The Effect of Online Communication on Corporate Brand Image

2012 ◽  
Vol 2 (1) ◽  
pp. 1-15 ◽  
Author(s):  
Nagwa El Gazzar ◽  
Maha Mourad
Keyword(s):  
Higher Education ◽  
Brand Image ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Online Communication ◽  
Corporate Image ◽  
Corporate Brand ◽  
Different Types ◽  
Online Strategy ◽  
The University

This study assists Higher Education Institutions to gain a better understanding of the online communication strategies that influence students in developing a brand image of their universities. First, the concept of online communication strategies in HE was defined and supported by the literature review. Then, a conceptual framework that links brand equity of the university with its online strategy was developed and empirically tested through a survey questionnaire. The survey was distributed to a sample of 200 students in two different types of universities representing the foreign and private universities in Egypt. Results support the idea that the website is a simple reflection of the university’s image and activities. Results also indicate that there is a strong correlation between the website strategy and the corporate brand image of the university. Brand loyalty was found to be positive among the sample. The overall corporate image of the university was highly dependent on students’ evaluation of the university website. Research results can be used as a useful tool to enhance brand image and to improve interactivity within the online communication strategies adopted by the Egyptian Higher Education Institutions.

scholarly journals Reputacijos ir kultūros įtaka – Jyvaskylos universiteto reputacijos įtaka studentams iš užsienio ir absolventams

2008 ◽  
Vol 45 ◽  
pp. 77-84
Author(s):  
Liene Ločmele
Keyword(s):  
Higher Education ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Higher Education Institutions ◽  
Cultural Influences ◽  
Value Orientation ◽  
Group Orientation ◽  
Interdisciplinary Perspective ◽  
Image Identity ◽  
The University

Mokslinio darbo autorė tiria, kaip Suomijos Jyvaskylos universiteto (University of Jyväskylä) absolventai ir jame studijuojantys užsienio studentai suvokia reputaciją. Taip pat yra analizuojami tarpkultūriniai aspektai, kurie daro poveikį reputacijos suvokimui.Įgyta informacija liudija tai, kad reputacijos suprantamumas įvairus, būdinga ir teigiama, ir neigiama dimensija. Tyrinėjimas atskleidžia pagrindimus, kodėl reputacija suvokiama kokiu nors konkrečiu pavidalu, – tai akivaizdus šio tyrinėjimo pranašumas.Penkios dimensijos kultūros įtakai, kad universiSantraukateto reputacija būtų suvokiama būtent taip, identifikuojamos kaip įtakingos tiek teigiama, tiek neigiama prasme. Išskiriamos šios dimensijos: 1) pažiūra į netikėtą; 2) hierarchiniai santykiai; 3) grupių orientacija; 4) moteriškų ir vyriškų vertybių orientacija ir 5) kultūrai būdingos komunikacijos schemos.Autorė siūlo peržiūrėti, remiantis tarpdalykine perspektyva, tokias teorines sąvokas kaip ženklas, įvaizdis, tapatybė, reputacija ir klientų pasitenkinimas, kad būtų galima jas taikyti universitetams, kaip ypatingo tipo organizacijoms.Reputation and cultural influences – the constituents of reputation of the University of Jyväskylä for its international degree students and postgraduatesLiene Ločmele SummaryThe author of the paper has studied the perception of the reputation of the University of Jyväskylä (Finland) for its international degree students and postgraduates. She has also identified the intercultural aspects influencing these perceptions.The findings show that the perceptions of the reputation consist of both positive and negative dimensions. They also illustrate the reasons for particular perceptions.Five dimensions of cultural influences on perceptions of the University’s reputation are identified as being influential in positive and negative ways. These dimensions are: (1) dealing with the unexpected; (2) hierarchical relationships; (3) group orientation; (4) feminine or masculine value orientation; and (5) culture-specific communication patterns.The author suggests the necessity to revise from the interdisciplinary perspective the definitions of the concepts such as brandas brand, image, identity, reputation, and consumer satisfaction to be able to attribute them to universities as a specific type of organization.Key words: reputation, culture, higher education institutions

Teaching of the chapter «diseses of the mucouse membrane of the oral cavity» under the conditions of distance learning

2021 ◽  
Vol 42 (2) ◽  
pp. 11-13
Author(s):  
N. V. Manashchuk ◽  
◽  
N. V. Chornij ◽  
S. I. Boytsanyuk ◽  
◽  
...  
Keyword(s):  
Higher Education ◽  
Oral Cavity ◽  
Higher Education Institutions ◽  
Online Communication ◽  
Educational Process ◽  
Time Schedule ◽  
Paper Version ◽  
The World ◽  
The University ◽  
Short Presentation

The pandemic around the world has made adjustments not only in our lives, but also in the educational process in particular. Prolonged quarantine caused by COVID-19 has forced teachers in most higher education institutions to go online. If other higher education institutions could conduct mixed forms of education, the specifics of medical universities, where most classes are held at medical bases of hospitals and clinics, left no choice and focused exclusively on distance education. It is very important that the performance of the department’s distance workload fully meets the planned workload of the departments, all the requirements of the educational process and quality preparation of fifth-year students for the licensing exam KROK 2 and certification of graduates. Relevant changes also affected the teaching of the section «Diseases of the oral mucosa» at the Faculty of Dentistry. According to the working curriculum and regulations on the educational process, classes are held according to the method of a single day and last 6 hours. The Microsoft Teems system was proposed for consideration by the university administration for practical classes and lectures. In addition to the actual online communication, this system provided many different features. In accordance with the decision of the meeting of the department, the following time schedule was approved. А lesson on consideration and discussion of a new topic begins. After that, practical work and a break are provided. Since this course is a final one, a lot of attention should be focused on preparing for the licensing exam. Upon completion of the discipline, students defend their medical history. Photos of the paper version are dumped by the teacher for verification on the university mailbox. Actually, the defense of the story takes place online with a short presentation of the works

scholarly journals Supporting financial controlling at the university: Accounting information

2021 ◽  
Vol 22 (6) ◽  
pp. 684-696
Author(s):  
Elena A. TITOVA
Keyword(s):  
Higher Education ◽  
Management Accounting ◽  
Higher Education Institutions ◽  
Accounting Information ◽  
Economic Activities ◽  
Information Base ◽  
Digital Platform ◽  
Methods Of Analysis ◽  
Different Types ◽  
The University

Subject. This article assesses the existing accounting information from the position of its relevance when forming indicators of financial controlling of the university. Objectives. The article aims to develop accounting support for financial controlling at universities based on a study of the used approaches to the presentation of its information base. Methods. For the study, I used the methods of analysis, comparison, and generalization. Results. The article presents proposals for the development of the information base of financial controlling of universities. It summarizes the approaches to the presentation of the information base of financial controlling contained in the scientific works of domestic and foreign authors and assesses the possibilities of using the types of accounting information of universities to form different types of indicators and parameters of their financial and economic activities, corresponding to the characteristics of financial controlling. Conclusions. There are different approaches to presenting the structure of the information base of financial controlling. The development of higher education institutions' accounting information to ensure financial controlling consists in the development of a system of elements of different types of reporting (management, accounting, statistical, integrated, strategic) and the use of digital platform solutions.

The Indian University in a Comparative Perspective

2018 ◽  
Author(s):  
N.R. Madhava Menon
Keyword(s):  
Higher Education ◽  
Competitive Advantage ◽  
Higher Education Institutions ◽  
Knowledge Society ◽  
Comparative Perspective ◽  
Policy Changes ◽  
University System ◽  
Current State ◽  
The World ◽  
The University

The purpose of looking at Indian universities in a comparative perspective is obviously to locate it among higher education institutions across the world and to identify its strengths and weaknesses in the advancement of learning and research. In doing so, one can discern the directions for reform in order to put the university system in a competitive advantage for an emerging knowledge society. This chapter looks at the current state of universities in India and highlights the initiatives under way for change and proposes required policy changes.

scholarly journals Increasing University Competitiveness through Assessment of Green Content in Curriculum and Eco-Labeling in Higher Education

2021 ◽  
Vol 13 (2) ◽  
pp. 712
Author(s):  
Andrea Okanović ◽  
Jelena Ješić ◽  
Vladimir Đaković ◽  
Simonida Vukadinović ◽  
Andrea Andrejević Panić
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Comparative Analysis ◽  
Environmental Problems ◽  
Green Jobs ◽  
Positive Effects ◽  
The World ◽  
Different Types ◽  
Novi Sad ◽  
The University

Growing environmental problems and increasing requirements of green jobs force universities around the world not only to transform their curricula but also to enrich existing ones with contents related to the promotion of sustainable development. This paper aims to show the importance of measuring and monitoring the share of green contents in all university activities, as only in that way it is possible to monitor trends and give realistic assessments of their effect and importance. The paper presents a comparative analysis of different types of methodologies for assessing sustainable activities at universities as well as research conducted at the University of Novi Sad in Serbia and its comparison with the University of Gothenburg (Sweden). This research aims to point out the importance of increasing competitiveness in higher education through assessment of green content in a curriculum and its promotion. In this way, through eco-labeling methodology, it would be easier to identify those contents that, in a certain share, contribute to the promotion of sustainable development. Furthermore, this methodology can easily be extended across the country and the region, which would bring positive effects to all stakeholders in higher education.

Were Higher Education Institutions Communication Strategies Well Suited for the COVID-19 Pandemic?

2021 ◽  
Vol 10 (4) ◽  
pp. 1
Author(s):  
David Santandreu Calonge ◽  
Pablo Medina Aguerrebere ◽  
Patrik Hultberg ◽  
Melissa Connor
Keyword(s):  
Higher Education ◽  
Literature Review ◽  
Exploratory Study ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Theory Approach ◽  
Review Of The Literature ◽  
Implementation Processes ◽  
External Communication ◽  
Grounded Theory Approach

The immediacy of the COVID-19 pandemic highlighted the sheer importance of internal and external communication with stakeholders. Universities had to rapidly grasp an unfolding and fast-changing crisis, gauge their level of preparedness, review decision and implementation processes, devise strategies, and adapt communication approaches. This exploratory study conducts a literature review in order to identify relevant studies that address how higher education institutions communicated to their stakeholders during the COVID-19 pandemic. The review of the literature revealed that although many higher education institutions had disaster recovery plans in place, few were well-equipped for a disruption of global proportions. Using a grounded theory approach, five important themes emerged from the relevant studies.

ORGANIZATION OF INTERUNIVERSITY COOPERATION AS ONE OF THE STRATEGIC DIRECTIONS OF INTERNATIONAL ACTIVITIES OF UNIVERSITY

2016 ◽  
Vol 12 (3) ◽  
pp. 50-60
Author(s):  
SVETLANA KOBACHEVSKAYA
Keyword(s):  
Higher Education ◽  
International Cooperation ◽  
Higher Education Institutions ◽  
Bologna Process ◽  
State Pedagogical ◽  
Current Article ◽  
International Activities ◽  
The University ◽  
The Bologna Process

In the current article, the viewpoints of the Belarusian and foreign scientists and experts on the organization of international cooperation in Higher Education Institutions within the Bologna process are analyzed, the directions of organization of interuniversity cooperation of the university are considered, the experience of Belarusian State Pedagogical University named after Maxim Tank in this direction and the objectives of interuniversity development are defined.

Quality assurance systems: enemies or allies of innovation in higher education institutions?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mariana Ferreira de Mello Silva ◽  
Eduardo Raupp de Vargas
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Literature Review ◽  
Higher Education Institutions ◽  
University Management ◽  
Content Type ◽  
Body Of Knowledge ◽  
The University ◽  
The Relationship ◽  
Innovation In Higher Education

Purpose This study aims to examine the extant literature to analyze the relationship between quality assurance (QA) and innovation in the higher education context. Design/methodology/approach This study selected 63 articles through a systematic literature review in Scopus and Web of Science databases and performed a descriptive and thematic synthesis-analysis on the sample. Findings The research identifies several perspectives discussed on QA systems covering experiences, criticisms and practice implications. The literature review shows there is no clear consensus on whether innovation in higher education institutions (HEIs) is fostered or hindered by QA processes. However, it seems that the likelihood of innovativeness and positive QA outcomes are directly linked to how these processes are managed in universities. Research limitations/implications This review highlights the university management concerns that emerge with QA issues as it is not yet clear to what extent innovation is actually promoted in scenarios where QA is applied. Hence, this literature review could be considered comprehensive but not exhaustive. Further studies are recommended to improve the understanding of how HEIs can both innovate and ensure quality at the same time. Originality/value The paper contributes to the existing body of knowledge by advancing the opportunities and challenges that HEIs face due to QA system features.

scholarly journals Business Analytics untuk Perguruan Tinggi: Studi Kasus Atas Pembukaan Program Studi Baru di UHAMKA

2021 ◽  
Author(s):  
Nuryadi Wijiharjono
Keyword(s):  
Higher Education ◽  
Program Analysis ◽  
Swot Analysis ◽  
Higher Education Institutions ◽  
Degree Program ◽  
Data Availability ◽  
Business Analytics ◽  
Analysis Method ◽  
The University

This title of article is Business Analytics for Higher Education Institutions. By taking a case study at the Universitas Muhammadiyah Prof. Dr. Hamka (UHAMKA), this article aims to analyze and provide recommendations for the plan to establish a new academic of undergraduate degree program. Analysis of the institutional and technical environment that affects the legitimacy and sustainability of the university. This study uses the SWOT analysis method in the perspective of Business Analytics, where data availability plays a key role.

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