Official Uses of Social Media

2022 ◽  
pp. 123-140
Author(s):  
Jamal Mattar Alsalmi ◽  
Ahmed Maher Khafaga Shehata
Keyword(s):  
Social Media ◽  
Reliable Information ◽  
Online Information ◽  
Health Authorities ◽  
Potential Benefits ◽  
Media Communications ◽  
Source Of Information ◽  
Official Information

Many people use social media as a main source of information and news, and unofficial sites attract vast numbers of visitors. It has become crucial for governments and healthcare authorities to establish and use social media in order to communicate with their populations and counteract misinformation. Beyond this, technical efforts need to be established to ensure that internet and social media users are directed effectively to these official channels. It is also important to encourage these websites to share and repost their content. Social media and IT companies also have a sensitive role to play in supporting this and validating reliable information while disrupting fake news and false content. This chapter covers a number of themes relating to this issue, such as the reasons for and potential benefits of social media communications by governments and health authorities, the role of social media and tech companies to improve the quality of online information, and the risks and challenges of disseminating official information via social media.

scholarly journals The Evolution of the Role of Forms of Marketing Communication in Influencing Consumers’ Shopping Behavior (Based on Surveys in 1995–2018)

2020 ◽  
Vol 38 (4) ◽  
pp. 129-149
Author(s):  
Krystyna Mazurek-Łopacińska
Keyword(s):  
Social Media ◽  
Online Advertising ◽  
Shopping Behavior ◽  
Online Information ◽  
Marketing Communication ◽  
Sources Of Information ◽  
Emotional Component ◽  
Online Sources ◽  
Source Of Information

AbstractThe purpose of the article is to present the extent to which consumers use modern and traditional forms of marketing communication about the market offer, depending on the characteristics of these consumers, as well as to recognize the attitudes and market behavior of consumers under the influence these forms of communication, with particular emphasis on online advertising and social media. The basis of the analyzes are the results of the own, nationwide, surveys carried out in 1995, 2001 and 2017/2018. The importance of online information sources in influencing consumer behavior has grown dynamically, but the role of reference groups as a source of information on offers is still relatively large. Despite the increase in critical attitudes towards advertising, it does not significantly reduce its effectiveness in influencing consumers, although the mechanism of this influence is changing, as the strength of the behavioral component of the attitudes studied, is greater compared to the emotional component. Moreover, according to the criterion of age and education, there are significant differences in attitudes and the use of online sources of information between consumer groups, but these differences tend to decrease due to the growing rate of internet penetration. The generation Z’s susceptibility to advertising is relatively the greatest, not only in relation to ads broadcasted on the web, but also offline ads. Consumers from this generation are also more likely to engage in various types of social media activity in shaping the market offer.

scholarly journals Water contamination events in UK drinking-water supply systems

2008 ◽  
Vol 6 (S1) ◽  
pp. 21-26 ◽  
Author(s):  
John Gray
Keyword(s):  
Drinking Water ◽  
Water Supply ◽  
Water Supply Systems ◽  
Water Company ◽  
Health Authorities ◽  
The Uk ◽  
Contamination Events ◽  
Supply Systems

Water supply companies in the UK have a duty under prime UK legislation to notify the Drinking Water Inspectorate of events affecting or potentially affecting the quality of drinking-water supplies. Under the same legislation, the Inspectorate has a duty to investigate each event. After assessing all of the information available, including companies' reports, the Inspectorate advises on the way in which the event was handled and whether any statutory requirements were contravened. If appropriate, a prosecution of the water company may be initiated. Copies of the assessment are sent to the water company, relevant local and health authorities, Ofwat (the economic regulator), the regional Consumer Council for Water and any other interested parties, including consumers who request it. Generic guidance may be issued to the industry on matters of wider concern. This paper considers the role of the Inspectorate, the powers available to it and reporting arrangements. An overview is presented of events that occurred between 1990 and 2005 and common features are identified. Causes of different types of event are discussed. The importance of well-established contacts between the various interested parties involved in protecting public health is emphasised through discussion of example incidents.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

scholarly journals THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT

2019 ◽  
Vol 2 (2) ◽  
pp. 111
Author(s):  
Silvia Widya Kusumaningtyas ◽  
Zon Vanel
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Active Role ◽  
City Government ◽  
Online Information ◽  
The Public ◽  
Information Media ◽  
Government Public Relations ◽  
The Government

<span lang="IN">Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community.<br /> This research aimed to find out how the content of the information was<span>  </span>and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga <span> </span>Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.<span>     </span></span>

Palliative Care

2015 ◽  
pp. 105-123
Author(s):  
May Hua
Keyword(s):  
Quality Of Life ◽  
Palliative Care ◽  
Intensive Care ◽  
Critical Illness ◽  
Serious Illness ◽  
Surgical Units ◽  
Potential Benefits

Palliative care is a specialty of medicine that focuses on improving quality of life for patients with serious illness and their families. As the limitations of intensive care and the long-term sequelae of critical illness continue to be delimited, the role of palliative care for patients that are unable to achieve their original goals of care, as well as for survivors of critical illness, is changing and expanding. The purpose of this chapter is to introduce readers to the specialty of palliative care and its potential benefits for critically ill patients, and to present some of the issues related to the delivery of palliative care in surgical units.

Life is for living: the contribution of the arts and gardens

2020 ◽  
Vol 25 (3) ◽  
pp. 140-143
Author(s):  
Alison E While
Keyword(s):  
Quality Of Life ◽  
Later Life ◽  
The Other ◽  
The Arts ◽  
District Nurses ◽  
Literature Reviews ◽  
Healthcare Practice ◽  
Potential Benefits

Quality of life and life enrichment are important throughout the lifespan and no less during ill-health or later life. The role of the arts and gardens and their potential benefits are not prominent within healthcare practice. This paper outlines the evidence reported in two literature reviews, one addressing the arts and the other focusing on gardens and gardening so that district nurses can understand what art-based and gardening opportunities they may offer their clients and their carers.

scholarly journals Is There a Role for Bronchial Thermoplasty in the Treatment of Asthma?

2012 ◽  
Vol 19 (3) ◽  
pp. 191-192 ◽  
Author(s):  
Louis-Philippe Boulet ◽  
Michel Laviolette
Keyword(s):  
Inhaled Corticosteroids ◽  
Bronchial Smooth Muscle ◽  
Bronchial Thermoplasty ◽  
Control Asthma ◽  
Large Airways ◽  
Potential Benefits ◽  
A New Technique ◽  
High Doses

Bronchial thermoplasty is a new technique proposed to improve control of moderate to severe asthma. It delivers thermal energy to the large airways during a bronchoscopy to decrease the amount of bronchial smooth muscle. This intervention has been shown to reduce asthma exacerbations, and improve asthma control and quality of life over a three-year period without significant complications up to a five-year period. It could be considered as another option in the treatment of selected patients requiring oral and/or high doses of inhaled corticosteroids to control asthma. It should, however, be performed in specialized centres in patients who understand the potential benefits and side-effects of this technique. The response to this treatment varies from one patient to another. Consequently, further studies are required to better define the role of this option in the treatment of asthma.

scholarly journals The Negative Role of Social Media During the COVID-19 Outbreak

2021 ◽  
Vol 16 (2) ◽  
pp. 219-228
Author(s):  
Harith Yas ◽  
Ahmad Jusoha ◽  
Dalia Streimikieneb ◽  
Abbas Mardania ◽  
Khalil Md Nora ◽  
...  
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Descriptive Statistics ◽  
Study Results ◽  
The World ◽  
Negative Role ◽  
Health Institutions ◽  
The Impact ◽  
Source Of Information

The outbreak of the COVID-19 pandemic has exposed the power of social media in the dissemination of information. The current pandemic has hurt not only social media users but also on state's sustainable development. As a result, the present study seeks to understand the reasons for using social media during the COVID 19 pandemic by screening various topics and assessing the impact of misinformation on social media, primarily psychological and mental effects. The study utilized a quantitative research design. Participants were individuals between the age of twenty and fifty. Data was collected using a questionnaire shared online to the 360 participants. The studies' responses were analyzed using descriptive statistics and the arithmetic percentage method using graphs and figures. The study results revealed that many respondents use social media as a source of information, news, and psychological nourishment. Besides, the results indicated that participants below 50 years of age used social media frequently. Whatsapp, Twitter, and Youtube were the most used social media sites among the participants. The findings indicated that most participants used social media as a source of vital information during the COVID-19 pandemic. The current study recommends that governments and health institutions focus on developing abilities to respond simultaneously to misinformation cases. This study has facilitated more knowledge into the uses of social media in times of health crises. The study acts as a blueprint to prepare the world for managing social media information sharing in the future.

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