Relevance of the research topic. In the conditions of systemic restructuring of the economy of Ukraine in the direction of its adaptation to world standards, one of the integral components of the successful functioning of modern business is the development of a strategy of corporate social responsibility. Today, sustainable economic development is not determined by the factor of availability of raw materials or markets, but the opportunity for companies to join the market of highly skilled labor, scientific inventions and the latest technologies. The problems of employment, social instability, and deteriorating environment are becoming more acute and urgent in the world. All this necessitates the formation of an innovative model of development and principles of corporate social responsibility, which is becoming one of the most important areas of a market economy. Formulation of the problem. It is theoretically proven and confirmed by the practice of the world's leading companies that social responsibility can and should be considered as an important social resource of the organization, able to form concrete benefits, ensure sustainable development, adequately respond to social challenges (both internal and external), turning the latter into opportunities. It should be emphasized that social responsibility appears as an important social resource, regardless of the concept of social responsibility the company adheres to. Analysis of recent research and publications. Theoretical and methodological aspects of the formation and development of social responsibility of business are embedded in the studies of the following leading foreign scientists: A. Berle, G. Bowen, M. Velazquez, A. Carroll, F. Kotler, G. Minz, J. Rawls, K. Smith, M Friedman et al. Of particular interest in studying this problem are the works of modern domestic scientists: O. Danylenko, V. Yevtushenko, A. Kolota, N. Kyryliuk, M. Kuzhelev, V. Mamontova, O. Sheremeta and others. Selection of unexplored parts of the general problem. The issue of the effectiveness of the functioning of corporate social responsibility in Ukrainian business practice and the formation of the domestic model of CSR remains insufficiently studied in the domestic scientific environment. Problem statement, purpose of research. The key direction of the world community today is the development of human capital as the basis of the general welfare of the state. One of the conditions for the implementation of the concept of human development and human capital is the introduction and compliance with the basics of corporate social responsibility of business (CSR). The purpose of the work is a comprehensive analysis of the development of CSR in Ukraine. Research methodology. During the writing of the article the methods of analysis and synthesis, system approach, statistical analysis, generalization and structuring were used. Presentation of the main research material. The institution of socially responsible business is typical of most countries with economies based on market values, long-standing democratic traditions, and a developed civil society. In modern conditions in different countries, the participation of business in solving social problems is either strictly regulated under current commercial, tax, labor, environmental legislation or carried out independently under the influence of specially established incentives and benefits. In Ukraine, this process is in the initial stages of its development and takes place in a dominant position of the state, extremely weak development of civil society institutions and oligarchic business development. Field of application of results. The results of the study can be applied in the process of forming a strategy of corporate social responsibility of a modern enterprise. Conclusions in accordance with the article. Corporate social responsibility in the developed world has long been part of society. Today, domestic business leaders are joining the global movement for socially responsible business. In order for funds allocated for social initiatives to bring sustainable results and work on the image of the business, companies must move to building these activities on a systemic basis in accordance with the strategy. It is here that broad prospects open up for the joint efforts of companies, civil society organizations, the media and the state. The immediate business benefits of CSR are the creation of a stable business environment, reduced operational risks, increased financial performance and sales, increased productivity, reduced recruitment costs, market expansion and, consequently, increased market value in the future. The interaction of political, social and economic actors, based on the principles of social partnership, allows to ensure the stable progressive development of the state. With the increasing importance of non-financial factors of sustainable development (social stability, environmental security, etc.), the practical and theoretical aspects of social responsibility are updated.
Corporate social responsibility in marketing researches: Literature review
