online marketing strategy was to be implemented, especially during this time of the Covid-19 pandemic, so this kind of training is important to carry out to eliminate the gap in the form of participants' ignorance. The training went well and the participants seemed enthusiastic in carrying out the training as evidenced by the many questions asked and the survey results which stated that 100% of them agreed that the training was beneficial for business development.  Keywords—entrepreneur, Covid-19, online marketing

scholarly journals Pengaruh Bauran Pemasaran Jasa Terhadap Kepuasan Anggota Pada Koperasi Syariah (Studi Kasus Pada Bmt Al-Ittihad Pekanbaru)

2016 ◽  
Vol 2 (3) ◽  
pp. 192-199
Author(s):  
Arizal N ◽  
Nofrizal Nofrizal
Keyword(s):  
Service Quality ◽  
Financial Services ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Services Sector ◽  
Physical Evidence ◽  
Production Employee ◽  
The Many ◽  
Fierce Competition ◽  
Promotion Process

The development in the business  very rapidly also makes business more challenges in the financial services sector such as Bmt becomes increasingly large, increasingly fierce competition, and the use of increasingly sophisticated technology and consumers are increasingly varied. This condition is indirectly demanded Bmt to be able to further develop better strategies in marketing, production, employee, as well as in the financial sector so as to meets what the wants and needs of each of its customers as well as increase the number of members or customers. Like at Bmt Al Ittihad, which is one of the many cooperatives that have sharia potential to grow in pekanbaru, because Bmt Al Ittihad increased member / new customer every year. This research directed to address problems if the marketing mix consisting of product, prices, promotion, people, process, location and physical evidence and service quality then influence the satisfaction of members of Bmt Al Ittihad and the benefits of this research is expected to provide evaluation of policies and marketing strategies must be taken related to what the needs and tastes of members of Bmt Al Ittihad. These results indicate all variable have to influence simultaneous marketing mix consisting of product, promotion, process, price, employees, places, physical evidence and service quality. And then as test parsial results only physical evidence and place have to influence of satisfaction member of Bmt Al Ittihad. Keywords: Members Satisfaction, Marketing Mix Service and Service quality

The Evolution of Microfinance Products to Promote Microentrepreneurship Towards Social Progress of African Countries

2019 ◽  
pp. 292-315
Author(s):  
Bibi Zaheenah Chummun
Keyword(s):  
Low Income ◽  
Small Businesses ◽  
Training And Development ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Social Progress ◽  
African Countries ◽  
Competitive Edge ◽  
Business Goals ◽  
Fierce Competition

Microfinance deployment is an important measure of development to the low-income entrepreneurs and households in their journey of poverty and social upliftment in the African countries. Microfinancial services, which were previously randomly available to the low-income, financially excluded households are presently a possible pathway to improve the way they could utilize to develop their small businesses and achieve their business goals. Although the provision of microfinancial services in the African countries continue to grow, the results show that the microfinance organizations are not strategically market-prone in the delivery of services. In this era of fierce competition, key marketing strategies and approaches are required such as the need for proper market orientation and planning, competitive edge in their marketing mix, training and development, among others to promote social progress to the low-income entrepreneurs.

scholarly journals Strategi Marketing Media Cetak di Era Digital (Studi pada Majalah Sindo Weekly)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 411
Author(s):  
Desi Natalia ◽  
Muhammad Gafar Yoedtadi
Keyword(s):  
Marketing Strategy ◽  
World View ◽  
Digital Age ◽  
Marketing Strategies ◽  
The Internet ◽  
Depth Information ◽  
Media Convergence ◽  
Product Price ◽  
The Media ◽  
Fierce Competition

Development of the media today is very fast and fierce as well as increasingly fierce competition. The internet is one technology that can change the world view pattern. Consumers use the internet as a means of finding and getting the most up-to-date news. It is estimated that consumers access news through the internet every week. To be able to survive in this digital age, the right marketing strategy is needed. Marketing also helps in helping life magazines. One magazine that can still survive today is Sindo Weekly magazine. Sindo Weekly is a subsidiary of MNC Group which is still active in magazine printing and is sheltered by PT Hikmat Makna Aksara as a publisher. Sindo Weekly can survive using the media convergence strategy of having online and print editions. In addition, using media convergence, there are also several marketing strategies that are used to survive in the digital age. The marketing strategy used by Sindo Weekly is to use a mixed marketing strategy (product, price, promotion and promotion). This magazine has a special purpose which is to find out the types of marketing strategies used by Sindo Weekly magazine in the digital age. Using descriptive qualitative research to produce data from trusted informants. Data collection used in this research is to study case studies reporting comparative studies, field observations and literature studies. Researchers conducted interviews with speakers and observations with PT Hikmat Makna Aksara and used literature studies to obtain data such as company history, vision and mission and data in general. Researchers also use data analysis techniques to obtain in-depth information about research topics and also provide research to obtain important data. The core of this research is the Sindo Weekly marketing strategy magazine to survive in the digital era, namely media convergence and marketing strategies (products, prices, promotions, distribution).Perkembangan media saat ini sangat pesat dan disertai juga persaingan yang semakin ketat. Internet merupakan salah satu teknologi yang dapat merubah pola pandangan dunia. Pengguna internet menggantungkan pada situs untuk memperoleh berita. Dua sampai tiga pengguna internet mengakses situs untuk mendapatkan berita terbaru setiap minggunya. Untuk dapat bertahan di era digital ini dibutuhkan strategi pemasaran yang tepat. Marketing juga berperan dalam membantu kehidupan majalah. Salah satu majalah yang masih bisa bertahan saat ini adalah majalah Sindo Weekly. Sindo Weekly merupakan salah satu anak perusahaan dari MNC Group yang masih aktif dalam percetakan majalah dan dinaungi oleh PT Hikmat Makna Aksara sebagai penerbit. Sindo Weekly dapat bertahan dikarenakan menggunakan strategi konvergensi media yaitu memiliki edisi online dan edisi cetak. Selain, menggunakan konvergensi media, terdapat juga beberapa strategi marketing yang digunakan untuk bertahan di era digital. Strategi pemasaran yang digunakan Sindo Weekly yaitu menggunakan strategi marketing mix (produk, harga, promosi dan promosi). Penelitian ini bertujuan untuk melihat bagaimana strategi marketing majalah Sindo Weekly di era digital. Menggunakan metodologi penelitian kualitatif deskriptif untuk menghasilkan data dari narasumber terpercaya. Pengumpulan data dalam penelitian ini menggunakan  pendekatan studi kasus yaitu dengan metode wawancara, observasi dan studi literatur. Peneliti melakukan wawancara dengan narasumber dan observasi dengan mengunjungi PT Hikmat Makna Aksara serta menggunakan studi literatur untuk mendapatkan data seperti sejarah perusahaan, visi dan misi dan data pada umumnya. Peneliti juga menggunakan reduksi data, penyajian data dan kesimpulan. Dengan tujuan agar dapat memudahkan peneliti untuk mengutip data yang penting. Hasil dari penelitian ini adalah strategi pemasaran yang digunakan Sindo Weekly untuk bertahan di era digital yaitu konvergensi media, strategi produk, strategi harga, strategi promosi dan strategi distribusi.

scholarly journals Analysis on the Effect of Marketing Strategy Literacy towards MSME’s Marketing Performance in Depok, West Java

2021 ◽  
Vol 6 (2) ◽  
pp. 8-11
Author(s):  
Anastasia Bernadin Dwi Mardiatmi ◽  
Dahlia Pinem
Keyword(s):  
Marketing Strategy ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Path Coefficient ◽  
Analysis Tool ◽  
West Java ◽  
Marketing Performance ◽  
Pls Analysis ◽  
Advertising Literacy

Micro, Small, and Medium-sized Enterprise (MSME) owners in Depok, West Java, have yet to apply good marketing strategies. Thus, marketing management literacy needs to be done. This research was intended to analyze and understand the effect of marketing strategy literacy, which is applied in MSME’s in Depok, West Java, towards marketing performance. The sampling technique used in this research was random sampling technique, with the samples being 30 MSME owners in Depok, West Java. This is an explanatory research, which used Smart PLS analysis tool. The results showed that R Square’s value is 0.643. Hypothesis testing revealed that advertising literacy variable affects marketing performance with a path coefficient value of 0.400; promotion sales literacy does not affect marketing performance with a path coefficient value of -0.088; personal sales literacy affects marketing performance with a path coefficient value of 0.641; and lastly, online marketing literacy does not affect marketing performance with a path coefficient value of -0.177.

scholarly journals Strategic Marketing Insights For Small Business Meat Retailers

2014 ◽  
Vol 13 (3) ◽  
pp. 525
Author(s):  
A. C. Groenewald ◽  
J. J. Prinsloo ◽  
T. G. Pelser
Keyword(s):  
Small Business ◽  
Brand Equity ◽  
Small Businesses ◽  
Significant Contribution ◽  
Meat Products ◽  
Marketing Strategies ◽  
Research Approach ◽  
High Quality ◽  
Quantitative And Qualitative Research ◽  
Fierce Competition

Branded meat of consistently high quality has earned a reputation worldwide as a means to increase beef consumption. The feedlot industry is the main beef producer in South Africa and falls in the category of Small Businesses. For these small business meat retailers to be successful in an industry subjected to fierce competition, it is necessary to be innovative in a market where high quality beef serves as just another commodity. This study explored the marketing efforts of meat producers in Middelburg, Mpumalanga, by drawing tangent planes between effective marketing and the knowledgeable consumer. The research approach that was used included both quantitative and qualitative research. The population consisted of consumers buying meat products at three different retailers in Middelburg, Mpumalanga. A sample of 612 was conveniently selected for the study. A total of 588 questionnaires were completed. The results of the study provide insights into the measures that influence brand equity for branded meat products. The importance to establish a link between brand variables and consumers perception regarding the importance of these variables is thus critical in the success of branded meat products. These marketing insights make a significant contribution to the competitive marketing strategies of small business meat retailers.

scholarly journals Application of Emphatic Marketing Strategy at Burger King Company on Social Media Against Customer Engagement During the Covid-19 Pandemic

2021 ◽  
Vol 5 (1) ◽  
pp. 73-80
Author(s):  
Risky Al Hamdhan ◽  
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Fast Food ◽  
Phenomenological Approach ◽  
Marketing Strategies ◽  
Customer Engagement ◽  
Fast Food Restaurants ◽  
Qualitative Descriptive ◽  
Business Sectors ◽  
Tremendous Impact

The COVID-19 pandemic that has been going on since the beginning of 2020 has had a tremendous impact on all business sectors. Several sectors experienced a decline, not even a few went bankrupt. One of the companies that managed to survive in the midst of a pandemic is Burger King. By utilizing social media accounts, Burger King is able to optimally implement empathic marketing strategies so as to increase customer engagement. This study uses a qualitative descriptive method with a phenomenological approach. This research method will focus on studying and explaining the phenomenon of the marketing strategy used by Burger King during the COVID-19 pandemic. The object of this research is on Burger King's social media pages, namely Instagram (@burgerking.id) and Facebook (Burger King Indonesia). The image post containing the marketing strategy was uploaded on November 3, 2020 or when the COVID-19 pandemic was taking place in Indonesia. One of the latest marketing strategies is to create exclamation content as well as invitations to be uploaded on their official social media which contains an invitation to Burger King to its customers to buy products from various other restaurants, including its competitors, namely McDonald's and KFC. Burger King also recommends its customers to buy from several other fast food/restaurants such as Pizza Hut, Wendy's, Hokben, J.Co, RM Padang Simple, to Warteg. This marketing strategy generates a lot of empathy and respect from netizens to help and invite each other in terms of buying products from the fast food.

scholarly journals ANALISIS STRATEGI PEMASARAN KAIN BATIK BESUREK DI KOTA BENGKULU

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Sri Handayani ◽  
Siti Hanila ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Marketing Strategy ◽  
Small Businesses ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Effective Strategy ◽  
Analysis Method ◽  
Strategy Formulation ◽  
Literature Study ◽  
Swot Matrix ◽  
Collection Methods

This study aims to determine the marketing strategy for batik products Besurek in Bengkulu city. And which strategy is best in determining the marketing of batik cloth of Besurek in Bengkulu city. Data collection methods used are literature study method and questionnaire by distributing the list to the respondents. The sample in this study is the assumption of an effective strategy to maximize the strengths and opportunities of small businesses and to minimize weaknesses and threats.Analysis method used in this research is SWOT analysis method (Strength, Weaknesses, Opportunity, Threats). The data obtained from the results of the study will be analyzed strength, weakness, opportunities and amcamannya to the implementation of corporate marketing strategies in order to increase interest buyers batik cloth besurek. To determine the formulation of future marketing strategies, a merger of marketing strategy formulation is linked through the SWOT matrix.

scholarly journals GREEN MARKETING: A NEW CHALLENGE FOR ROMANIAN ORGANIZATIONS

2007 ◽  
Vol 14 (2) ◽  
pp. 343-348
Author(s):  
Andreea Muntean ◽  
Fillimon Stremtan
Keyword(s):  
Marketing Strategy ◽  
Ecological Impact ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Reputation Management ◽  
Improve Performance ◽  
Green Is ◽  
International Firms ◽  
Business Partners ◽  
Corporate Environmental Management

Eco-innovation and green marketing are the new weapons for the progressive companies in tourism. Environmental improvements can enhance marketability, improve performance, and represent a potent source of innovation. From an organizational standpoint, green marketing means to integrate environmental considerations into all aspects of new touristic product development and marketing. In actual conditions, Romanian touristic companies should prepare to include ecological impact as a part of its marketing strategy. Given current environmental imperatives, they represent the next important stage in corporate environmental management and hence, corporate reputation management. Being "green" is not just a fad, and Romanian companies will have to join the likes of other international firms in preparing marketing strategies to support their sustainability policies. Companies that can prove to consumers and business partners that they are serious about their environmental impact will reinforce their branding. This paper tries to underline how important is for a touristic company to develop sustainable eco - marketing strategy and it proposes some solutions about what Romanian companies should do.

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