Mobile Communications / Mobile Marketing

2010 ◽  
pp. 752-758
Author(s):  
Suzanne Altobello Nasco
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Mobile Communications ◽  
Mobile Technologies ◽  
Mobile Marketing ◽  
Trade Association ◽  
The World ◽  
Widespread Availability ◽  
India And China ◽  
The U.S

Mobile communications have become so widespread around the world that they are now ubiquitous, mostly due to the widespread availability, adoption, and affordability of mobile technologies. Today, there are almost 5 billion mobile phone subscriptions worldwide. Wireless services have grown at an annual rate of over 20% per annum over the past 8 years and mobile penetration has more than doubled every 4 years. Mobile penetration is now at over 60% worldwide (based on number of mobile subscriptions, not people); this growth is driven mostly by the Brazil, Russia, India, and China (BRIC) economies (Acharya, 2008). China is the largest wireless market, with over 600 million subscribers for mobile services. Reports by the mobile industry’s trade association, Cellular Telecommunications and Internet Association (CTIA), state that the U.S. mobile phone market accounted for over 276 million wireless subscriptions in June 2009 and over 89% of the U.S. population has at least one wireless phone subscription (CTIA, 2009). As of early 2009, worldwide, there are over 1 billion more mobile phones than there are computers (Mandel, 2008).

Mobile Marketing

2013 ◽  
pp. 46-64
Author(s):  
Barbara L. Ciaramitaro
Keyword(s):  
Mobile Phone ◽  
Mobile Devices ◽  
Mobile Phones ◽  
Web Sites ◽  
Personal Information ◽  
Mobile User ◽  
Mobile Technologies ◽  
Mobile Marketing ◽  
Communication Devices ◽  
Phone User

Mobile technologies have dramatically changed the world’s ability to communicate. The number of mobile phones used worldwide has exceeded 4.6 billion with continued growth expected in the future. In fact, in the United States alone, the numbers of mobile phone users comprise over 80% of the population. Mobile phones and tablets (mobile devices) are not simply voice communication devices. They have become a medium to create voice, music, text, video, and image communications. Importantly, these various types of communication can be created and shared on demand by the mobile user. In addition to communication methods, mobile devices are also a tool used to access the Internet, view television and movies, interact with GPS (Global Positioning System), and read and respond to barcode and augmented reality messages. Each of these methods utilized by the mobile phone user becomes a tool that can be used in mobile marketing to expand beyond traditional marketing methods. Mobile devices are considered to be “the most personal piece of technology that most of us will ever own” (Krum, 2010, p. 7). We usually take them with us wherever we go and are usually reachable through them. However, mobile devices also provide the ability to access the most personal information about us. Mobile devices know who we communicate with and how often. They know our schedule – both business and personal. They often know all of our email addresses and frequently accessed web sites. They know what videos, music, television shows, and movies we like. They know about us through pictures and text messages sent and received. They know where we go, how often, and how long we stay through location tracking technology. This collection of accessible personal information allows mobile marketing to target individuals at the time and place where their message will be most effective. Mobile technologies over the past 20 years have dramatically changed the way people communicate, collaborate, search for, receive, and share information. These dramatic changes have had striking impact on the world of marketing to the extent that mobile marketing has become the predominant form of customer engagement.

Ringtone

2017 ◽  
Author(s):  
Yves Doz ◽  
Keeley Wilson
Keyword(s):  
Mobile Phone ◽  
Mobile Communications ◽  
Research Agenda ◽  
Black Box ◽  
Senior Managers ◽  
The World ◽  
Things Fall Apart ◽  
The Doors

In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that journey and distills observations and lessons for anyone keen to understand what drove Nokia’s amazing success and sudden downfall. It is tempting to lay the blame for Nokia’s demise at the doors of Apple, Google, and Samsung, but this would be to ignore one very important fact: Nokia had begun to collapse from within well before any of these companies entered the mobile communications market, and this makes Nokia’s story all the more interesting. Observing from the position of privileged outsiders (with access to Nokia’s senior managers over the last twenty years and a more recent, concerted research agenda), this book describes and analyzes the various stages in Nokia’s journey. This is an inside story: one of leaders making strategic and organizational decisions, of their behavior and interactions, and of how they succeeded and failed to inspire and engage their employees. Perhaps most intriguingly, it is a story that opens the proverbial “black box” of why and how things actually happen at the top of organizations. Why did things fall apart? To what extent were avoidable mistakes made? Did the world around Nokia change too fast for it to adapt? Did Nokia’s success contain the seeds of its failure?

scholarly journals Mobile Health for All: Public-Private Partnerships Can Create a New Mental Health Landscape

2016 ◽  
Vol 3 (2) ◽  
pp. e26 ◽  
Author(s):  
Dror Ben-Zeev
Keyword(s):  
Mental Health ◽  
Mental Illness ◽  
Severe Mental Illness ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Mobile Technology ◽  
Low Income ◽  
Mental Health Problems ◽  
Assistance Program ◽  
The U.S

Research has already demonstrated that different mHealth approaches are feasible, acceptable, and clinically promising for people with mental health problems. With a robust evidence base just over the horizon, now is the time for policy makers, researchers, and the private sector to partner in preparation for the near future. The Lifeline Assistance Program is a useful model to draw from. Created in 1985 by the U.S. Federal Communications Commission (FCC), Lifeline is a nationwide program designed to help eligible low-income individuals obtain home phone and landline services so they can pursue employment, reach help in case of emergency, and access social services and healthcare. In 2005, recognizing the broad shift towards mobile technology and mobile-cellular infrastructure, the FCC expanded the program to include mobile phones and data plans. The FCC provides a base level of federal support, but individual states are responsible for regional implementation, including engagement of commercial mobile phone carriers. Given the high rates of disability and poverty among people with severe mental illness, many are eligible to benefit from Lifeline and research has shown that a large proportion does in fact use this program to obtain a mobile phone and data plan. In the singular area of mobile phone use, the gap between people with severe mental illness and the general population in the U.S. is vanishing. Strategic multi-partner programs will be able to grant access to mHealth for mental health programs to those who will not be able to afford them—arguably, the people who need them the most. Mobile technology manufacturing costs are dropping. Soon all mobile phones in the marketplace, including the more inexpensive devices that are made available through subsidy programs, will have “smart” capabilities (ie, internet connectivity and the capacity to host apps). Programs like Lifeline could be expanded to include mHealth resources that capitalize on “smart” functions, such as secure/encrypted clinical texting programs and mental health monitoring and illness-management apps. Mobile phone hardware and software development companies could be engaged to add mHealth programs as a standard component in the suite of tools that come installed on their mobile phones; thus, in addition to navigation apps, media players, and games, the new Android or iPhone could come with guided relaxation videos, medication reminder systems, and evidence-based self-monitoring and self-management tools. Telecommunication companies could be encouraged to offer mHealth options with their data plans. Operating system updates pushed out by the mobile carrier companies could come with optional mHealth applications for those who elect to download them. In the same manner in which the Lifeline Assistance Program has helped increase access to fundamental opportunities to so many low-income individuals, innovative multi-partner programs have the potential to put mHealth for mental health resources in the hands of millions in the years ahead.

Mobile Phone Culture: The Impacts of Mobile Phone Use

2015 ◽  
pp. 658-672 ◽  
Author(s):  
Seung-Hyun Lee
Keyword(s):  
Mobile Phone ◽  
Everyday Life ◽  
Mobile Phones ◽  
Communication Technology ◽  
Social Problems ◽  
Mobile Phone Use ◽  
The Social ◽  
Cultural Implications ◽  
The World ◽  
The Way

From being a simple communication technology to a key social tool, the mobile phone has become such an important aspect of people's everyday life. Mobile phones have altered the way people live, communicate, interact, and connect with others. Mobile phones are also transforming how people access and use information and media. Given the rapid pervasiveness of mobile phones in society across the world, it is important to explore how mobile phones have affected the way people communicate and interact with others, access the information, and use media, and their daily lifestyle. This article aims to explore the social and cultural implications that have come with the ubiquity, unprecedented connectivity, and advances of mobile phones. This article also focuses on the discussion about people's dependence on, attachment and addiction to mobile phones, social problems that mobile phones generate, and how people value mobile phone use.

Factors Affecting Mobile Phone Use Among Undergraduate Students in Turkey

2013 ◽  
pp. 234-246
Author(s):  
Ali Acilar
Keyword(s):  
Factor Analysis ◽  
Mobile Phone ◽  
Undergraduate Students ◽  
Mobile Phones ◽  
Young Generation ◽  
Convenience Sample ◽  
Mobile Phone Use ◽  
Factors Affecting ◽  
Sense Of Security ◽  
The World

Mobile phones are one of the fastest-adopted innovations in history. Globally, mobile phones have rapidly become widespread in most parts of the world, especially among the young generation. Young people constitute an important and significant part of mobile phone users. In this study, the author examined the factors affecting mobile phone use among undergraduate students in a developing country. The research data was collected through a convenience sample of undergraduate students in a public university in Turkey. Exploratory factor analysis was used to examine the underlying factors in mobile phone use. Nine factors are identified from the results of factor analysis such as “Information,” “Attitude,” “Mobility,” “Functional service,” “Entertainment/Relaxation,” “Convenience,” “Fashion,” “Sense of security,” and “Multimedia service”.

Dual-SIM Phones

2012 ◽  
pp. 462-469
Author(s):  
Dickinson C. Odikayor ◽  
Ikponmwosa Oghogho ◽  
Samuel T. Wara ◽  
Abayomi-Alli Adebayo
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Mobile Network ◽  
Manufacturing Firms ◽  
User Preference ◽  
Network Services ◽  
Disruptive Technology ◽  
Clear Case ◽  
The World

Dual-SIM mobile phones utilize technology that permits the use of two SIMs at a time. The technology permits simultaneous access to the mobile network services. Its disruptive nature is with reference to the mobile phone market in Nigeria and other parts of the world. Earlier market trend was inclination to “newer” and “better” phones, in favour of established single-SIM mobile phone manufacturers like Nokia and Samsung. Introduction of dual-SIM phones mainly manufactured by Chinese mobile phone manufacturing firms propelled user preference for phones acquisition which permits dual and simultaneous access to mobile network. This technology has compelled its adoption by established manufacturing names in order that they may remain competitive. It is a clear case of a disruptive technology, and this chapter focuses on it need, effects, and disruptive nature.

Foreseeing the Future Lifestyle with Digital Music

2007 ◽  
pp. 59-75
Author(s):  
Masataka Yoshikawa
Keyword(s):  
Mobile Phones ◽  
Young Women ◽  
Digital Music ◽  
Focus Group Interviews ◽  
High Quality ◽  
The World ◽  
The Future ◽  
Usage Patterns ◽  
Group Interviews ◽  
The U.S

This chapter aims to explore the future trajectory of enjoying digital music entertainment among consumers comparing the characteristics of the usage patterns of digital music appliances in the U.S. and those in Japan. As the first step of this research, the author conducted two empirical surveys in the U.S. and Japan, and found some basic differences in the usage patterns of a variety of digital music appliances. Next, a series of ethnographical research based on focus-group interviews with Japanese young women was done and some interesting reasons of the differences were discovered. In Japan, sharing the experiences of listening to the latest hit songs with friends by playing them with mobile phones that have the high quality, ring tone functions can be a new way of enjoying music contents, while hard-disk music players like iPod have become a de facto standard of the digital music appliances in the world.

The State of Mobile Government in Turkey

2007 ◽  
pp. 252-267 ◽  
Author(s):  
Mete Yildiz
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Mobile Technologies ◽  
Government Information ◽  
Future Prospects ◽  
Public Places ◽  
Public And Private ◽  
Mobile Phone Use ◽  
Current State ◽  
Reckless Behavior

This chapter presents the current state and future prospects of, and policy issues related to the mobile (m-) government in Turkey at both national and local government levels with a special emphasis to mobile phones. To this end, ?rst, the historical development and major actors of Turkey’s mobile technology market are examined. Following this framework, the current state of government information and services provided by the help of mobile technologies (m-government) is analyzed. Third, several issues related to m-government policy such as health problems that are thought to be caused by mobile phone use and the proximity of mobile phone masts to housing units; the risky behavior of talking via mobile phones while driving and the problems caused by this reckless behavior; problems related to stolen and unregistered mobile phones; and ?nally, the blurring of public and private spheres because of mobile phone use in public places are discussed. Proposed and enacted national legislation on these topics are summarized and discussed. The ?nal section evaluates the future prospects of m-government and integration of electronic government and mobile goverment efforts in Turkey. This section also assesses the possibility of using m-government as a tool for bridging the digital divide in Turkey.

scholarly journals Mobile Phone Handsets Industry Greatly Influence the Teenagers: The Positive Aspects

2016 ◽  
Vol 4 (3) ◽  
pp. 556
Author(s):  
Satish Agarwal ◽  
Priyanka Bhagoliwal
Keyword(s):  
Social Networking ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Advanced Technology ◽  
The Internet ◽  
Indian Market ◽  
Technology And Innovation ◽  
The People ◽  
The World ◽  
Fast Pace

<div><p><em>The mobile phone handset industry is growing at a fast pace in the world and  is dominating the Indian market with Hi-Tech products and innovation. This industry offers products and services with advanced technology and innovation making it an important gadget for survival among the people. It is hard to imagine a life without mobile phones. The study describes the various features of mobile phone handsets which are valued by the teenagers so as to place and promote the products perfectly. The study found that  teenagers frequently use mobile phones mainly for games, social  networking, chatting on Whatsapp, listening to music, browsing the internet, and feels that mobile phone handset is  a style statement and it exhibits their status, standard, esteem etc. </em><strong></strong></p></div>

scholarly journals Technology Developments for Biodiversity Monitoring and Conservation

2018 ◽  
Vol 2 ◽  
pp. e25833
Author(s):  
Steve Kelling
Keyword(s):  
Machine Learning ◽  
Deep Learning ◽  
Mobile Phone ◽  
Unsupervised Learning ◽  
Mobile Phones ◽  
Graphics Processing Units ◽  
Biodiversity Monitoring ◽  
Conservation Science ◽  
The World ◽  
Autonomous Sensors

Over the next 5 years major advances in the development and application of numerous technologies related to computing, mobile phones, artificial intelligence (AI), and augmented reality (AR) will have a dramatic impact in biodiversity monitoring and conservation. Over a 2-week period several of us had the opportunity to meet with multiple technology experts in the Silicon Valley, California, USA to discuss trends in technology innovation, and how they could be applied to conservation science and ecology research. Here we briefly highlight some of the key points of these meetings with respect to AI and Deep Learning. Computing: Investment and rapid growth in AI and Deep Learning technologies are transforming how machines can perceive the environment. Much of this change is due to increased processing speeds of Graphics Processing Units (GPUs), which is now a billion-dollar industry. Machine learning applications, such as convolutional neural networks (CNNs) run more efficiently on GPUs and are being applied to analyze visual imagery and sounds in real time. Rapid advances in CNNs that use both supervised and unsupervised learning to train the models is improving accuracy. By taking a Deep Learning approach where the base layers of the model are built upon datasets of known images and sounds (supervised learning) and later layers relying on unclassified images or sounds (unsupervised learning), dramatically improve the flexibility of CNNs in perceiving novel stimuli. The potential to have autonomous sensors gathering biodiversity data in the same way personal weather stations gather atmospheric information is close at hand. Mobile Phones: The phone is the most widely used information appliance in the world. No device is on the near horizon to challenge this platform, for several key reasons. First, network access is ubiquitous in many parts of the world. Second, batteries are improving by about 20% annually, allowing for more functionality. Third, app development is a growing industry with significant investment in specializing apps for machine-learning. While GPUs are already running on phones for video streaming, there is much optimism that reduced or approximate Deep Learning models will operate on phones. These models are already working in the lab, with the biggest hurdle being power consumption and developing energy efficient applications and algorithms to run complicated AI processes will be important. It is just a matter of time before industry will have AI functionality on phones. These rapid improvements in computing and mobile phone technologies have huge implications for biodiversity monitoring, conservation science, and understanding ecological systems. Computing: AI processing of video imagery or acoustic streams create the potential to deploy autonomous sensors in the environment that will be able to detect and classify organisms to species. Further, AI processing of Earth spectral imagery has the potential to provide finer grade classification of habitats, which is essential in developing fine scale models of species distributions over broad spatial and temporal extents. Mobile Phones: increased computing functionality and more efficient batteries will allow applications to be developed that will improve an individual’s perception of the world. Already AI functionality of Merlin improves a birder’s ability to accurately identify a bird. Linking this functionality to sensor devices like specialized glasses, binoculars, or listening devises will help an individual detect and classify objects in the environment. In conclusion, computing technology is advancing at a rapid rate and soon autonomous sensors placed strategically in the environment will augment the species occurrence data gathered by humans. The mobile phone in everyone’s pocket should be thought of strategically, in how to connect people to the environment and improve their ability to gather meaningful biodiversity information.

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