A Comparative Study of Consumer’s Gender Based Attitude towards Mobile Value Added Services in Jalandhar District Using Tri-Component Model

2013 ◽  
Vol 3 (3) ◽  
pp. 18-36
Author(s):  
Savdeep Vasudeva ◽  
Gurdip Singh
Keyword(s):  
Comparative Analysis ◽  
Mobile Phones ◽  
Text Messaging ◽  
Consumer Behaviour ◽  
Value Added ◽  
Component Model ◽  
The Core ◽  
Males And Females ◽  
Gender Based ◽  
Secondary Methods

Mobile value added services (MVAS) are different from the core services such as calling, text messaging and extend the usability of mobile phones. This study has been carried out with the purpose to make a comparative analysis of the genders in context of their awareness and attitude towards MVAS. As a part of theoretical framework, the Tri-component model of consumer behaviour has been used to measure the attitude of consumers based on cognitive, affective and conative components. This study uses both primary and secondary methods of data collection. The responses of the users have been presented and analysed through hypothesis testing. As per the findings of the study, males and females differ in awareness towards MVAS. Overall, the mobile phone users differ significantly in attitude towards value added services. However, this not true when genders in conjunction to their respective attitude components are taken into consideration.

scholarly journals “A Gift with Strings Attached”: Parents’ Experiences of Teenagers’ Mobile Phone Text Messaging

2015 ◽  
Vol 7 (1) ◽  
pp. 34-41
Author(s):  
Epiphanie Mukasano ◽  
Catherina J. Schenck ◽  
Hester M van der Merwe
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Mobile Technology ◽  
Text Messaging ◽  
Text Messages ◽  
Exploratory Research ◽  
Snowball Sampling ◽  
Open Communication ◽  
Males And Females ◽  
Parents Experiences

While the rapid adoption of mobile technology became global, the rate at which young people adopted it was even bigger. Most studies focussed on the experiences of the teenagers. In this study the aim of the study was to explore parents’ experiences of their teenagers’ text messages. A qualitative exploratory research design was adopted. The population was parents/guardians (males and females) of teenagers (boys and girls) attending high schools in Cape Town South Africa. Available and snowball sampling were used. All participants were recruited in the Southern Suburbs and Cape Flats of the Cape Metropolitan Area. In total 11 parents were interviewed using an interview guideline. The interviews were transcribed, independently coded and thematically analysed. The results show that mobile phones are no ordinary gifts. They are given with strings attached. Once in teenagers’ hands, the devices serve both communication and monitoring purposes. It comes with a set of given or negotiated rules and new expectations. The study also emphasises the importance of a trusting relationship with teenagers, respecting their privacy, and the disengagement process from their parents. The importance of positive relationships and open communication as well as negotiated rules in the management of the mobile phone is recommended.

scholarly journals Gender and the Digital Divide Across Urban Slums of New Delhi, India: Cross-Sectional Study

10.2196/14714 ◽  
2020 ◽  
Vol 22 (6) ◽  
pp. e14714 ◽  
Author(s):  
Ashish Joshi ◽  
Bhavya Malhotra ◽  
Chioma Amadi ◽  
Menka Loomba ◽  
Archa Misra ◽  
...  
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Text Messaging ◽  
Internet Access ◽  
Text Messages ◽  
Housing Type ◽  
Access To Technology ◽  
Males And Females ◽  
Gender Groups ◽  
Individual Education

Background Disparities in access to specific technologies within gender groups have not been investigated. Slum settings provide an ideal population to investigate the contributing factors to these disparities. Objective This study aimed to examine gender differences in mobile phone ownership, internet access, and knowledge of SMS text messaging among males and females living in urban slum settings. Methods A convenience sampling approach was used in sample selection from 675 unnotified slums. A total of 38 slum sites were then selected across four geographic zones. Of these, 10% of the households in each slum site was selected from each zone. One household member was interviewed based on their availability and fulfillment of the eligibility criteria. Eligible individuals included those aged 18 years and above, residing in these slums, and who provided voluntary consent to participate in the study. Individuals with mental or physical challenges were excluded from the study. Results Our results showed that females were half as likely to own mobile phones compared with males (odds ratio [OR] 0.53, 95% CI 0.37-0.76), less likely to have internet access (OR 0.79, 95% CI 0.56-1.11), or know how to send text messages (OR 0.93, 95% CI 0.66-1.31). The predictors of mobile phone ownership, internet access, and text messaging between males and females included age, individual education, housing type, and the number of earning members in a household in the adjusted analysis. Among males, the number of earning members was a predictor of both mobile phone ownership and text messaging, whereas household education was a predictor of both internet access and text messaging. Age and individual education only predicted internet access, whereas housing type only predicted text messaging. Among females, household education was a predictor of all the technology outcomes. Age and type of toilet facility only predicted mobile phone ownership; housing type only predicted internet access whereas television ownership with satellite service and smoking behavior only predicted text messaging. Conclusions Our study findings showing disparate access to technology within gender groups lend support for further research to examine the causal mechanisms promoting these differences to proffer significant solutions. Specifically, our study findings suggest that improving household education is crucial to address the disparate access and usage of mobile phones, the internet, and text messaging among women in slum settings. This suggestion is due to the consistency in household educational level as a predictor across all these technology indicators. In addition, the mechanisms by which the number of household earning members influences the disparate access to technology among men call for further exploration.

scholarly journals Gender and the Digital Divide Across Urban Slums of New Delhi, India: Cross-Sectional Study (Preprint)

2019 ◽  
Author(s):  
Ashish Joshi ◽  
Bhavya Malhotra ◽  
Chioma Amadi ◽  
Menka Loomba ◽  
Archa Misra ◽  
...  
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Text Messaging ◽  
Internet Access ◽  
Text Messages ◽  
Housing Type ◽  
Access To Technology ◽  
Males And Females ◽  
Gender Groups ◽  
Individual Education

BACKGROUND Disparities in access to specific technologies within gender groups have not been investigated. Slum settings provide an ideal population to investigate the contributing factors to these disparities. OBJECTIVE This study aimed to examine gender differences in mobile phone ownership, internet access, and knowledge of SMS text messaging among males and females living in urban slum settings. METHODS A convenience sampling approach was used in sample selection from 675 unnotified slums. A total of 38 slum sites were then selected across four geographic zones. Of these, 10% of the households in each slum site was selected from each zone. One household member was interviewed based on their availability and fulfillment of the eligibility criteria. Eligible individuals included those aged 18 years and above, residing in these slums, and who provided voluntary consent to participate in the study. Individuals with mental or physical challenges were excluded from the study. RESULTS Our results showed that females were half as likely to own mobile phones compared with males (odds ratio [OR] 0.53, 95% CI 0.37-0.76), less likely to have internet access (OR 0.79, 95% CI 0.56-1.11), or know how to send text messages (OR 0.93, 95% CI 0.66-1.31). The predictors of mobile phone ownership, internet access, and text messaging <i>between</i> males and females included age, individual education, housing type, and the number of earning members in a household in the adjusted analysis. Among males, the number of earning members was a predictor of both mobile phone ownership and text messaging, whereas household education was a predictor of both internet access and text messaging. Age and individual education only predicted internet access, whereas housing type only predicted text messaging. Among females, household education was a predictor of all the technology outcomes. Age and type of toilet facility only predicted mobile phone ownership; housing type only predicted internet access whereas television ownership with satellite service and smoking behavior only predicted text messaging. CONCLUSIONS Our study findings showing disparate access to technology <i>within</i> gender groups lend support for further research to examine the causal mechanisms promoting these differences to proffer significant solutions. Specifically, our study findings suggest that improving household education is crucial to address the disparate access and usage of mobile phones, the internet, and text messaging among women in slum settings. This suggestion is due to the consistency in household educational level as a predictor across all these technology indicators. In addition, the mechanisms by which the number of household earning members influences the disparate access to technology among men call for further exploration.

Societal Drivers of Food and Water Systems 1

2018 ◽  
pp. 284-301
Author(s):  
Michael Thompson ◽  
M. Bruce Beck ◽  
Dipak Gyawali
Keyword(s):  
Mobile Phones ◽  
Wastewater Treatment Plants ◽  
Water Systems ◽  
Food Chains ◽  
Material Flows ◽  
The Core ◽  
Production And Consumption ◽  
The World ◽  
Nitrogen Phosphorus ◽  
Plural Rationality

Food chains interact with the vast, complex, and tangled webs of material flows —nitrogen, phosphorus, carbon, water, energy—circling the globe. Cities and households are where those material flows interact with the greatest intensity. At every point within these webs and chains, technologies enable them to function: from bullock-drawn ploughs, to mobile phones, to container ships, to wastewater treatment plants. Drawing on the theory of plural rationality, we show how the production and consumption of food and water in households and societies can be understood as occurring according to four institutionally induced styles: four basic ways of understanding the world and acting within it; four ways of living with one another and with nature. That there are four is due to the theory of plural rationality at the core of this chapter.

Comparative analysis of productive qualities of Sables without gray hair and with different degrees of gray hair in JSC «Plemzverosovkhoz» Saltykovsky»

2020 ◽  
Vol 1 (4) ◽  
pp. 63-67
Author(s):  
N. N. Shumilina ◽  
◽  
E. E. Larina ◽  
Keyword(s):  
Comparative Analysis ◽  
Entire Range ◽  
Comparative Assessment ◽  
Positive Correlation ◽  
Gray Hair ◽  
In Captivity ◽  
Males And Females ◽  
Length And Area ◽  
Common Defect

The pride of Russia has always been sable. Sable is unique not only in the quality of its fur, but also in the fact that almost the entire range of its habitat is located on the territory of our country. It was in our country that this animal was first bred in captivity. In this regard, Russia has long had a monopoly on the production of sable skins. In 1969, the black sable breed was approved, and in 1998, the «Saltykov» type of sable was approved. JSC «Saltykovsky Breeding farm» has created a unique herd of dark Sables with evenly spaced gray hair, the skins of which are valued at auctions by 10–30% more expensive [2]. The article presents the results of a comparative assessment of the productive qualities of Sables without gray hair and with different degrees of gray created in JSC «Plemzverosovkhoz » Saltykovsky» livestock. As a result of the analysis, it was found that Sables with gray hair have higher bonitirovki scores (more than 50%). Analyzing the indicators of bonitirovki in males and females with different degrees of gray hair, it was found that the quality of pubescence and color of males with bright gray hair is significantly superior to individuals without gray hair, the same trend is observed in females. In addition, a positive correlation was found (0,79) between the weight of skins in grams, their length and area both in Sables without gray hair, and in individuals with different degrees of gray hair. The most common defect on skins without gray hair is soaking.

Mobile Value Added Services in Fiji

2017 ◽  
Vol 25 (2) ◽  
pp. 1-14
Author(s):  
Milind Sathye ◽  
Biman Prasad ◽  
Dharmendra Sharma ◽  
Parmendra Sharma ◽  
Suneeta Sathye
Keyword(s):  
Mobile Phones ◽  
Emerging Economies ◽  
Value Added ◽  
Policy Framework ◽  
Business Growth ◽  
Structured Interviews ◽  
Policy Initiatives ◽  
The Government ◽  
Institutional Drivers ◽  
Micro Enterprises

While mobile phones are making significant inroads in many developing countries, little is known about the institutional drivers, policy barriers and industry challenges that affect their use for business growth of micro- enterprises. The authors address this gap. After conducting semi-structured interviews of 74 women-owned micro entrepreneurs and ten key informants from the government and industry in Fiji, the authors found that appropriate policy framework, supporting infrastructure and appropriate ecosystem are required for rapid uptake of mobile value added services by women-owned micro entrepreneurs. They contribute by proposing a revised technology adoption framework as well as the four shackles theory of women micro entrepreneurs' empowerment and emancipation. The authors also highlight the policy initiatives necessary to accelerate the growth of women-owned micro enterprises by mobile value added services which could also guide other developing and emerging economies.

scholarly journals THE ENGINEERING DESIGN COMPETENCY

2011 ◽  
Author(s):  
Jorge Angeles ◽  
Ron Britton ◽  
Liuchen Chang ◽  
Franҫois Charron ◽  
Peter Gregson ◽  
...  
Keyword(s):  
Engineering Education ◽  
Engineering Design ◽  
Value Added ◽  
Global Competition ◽  
Education Programs ◽  
Environmental Challenges ◽  
Research Results ◽  
The Core ◽  
Product And Process ◽  
Value Added Products

There is increasing global competition for better product and process functionality, higher quality, lower costs, and other considerations including energy and environmental challenges. This trend requires that Canadian industry be more innovative and responsive in order to stay competitive internationally. The Canadian capability in Engineering Design is at the core of our ability to achieve this goal. At both the undergraduate and graduate levels, we must improve the capability and capacity of engineering graduates so that they are capable of leading innovation, and converting research results into value-added products and services. This paper addresses the engineering design competency, identifies needs in engineering design training, and describes directions for the design content in engineering education programs.

scholarly journals The Comparative Analysis of Sexual Violence and Harassment at the piloting Universities of Cyprus and Lithuania

2021 ◽  
Vol 92 ◽  
pp. 90-117
Author(s):  
Virginija Šidlauskienė ◽  
Rasa Pocevičienė
Keyword(s):  
Comparative Analysis ◽  
Focus Group ◽  
Sexual Violence ◽  
Attitudes And Beliefs ◽  
The European Union ◽  
Gender Based Violence ◽  
University Environment ◽  
University Teachers ◽  
Group Interviews ◽  
Gender Based

The sociocultural contexts of higher education institutions form the background for gender-based violence in professional structures and environment of academia. The article presents the comparative analysis of sexual violence and the reasons for its (non-)disclosure at the universities in Lithuania and Cyprus. The findings of focus group interviews conducted within the framework of the Ending Sexual Harassment and Violence in Third Level Education (ESHTE) project, co-funded by the European Union, have been summarized in the present research. The focus group participants from each partner university involved university teachers, administrative staff, counselors and university students. The research was conducted during a 3-month period between 2017 and 2018. The main aim was to investigate university staffs’ and students’ experiences in the disclosures of the cases of sexual violence and harassment (SVH) in university environment and campus, as well as their awareness of  existing procedures and policies in handling the cases of SVH. Their personal experiences, attitudes and beliefs of SVH, as well as any suggestions they have towards the improvement of disclosures of SVH are discussed in the article.

scholarly journals Services Sector in Lithuania: Labour Productivity as a Factor of Growth

Ekonomika ◽  
2008 ◽  
Vol 81 ◽  
Author(s):  
Jolanta Žemgulienė
Keyword(s):  
Growth Rate ◽  
Comparative Analysis ◽  
Productivity Growth ◽  
Labour Productivity ◽  
Value Added ◽  
Service Industries ◽  
Services Sector ◽  
Labour Productivity Growth ◽  
Empirical Regularities ◽  
The Relationship

This paper examines the tendencies of Lithuanian services sector’s value added and labour productivity during 1995-2006. Comparative analysis of the average annual labour productivity growth in manufacturing and service industries reveals arguments supporting the W. Baumol’s consideration that there can be sporadic productivity increases in nonprogressive sectors. During 1995-2000, labour productivity growth in services exceeded productivity growth in manufacturing. The paper offers an interpretation of the Verdoom law for empirical regularities of the relationship between the cross-sectorial labour productivity growth rate and the value added growth rate.

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