User-Generated Content Analysis for Customer Needs Elicitation

2021 ◽  
pp. 23-40
Author(s):  
Ang Liu ◽  
Yuchen Wang ◽  
Xingzhi Wang
Keyword(s):  
Content Analysis ◽  
User Generated Content ◽  
Customer Needs

scholarly journals ‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content

2021 ◽  
Vol 18 (8) ◽  
pp. 4359
Author(s):  
Bárbara Castillo-Abdul ◽  
Daniela Jaramillo-Dent ◽  
Luis M. Romero-Rodríguez
Keyword(s):  
Content Analysis ◽  
Personal Experience ◽  
Preliminary Analysis ◽  
Positive Emotions ◽  
User Generated Content ◽  
Medical Procedures ◽  
Media Environment ◽  
Quantitative Content ◽  
Final Sample ◽  
Youtube Videos

The current media environment is complex and has important effects on all aspects of life, including beauty and health. In this sense, YouTube has become one of the main contexts for the dissemination of tutorials and content related to medical procedures such as the application of Botox. Thus, the present study constitutes the first exploratory analysis of YouTube videos in Spanish related to this procedure. A preliminary analysis of 221 YouTube videos yielded a final sample of the 50 most viewed videos within this genre. The analysis was carried out through a quantitative content analysis assessing the popularity of the videos, contact and emotive strategies by the creator, the credibility conveyed, and the characteristics of information about the procedure itself. Results suggest that these influencers align with mainstream Internet celebrity culture in practices that aim at increasing their following and views, as well as calls for subscriptions and visits to other platforms and profiles. Moreover, they include different strategies to establish their credibility but emphasize personal experience. The positive portrayal of the procedure, including positive emotions and content that highlights the benefits, is interesting and supports the commercial nature of much of the content.

Typologies and touchpoints: designing multi-channel digital strategies

2015 ◽  
Vol 9 (2) ◽  
pp. 110-128 ◽  
Author(s):  
Karla Straker ◽  
Cara Wrigley ◽  
Michael Rosemann
Keyword(s):  
Content Analysis ◽  
New Technologies ◽  
Channel Model ◽  
Research Question ◽  
Channel Design ◽  
Content Type ◽  
Customer Needs ◽  
Starting Point ◽  
Wide Range ◽  
Digital Channels

Purpose – This study aims to gain a clearer understanding of digital channel design. The emergence of new technologies has revolutionised the way companies interact and engage with customers. The driver for this research was the suggestion that practitioners feel they do not possess the skills to understand and exploit new digital channel opportunities. To gain a clearer understanding of digital channel design, this paper addresses the research question: What digital channels do companies from a wide range of industries and sectors use? Design/methodology/approach – A content analysis of 100 international companies was conducted with multiple data sources to form a typology of digital “touchpoints”. The appropriateness of a digital channel typology for this study was for developing rigorous and useful concepts for clarifying and refining the meaning of digital channels. Findings – This study identifies what digital channels companies globally currently employ and explores the related needs across industries. A total of 34 digital touchpoints and 4 typologies of digital channels were identified across 16 industries. This research helps to identify the relationship between digital channels and enabling the connections with industry. Research limitations/implications – The findings contribute to the growing research area of digital channels. The typology of digital channels is a useful starting point for developing a systematic, theory-based study for enabling the development of broader, comprehensive theories of digital channels. Practical implications – Typologies and touchpoints are outlined in relation to industry, company objectives and customer needs to allow businesses to seize opportunities and optimise performance through individual touchpoints. A digital channel model as a key outcome of this research guides practitioners on what touchpoint to implement through an interrelated understanding of industry, company and customer needs. Originality/value – This is the first paper to explore a range of industries in relation to their use of digital channels using a unique content analysis. Contributions include clarifying and refining digital channel meaning; identifying and refining the hierarchical relations among digital channels (typologies); and establishing typology and industry relationship model.

scholarly journals Technology as an Emerging Educational Tool for Tourism Information Sourcing: A Content Analysis 2006 to 2018

2019 ◽  
Vol 7 (2) ◽  
pp. 49
Author(s):  
Tinashe Chuchu
Keyword(s):  
Content Analysis ◽  
Learning Environments ◽  
User Generated Content ◽  
Educational Tool ◽  
Review Of Literature ◽  
Travel And Tourism ◽  
Tourism Education ◽  
Tourism Information ◽  
Impact Of Technology ◽  
The Impact

Emerging technologies present an increasing assortment of approaches to support and enrich learning environments. The purpose of this study was there-fore to investigate the impact of technology as an educational tool for tourism in-formation. Based on content analysis a total of 22 studies on technology and tourism published over a 12 year period from 2006 and 2018 were examined, systematically presented and discussed. The presented study was qualitative in nature. It highlighted the extent to which travellers have embraced technology for tourism information searches and sources. Recurring trends based on review of literature were identified. Two main themes were observed, first, being technolo-gy in tourism education and second, being the use of user-generated content in tourism. In conclusion it can be established that learning about travel and tourism through social media was not only for travellers who depend on tourism information but also tourism companies who depend on traveller re-views and marketing promotions for their facilities.

An Evaluation of Toronto's Destination Image Through Tourist Generated Content on Twitter

2020 ◽  
Vol 11 (2) ◽  
pp. 1-16 ◽  
Author(s):  
Hillary Clarke ◽  
Ahmed Hassanien
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Data Analysis ◽  
Information Exchange ◽  
Destination Image ◽  
User Generated Content ◽  
Cognitive Component ◽  
Research Outcomes ◽  
Textual Content ◽  
Insight Into

This study aims at evaluating the cognitive, affective, and conative components of destination image from the perception of tourists on social media. The netnography technique is used for data analysis and interpretation. Through a textual content analysis approach, an interpretation of meaning of content produced from tweets by tourists is conducted. The findings show that destination attractions were the most commented on component of the cognitive component. Throughout the travelling process, tourists assessed the affective destination image. It was found that tourists' evaluation was of favourable emotions towards Toronto as a destination. The conative component was assessed before, during, and after visiting Toronto. Tourists provided insight into their behaviour online through personal updates and information sharing. The research outcomes provide scholars and practitioners with greater insight into the dimensions of destination image formed by user-generated content from tourists and their usefulness for information exchange in various settings.

Digital Detox, Trends, and Segmentation in Tourism

2022 ◽  
pp. 155-169
Author(s):  
Beatriz Juncal ◽  
Gabriela Vides ◽  
Pedro Matos ◽  
Bruno Barbosa Sousa
Keyword(s):  
Content Analysis ◽  
Consumer Behavior ◽  
Marketing Strategies ◽  
Research Papers ◽  
Market Conditions ◽  
Customer Needs ◽  
Digital Detox

The chapter aims to demonstrate the growing importance of the concept of 'digital detox' as a segment of the tourism market to indicate the reasons and factors that encourage its demand, the diversity of establishments, the strategies employed by them, the limits, facilitating the adaptation to market conditions, and assisting in the development of marketing strategies that respond to customer needs. Through a content analysis of some research papers from the last 10 years and websites, as well as an interview with the founder from one of the establishments specialized in “disconnection with technologies” experiences, the “Offline House,” this study presents inputs on marketing (digital), tourism (niches), and consumer behavior.

scholarly journals Studies of user-generated content: A systematic review

Journalism ◽  
2016 ◽  
Vol 18 (10) ◽  
pp. 1256-1273 ◽  
Author(s):  
Teresa K Naab ◽  
Annika Sehl
Keyword(s):  
Systematic Review ◽  
Content Analysis ◽  
Interdisciplinary Cooperation ◽  
User Generated Content ◽  
Special Focus ◽  
Communication Research

This article presents a review of communication research on user-generated content with a special focus on studies which include a content analysis. The trends of research on this comparatively new and rapidly developing subject are systematically discussed and desiderata are identified. The evaluation is based on a content analysis of pertinent approaches in nine relevant international peer-reviewed journals published from 2004 to 2012. From the results, the article concludes that user-generated content is approached by scholars from a variety of perspectives and offers scope for interdisciplinary cooperation but also notes that several of the challenges posed by the continuously changing nature of the content are not fully met.

scholarly journals User Generated Content Platform as a New Media for Technopreneur Writer in Industrial Age Version 4

2019 ◽  
Vol 8 (3) ◽  
pp. 63 ◽  
Author(s):  
Feri Sulianta ◽  
H. Sapriya
Keyword(s):  
Information Technology ◽  
Content Analysis ◽  
New Media ◽  
Digital Age ◽  
User Generated Content ◽  
Web Portals ◽  
Industrial Age ◽  
Job Title ◽  
Professional Writers ◽  
New Jobs

In today’s society, information technology transforms the way people do business and activities. Such phenomenon eliminates the previous jobs and creates a new job title. In this regards, professional writers offer new jobs in this digital age. Books and papers are substituted with new platforms because of industrial changes. Web portals, paperless media, tablets, smartphones and other gadgets were created to spread information. However, these have become tools and media for authors in the 21st century. User generated content platform is the most promising tunnel for technopreneur writer. A lot of features can be used to write and asses the author’s materials. For example, analytic dashboard or perception content analysis are powerful tools to asses the effectiveness of author’s work. There are certain strategies for technopreneur authors to be considered to gain benefits from user generated content platform. Those factors are: characteristics for content, audience assessment, effectiveness of materials and profitable contents. In a nutshell, this paper exposes news tunnels; the most promising way that writers can express their talents in digital age as technopreneurs. 

scholarly journals Religion-Based User Generated Content in Online Newspapers Covering the Colectiv Nightclub Fire

2016 ◽  
Vol 18 (2) ◽  
pp. 55
Author(s):  
Radu Cristian Răileanu
Keyword(s):  
Content Analysis ◽  
Hate Speech ◽  
The Other ◽  
User Generated Content ◽  
The Internet ◽  
Online Media ◽  
Online Newspapers ◽  
News Websites ◽  
High Degree ◽  
Ubiquitous Presence

<p>The high degree of interactivity of the Internet, combined with the almost ubiquitous presence of forums on online media publications, has offered everybody the possibility to express their opinions and beliefs on websites. This paper uses content analysis to examine the religion-based comments that were posted on 8 Romanian mainstream news websites in reply to articles regarding a fire that broke out during a rock concert in Bucharest, killing over 50 people and injuring more than 100. The analysis also included the answers to these comments. Among the findings, we have discovered that the highest percentage of religion-based comments made some type of reference to Satanism and that very few of them expressed compassion towards the victims. On the other hand, counter-speech strategies managed to halt hate speech in almost half of the cases where they were employed. However, personal attacks against religion-based commentators were the most commonly used form of counter-speech, contributing to an unfriendly climate on the forums.</p>

scholarly journals Electronic word-of-mouth as a Branding Tool for Sunset Restaurants

2019 ◽  
pp. 1-12 ◽  
Author(s):  
Aristeidis Gkoumas
Keyword(s):  
Content Analysis ◽  
Word Of Mouth ◽  
User Generated Content ◽  
Brand Awareness ◽  
Electronic Word Of Mouth ◽  
Online Content ◽  
Brand Relationships ◽  
Contextual Elements ◽  
The Impact ◽  
Content Characteristics

This paper aims to investigate the effect of electronic-word-of-mouth(e-WOM)on brand awareness and equity for the emerging segment of sunset restaurants. By applying the method of user-generated content analysis the current research examines the impact of reviews posted on TripAdvisor regarding sunset restaurants in Thailand. The findings of the study indicate that certain contextual elements along with content characteristics enhanced the brand relationships between the travelers and dining establishments. The meta-commentary interpretation of the online content reveals that recommendation reciprocity and review consensus stimulate the affinity among the users while increasing the visitor empathy for particular restaurants

scholarly journals Fans Make Art: Authoring and Creativity in the Production of Fanvideos

2019 ◽  
Vol 24 (4) ◽  
pp. 22
Author(s):  
André Luiz Maranhão De Souza-Leão ◽  
Bruno Melo Moura ◽  
Italo Rogerio Correia de Santana ◽  
Walber Kaíc da Silva Nunes ◽  
Vitor De Moura Rosa Henrique
Keyword(s):  
Content Analysis ◽  
Web 2.0 ◽  
Pop Culture ◽  
Participatory Culture ◽  
User Generated Content ◽  
Web 2.0 Technologies ◽  
Daily Experiences ◽  
The Universe ◽  
Original Approach

The research aims to analyze how Brazilian produce fanvideos based on successful pop culture franchises. For such, assumes that fans are prosumers of pop culture in a context of participatory culture and that fanvideos are user-generated content propitiated by Web 2.0 technologies. A total of 257 fanvideos posted between April 2006 and February 2018 were analyzed through Interpretive Content Analysis. Five types of fanmade productions were identified: fandub, fanart, fan animation, fan music and fanfiction. Such production demonstrates that fanvideos reveal the fans' desire to make art, what occurs both as a way for the fans relate to the franchises they admire, as well as to express themselves based on them. By doing this, they wide the scope and the narrative possibilities of the franchises through intra- and inter-textualities in relation to the universe of pop culture and their own daily experiences. The research presents an original approach to user-generated content in association to fan production and the notion of prosumption. As limitation, the study is delimited to the Brazilian production of fanvideos. Future similar research could be carried out in other countries, as well as regarding other fan productions.

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