Privacy Concern and Likelihood of Paying a Privacy Fee

2021 ◽  
Vol 3 (1) ◽  
pp. 1-15
Author(s):  
Daniel M. Eveleth ◽  
Lori Baker-Eveleth ◽  
Norman M. Pendegraft ◽  
Mark M. Rounds
Keyword(s):  
Social Media ◽  
Theoretical Model ◽  
Personal Experience ◽  
Structural Model ◽  
Significant Positive Effect ◽  
Privacy Concern ◽  
Privacy Concerns ◽  
Privacy Issues ◽  
Positive Effect ◽  
Media Company

This research examined the extent to which social-media users' privacy concerns affected the likelihood that they would pay a fee in exchange for a social-media company promising not to use or sell that user's data. Data to empirically test the theoretical model were collected by administering a survey to social-media users. The sample consisted of 173 usable responses. The results of the analyses, including the structural model show that users' knowledge of privacy issues, personal experience with invasions of privacy, and their levels of risk intolerance, influenced the likelihood that they would pay a privacy fee, indirectly, through their concern for privacy. Furthermore, concern for privacy had a significant, positive effect on the magnitude of an expected privacy fee.

scholarly journals Pengaruh Penerapan E-filing terhadap Kepatuhan Pelaporan Wajib Pajak dengan Media Sosial sebagai Variabel Moderasi

2020 ◽  
Vol 12 (2) ◽  
pp. 121-136
Author(s):  
Celintara Anindya Ayu Wardhani ◽  
Sarah Kristina ◽  
Priyo Hari Adi
Keyword(s):  
Social Media ◽  
Sampling Method ◽  
Primary Data ◽  
Online Media ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
Use Of Social Media ◽  
Positive Effect

This study aims to analyze the effect of applying e-filing to taxpayer reporting compliance with the use of social media as a moderating variable. The data used are primary data in the form of questionnaires taken directly through filling out questionnaires distributed via online media using Google Form. The sampling method in this study uses a purposive sampling method with taxpayer criteria using social media. The results showed that the application of e-filing had a significant positive effect on compliance with taxpayer reporting while the use of social media was not able to moderate the effect of e-filing on taxpayer reporting compliance.

scholarly journals Pengaruh Kesadaran Wajib Pajak, Pengetahuan Peraturan Pajak, dan Penyuluhan Perpajakan terhadap Kepatuhan Pembayaran Pajak Transaksi E-Commerce di Surabaya

2021 ◽  
Vol 1 (2) ◽  
pp. 173-185
Author(s):  
Aloisius Hama
Keyword(s):  
Social Media ◽  
Tax Compliance ◽  
Significant Positive Effect ◽  
Analysis Model ◽  
Study Results ◽  
Research Population ◽  
Independent Variable ◽  
Transaction Tax ◽  
Positive Effect ◽  
Intended Effect

Testing the intended effect for the taxpayer, knowledge of tax regulations, and tax counseling with transaction tax payment compliance for e-commerce actors is the purpose of this research. The research population involves E-commerce actors in the fashion sector who operate on Instagram social media accounts and are located in Surabaya. Multiple Linear Regression is the provision chosen in the data analysis model of this study because this study was designed to examine the influence of the independent variable with the dependent variable. The study results indicate that the growing awareness of taxpayers has a negative and insignificant effect on compliance with paying taxes for e-commerce actors. Knowledge of tax regulations partially found a significant positive effect on tax compliance for e-commerce actors. Then, other results show that partial tax counseling has a positive effect that is not considered significant on tax compliance for e-commerce players.

scholarly journals An Empirical Study on the Influencing Factors of College Students’ Privacy Concern

2021 ◽  
Vol 8 (6) ◽  
pp. 161-166
Author(s):  
Yu Peng ◽  
Keyword(s):  
College Students ◽  
Environmental Factors ◽  
Empirical Study ◽  
Influencing Factors ◽  
Privacy Concern ◽  
Privacy Concerns ◽  
Internet Privacy ◽  
Secondary Use ◽  
Privacy Risks ◽  
Privacy Issues

In recent years, privacy issues have attracted more and more attention. This paper combines existing research and the CFIP scale to construct a model of college students’ concerns about Internet privacy, and validates the model based on data from 445 questionnaires. The results show that perceived privacy risks, privacy control, privacy tendencies, misrepresentation, improper access, and unauthorized secondary use all have a significant impact on privacy concerns, and environmental factors have a more significant impact on privacy concerns. On this basis, relevant suggestions are provided.

scholarly journals THE EFFECT OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, AND EFFECTIVENESS OF ADVERTISING ON BRAND AWARENESS AND INTENTION TO BUY

2019 ◽  
Vol 19 (2) ◽  
pp. 107 ◽  
Author(s):  
Siti Maria ◽  
Tommy Pusriadi ◽  
Yundi Permadi Hakim ◽  
Dio Caisar Darma
Keyword(s):  
Social Media ◽  
Path Analysis ◽  
Direct Effect ◽  
Word Of Mouth ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Significant Positive Effect ◽  
Transportation Services ◽  
Data Source ◽  
Positive Effect

The purpose of this research is to analyze the direct effect of social media marketing, word of mouth, and the effectiveness of advertising on brand awareness and its impact on intention to buy, either directly or indirectly. The data source of 50 respondents, obtained from the customers who use transportation services in Samarinda. Models using path analysis programs and data are processed through SPSS version 23. Result from this research based on sub-stucture model 1 reveal that social media marketing and the effectiveness of advertising directly has a significant positive effect on brand awareness. From sub-structure 2, the effectiveness of advertising and brand awareness directly has a significant positive effect on intention to buy. Finally, social media marketing and effectiveness of advertising indirectly has a significant positive effect on intention to buy through brand awareness. Keywords— Advertising, Brand Awareness, Intention to Buy, Social Media Marketing, Word of Mouth. AbstrakTujuan dari penelitian ini adalah untuk menganalisis efek langsung social media makerting, word of mouth, dan efektivitas iklan pada brand awareness dan dampaknya terhadap intention to buy, baik secara langsung maupun tidak langsung. Sumber data berasal dari 50 pelanggan layanan transportasi di wilayah Kota Samarinda. Penelitian menggunakan model analisis jalur dan data diproses melalui SPSS versi 23. Penelitian ini menyatakan model sub-struktur 1, diketahui social media marketing dan efektivitas iklan secara langsung berpengaruh positif dan signifikan terhadap brand awareness. Dari sub-struktur 2, efektivitas iklan dan brand awareness secara langsung berpengaruh positif dan signifikan terhadap intention to buy. Terakhir, social media marketing dan efektivitas iklan secara tidak langsung berpengaruh positif dan signifikan terhadap intention to buy melalui brand awareness pelanggan. Kata kunci— Brand Awareness, Efektivitas Iklan, Minat Beli, Pemasaran Sosial Media, Word of Mouth.

Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click Through Intention in Social Advertising

2021 ◽  
pp. 1880-1898
Author(s):  
Debora Dhanya A ◽  
Uma Pricilda Jaidev
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Psychological Reactance ◽  
Privacy Concern ◽  
Privacy Concerns ◽  
The Social ◽  
Social Media Platforms ◽  
Social Advertising ◽  
Target Consumer ◽  
Personalized Advertising

Social advertising, ads in social media platforms, have become popular in recent years because of the evolution of internet technologies such as web analytics and big data mining. The content of the social advertisement is tailored in order to personalize the message to the target consumer groups. In an effort to reach the prospects, marketers should focus on the social leads on social networking sites (SNS) to promote and to sell their brands/products. Drawing on, online personalized advertising literature, e-WOM recommendations and increasing privacy concerns and perceived ad personalization (conceptualized as functions of psychological reactance) on SNS leads to avoid such advertisements. The goal of the study is to investigate the impact of perceived personalization, privacy concern, and e-WOM to consumers' behavioral click through intentions towards social ads. This study contributed to the theory of psychological reactance by indicating that the individuals with less privacy concern and personalized recommendations from their contacts on SNS have a smaller amount of reactance towards social advertisements than commercial advertisements by marketers. Suggestions for advertisers, social media marketing practitioners conclude the paper.

scholarly journals MAKING SENSE OF SOCIAL MEDIA PRIVACY: A FRAMING EXPERIMENT

2019 ◽  
Vol 2019 ◽  
Author(s):  
Dmitry Epstein ◽  
Kelly Quinn
Keyword(s):  
Social Media ◽  
Self Efficacy ◽  
Sense Making ◽  
Privacy Concern ◽  
Privacy Concerns ◽  
Preliminary Results ◽  
Making Sense ◽  
Efficacy Result ◽  
Practical Implications

As individuals trade information to access social media products and services, privacy has become increasingly valuable. Elite discourses have tended to frame privacy in terms of its vertical or institutional dimensions, but much less attention has been given to how users individually interpret and make sense of this complex notion. How do privacy sense-making processes intersect with privacy concerns and self-efficacy? What happens to these outcomes when an individual’s ideas about privacy collide with framing by an authoritative source? This project poses a 2x2 survey-based experiment with 628 subjects to explore these questions. We examine differences in privacy concerns and self-efficacy resulting from an individual’s own conceptualization of privacy, as well as from the presentation of similar and alternative framing of the concept. Preliminary results indicate that while individual conceptualizations show no differences in outcomes, higher levels of privacy self-efficacy result from the framing of privacy in horizontal terms and lower levels of privacy concern result when framing is consistent with the individual’s conceptualization. Strategic and practical implications of these findings are discussed.

scholarly journals The Effect of Social Media Marketing, Word of Mouth, and Effectiveness of Advertising on Brand Awareness and Intention to Buy

2020 ◽  
Author(s):  
Siti Maria ◽  
Tommy Pusriadi ◽  
Dio Darma
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Structure Model ◽  
Significant Positive Effect ◽  
Transportation Services ◽  
Data Source ◽  
Positive Effect ◽  
City Models

The purpose of this research is to analyze the direct effect of social media marketing, word of mouth, and the effectiveness of advertising on brand awareness and its impact on intention to buy, either directly or indirectly. The data source of 50 respondents, obtained from the customers who only use transportation services in the area of Samarinda City. Models using path analysis programs and data are processed through SPSS version 23. This research states sub-structure model 1 is known as social media marketing and the effectiveness of advertising directly has a significant positive effect on brand awareness. From sub-structure 2, the effectiveness of advertising and brand awareness directly has a significant positive effect on the intention to buy. Finally, social media marketing and the effectiveness of advertising indirectly have a significant positive effect on intention to buy through brand awareness. Keywords: Social media marketing; Word of mouth; Effectiveness of advertising; Brand awareness; Intention to buy

scholarly journals THE EFFECT OF INTERNAL AND EXTERNAL FACTORS ON ENTREPRENEURIAL INTEREST MEDIATED BY ENTREPRENEURSHIP EDUCATION ON STUDENTS OF AN NAJIYAH VOCATIONAL SCHOOL TANGGERANG OF 2019/2020 ACADEMIC YEAR

2020 ◽  
Vol 1 (5) ◽  
pp. 680-693
Author(s):  
Tyas Siswiandini
Keyword(s):  
Structural Model ◽  
Entrepreneurship Education ◽  
Measurement Model ◽  
External Factors ◽  
Vocational School ◽  
Significant Positive Effect ◽  
Hands On Learning ◽  
One Step ◽  
Internal And External Factors ◽  
Positive Effect

Unemployment in Indonesia continues to increase every year. One cause of the unemployment problem is school graduates who have the goal of finding jobs, not developing more jobs. One step in reducing unemployment and increasing employment is by entrepreneurship through entrepreneurship education. An Najiyah Tangerang Vocational School is one of the schools that provide the entrepreneurial understanding and hands-on learning practice. This study aims to determine the effect of internal and external factors on entrepreneurial interest mediated by entrepreneurship education on students of An Najiyah Vocational School Tangerang. This study used a quantitative approach with data analysis in testing the measurement model and the structural model using SmartPLS software version 3.2.8. The results showed that internal and external factors had a significant positive effect on entrepreneurship education and entrepreneurial interest on students of An Najiyah Vocational School. If the internal and external factors were mediated by the variable of entrepreneurship education, the effect was significant on entrepreneurial interest. In addition, entrepreneurship education also has a significant positive effect on the entrepreneurial interest of An Najiyah Vocational School.

scholarly journals Analysis Determinants of Consumer Attractiveness to Imported Fashion Products on The Instagram Platform

2021 ◽  
Vol 2 (3) ◽  
pp. 192-202
Author(s):  
Firda Sasmitha Dewi ◽  
Norman Arif ◽  
Ali Taman ◽  
Imron Hamzah
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Sampling Method ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Sample Collection ◽  
Statistical Tools ◽  
Independent Variables ◽  
Fashion Products ◽  
Positive Effect

In this era of social media, more effort is needed to win consumer appeal, consumer interest is the goal of achieving sales. Therefore, it is necessary to have a strategy for the company to get consumer appeal. The purpose of this study was to analyze the factors that influence consumer attractiveness to imported clothes on social media, especially on Instagram. This study uses primary data through a questionnaire. The sample collection technique uses non-probability sampling with accidental sampling method. The samples obtained were 50 samples. This study uses multiple regression analysis methods using SPSS statistical tools. The empirical results show that partially the product variable and the variable price have no effect on the attractiveness of consumers on imported clothing, then the variable promotion has a significant effect on the attractiveness of consumers on imported clothing. In addition, simultaneously all the independent variables together have a significant positive effect on consumer attractiveness to imported clothing on Instagram.

scholarly journals VERTICAL OR HORIZONTAL? AN EMPIRICAL INVESTIGATION OF THE ROLE OF PRIVACY LITERACY AND PRIVACY SELF-EFFICACY ON THE DIMENSIONALITY OF PRIVACY

2021 ◽  
Author(s):  
Dmitry Epstein ◽  
Kelly Quinn
Keyword(s):  
Social Media ◽  
Self Efficacy ◽  
Representative Sample ◽  
Empirical Investigation ◽  
Privacy Concern ◽  
Privacy Concerns ◽  
Explanatory Factors ◽  
Privacy Behaviors ◽  
Different Levels

The goals of this study are two-fold. We extend established models linking attitudes related to privacy concerns and privacy protecting behavior (PPB) by (a) differentiating between horizontal (social) and vertical (institutional) orientations of PPB as capturing an aspect of privacy multidimensionality, and (b) introducing additional explanatory factors such as privacy literacy and privacy self-efficacy into the modeling of PPB. We survey a representative sample of 686 US social media users to test relationships between privacy concern, trust, privacy self-efficacy, privacy literacy, and vertical and horizontal PPB. We find privacy concerns contribute to horizontal and vertical PPB at different levels, reinforcing the dimensionality of privacy. We also find that privacy literacy and privacy self-efficacy are important factors in explaining dimensional privacy behaviors and moderate the established relationships between privacy concerns and PPB.

Sign in / Sign up

Export Citation Format

Share Document