YouTube as a Performative Arena

2011 ◽  
pp. 153-169
Author(s):  
S. Faye Hendrick ◽  
Simon Lindgren
Keyword(s):  
Young People ◽  
Interest Group ◽  
Specific Interest ◽  
Community Interaction ◽  
Video Sharing ◽  
Video Clips ◽  
Ethnographic Data ◽  
Sense Of Identity

The video sharing site YouTube is used by huge numbers of young people in the roles of consumers and producers of content and meaning. The site hosts more than 120,000,000 video clips, and its users represent a wide variety of nationalities, religions, ethnic backgrounds, identities and lifestyles. Due to the scale of YouTube it is hard to see how a tangible sense of actual community could be created within the site. Using on- and offline ethnographic data in the form of footage, interviews and patterns of community interaction (favoriting, subscribing, commenting, rating, and video replies), this chapter presents the results of a case study that aims to analyze how a specific interest group with a certain national anchoring (Swedish parkour youth) deal with the vastness and complexity of YouTube in creating a sense of identity and community in relation to their specialized interest.

The transfer of European intercultural discourse towards Latin American educational actors: a Mexican case study

2011 ◽  
Vol 13 (1) ◽  
Author(s):  
Laura Mateos
Keyword(s):  
Latin American ◽  
Indigenous Education ◽  
The State ◽  
Intercultural Education ◽  
Bilingual Teachers ◽  
Ethnographic Data ◽  
Intellectual Networks ◽  
State Educational ◽  
Intercultural Discourse

This paper analyses the ways transfer of the discourse on interculturality and intercultural education, as it has been coined and shaped by European anthropologists and pedagogues, towards educational actors and institutions in Latin America. My ethnographic data illustrate how this intercultural discourse is currently transferred through intellectual networks to different kinds of Mexican actors who are actively “translating” this discourse into the post-indigenismo situation of “indigenous education” and ethnic claims making in Mexico. On the basis of fieldwork conducted in two different institutions in the state of Veracruz, the appropriation and re-interpretation of, as well as the resistance against, the European discourse of interculturality are studied by comparing the training of “intercultural and bilingual” teachers through the state educational authorities and the notion of intercultural education, as applied within the so-called “Intercultural University of Veracruz”.

scholarly journals Digital Storytelling in Cultural Heritage: Audience Engagement in the Interactive Documentary New Life

2021 ◽  
Vol 13 (3) ◽  
pp. 1193
Author(s):  
Anna Podara ◽  
Dimitrios Giomelakis ◽  
Constantinos Nicolaou ◽  
Maria Matsiola ◽  
Rigas Kotsakis
Keyword(s):  
Cultural Heritage ◽  
Full Range ◽  
Social Dimension ◽  
Data Driven ◽  
Specific Interest ◽  
Key Factors ◽  
Audience Engagement ◽  
Main Research ◽  
The Social

This paper casts light on cultural heritage storytelling in the context of interactive documentary, a hybrid media genre that employs a full range of multimedia tools to document reality, provide sustainability of the production and successful engagement of the audience. The main research hypotheses are enclosed in the statements: (a) the interactive documentary is considered a valuable tool for the sustainability of cultural heritage and (b) digital approaches to documentary storytelling can provide a sustainable form of viewing during the years. Using the Greek interactive documentary (i-doc) NEW LIFE (2013) as a case study, the users’ engagement is evaluated by analyzing items from a seven-year database of web metrics. Specifically, we explore the adopted ways of the interactive documentary users to engage with the storytelling, the depth to which they were involved along with the most popular sections/traffic sources and finally, the differences between the first launch period and latest years were investigated. We concluded that interactivity affordances of this genre enhance the social dimension of cultural, while the key factors for sustainability are mainly (a) constant promotion with transmedia approach; (b) data-driven evaluation and reform; and (c) a good story that gathers relevant niches, with specific interest to the story.

scholarly journals A Tale of Two Disasters

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 694-694
Author(s):  
Tammy Mermelstein
Keyword(s):  
Older Adults ◽  
Social Media ◽  
Interest Group ◽  
Media Analysis ◽  
Ice Storm ◽  
Social Media Analysis ◽  
Individual Survival ◽  
Social Media Platforms

Abstract Preparing for or experiencing a disaster is never easy, but how leaders communicate with older adults can ease a situation or make it exponentially worse. This case study describes two disasters in the same city: Hurricane Harvey and the 2018 Houston Texas Ice Storm and the variation in messaging provided to and regarding older adults. For example, during Hurricane Harvey, the primary pre-disaster message was self-preparedness. During the storm, messages were also about individual survival. Statements such as “do not [climb into your attic] unless you have an ax or means to break through,” generated additional fear for older adults and loved ones. Yet, when an ice storm paralyzed Houston a few months later, public messaging had a strong “check on your elderly neighbors” component. This talk will explore how messaging for these events impacted older adults through traditional and social media analysis, and describe how social media platforms assisted people with rescue and recovery. Part of a symposium sponsored by Disasters and Older Adults Interest Group.

scholarly journals Investigation of Nanogrids for Improved Navy Installation Energy Resilience

2021 ◽  
Vol 11 (9) ◽  
pp. 4298
Author(s):  
Alissa Kain ◽  
Douglas L. Van Bossuyt ◽  
Anthony Pollman
Keyword(s):  
National Security ◽  
Natural Disasters ◽  
Systems Engineering ◽  
Critical Loads ◽  
Electrical Energy ◽  
Terrorist Attacks ◽  
Military Bases ◽  
Specific Interest ◽  
The Military

Military bases perform important national security missions. In order to perform these missions, specific electrical energy loads must have continuous, uninterrupted power even during terrorist attacks, adversary action, natural disasters, and other threats of specific interest to the military. While many global military bases have established microgrids that can maintain base operations and power critical loads during grid disconnect events where outside power is unavailable, many potential threats can cause microgrids to fail and shed critical loads. Nanogrids are of specific interest because they have the potential to protect individual critical loads in the event of microgrid failure. We present a systems engineering methodology that analyzes potential nanogrid configurations to understand which configurations may improve energy resilience and by how much for critical loads from a national security perspective. This then allows targeted deployment of nanogrids within existing microgrid infrastructures. A case study of a small military base with an existing microgrid is presented to demonstrate the potential of the methodology to help base energy managers understand which options are preferable and justify implementing nanogrids to improve energy resilience.

Maximizing Recall of Gruesome Images for Health Effects Advertising: An Experimental Investigation

2010 ◽  
Vol 16 (4) ◽  
pp. 112-121 ◽  
Author(s):  
Brennen W. Mills ◽  
Owen B. J. Carter ◽  
Robert J. Donovan
Keyword(s):  
Experimental Investigation ◽  
Body Part ◽  
The Body ◽  
Advertising Effectiveness ◽  
Body Parts ◽  
Online Study ◽  
Video Clips ◽  
Video Images ◽  
The Impact

The objective of this case study was to experimentally manipulate the impact on arousal and recall of two characteristics frequently occurring in gruesome depictions of body parts in smoking cessation advertisements: the presence or absence of an external physical insult to the body part depicted; whether or not the image contains a clear figure/ground demarcation. Three hundred participants (46% male, 54% female; mean age 27.3 years, SD = 11.4) participated in a two-stage online study wherein they viewed and responded to a series of gruesome 4-s video images. Seventy-two video clips were created to provide a sample of images across the two conditions: physical insult versus no insult and clear figure/ground demarcation versus merged or no clear figure/ground demarcation. In stage one, participants viewed a randomly ordered series of 36 video clips and rated how “confronting” they considered each to be. Seven days later (stage two), to test recall of each video image, participants viewed all 72 clips and were asked to identify those they had seen previously. Images containing a physical insult were consistently rated more confronting and were remembered more accurately than images with no physical insult. Images with a clear figure/ground demarcation were rated as no more confronting but were consistently recalled with greater accuracy than those with unclear figure/ground demarcation. Makers of gruesome health warning television advertisements should incorporate some form of physical insult and use a clear figure/ground demarcation to maximize image recall and subsequent potential advertising effectiveness.

Hidden speech, private thoughts: a case study in peer conversation and educational choice

2021 ◽  
Vol 23 (1) ◽  
pp. 148-168
Author(s):  
Cherry Canovan ◽  
Rory McDonald ◽  
Naomi Fallon
Keyword(s):  
Young People ◽  
Widening Participation ◽  
Educational Choice ◽  
Older Students ◽  
Friendship Group ◽  
Great Relevance ◽  
The Uk ◽  
Peer Conversation

The role of peer and friendship-group conversation in educational and career choices is of great relevance to widening participation (WP) practitioners, but has been little studied in recent years. We interviewed young people and WP practitioners in Carlisle, an isolated city in the UK, to interrogate this subject. We found that young people were clearly discussing their future choices, sometimes overtly and sometimes in 'unacknowledged conversations'. However some topics and ambitions were seen as 'too private' to discuss; all of our young people had a plan for the future, but many believed that some of their friends did not, possibly because of this constraint. We also discuss the role of older students in informing choices, the phenomenon of 'clustering' that can lead to young people funnelli ng into certain options, and the role that geographical isolation might play in exacerbating some effects. Finally we give some recommendations for WP practice based on these findings.

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