Corporate Reputation and C2C Websites

2016 ◽  
Vol 6 (4) ◽  
pp. 1-11
Author(s):  
Amira Trabelsi Zoghlami ◽  
Karim Ben Yahia ◽  
Mourad Touzani
Keyword(s):  
Social Networks ◽  
Qualitative Study ◽  
Corporate Reputation ◽  
Word Of Mouth ◽  
Information Source ◽  
Research Paper ◽  
Electronic Word Of Mouth ◽  
Internet Users ◽  
The Future

Exchanges between Internet users have clearly increased with the proliferation of social networks. That has revalorized Consumer-to-Consumer (C2C) Websites which represent an important information source for clients. With the increase of actors in C2C markets, the reputation of the company is a fundamental element for internet users' choices. The objective of this research paper is to identify the factors that can affect the companies' reputation whose products are sold by consumers in C2C websites. A qualitative study was conducted. This study is based on the analysis of ads' content of two Tunisian C2C websites as well as interviews with C2C websites' users. The results highlight the determinants of companies' reputation in C2C websites: quality of the classified advertisements, quality of the C2C website, price and electronic word-of-mouth (as a receiver). All these elements affect companies' reputation in C2C website users' mind. This reputation can also have consequences, such as electronic word-of-mouth (as a sender) and intention to buy the companies' products in the future.

scholarly journals The effects of Electronic Word of Mouth (eWOM) on the adoption of consumer eWOM information

2020 ◽  
Vol 11 (6) ◽  
pp. 1760 ◽  
Author(s):  
Phuong Viet Le-Hoang
Keyword(s):  
Online Survey ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Online Questionnaire ◽  
Female Consumers ◽  
News Sources ◽  
Consumer Expertise ◽  
Internet Users ◽  
News Source

The purpose of this research is to explore and test the effect of electronic Word-of-mouth (eWOM) on the adoption of consumer eWOM information. Through the credibility variables of the eWOM, namely the trust of the eWOM news source, the quantity of eWOM, the quality of eWOM and consumer expertise in the case of female consumers when buying cosmetics in Ho Chi Minh City, Vietnam. To achieve this goal, the author does conduct research by submitting an online survey questionnaire and obtained 200 valid questionnaires. The online questionnaire has targeted internet users, who have previously purchased online and read reviews online received from the provider's website. The result from Exploratory Factor Analysis (EFA) shows that consumer expertise has the most significant effect on consumer adoption of eWOM information while the number of eWOM has the least impact. Besides, the credibility of eWOM news sources and the quality of eWOM also indirectly affect the adoption of eWOM information. What is more, the study suggests some recommendations to cosmetic businesses so that they develop applications or websites where assessments and quality of information are relevant, and the current expertise of consumers is increasingly present.

scholarly journals ¿Quién haba de ti en internet? Una exploración de la ‘blogosfera’ afín a temas alimenticios = Who talks about you on the internet? An exploration of the food-related ‘blogosphere’

2013 ◽  
pp. 175
Author(s):  
César Sahelices Pinto
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Direct Contact ◽  
Word Of Mouth ◽  
Research Paper ◽  
The Internet ◽  
Electronic Word Of Mouth ◽  
Redes Sociales ◽  
Internet And Social Media

<p>El consumidor actual de productos alimenticios está cada vez más concienciado con su dieta, su estilo de vida y su presupuesto, y por tanto, está más informado y es más exigente. De ello es testigo internet y los <em>social media, </em>cuyo<em> </em>potencial es enorme. En estas plataformas se relacionan millones de individuos formando redes por las que fluye comunicación ‘boca-oreja’ electrónica de gran repercusión para las empresas. Analizar estas redes sociales y mantener el contacto con ellas permite obtener un valioso <em>feedback</em> para la organización. En este de trabajo de investigación se realiza una exploración de la ‘blogosfera’ relacionada con alimentación, su capacidad de prescripción y su posicionamiento ante la publicidad. Finalmente se consideran diferentes aspectos que dan pie a posibles líneas de investigación futura.</p><p>Today’s consumer is becoming increasingly aware of his/her diet, lifestyle and budget, and is therefore more informed and more demanding. The Internet and social media, whose potential is huge, are faithful witnesses of it. Millions of individuals interact on these platforms, creating networks through which ‘electronic word-of-mouth’ of great impact for companies flows. By analyzing and maintaining direct contact with these social networks, researchers can obtain valuable feedback for the organization. This research paper presents an exploration of the food-related ‘blogosphere’, its prescriptive capacity and positioning towards advertising. Finally, some possible lines of further research are considered.</p>

scholarly journals Pengaruh e-WOM (Electronic Word of Mouth) Terhadap Keputusan Pembelian online di Daerah Istimewa Yogyakarta

2020 ◽  
Vol 15 (1) ◽  
Author(s):  
Hardoko Hardoko
Keyword(s):  
Word Of Mouth ◽  
Sampling Technique ◽  
Internet Technology ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Internet Users ◽  
Internet Media ◽  
Use Of The Internet ◽  
Word Of Mouth Communication ◽  
Special Region

Transactions with internet media in Indonesia have experienced rapid growth along with the increasing use of the internet in Indonesia. In 2018 internet users in Indonesia reached 171.17 million users, or 64.8% of the population of Indonesia. Of these, 96% of internet users in Indonesia have made transactions with internet media. Word of mouth communication is transformed into E-WOM (electronic word of mouth) along with the development of internet technology at this time. The purpose of this study is to analyze the dimensions of e-Wom, namely the effect of intensity (intensity), valence of opinion (content of opinion) and content (content) on online purchasing decisions in the Special Region of Yogyakarta. The sampling method used in this study was non-probability sampling using purposive sampling technique for a sample of 100 respondents scattered in Sleman, Yogyakarta, Bantul, Kulonprogo and Gunungkidul. Data analysis in this research uses Multiple Linear Regression. The results of this study indicate that valence of opinion and content are variables that have a positive and significant influence on online purchasing decisions in the Special Region of Yogyakarta. While the intensity variable has a positive but not significant effect on online purchasing decisions in the Special Region of Yogyakarta. 24.6% of online purchasing decisions in the Special Region of Yogyakarta are influenced jointly by intensity, valence of opinion and content, the rest by other reasons

scholarly journals Analisis Pengaruh E-WOM, Online Review, dan Kualitas Informasi terhadap Minat Beli di Market Place Tokopedia

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 127
Author(s):  
Julian Andrew ◽  
Rezi Erdiansyah
Keyword(s):  
Information Quality ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Online Review ◽  
Electronic Word Of Mouth ◽  
Market Place ◽  
Purposive Sampling ◽  
Additional Information ◽  
Data Collection Technique

As the people's shopping habits via online starts to emerge, the e-commerce industry in Indonesia has also developed. In 2018, it was noted that 11.9% of Indonesian people were shopping online. However, in the midst of the vastness of online platforms with millions of items found in online storefronts, consumers need more information as their reference to arousing buying interest. As one of the biggest e-commerce players in Indonesia, Tokopedia provides features that enable sellers and consumers to exchange information regarding the items. In Tokopedia, prospective buyers can see electronic word of mouth messages, online reviews, and other additional information about the items that are known to be very influential in generating buying interest. This study uses a quantitative approach with an explanatory type in which the research seeks to find the effect of electronic word of mouth, online review, and the quality of information on buying interest of Jakarta students in Tokopedia e-commerce. The data collection technique used was purposive sampling by distributing questionnaires to 100 samples via online. Based on this research’s results, it was found that electronic word of mouth, online review, and information quality affect buying interest of students in Jakarta by 46% while the other 54% were influenced by other factors not examined in this study.Seiring dengan munculnya kebiasaan berbelanja masyarakat melalui online, industri e-commerce di Indonesia pun turut berkembang. Pada tahun 2018, tercatat bahwa sebanyak 11,9% orang di Indonesia melakukan kegiatan belanja secara online. Namun, di tengah luasnya platform online dengan jutaan barang yang terdapat di etalase online membuat konsumen membutuhkan informasi yang lebih sebagai bahan referensi dalam menimbulkan minat beli. Tokopedia merupakan pelaku e-commerce terbesar di Indonesia menyediakan fitur-fitur yang memungkinkan penjual dan konsumen untuk menulis dan bertukar informasi seputar barang tersebut. Di dalam Tokopedia, para calon pembeli dapat melihat pesan electronic word of mouth, online review, dan informasi-informasi tambahan lainnya seputar barang-barang yang dijual yang diketahui sangat berpengaruh dalam memunculkan minat beli. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis eksplanatif dimana penelitian berusaha menemukan pengaruh e-WOM, kualitas informasi, dan online review terhadap minat beli mahasiswa Jakarta pada e-commerce Tokopedia. Teknik pengumpulan data yang digunakan adalah purposive sampling dengan menyebarkan kuesioner kepada 100 sampel secara online. Penelitian menemukan bahwa electronic word of mouth, online review, dan kualitas informasi berpengaruh terhadap minat beli pada mahasiswa di Jakarta sebanyak 46%, sedangkan 54% dipengaruhi oleh faktor-faktor lain yang tidak diteliti pada penelitian ini.

The Influence of Social Networks on the Choice of a University Brand by Generation Y

2021 ◽  
Vol 4 (62) ◽  
pp. 5-22
Author(s):  
Nargiza Aliyeva ◽  
Gaukhar Mukhamediyeva
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Brand Equity ◽  
Generation Y ◽  
Word Of Mouth ◽  
Social Space ◽  
Electronic Word Of Mouth ◽  
The Impact ◽  
Positive Effect ◽  
University Brand

Social networks are actively penetrating into all spheres of our society. The influence of social media is strongly affected by the younger generation, who spends a lot of time in the virtual social space. The purpose of this study was to study the influence of social networks on the choice of a university brand by representatives of generation Y. The data was collected through an online survey using the Google forms service. The results obtained indicate that social media engagement has a positive effect on brand image. Firm-created and user-generated social media communication have a positive effect on brand equity in Higher Education Institutions. Brand equity positively influences Brand choice intention. The value of this study lies in the fact that it considered the influence of various factors on the formation of the intention of representatives of generation Y to choose brands of universities, taking into account the moderate effect of electronic word of mouth. The results obtained complement the scientific literature on the impact of social media on consumer behavior. The results of this study can help in understanding the choice of students of educational organizations, taking into account the influence of social networks and electronic word of mouth, which can help university marketing departments to promote brands more effectively in the social media space.

Electronic Word of Mouth (eWOM) Strategies to Manage Innovation and Digital Business Model

2019 ◽  
pp. 41-63
Author(s):  
Anshu Rani ◽  
H. N. Shivaprasad
Keyword(s):  
Digital Media ◽  
Word Of Mouth ◽  
Product Information ◽  
Source Credibility ◽  
Electronic Word Of Mouth ◽  
Research Papers ◽  
Internet Users ◽  
Communication Processes ◽  
Word Of Mouth Communication ◽  
Manage Innovation

In the digital age, consumers have changed their roles from passive receivers of marketing messages to active information suppliers about products through various digital media. The communication between consumers which occurs online is termed electronic word of mouth (eWOM) communication. Electronic word of mouth communication is an integral part of e-commerce. With the exponential growth of internet users and their adoption of eWOM for product information, it has become important to study the factors responsible for the effectiveness of eWOM. This chapter investigates the traditional WOM and eWOM literature to explore its status. A summary of eWOM communication has been presented to summarize prior studies of eWOM which is aligned with basic communication processes. The research papers (literature) have been segregated into eight categories: WOM, eWOM, eWOM impact, source credibility, message characteristics, receiver characteristics, eWOM platform, and response after eWOM adoption. Finally, several strategies are discussed for theoretical and empirical exploration.

The Second Shock: A Qualitative Study of Parents' Perspectives and Needs during Their Child's Transition from School to Adult Life

1995 ◽  
Vol 20 (1) ◽  
pp. 3-15 ◽  
Author(s):  
Cheryl Hanley-Maxwell ◽  
Jean Whitney-Thomas ◽  
Susan Mayfield Pogoloff
Keyword(s):  
Qualitative Research ◽  
Qualitative Study ◽  
Adult Life ◽  
Transition Process ◽  
Life Process ◽  
School Services ◽  
The Future

This paper describes a study in the tradition of qualitative research (Biklen & Moseley, 1988; Bogdan & Biklen, 1992; Taylor & Bogdan, 1984) and examines the transition from school to adult-life process. This study employed methodology similar to other investigations that have described the nature of relationships between families and professionals (Ferguson, Ferguson, Jeanchild, Olson, & Lucyshyn, 1993) and investigated the transition process from the perspective of those who experience it (Ferguson, Ferguson, & Jones, 1988; Zetlin & Hosseini, 1989; Zetlin & Turner, 1985). Results indicate that parents of students who are involved in the transition process have a vision for the future of their child. They measure the quality of school services, the potential for future happiness and their faith in the transition process by how their child is succeeding in moving toward that vision. Implications for practice and policy are discussed.

Exploring the influence of electronic word-of-mouth on tourists’ visit intention

2015 ◽  
Vol 17 (4) ◽  
pp. 381-395 ◽  
Author(s):  
Ping Wang
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Word Of Mouth ◽  
Structural Model ◽  
Source Credibility ◽  
Information Source ◽  
Dual Process ◽  
Electronic Word Of Mouth ◽  
Content Type ◽  
Process Perspective

Purpose – The purpose of this study is to explore the influence of electronic word-of-mouth (eWOM) on outbound tourists’ intention to visit a destination through a dual-process perspective – the central route of argument quality (AQ) and the peripheral route of source credibility (SC). With the pervasion of Web 2.0 and information and communication technology, user-generated content (UGC) has become popular in the online environment, and it affects consumers’ decisions greatly. Design/methodology/approach – A structural model based on Elaboration Likelihood Model (ELM) and theory of planned behavior (TPB) is proposed in this study to explore the influence of eWOM on outbound tourists’ intention to visit a destination. Empirical data were collected among Chinese outbound tourists via an online survey. The data were analyzed using structural equation model with SPSS Amos 22.0. Findings – The research results indicate that tourist’s attitude toward a destination was positively influenced by AQ of eWOM, and intention to recommend the destination before travel was positively influenced by attitude toward destination and SC of destination-related eWOM. Outbound tourists’ intention to visit a destination was positively determined by AQ, attitude toward destination and WOM intention. Several practical and theoretical implications are also discussed in the study. Originality/Value – This study contributed to the understanding of individual’s decision-making through a dual-process perspective. Findings indicate that the dual influence process delineated in theory of ELM is also applicable to explain individual’s decision in complicated information source.

scholarly journals Marketing Digital: O Poder Das Redes Sociais Na Venda De Produtos Educacionais / Digital Marketing: The Power of Social Media in Selling Educational Products

2021 ◽  
Vol 15 (57) ◽  
pp. 577-588
Author(s):  
Daniel Bezerra da Silva ◽  
Joana Dar’c Moreira Pimenta ◽  
Maria Zilvanir Pinheiro ◽  
Raimundo Edilberto Moreira Lopes
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Cell Phones ◽  
Digital Marketing ◽  
Quality Of Services ◽  
The Internet ◽  
Knowing That ◽  
Internet Users ◽  
The Subject

Resumo – Este artigo tem como objetivo refletir sobre o poder das redes sociais na venda de produtos educacionais, sabendo que o universo tecnológico se faz a cada dia mais presente na sociedade. Assim, aumentando o vínculo de empresa e cliente. Inicialmente foram realizadas pesquisas e análises em diversas fontes de literatura sobre marketing digital e redes sociais. Tais ações foram necessárias para um aprofundamento teórico sobre a temática. Após as análises literárias, foram elaborados questionários e aplicados em forma de entrevista, coletando assim, informações através do público alvo. A entrevista foi aplicada através de links do Google formulários onde realizou-se uma análise da utilização do uso das tecnologias e quais suas estratégias utilizadas no marketing para vender de forma rápida e satisfatória para seus clientes. Foram entrevistadas quatro empresas bem conceituadas na área educacional, todas elas utilizam a internet como fonte de venda assim promovendo as mesmas e suas mercadorias. Ainda existem dificuldades no marketing digital, muitos ainda não o utilizam de forma correta e positiva pois é algo inovador que precisa sempre está de acordo com a necessidade do cliente, construindo uma relação fortalecida buscando o maior número de atrações fazendo com que as conheça e se relacione bem alavancando os negócios. Hoje o marketing digital é uma das maiores modalidades do comercio devido ao grande número de usuários da internet. Afinal, o mesmo é feito não só por computadores e celulares mais por um conjunto de pessoas e ações que buscam a melhoria e a qualidade de serviços para seus negócios. Palavras-Chave: Tecnologias. Vendas. Consumidores. Abstract:This article aims to reflect on the power of social networks in the sale of educational products, knowing that the technological universe is increasingly present in society. Thus, increasing the bond between company and customer. Initially, research and analysis were carried out in various sources of literature on digital marketing and social media. Such actions were necessary for a theoretical deepening on the subject. After the literary analyses, questionnaires were developed and applied in the form of an interview, thus collecting information from the target audience. The interview was applied through links from Google forms where an analysis of the use of the use of technologies was carried out and what are their strategies used in marketing to sell quickly and satisfactorily to their customers. Four reputable companies in the educational area were interviewed, all of which use the internet as a source of sales, thus promoting themselves and their goods. There are still difficulties in digital marketing, many still do not use it correctly and positively because it is something innovative that always needs to be in line with the customer's needs, building a strengthened relationship seeking the greatest number of attractions, making them know them and get to know them. relate well leveraging the business. Today, digital marketing is one of the biggest forms of commerce due to the large number of internet users. After all, the same is done not only for computers and cell phones, but also for a group of people and actions that seek to improve the quality of services for their businesses.Keywords: Technologies. Sales. Consumers.

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