scholarly journals The relationship marketing practices of travel agencies in the Western Cape Province

2008 ◽  
Vol 39 (4) ◽  
pp. 15-26 ◽  
Author(s):  
M. Roberts-Lombard ◽  
T. F.J. Steyn
Keyword(s):  
Relationship Marketing ◽  
Direct Marketing ◽  
Management Tool ◽  
Travel Agency ◽  
Western Cape ◽  
Market Environment ◽  
Western Cape Province ◽  
Travel Agencies ◽  
Role Players ◽  
The Relationship

Relationship marketing has received much attention and widespread publicity over the past ten years and has moved to the forefront of research and practice. It provides organizations with a management tool to establish economically profitable relationships, networks and interactions with different, but equally important stakeholder markets. The purpose of the article is to research the relationship marketing practices of travel agencies in the Western Cape province. The empirical research component of the study consisted of the completion of structured questionnaires through personal interviews. The questionnaire consisted of a structured format and incorporated two types of questions, namely closed-ended questions and five point Likert-type statements. The findings of the study concluded that the relationships between travel agencies and the different role players in their market environment are fragmented. The direct marketing initiatives of SAA and hotel groups such as the Southern Sun and Protea hotels are putting strain on the current relationship between travel agencies and these suppliers. The managerial implications for the study specify that an environment must be created which is more accessible to the critical interaction between the travel agency in the Western Cape province and its different role players. This is especially relevant considering that organisations are continuously becoming more aware that their success within a highly competitive market environment depends on the building of long term relationships with each of these role players.

scholarly journals The supplier relationship practices of travel agencies in the Western Cape Province - What is the status quo?

2010 ◽  
Vol 10 (1) ◽  
Author(s):  
Mornay Roberts-Lombard
Keyword(s):  
Service Delivery ◽  
Motor Vehicle ◽  
Current Level ◽  
Practical Significance ◽  
Western Cape ◽  
Western Cape Province ◽  
Travel Agencies ◽  
The Relationship ◽  
Supplier Relationship

Purpose: The purpose of the article is to explore the supplier relationship practices of travel agencies in the Western Cape province. The article wants to establish the current supplier relationship practices of travel agencies in the province and to identify limitations in supplier market relationships which might exist in the industry. Problem investigated: Relationships are the basis on which trade in the travel industry is built (George, 2006:224). The establishment and management of these relationships must be to the advantage of all parties in the relationship (Swart, 2003:120). Townes (2007) indicated that the current level of relationships that exists between travel agencies and their suppliers, especially the South African Airways (SAA), the Protea and Southern Sun hotel groups and motor vehicle rental companies such as AVIS is fragmented and negatively impairs on the ability of travel agents to deliver a quality service to their customers. To improve their overall level of service delivery to both corporate and leisure customers, it is important for travel agencies to know and understand the current level of their relationships with suppliers. It is against this background that the research was undertaken. Methodology: The target population for this study was 118 travel agencies of which 61 managers and/or owners participated through personal interviews in the completion of questionnaires. Data analysis was done by calculating averages and standard deviations, Explorative Factor Analysis (EFA), Cronbach Alpha-values and practical significance by means of effect sizes. Findings: The owners and managers of travel agencies are of the opinion that the strengthening of their existing relationships with suppliers must be prioritised. More emphasis should be placed on the strengthening of existing communication channels between travel agencies and their suppliers to secure the faster resolution of queries and complaints and to enhance the sharing of information, skills and knowledge between the two parties. The results further indicated that the development of long term relationships with suppliers are important for the future existence of the travel agency industry in the Western Cape. The establishment of these relationships must, however, be to the advantage of both parties in the relationship Conclusion: Travel agencies and their suppliers should work in collaboration to improve their service delivery to customers by sharing information on product development, marketing and promotional strategies as well as future distribution initiatives. It is also important that both travel agencies and their suppliers should believe in the long term value of establishing a relationship with each other. It is for this reason that trust and commitment are prerequisites for the establishment of such a relationship.

scholarly journals HUBUNGAN JUMLAH OBJEK WISATA, HOTEL DAN BIRO PERJALANAN DENGAN JUMLAH WISATAWAN KE D.I.Y.

2021 ◽  
Vol 8 (2) ◽  
pp. 128-137
Author(s):  
Atun Yulianto ◽  
Citra Unik Mayasari
Keyword(s):  
Tourism Industry ◽  
Travel Agency ◽  
Great Opportunity ◽  
Tourist Destinations ◽  
Quantitative Data Analysis ◽  
Travel Agencies ◽  
Close Relationship ◽  
Qualitative Descriptive ◽  
The Relationship ◽  
Special Region

ABSTRAK Banyaknya jumlah kunjungan wisatawan di Daerah Istimewa Yogyakarta menjadi peluang besar bagi pelaku industry pariwisata untuk mengembangkan bisnisnya. Namun demikian dibutuhkan konsistensi dalam pengembangan pengelolaan yang berkesinambungan untuk dapat bertahan dalam persaingan. Hal ini  terkait dengan kreativitas pengelola untuk berinovasi dalam industry wisata agar usaha pariwisatanya diminati masyarakat. Tujuan penelitian ini adalah untuk mengetahui hubungan antara jumlah objek wisata, hotel dan biro perjalanan dengan jumlah kunjungan wisatawan ke tujuan wisata di D.I. Yogyakarta. Metode penelitian yang digunakan dengan pendekatan diskriptif kualitatif yang didukung analisis data kuantitatif. Hasil penelitian menunjukkan adanya hubungan yang signifikan antara jumlah hotel dan biro perjalanan dengan jumlah kunjungan wisatawan. Nilai signifikansi mendekati 0,000 pada tingkat probabilitas 5%. Sementara jumlah objek wisata tidak memiliki hubungan erat dengan jumlah kunjungan, namun jenis objek wisata memiliki potensi hubungan terhadap jumlah kunjungan wisatawan. Kata Kunci: Objek Wisata, Hotel, Biro Perjalanan, Kunjungan Wisatawan ABSTRACT The large number of tourist visits in the Special Region of Yogyakarta is a great opportunity for the tourism industry players to develop their business. However, consistency in the development of sustainable management is needed to survive in the competition. This is related to the creativity of managers to innovate in the tourism industry so that their tourism business is in demand by the community. The purpose of this study was to determine the relationship between the number of tourist objects, hotels and travel agencies with the number of tourist visits to tourist destinations in D.I. Yogyakarta. The research method used is a qualitative descriptive approach supported by quantitative data analysis. The results showed a significant relationship between the number of hotels and travel agencies with the number of tourist visits. The significance value is close to 0.000 at the 5% probability level. While the number of tourist objects does not have a close relationship with the number of visits, the types of attractions have a potential relationship to the number of tourist visits. Keywords: Tourism Object, Hotel, Travel Agency, Tourist Visit

scholarly journals The drivers influencing the relationship between sales representatives and customers and the impact this relationship has on sales volume within Coca-Cola’s Western Cape region

2008 ◽  
Vol 39 (1) ◽  
pp. 35-43 ◽  
Author(s):  
F. J. Herbst ◽  
C. L. Forrest
Keyword(s):  
Competitive Advantage ◽  
Relationship Marketing ◽  
Value Chain ◽  
Customer Relationship ◽  
Sales Representative ◽  
Final Conclusion ◽  
Western Cape ◽  
Sales Representatives ◽  
The Impact ◽  
The Relationship

Companies within the FMCG sector are continually trying to create value from their brands by increasing their margins and/or selling more of their products. Taking cost out of the value chain gives the company a competitive advantage, but this advantage is short lived as competitors also reduce costs. Differentiating a product through enhanced features and benefits also provides a competitive advantage, but is also subject to imitation by rivals. As competition increases, companies are looking for new avenues to differentiate themselves. Relationship marketing has, as a result, increased its prevalence as a competitive tool to provide that point of difference.This research investigated the factors that influence the relationships between a Coca-Cola sales representative and his/her customers within the Cape Town region.This article was developed after studying literature as it pertained to customer relationship marketing. From the literature the foundation blocks in developing buyer-seller relationships were studied. The research methodology tested the impact of certain factors on the ability to build a relationship between buyer and seller and then tested the validity of those answers using underlying determinants of a relationship. These determinants included the ability to communicate, the ability to trust, the degree of loyalty and the ability to influence a customer.The response to the questionnaires was extremely high (over 95%) and provided for a robust evaluation of data. The research showed that there was a positive correlation between the profile of a sales representative and a customer. It is easier for a sales representative to build a relationship with a customer who is a similar age. It is however easier for the sales representative to influence a younger customer. Gender plays no role in a sales representative’s ability to build a relationship. With respect to education, a stronger relationship exists between a customer and sales representative of a similar education. Again it is easier for a representative to influence a customer who has a lower level of education. Race does have an impact on the ability to build relationships. The research showed that an African sales representative should service an African customer. There was a positive link between matching sales representatives and customers who come from similar areas and have the same religion. There was no correlation between the degree of the relationship that a Coca-Cola sales representative in the Western Cape region has with a customer and the sales growth within the outlets. This final conclusion must be read in the context of the relative high market share that the Coca-Cola Company has in the Western Cape.

scholarly journals The Imprint of the Southern Annular Mode on Black Carbon AOD in the Western Cape Province

Atmosphere ◽  
2021 ◽  
Vol 12 (10) ◽  
pp. 1287
Author(s):  
Chibuike Chiedozie Ibebuchi ◽  
Heiko Paeth
Keyword(s):  
Black Carbon ◽  
Southern Annular Mode ◽  
Average Frequency ◽  
Western Cape ◽  
Atmospheric Conditions ◽  
Western Cape Province ◽  
Study Region ◽  
Annular Mode ◽  
Circulation Types ◽  
The Relationship

This study examines the relationship between variations of the Southern Annular Mode (SAM) and black carbon (BC) at 550 nm aerosol optical depth (AOD) in the Western Cape province (WC). Variations of the positive (negative) phase of the SAM are found to be related to regional circulation types (CTs) in southern Africa, associated with suppressed (enhanced) westerly wind over the WC through the southward (northward) migration of Southern Hemisphere mid-latitude cyclones. The CTs related to positive (negative) SAM anomalies induce stable (unstable) atmospheric conditions over the southwestern regions of the WC, especially during the austral winter and autumn seasons. Through the control of CTs, positive (negative) SAM phases tend to contribute to the build-up (dispersion and dilution) of BC in the study region because they imply dry (wet) conditions which favor the build-up (washing out) of pollutant particles in the atmosphere. Indeed, recent years with an above-average frequency of CTs related to positive (negative) SAM anomalies are associated with a high (low) BC AOD over southwesternmost Africa.

scholarly journals Marketing de Relacionamento: Uma Análise das Relações Business-To-Business em Varejistas Multimarcas do Segmento Surfwear

2014 ◽  
Vol 6 (1) ◽  
pp. 111-131
Author(s):  
Kátia Pinheiro Lamarca ◽  
Katherine Sresnewsky ◽  
Alexandre Barreto
Keyword(s):  
Relationship Marketing ◽  
Economic Value ◽  
Competitive Advantages ◽  
Market Environment ◽  
Good Relationship ◽  
Degree Of Satisfaction ◽  
Level Of Difficulty ◽  
The Relationship ◽  
Business To Business

In the current market environment, a good relationship with clients proves to be an essential item to be worked on maintaining competitive advantages. Especially in  relationships business-to-business, between retailers and their suppliers where transactions have high economic value. The level of difficulty in managing this relationship further increases in multi brand companies, which have high offer from suppliers. Therefore, this article aims to study the degree of satisfaction of multi brand retailers in surfwear apparel segment when it comes to the relationship with their suppliers. The survey was applied to a closed mailing of companies in the sector, and the responses were analyzed to verify the accuracy of the hypotheses raised by the authors, from the previously studied literature. Specific items on the actions of relationship marketing have had higher degree of dissatisfaction, and presented interesting links between the degree of satisfaction of retailers and the years of relationship with the supplier, the number of stores and the volume of purchases effected. 

scholarly journals Application of logistics model in analysing relationship marketing in travel agencies

2021 ◽  
Vol 39 (1) ◽  
pp. 87-112
Author(s):  
Katarina Borisavljević ◽  
Gordana Radosavljević
Keyword(s):  
Relationship Marketing ◽  
Business Performance ◽  
Travel Agency ◽  
Key Factors ◽  
Customer Complaint ◽  
Travel Agencies ◽  
The Subject ◽  
Marketing Implementation ◽  
Customer Profiles

A concept of relationship marketing in tourism implies creating quality relations among all participants in the tourist supply chain. Analyzing the assumptions of the development of relations and their impact on the overall performance of companies in tourism is especially important. In this regard, the subject matter of this research is the application of relationship marketing in travel agencies in Serbia and the identification of key factors of loyalty of users of tourist services. This paper aims to investigate the influence of relationship marketing assumptions (such as trust, customer complaint management, investment in internal marketing, implementation of information technology in agencies, business image and tradition of agencies, as well as socio-demographic characteristics of clients) on the choice of travel agency through which clients will travel. The contribution of the paper is in the application of the logistics model in the research of relationship marketing in agencies. The results of this research have confirmed that investing in relational determinants in tourism leads both to the development of a long-term relationship with customers and to business performance improvement. Also, the results showed that customer profiles are important in the implementation of relationship marketing to increase the number of loyal customers in tourism. The importance of the paper is in proposing an efficient model for the application of relationship marketing in order to increase the level of customer loyalty in travel agencies operating on the Serbian market.

scholarly journals AN AUTOREGRESSIVE DISTRIBUTIVE LAG ANALYSIS OF CRIME & TOURISM IN THE WESTERN CAPE PROVINCE, SOUTH AFRICA

2021 ◽  
Vol 35 (2) ◽  
pp. 304-308
Author(s):  
Rufaro GARIDZIRAI ◽  
Keyword(s):  
Economic Growth ◽  
South Africa ◽  
Western Cape ◽  
Western Cape Province ◽  
Employment Opportunities ◽  
Lag Model ◽  
The Government ◽  
The Impact ◽  
The Relationship

The relationship between crime and tourism has not received much attention in the academic fraternity. Instead, extensive attention has been placed on the impact of tourism on economic growth, inequality, poverty and employment. To contribute to the scarce literature on crime-tourism, the researcher examined the impact of crime on tourists arrival in the Western Cape Province, South Africa. An Autoregressive Distributive Lag model was employed to examine whether crime reduces or increases the arrival of tourists in the Western Cape Province. The results show that robberies, car hijacking and unemployment minimizes the number of tourists in the province, while economic growth and prosecution per population increases the number of tourists in the province. The results further highlight that robberies, car hijacking and unemployment disequilibrium can be solved after 1 year 6 months, holding all other things constant. Based on these findings, the study recommends that the government provide more employment opportunities to prevent crime in the province.

Critical Success Factors of E-Direct Marketing in Jordan Travel Agencies

2012 ◽  
Vol 2 (2) ◽  
pp. 1-9 ◽  
Author(s):  
Maha M. Alkhaffaf ◽  
Asmahan M. Altaher
Keyword(s):  
Customer Loyalty ◽  
Critical Success Factors ◽  
Success Factors ◽  
Direct Marketing ◽  
Research Model ◽  
Critical Success ◽  
Current State ◽  
Travel Agencies ◽  
New Business ◽  
The Relationship

Critical success factors are popular approaches that can be used as a key metrics to measure the success of companies. In this paper, the authors analyze the current state of e-marketing in Jordanian travel agencies by examining the implantation of critical success factors of e-marketing. The research model analyzes the relationship between critical success factors and online direct marketing. Explanatory studies were used by distributing a qualified questionnaire to the employees of seventeen important travel agencies in Jordan to get results and test the research model. The paper concludes that a need exists to consolidate and strengthen the integration of the critical success factors of e-direct marketing in Jordanian travel agencies. Travel agencies must use a new business model and find a new way to contact their customers so to increase customer loyalty. Further research on the field of e-direct marketing and in travel agencies is needed. E-direct marketing can increase revenue for travel agencies in Jordan.

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