Conspicuous Consumption via Social Media

2020 ◽  
pp. 60-80
Author(s):  
Lee Kar Wai ◽  
Syuhaily Osman
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Mathematical Modelling ◽  
Conspicuous Consumption ◽  
Consumption Pattern ◽  
Luxury Goods ◽  
Media Usage ◽  
Klang Valley ◽  
High Level ◽  
Luxury Market

Conspicuous consumption has been explored since 19th century, focusing on its conceptual or mathematical modelling. It has gained widespread attention in the Western culture as compared to East. However, the increased performance of luxury market and strong demand for luxury goods in developing countries urged investigation on the spread of this consumption pattern. This chapter examines conspicuous consumption in Malaysia via social media usage. A research was carried out involving 387 respondents in Klang Valley, Malaysia. The results suggest Malaysian are moderately materialistic and propend to conspicuous consumption. Through the exposure to social media, consumers are being situated in comparison with other social media users and inclined to learn and pick up the consumption styles that are being exposed to. Thus, high level of social media usage can lead to high inclination in consuming conspicuously.

Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carolin Siepmann ◽  
Lisa Carola Holthoff ◽  
Pascal Kowalczuk
Keyword(s):  
Social Media ◽  
Personal Characteristics ◽  
Conspicuous Consumption ◽  
Individual Characteristics ◽  
Luxury Goods ◽  
Content Type ◽  
The Status ◽  
Self Actualization ◽  
The Individual ◽  
High Level

Purpose As luxury goods are losing their importance for demonstrating status, wealth or power to others, individuals are searching for alternative status symbols. Recently, individuals have increasingly used conspicuous consumption and displays of experiences on social media to obtain affirmation. This study aims to analyze the effects of luxury and nonluxury experiences, as well as traditional luxury goods on status- and nonstatus-related dimensions. Design/methodology/approach After presenting the theoretical foundation, the authors conduct a study with 599 participants to compare status perceptions elicited by the conspicuous consumption of luxury goods, luxury experiences and nonluxury experiences. The authors investigate whether experiences that are visibly consumed on Instagram are replacing traditional luxury goods as the most important status symbols. Furthermore, the authors examine the effects of the content shown on nonstatus-related dimensions and analyze whether status perceptions differ between female and male social media communicators. Finally, the authors analyze how personal characteristics (self-esteem, self-actualization and materialism) influence the status perceptions of others on social media. Findings The results show that luxury goods are still the most important means of displaying status. However, especially for women, luxury experiences are also associated with a high level of social status. Thus, the results imply important gender differences in the perceptions of status- and nonstatus-related dimensions. Furthermore, the findings indicate that, in particular, the individual characteristics of self-actualization and materialism affect status perceptions depending on the posted content. Originality/value While the research has already considered some alternative forms of conspicuous consumption, little attention has been given to experiences as status symbols. However, with their growing importance as substitutes for luxury goods and the rise of social media, the desire to conspicuously consume experiences is increasing. The authors address this gap in the literature by focusing on the conspicuous display of luxury and nonluxury experiences on social media.

A Prelim Investigation on Social Media Usage as Risk Communicational Platform for Klang Valley Flash Flood Management

2021 ◽  
Author(s):  
Nur Hasniza Illias ◽  
Nurazean Maarop ◽  
Noor Hafizah Hassan ◽  
Ganthan Narayana Samy
Keyword(s):  
Social Media ◽  
Flash Flood ◽  
Flood Management ◽  
Media Usage ◽  
Klang Valley

scholarly journals Factors Affecting Millennials’ Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study

2019 ◽  
Vol 12 (6) ◽  
pp. 69 ◽  
Author(s):  
Regina Burnasheva ◽  
Yong GuSuh ◽  
Katherine Villalobos-Moron
Keyword(s):  
Social Media ◽  
Purchase Intentions ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Luxury Brands ◽  
Factors Affecting ◽  
Media Usage ◽  
Need For Uniqueness ◽  
Online Purchase ◽  
Luxury Market

The millennials are an important cohort in luxury market, because of their purchasing power and the power of social media interaction. However, little is known about factors underlying their attitudes toward luxury fashion brands and online purchase intentions. This study explores whether materialism, a need for uniqueness, susceptibility to informative influence, and social media usage affect millennials’ attitudes toward luxury fashion brands and online purchase intentions. In addition, this research examines cross-cultural differences between Russian and Korean millennials based on four cultural dimensions of Hofstede’s model. The results indicated that all factors significantly related to attitudes towards luxury brands, and this, in turn, positively effect on online purchase intentions. Moreover, the results indicated that millennials from Korea and Russia pursue a need for uniqueness, some differences were revealed regarding materialism, susceptibility to informative influence and social media usage. Theoretical and practical implications are further discussed.

Does Facebook usage lead to conspicuous consumption?

2016 ◽  
Vol 10 (3) ◽  
pp. 231-248 ◽  
Author(s):  
David G. Taylor ◽  
David Strutton
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Conspicuous Consumption ◽  
Marketing Strategies ◽  
Content Type ◽  
Psychological Constructs ◽  
Media Usage ◽  
Positional Goods ◽  
Facebook Usage ◽  
Practical Implications

Purpose The purpose of this study is to demonstrate how Facebook usage is positively related to envy and narcissism, which in turn increase users’ desire for self-promotion and propensity to engage in conspicuous consumption. Design/methodology/approach Data were collected via an online survey, with 674 usable responses collected from Facebook users of all ages. Findings The results support the hypotheses that increased Facebook usage is positively related to envy and narcissism. These two psychological constructs lead to stronger desires for self-promotion, spurring the behavioral response of conspicuous online consumption. Research limitations/implications The findings are limited to the self-reported behaviors of a limited sample. Despite the limitations, the findings identify a process by which increased Facebook usage results in an increased desire to promote oneself through conspicuous consumption. Practical implications An understanding of the psychology linking social media use to conspicuous consumption can aid managers in developing marketing strategies to encourage the purchase and usage of positional goods. Specifically, more frequent users may be targeted by advertisers wishing to encourage the purchase and display of their products. Social implications Facebook usage appears to elicit emotions – such as narcissism and envy – that most researchers would consider socially undesirable. Originality/value An emerging stream of research suggests that social media usage elicits both positive self-comparisons with others (i.e. narcissism) and negative (i.e. envy). This study is among the first to empirically test this effect on the purchase and consumption of positional goods.

scholarly journals Social Media and Social Entrepreneurship

2019 ◽  
pp. 104-123
Author(s):  
Md Nazmul Islam ◽  
Vivek Chitran
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Social Entrepreneurship ◽  
Social Enterprises ◽  
Online Information ◽  
Specific Context ◽  
Media Usage ◽  
Psychological Impacts ◽  
The Individual ◽  
The Impact

Information plays an important role in the individual lives of people, and social media as an aspect of online information phenomenon is an exciting topic to explore in terms of its impact on social entrepreneurship. Many theoretical fields have contributed to the development of social entrepreneurship, looking in particular at the financial, political, and psychological impacts. This chapter is unique since it focuses on social enterprises and the impact of evolving technologies on social entrepreneurship. This chapter contributes to the literature on social media usage in social enterprises and offers a better understanding of the issues in the specific context of developing countries.

Investigating the Use of Web 2.0 Technologies and Their Presence in Saudi Government Agencies' Websites

2018 ◽  
pp. 1371-1390
Author(s):  
Mohammed Altayar
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Web 2.0 ◽  
Information Dissemination ◽  
Quantitative Approach ◽  
Government Agencies ◽  
The Public ◽  
Media Usage ◽  
Motivation Factors ◽  
Use Of Social Media

Government agencies in both developed and developing countries have started using social media to provide content and services. The aim of this study is to investigate the use of social media in Saudi government agencies. It adopts a quantitative approach. The study shows that Saudi government agencies are aware of social media and they use them for different purposes. The study argued that government agencies with less engagement with the public are less likely to use social media. Government agencies tend to publish the same content in different social media. Moreover, information dissemination and improving communication with the public were the main motivations for using social media. In terms of enablers, the study shows that awareness of the public about the importance of social media usage was an important issue. Regarding the challenges, lack of dedicated resources such as budget and specialized staff were the main challenges. The study contributes to the literature by addressing issues related to motivation, factors influenced the decision to adopt social media, enablers and barriers.

scholarly journals MEDIA LITERACY AND SOCIAL MEDIA USAGE ANALYSIS IN COMMUNICATION AND NON-COMMUNICATION STUDENTS OF UNIVERSITY OF AMIKOM YOGYAKARTA

INFORMASI ◽  
2018 ◽  
Vol 48 (2) ◽  
pp. 229-242
Author(s):  
Dendy Suseno Adhiarso ◽  
Mohammad Suyanto
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Sampling Technique ◽  
Chi Square ◽  
Probability Sampling ◽  
Media Usage ◽  
Usage Patterns ◽  
Convenience Sampling ◽  
Usage Analysis ◽  
High Level

 Media literacy is the ability to understand, analyze, and deconstruct media images. The ability to do it is intended that the public as a media consumer becomes aware of how the media are built and accessed. The aims of this study are (1) to study the level of media literacy and social media usage patterns in communication and non-communication students. (2) to know the correlation between media literacy and social media usage patterns in communication and non-communication students. (3) comparing media literacy and social media usage patterns in communication and non-communication students. The population in this study were students of communication and non-communication at the University of AMIKOM Yogyakarta which amounted to 656. The sample selected in this study 87 respondents who conducted with probability sampling technique with convenience sampling. Data obtained through the survey to respondents by spreading the questionnaire at the early of September 2017. Data processing and analysis is done by descriptive study, crosstab, spearman correlation and chi-square. The result of the research shows that (1) the level of media literacy of both communication and non-communication students is at the intermediate level, while social media usage patterns for communication and non-communication students is at a high level. (2) there is the significant correlation between media literacy and social media usage patterns in communication and non-communication students. (3) there is a difference between media literacy and social media usage patterns in communication and non-communication students.ANALISIS PENGGUNAAN LITERASI MEDIA DAN MEDIA SOSIAL DI MAHASISWA KOMUNIKASI DAN NON-MAHASISWA KOMUNIKASI UNIVERSITAS AMIKOM YOGYAKARTALiterasi media adalah kemampuan untuk memahami, menganalisis, dan mendekonstruksi citra media. Kemampuan untuk melakukannya dimaksudkan agar publik sebagai konsumen media menjadi sadar bagaimana media dibangun dan diakses. Tujuan dari penelitian ini adalah (1) untuk mempelajari tingkat literasi media dan pola penggunaan media sosial pada mahasiswa komunikasi dan non-komunikasi. (2) untuk mengetahui hubungan antara literasi media dan pola penggunaan media sosial pada mahasiswa komunikasi dan non-komunikasi. (3) membandingkan literasi media dan pola penggunaan media sosial pada mahasiswa komunikasi dan non-komunikasi. Populasi dalam penelitian ini adalah mahasiswa komunikasi dan non-komunikasi di Universitas AMIKOM Yogyakarta yang berjumlah 656. Sampel yang dipilih dalam penelitian ini adalah 87 responden yang dilakukan dengan teknik probability sampling dengan convenience sampling. Data diperoleh melalui survei kepada responden dengan menyebarkan kuesioner pada awal September 2017. Pengolahan dan analisis data dilakukan dengan studi deskriptif, crosstab, korelasi spearman dan chi-square. Hasil penelitian menunjukkan bahwa (1) tingkat literasi media mahasiswa komunikasi dan non-komunikasi berada pada tingkat sedang, sedangkan pola penggunaan media sosial untuk mahasiswa komunikasi dan non-komunikasi berada pada tingkat yang tinggi. (2) ada hubungan yang signifikan antara literasi media dan pola penggunaan media sosial pada mahasiswa komunikasi dan non-komunikasi. (3) ada perbedaan antara literasi media dan pola penggunaan media sosial pada mahasiswa komunikasi dan non-komunikasi.

scholarly journals Responses to COVID-19 in Higher Education: Social Media Usage for Sustaining Formal Academic Communication in Developing Countries

2020 ◽  
Vol 12 (16) ◽  
pp. 6520 ◽  
Author(s):  
Abu Elnasr E. Sobaih ◽  
Ahmed M. Hasanein ◽  
Ahmed E. Abu Elnasr
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Developing Countries ◽  
Online Learning ◽  
Online Education ◽  
Online Community ◽  
Teaching And Learning ◽  
Faculty Members ◽  
Media Usage ◽  
Academic Communication

The worldwide pandemic of COVID-19 has forced higher education institutions to shift from face-to-face to online education. However, many public institutions, especially in developing countries, often do not have access to formal online learning management systems (LMS) for facilitating communication with students and/or among faculty members. This research empirically examines the extent to which social media sites are adopted by faculty members and students for sustaining formal, i.e., sole and official tools, academic communication. For this purpose, online questionnaire surveys, supplemented with in-depth interviews, were undertaken with both faculty members and students. The results showed that students’ personal usage of social media has promoted its effective usage for sustaining formal teaching and learning. However, significant differences were found between faculty members and students regarding social media usage for student support and building an online community. Students used social media for building an online community and supporting each other, whereas faculty members were focused on teaching and learning exclusively. The results confirm that proper usage of social media could promote a new era of social learning, social presence and an alternative platform to foster online learning. Research implications for higher education policymakers, especially in developing countries, and scholars are discussed.

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