Digital Detox, Trends, and Segmentation in Tourism

2022 ◽  
pp. 155-169
Author(s):  
Beatriz Juncal ◽  
Gabriela Vides ◽  
Pedro Matos ◽  
Bruno Barbosa Sousa
Keyword(s):  
Content Analysis ◽  
Consumer Behavior ◽  
Marketing Strategies ◽  
Research Papers ◽  
Market Conditions ◽  
Customer Needs ◽  
Digital Detox

The chapter aims to demonstrate the growing importance of the concept of 'digital detox' as a segment of the tourism market to indicate the reasons and factors that encourage its demand, the diversity of establishments, the strategies employed by them, the limits, facilitating the adaptation to market conditions, and assisting in the development of marketing strategies that respond to customer needs. Through a content analysis of some research papers from the last 10 years and websites, as well as an interview with the founder from one of the establishments specialized in “disconnection with technologies” experiences, the “Offline House,” this study presents inputs on marketing (digital), tourism (niches), and consumer behavior.

scholarly journals The Role of Aristotelian Appeals in Influencing Consumer Behavior

2017 ◽  
Vol 3 (1) ◽  
pp. 65-78
Author(s):  
Yog Raj Lamichhane
Keyword(s):  
Content Analysis ◽  
Consumer Behavior ◽  
Expert Opinion ◽  
Marketing Strategies ◽  
Celebrity Endorsement ◽  
Print Advertisements ◽  
Black Sheep ◽  
Symbolic Meanings

 The purpose of this paper is to identify the effects of some representative print advertisements on consumer, relating to Aristotelian appeals- ethos, logos and pathos individually or simultaneously. How advertisers utilized this trinity to influence the behavior of consumers to use their products and services is the major concern of this study. For this, nine print advertisements which were published in two English newspapers of Nepal are studied. These adverts are conveniently taken from the Republica and The Himalayan Times of 15 and 16 February 2017. It accomplishes the intense assessment and yawning interpretation of the entire selected samples to expose the newspaper advertising behavior using content analysis. Languages of advertising are read between the lines. Used images and colors are also discussed relating to their symbolic meanings. Marketing strategies like free offer, buy one get one free, discounts, celebrity endorsement, expert opinion, sex appeals, etc are highly exercised to craft credibility, sentiment and reason to move audience and seeming common concepts and objects are transferred into highly desirable services and products. Maximum advertisers are so mindful to merge language, image and color according to their nature of product and service keeping literate audience in mind. So, the study notifies the consumers about how they are being influenced by Aristotelian appeals and equips advertisers with tool and process of influencing consumer behavior while making advertisement. Among this trinity of ethos, pathos and logos, emotion is observed almost unavoidable and the emotion is also contributive to make ethos and logos more effective. Nevertheless it seems as black sheep, but the appropriate amalgamation of ethos, pathos and logos appears successful.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Cut Flowers Being Sold as Impulse Items: A Look at Factors Affecting Impulse Product Merchandising

HortScience ◽  
1998 ◽  
Vol 33 (3) ◽  
pp. 558c-558
Author(s):  
Jennifer B. Neujahr ◽  
Karen L.B. Gast
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategies ◽  
Easy Access ◽  
Future Research ◽  
Grocery Stores ◽  
Cut Flowers ◽  
Factors Affecting ◽  
New Type ◽  
The 1950S ◽  
The Way

Consumer behavior research seems to play an big role in determining the wants and needs of an industry. This research helps to shape the way we market to the consumers and helps make marketing strategies more effective. In the 1950s grocery stores began to sell horticulture products in order to alleviate the growers' surplus. Supermarkets now have seem to found their niche in this market due to the fact that they can influence their consumers to buy their flowers right along with their bread, and get all of their shopping done at once. This new type of sale, commonly referred to as the impulse sale, can relate directly to how well the store is merchandised and maintained. A study was conducted at a local supermarket, to determine the following: good locations for impulse sales items, special conditions affecting impulse sales items, and what types of things could affect demand for impulse items. It was discovered that certain locations make better sales than other locations. Locations that were front and center and allowed easy access to seeing the mixed flower bouquet without having to touch it yielded the best results. The variables used to show a change in demand showed little to some variability and has raised some questions which may be used to conduct future research.

Content analysis of internet marketing strategies used to promote flavored electronic cigarettes

2019 ◽  
Vol 91 ◽  
pp. 128-135 ◽  
Author(s):  
Eric K. Soule ◽  
Kari-Lyn K. Sakuma ◽  
Sherilyn Palafox ◽  
Pallav Pokhrel ◽  
Thaddeus A. Herzog ◽  
...  
Keyword(s):  
Content Analysis ◽  
Electronic Cigarettes ◽  
Internet Marketing ◽  
Marketing Strategies

scholarly journals Text Analysis of Disciplinary Research Papers

2020 ◽  
Author(s):  
Emily Carey ◽  
James Gopsill ◽  
Linda Newnes
Keyword(s):  
Content Analysis ◽  
Social Science ◽  
Text Analysis ◽  
Unique Feature ◽  
Research Literature ◽  
Research Papers ◽  
Venn Diagrams

Research literature terminology illustrates that publications claim to pertain to “disciplinary” approaches and researcher’s align themselves to specific, multi-, inter- or trans-disciplinarities. Ambiguity exists in definition and application of disciplinarity, hence there is need to establish a coherent application of disciplinarity. We present results of content analysis of research literature claiming to be inter-, multi-, or transdisciplinary to assist in ascertaining commonalities or differences for those disciplinarities. We analyse the abstracts and keywords of 8834 papers, using n-grams and bi-grams, dating from 1970 until 2018, extracting a list of 76,552 terms for comparison. The top 15 most frequent terms characterise each disciplinarity and Venn diagrams of the top 15 features illustrate differences and overlap. A total of six terms appear common to all approaches in the abstracts, with four shared by multi- and inter-, two between inter- and trans-, and none common to multi- and trans-. The term “social science(s)” appears to be a unique feature in the trans- abstracts and our findings identify common text terms such as the “research” feature, common to all disciplinarities. This supports characterising the nature of transdisciplinarity and its unique differences from other approaches such as inclusion of social science(s).

Understanding Culture, Motivation, and Ethnic Consumer Behavior

2014 ◽  
pp. 47-65
Author(s):  
Fung Kuen Koo ◽  
Huong Le
Keyword(s):  
Consumer Behavior ◽  
Ethnic Groups ◽  
Good Practice ◽  
Marketing Strategies ◽  
Theoretical Frameworks ◽  
Non Profit ◽  
Culture Motivation ◽  
Depth Interviews ◽  
Practical Implications

Understanding ethnic consumer behaviors through a case study of good practice and their innovative marketing strategies to ethnic consumers is important. Surprisingly, little has been done to discuss which practices and strategies may work best when marketing to ethnic consumers. This chapter presents a case study of the Immigration Museum (Melbourne, Australia) and how the organization uses strategies to promote their products and programs to ethnic consumers. The case study and in-depth interviews are the methods used. In this chapter, the authors argue that a combination of Alferder's and Schwartz's theoretical frameworks help museum marketers understand behaviors of ethnic groups, thereby using appropriate marketing strategies in encouraging their consumption. This chapter extends current marketing literature on consumers' motivation, drive, and needs, and non-profit marketing, and validates selected motivational theories. It also provides practical implications for marketers of non-profit organizations.

Apps-Commerce in Emerging Markets

2017 ◽  
pp. 51-69 ◽  
Author(s):  
Sajad Rezaei ◽  
Maryam Emmi
Keyword(s):  
Information Technology ◽  
Consumer Behavior ◽  
Emerging Markets ◽  
Marketing Strategies ◽  
Current Understanding ◽  
The Internet ◽  
Online Consumer Behavior ◽  
Online Consumer ◽  
Flow Of Information ◽  
Large Flow

The Internet and Apps related technologies are considered as information “super highway” since they are able to connect people, computers, and data to one another. Because of them, a new communication medium has risen, which provides an access to the large flow of information across various broad extensions. As a consequence, there has been a need for understanding the behaviors of online consumers, since Information Technology and its usage have had a massive impact on shopping behaviors as well as the rate of market success. This chapter's aim will be to sanitize the current understanding of Apps/online consumer behavior to shape Apps marketing strategies and implementations.

User-Generated Content Analysis for Customer Needs Elicitation

2021 ◽  
pp. 23-40
Author(s):  
Ang Liu ◽  
Yuchen Wang ◽  
Xingzhi Wang
Keyword(s):  
Content Analysis ◽  
User Generated Content ◽  
Customer Needs

How Digitalisation Is Influencing Traditional Food Restaurants in the Management of Their Marketing Strategies

2021 ◽  
pp. 211-225
Author(s):  
Juan-Gabriel Martínez-Navalón
Keyword(s):  
Marketing Strategies ◽  
Traditional Food ◽  
Study Analysis ◽  
Advertising Campaign ◽  
Customer Needs ◽  
Case Study Analysis ◽  
Targeted Advertising ◽  
Order Management

There is no denying that digitalisation is a new revolution. At a time when technology is taking over all aspects of society in an exponential way, not introducing it into the management of companies is a clear mistake that could lead to their disappearance. But we cannot forget that the incorporation of technology is a challenge for any type of company and sector. This study analyses the importance of digitalisation in traditional restaurants and its influence on the management of marketing policies using case study analysis. Therefore, the aim of this study is to show how digitalisation for order management in these companies can also be applied to marketing policies. This is because, by monitoring and storing the customer's behaviour in the ordering process from start to finish, it is possible to know their preferences and searches in a more concrete way. Such information enables the company to maximise its resources by applying policies designed to meet customer needs, as well as to design targeted advertising to increase the chances of success of the advertising campaign.

Consumer's Participation Model in Virtual Communities

2017 ◽  
Vol 13 (4) ◽  
pp. 15-36 ◽  
Author(s):  
Zohreh Dehdashti Shahrokh ◽  
Pedram Behyar
Keyword(s):  
Content Analysis ◽  
Consumer Behavior ◽  
Social Factors ◽  
Mixed Method ◽  
Research Method ◽  
Virtual Communities ◽  
The Other ◽  
Competitive Environment ◽  
Structured Interviews ◽  
The Web

Virtual communities are very impressive in the activities associated with the business using facilities provided on the Web and broad access to consumers. More access to users also helps virtual communities to be leading in attracting more users in competition with the other virtual communities. In this regard, providing the model of consumers' participation in virtual communities can be effective in the competitive environment from the cognitive aspects of consumer behavior. The aim of this study is to design consumers' participation model in virtual communities. The mixed method is selected as the research method and in the qualitative section, semi-structured interviews were conducted among the panel of experts; after analyzing the results using the content analysis, the designed model was finally tested. The results showed that in addition to personal and social factors and the services offered by the website, the other factors such as attitudes and we-intentions have also significant impact on the consumers' participation.

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