Embedding Virtual Reality and Artificial Intelligence in Integrated Marketing Communications
Keyword(s):
Emerging technologies like Virtual Reality (VR) and Artificial Intelligence (AI) have been receiving much attention in the Marketing field as a new way to attract customers and enrich their experiences with brands. This chapter investigates the current state of these technologies in Business and discusses how the technologies are connected to the Integrated marketing communications. The chapter suggests several managerial implications on how to apply these technologies in an integrated marketing communication (IMC) plan. The conceptualization of VR and AI, further research, suggestions for further reading, Glossary of Virtual Reality Experiences, and IMC definitions over time are also provided.
1905 ◽
2018 ◽
Vol 6
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pp. 478
2018 ◽
Vol 13
(2)
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pp. 167
2020 ◽
Vol 1
(3)
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pp. 368-387