Development of an Organizational Management Improvement Plan in SMEs

2021 ◽  
pp. 211-231
Author(s):  
Omar Orlando Ovalle-Mora ◽  
Maria del Pilar Ramirez-Salazar ◽  
Carlos Salcedo-Perez ◽  
Anlly Luz Hinestroza Mosquera
Keyword(s):  
Balanced Scorecard ◽  
Swot Analysis ◽  
Organizational Management ◽  
Current Situation ◽  
External Factors ◽  
Information Analysis ◽  
The Balanced Scorecard ◽  
Improvement Plan ◽  
Internal And External Factors ◽  
Management Improvement

SMEs must carry out an analysis of the micro and macro environment that is necessary to counteract threats. Then internal and external factors must be identified to evaluate opportunities, threats, strengths, and weaknesses to establish a correlation between causes and effects, to determine the current situation of the enterprise, and to find areas of improvement. The information analysis is performed using tools applied and tailored to the development of this model, such as PESTEL and Porter's five forces, CAM (competitiveness analysis matrix), EFE and EFI analysis matrix, SWOT analysis, strategic maps, and the balanced scorecard.

scholarly journals Pengukuran Kinerja dengan Metode Balanced Scorecard

TRIKONOMIKA ◽  
2013 ◽  
Vol 12 (2) ◽  
pp. 113
Author(s):  
Sidik Nurjaman
Keyword(s):  
Balanced Scorecard ◽  
Swot Analysis ◽  
Group Discussion ◽  
Good Condition ◽  
Current Position ◽  
The Balanced Scorecard ◽  
Pull Marketing ◽  
Reward Program ◽  
Targeted Marketing ◽  
Internal And External Factors

Measuring company performances using the Balanced Scorecard (BSC) is started by doing SWOT analysis to determine the internal and external factors. This analysis will show the company’s current position as well as the strategies that have to be applied. The results of the research shows that currently the company is in a good condition but facing  a big challenge.Therefore the strategies that must be implemented is a strategy of diversification. The final step of this research is determining several KPI’s which generate six inisiative programs that must be done.They are conduct Focus Group Discussion with regular customers (wholesale and resellers), implement sales program references, doing pull marketing and targeted marketing programs, determining raw product completion time, conduct competency program design, conduct market surveis, do outreach company’s SOP to employees, to assess the ability of existing human resources, implement reward program for the achievement of the target, and build the competency profiles.

scholarly journals Analisis IFE, EFE, dan Balance Scorecard pada Grup Perusahaan PT Kirana Megatara

2019 ◽  
Vol 1 (1) ◽  
pp. 118
Author(s):  
Christian Chandra Kusuma ◽  
Carunia Mulya Firdausy
Keyword(s):  
Balanced Scorecard ◽  
Success Factors ◽  
Business Processes ◽  
Swot Analysis ◽  
External Factors ◽  
Balance Scorecard ◽  
Financial Perspective ◽  
Measurement Tools ◽  
Internal And External Factors ◽  
Performance Results

This research objective is aimed to analyze and evaluate the internal and external factors of the company and to design the balance scorecard as an alternative of performance measurement tools to support the company’s vision, mission, and strategy to achieve competitive advantage. The internal and external factors are to knowing what are the strengths and weaknesses of the company, also the opportunities and threats from the outside of the company. Based on the SWOT analysis, PT Kirana Megatara can identify the key success factors to compete with other companies in the same industry. Balanced Scorecard enables companies to record financial performance results as well as monitor progress in building the company's ability and to obtain intangible assets that required for future growth. Balance scorecard measures the performance of companies on the four perspectives of balanced: financial, customer, internal business processes, and learning growth to create strategy maps of the company. Based on the balance scorecard analysis, the current performance in PT Kirana Megatara is more focusing on financial perspective, which are growth of the sales and profitability increment. To achieve long term objective, PT Kirana Megatara should also concern of the other three perspectives of balance scorecard. 

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

Gorontalo Province Tourism: Leading Sector In The Middle Of Weakness And Challenge

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Herwin Mopangga ◽  
Fitriaty Puhi
Keyword(s):  
Significant Contribution ◽  
Swot Analysis ◽  
Tourism Development ◽  
External Factors ◽  
The Other ◽  
Occupancy Rate ◽  
Regional Income ◽  
Sustainable Tourism Development ◽  
Tourism Sector ◽  
Internal And External Factors

Tourism shows a significant contribution to foreign exchange and regional income in Indonesia. Defined as a priority and leading sector in the RPJMD, tourism development in the Regencies and the Province of Gorontalo must measure the results, benefits and impacts for all stakeholders. Contribution to regional income (PAD) and the composition of internal and external factors in each of the leading destinations is needed for the purpose of determining the strategy and policy of sustainable tourism development. The study concluded that tourism sector was relatively small in its contribution to each PAD total by Regencies in Gorontalo Province. The low of PADsp is relevant to the low occupancy rate (TPK) of the hotel and the length of stay (LoS). The lack of retribution income from recreation and sports spot is relevant to the lack of activities to support the attractiveness such as art and cultural attractions and local products that can be souvenirs for tourists. Infrastructure facilities at leading tourism objects are relatively incomplete or do not meet tourism standards. The low of PAD, TPK LoS can also explain that the increase in tourists to Gorontalo is only a transit to the other tourist objects outside of Gorontalo Province.Keywords: Tourism, Leading Sector, Gorontalo, Income, Swot Analysis

Internal and External Factors Affecting the Sales of Hype Drinks in Online Platform

2021 ◽  
Vol 8 (1) ◽  
pp. 89
Author(s):  
Fauzan Febrian ◽  
Nazmi Fathnur Ahmad
Keyword(s):  
Mixed Method ◽  
Business Strategy ◽  
Swot Analysis ◽  
Adaptation Strategy ◽  
External Factors ◽  
Factors Affecting ◽  
Online Platform ◽  
Online Sales ◽  
Online Platforms ◽  
Internal And External Factors

The Covid-19 Pandemic has hurt the beverage outlets' sales. This study investigates the strength of the internal and external factors that influenced sales in the online platforms of hype drinks. Thus, the study focused on the adaptation strategy to improve the sales in the online platform of hype drinks under environmentally-health pressures. The approach was mixed-method by obtaining the data through questionnaires, interviews, and observation. The participant in this study was consumer, employee, and owner.  Data analysis is conducted under the SWOT analysis that has four steps in presenting the data. The finding concluded that internal and external factors positively impacted the business strategy to increase online sales of beverage outlets by riding the wave of hype among customers.

scholarly journals Community Empowerment to Increase Litopenaeus vannamei Productivity Towards Semi-Intensive System by Potential Analysis and Self-Feed Production

2018 ◽  
Vol 4 (2) ◽  
pp. 156
Author(s):  
Sulastri Arsad ◽  
Muhammad Musa ◽  
Evellin Dewi Lusiana ◽  
Mohammad Mahmudi ◽  
Nanik Retno Buwono ◽  
...  
Keyword(s):  
Swot Analysis ◽  
Stocking Density ◽  
Community Empowerment ◽  
External Factors ◽  
Shrimp Farming ◽  
Small Scale ◽  
Selling Price ◽  
Feed Production ◽  
Internal And External Factors ◽  
Intensive System

Vaname shrimp is one of the leading cultivations of fishery production commodities in Indonesia which has high selling price and market share, also relatively resistant with high stocking density. Cultivation activities of this commodity can be carried out through three systems; namely traditional, semi-intensive, and intensive system. One group of cultivators who develop shrimp farming business is Mina Nusantara group in Lamongan District, where the cultivation system is still performed traditionally. The shrimp size was not uniform, and the survival rate was low once it harvested. Moreover, community empowerment was applied to increase vaname productivity towards semi-intensive system by culture potential analyses using SWOT and self-feed production training. Survey and experimental approach were used during the activities. The activities included survey and discussion with shrimp local farmer (Mina Nusantara), identified internal and external factors of culture by using SWOT analysis, carried out self-made artificial feed training, and program evaluation at the end. The activity resulted an increasing of farmer understanding of various culture system and they can produce the pellet in small scale by themselves. Based on SWOT analysis, the culture is potential to develop sustainably by regarding both internal and external factors.

scholarly journals THE PARADIGM OF STRATEGIC MANAGEMENT OF MULTINATIONAL CORPORATIONS ON THE BASIS OF THE BALANCED SCORECARD

2015 ◽  
Vol 1 (7) ◽  
pp. 43
Author(s):  
Olena Burunova ◽  
Sergii Gushko ◽  
Volodymyr Kulishov
Keyword(s):  
Strategic Management ◽  
Multinational Corporations ◽  
Balanced Scorecard ◽  
Business Strategy ◽  
Business Processes ◽  
Swot Analysis ◽  
Scenario Planning ◽  
Information Support ◽  
Support Mechanism ◽  
The Balanced Scorecard

The paper investigates the process of strategic management and missions of a multinational corporation on the basis of the model of the balanced scorecard (BSC) formation. Due to the trends in modern management, the development of a company’s strategy, and the estimation of its efficiency are carried out with increasing frequency by means of scorecards. Thus, the aim of the research is to explore the paradigm of strategic management of multinational corporations within the framework of implementation of the model of an enterprise scorecard in an ERP system. The topicality of the research is determined by the necessity to implement the worked out in detail monitoring of company’s activity in a strategic focus, which will allow increasing the operationability and efficiency of administrative decisions and controlling the most essential financial and non-financial performance indices. In the course of work, the authors were guided by the principles of systemic and dialectical approaches to explore the problem. Thereat methods of logic and factor analysis, swot analysis, scenario planning, approaches to grouping, comparison, generalization, interconnection of the theoretical and practical aspects of the work of multinational corporations were used. They serve to deepen the theoretical and methodological aspects referred to the formation of the accounting and analytical information and implementation of the balanced scorecard model in the process of institutionalization of informative economy. It is well-proven that optimization of a business strategy of companies contributes to realization of the information support mechanism of the accounting and analytical systems under the condition of ERP introduction- systems for the improvement of methods of accounting, control and analysis. It gives an opportunity to efficiently manage the resources of corporations, to regulate their production load, to control quality and push their products forward to foreign markets. It has been found out that, taking into account these tendencies, it is possible to construct a pay card of the system of indices according to the levels of acceptance of administrative decisions on the basis of all main business processes of a corporation.

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

Difference in SWOT Analysis Factors: A Systematic Review

2021 ◽  
Vol 8 (1) ◽  
pp. 130-137
Author(s):  
Suprajitno Suprajitno ◽  
Imam Zaenuri ◽  
Muliyadi Muliyadi
Keyword(s):  
Systematic Review ◽  
Health Services ◽  
Strategic Management ◽  
Swot Analysis ◽  
External Factors ◽  
Special Services ◽  
External Conditions ◽  
The Difference ◽  
Internal And External Factors ◽  
Specific Health

Introduction: SWOT analysis can be used to assess the position of an organization that has considered internal and external conditions. The objective of this systematic review is to find out the differences in SWOT analysis carried out by health service facilities outside Indonesia and the other country. Method: A systematic review used the PRISMA method. The search keywords used were strategic management, hospitals, health facilities, health services, and SWOT analysis obtained from Google Scholar, Science Direct, ProQuest, and PubMed. The articles analyzed were fully accessible and published in 2010-2020. Result: The main difference of analysis was that in Indonesia illustrates that the SWOT analysis was aimed at hospital organizations and few were oriented towards special services which has similar indicators on internal and external factors. Meanwhile, outside Indonesia, SWOT analysis was directed at specific health services so that it has different internal and external factors of indicator. Discussion: The difference analysis illustrates that the needs of an organization are different in strategic management development.

Sustainable Competitive Advantage With the Balanced Scorecard Approach

2019 ◽  
pp. 1415-1428
Author(s):  
Jorge Gomes ◽  
Mário José Batista Romão
Keyword(s):  
Strategic Management ◽  
Competitive Advantage ◽  
Organizational Performance ◽  
Balanced Scorecard ◽  
External Factors ◽  
Sustainable Competitive Advantage ◽  
The Balanced Scorecard ◽  
Fundamental Goal ◽  
The Subject ◽  
Internal Sources

Why are some firms more successful than others? This question has been intensely debated by strategic management researchers over the last 30 years. Competitive advantage is recognized as being the major cause for explaining top organizational performance and is a fundamental goal of academic strategic management studies. Recently, there has been an increasing amount of empirical research on the subject of competitive advantage and about distinguishing competitive advantage from organizational performance. The relevance of competitive advantage is not simply determined by external factors, but also by those internal sources that have been considered critical for successful organizations.

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