scholarly journals Managing Heritage Tourism Brand in South Africa: A Synthesis of Literature

2021 ◽  
Vol 10(4) (10(4)) ◽  
pp. 1302-1320
Author(s):  
Thembinkosi Gumede ◽  
Ikechukwu Ezeuduji
Keyword(s):  
South Africa ◽  
Brand Management ◽  
Heritage Tourism ◽  
Strong Relationship ◽  
Destination Branding ◽  
Tourist Destinations ◽  
Geographical Regions ◽  
Key Factor ◽  
Tourism Destinations ◽  
Management Capabilities

This paper aims to explore how branding essentials can foster or derail heritage tourism growth. Brand management capabilities support heritage tourism destinations such as South Africa to achieve competitive advantage in the global tourism marketplace. Heritage tourism destinations in Africa operate within a highly competitive environment as most of them offer identical products and services to their clientele. Unique historical and political backgrounds associated with particular geographical regions foster their heritage tourism growth. Subsequently, in South Africa, different forms of tourism that exist within the heritage tourism niche such as cultural tourism have gained immense popularity as they attract numerous domestic and international tourists to heritage tourism sites. Branding as a composite of numerous essentials including, but not confined to, brand essence, brand image and brand loyalty, is believed to be a key factor that can either stimulate or hinder heritage tourism growth in tourist destinations including South Africa. A conceptual model has been developed in this paper, based on the interlinkages between the key essentials of destination branding and how they influence heritage tourism growth. This paper posits that there is a strong relationship and interrelatedness between destination branding and heritage tourism growth.

Tourism Epistemology, Innovation and Brand Knowledge

2021 ◽  
Vol 56 ◽  
pp. 0-0
Author(s):  
Marica Mazurek
Keyword(s):  
Brand Management ◽  
Methodological Approach ◽  
Tourism Development ◽  
Holistic Approach ◽  
Point Of View ◽  
Destination Branding ◽  
Managerial Practices ◽  
Tourism Studies ◽  
Tourism Destinations ◽  
Methodological Approaches

Purpose. The aim of this paper is to explain changes which have been implemented into research on tourism studies and brand management as one tool of innovation in marketing and branding during a period of time, and especially, to discuss the reason why a more holistic approach to tourism studies is in demand. Method. The methodological approach to this study is based on secondary research of existing literature, dealing with different methodological approaches to tourism studies and destination branding as well as the innovative literature focused on the methodological questions and new trends in research on innovation. Findings. A synergy of different viewpoints regarding economic, social and environmental development, which is embedded also in tourism development, has to be taken into account. Tourism development needs to accept the rules of socially responsible activity, not only considering it a phenomenon of value creation and economic growth. This fact influences studies on tourism and the approach to tourism, competitiveness, management and branding. Research and conclusions limitations. The diffusion of new knowledge, approaches, changes in a society, has impact on the shift of paradigms, methods and methodologies applied for branding in tourism. It significantly influences the paradigmatic and methodological approaches, as well as the applied research methods as a result of blending different disciplines. The limitations might be in an approach from a different cultural point of view and their contribution to this field. Practical implications. A new approach to managerial practices in tourism destinations and to research on tourism managerial practices may be an avenue for improving the competitiveness of tourism destinations. Originality: This paper is based on an attempt to look at tourism development, destination branding and innovations in a more complex and holistic manner, the originality being in this innovative view. Type of paper: Research paper.

Effectiveness of Destination Branding. The Example of National Tourism Organizations

2020 ◽  
Vol 11 (4) ◽  
pp. 779
Author(s):  
Mirosław MARCZAK ◽  
Jacek BORZYSZKOWSKI
Keyword(s):  
Brand Management ◽  
National Level ◽  
Destination Branding ◽  
Tourist Destinations ◽  
Whole Process ◽  
Brand Development ◽  
Collection Data ◽  
Questionnaire Form ◽  
Destination Brand

Branding is considered to be the most effective way to improve the quality of operations undertaken in numerous sectors of economy. It also plays an important role in creating images of many tourist destinations. National Tourism Organizations (NTOs) are responsible for that task in particular countries. The main aim of the article is an attempt at providing a simplified evaluation of effectiveness related to operations (or operation fields) undertaken by NTOs in the process of brand management at the national level, especially activities undertaken in favor of brand development. The main effectiveness measure is a medium-term rate of the change in the number of tourist visits in countries where the analyzed NTOs were operating in the years of 2007-2017. The analysis includes 81 organizations. The basic tool applied for the research is a questionnaire form and the whole process of data collection, data verification and the comparative statistical analysis is completed in six stages. The research indicates the significant role of branding among the operations undertaken by the analyzed organization. It also indicates the fact that branding is an efficient and indispensable element in the process of destination brand management at the national level. The results of the research confirm the fact that the analyzed organizations consider branding as one of their most effective activities aimed at encouraging the highest number of foreign tourists to visit their countries.

scholarly journals Strategic Communication for Place Brand Management

2021 ◽  
Vol 6 (2) ◽  
pp. 282-292
Author(s):  
Muhamad Fazil Bin Ahmad ◽  
Tuan Sharifah Azura Tuan Zaki
Keyword(s):  
Brand Management ◽  
Place Branding ◽  
Strategic Communication ◽  
Learning Networks ◽  
Destination Branding ◽  
Tourist Destinations ◽  
Complex Process ◽  
Strongly Connected ◽  
Place Brand

To clarify how the communicational objectives such as message efficiency, creating learning networks and sharing knowledge represent guidelines for any strategy that looks at developing a current distribution of information. Place branding management is one of the segments in destination branding, is a complex process of branding an entire country or a part of it. The Strategic Place Brand-Management model (SPBM-model by Hanna and Rowley, 2011) comprises of nine (9) dimensions which are argued to be important parts in the place branding process and research. This chapter aim to understand how place brand copes with the components in the SPBM-model, and to perceive which components in the SPBM-model that can be seen as the most important components based on a case study the perceptions of the city residents Kuala Terengganu, Malaysia. By positioning the Kuala Terengganu place branding process with the SPBM-model, it can be understood that all components are strongly connected to each other. Of all nine (9) components, three (3) of them which are evaluation, infrastructure and stakeholders should be given special attention if they are serious in branding Kuala Terengganu as one of the most attractive tourist destinations in the world.

Region of Birth and Child Mortality among Black Migrants to South Africa: Is there a foreign-born advantage?

2016 ◽  
Vol 13 (3) ◽  
pp. 359-376 ◽  
Author(s):  
Tiffany L Green ◽  
Amos C Peters
Keyword(s):  
South Africa ◽  
South African ◽  
Child Mortality ◽  
Southern Africa ◽  
Strong Relationship ◽  
Developed Countries ◽  
Black Immigrants ◽  
Foreign Born ◽  
Region Of Origin ◽  
Child Deaths

Much of the existing evidence for the healthy immigrant advantage comes from developed countries. We investigate whether an immigrant health advantage exists in South Africa, an important emerging economy.  Using the 2001 South African Census, this study examines differences in child mortality between native-born South African and immigrant blacks.  We find that accounting for region of origin is critical: immigrants from southern Africa are more likely to experience higher lifetime child mortality compared to the native-born population.  Further, immigrants from outside of southern Africa are less likely than both groups to experience child deaths.  Finally, in contrast to patterns observed in developed countries, we detect a strong relationship between schooling and child mortality among black immigrants.

Positioning ASEAN as One Collective Destination: Towards a Sustainable Brand

2020 ◽  
Vol 11 (1) ◽  
pp. 103-103
Author(s):  
Varintra Sirisuthikul ◽  
Pichai Pusumpun
Keyword(s):  
Content Analysis ◽  
Tourism Industry ◽  
Brand Positioning ◽  
Preliminary Assessment ◽  
Destination Branding ◽  
Integrative Framework ◽  
Globalizing World ◽  
Global Tourism ◽  
Tourism Destinations ◽  
Tourism Websites

In a globalizing world, where traveling is becoming easy and accessible, tourism destinations are increasingly competing in drawing travelers into their areas. One of the biggest challenges for any destination marketers is the substitutability of their offerings and the task of positioning their destinations against the numerous competing places that offer similar features (Moilanen & Rainisto, 2009; Pike, 2012; Pike & Page, 2014). The intense competitiveness of the global tourism industry increasingly calls for the most competitive positioning for individual destinations (Miller & Henthorne, 2007; Pike 2012). Consequently, the paper attempts to investigate the positioning strategies of the 10 individual destinations of ASEAN to better understand their distinctiveness and assess ASEAN collective brand. The current research aims to fill this gap through a preliminary assessment of brand elements of ten countries in ASEAN on how they project their official tourism websites using the method of content analysis of the 10 official tourism websites. This is followed by a discussion of the desired ASEAN collective brand with the engagement of ASEAN stakeholder in tourism collaboration, focusing mainly on joint promotion of tourism destinations. Consequently, the study presents an integrative framework embracing collaborative stakeholder efforts that ultimately leads to achieve a unified and sustainable brand of ASEAN. Keywords: Collective ASEAN Brand; Positioning; Destination Branding; Sustainable Brand; Stakeholder

Innovation capability and pioneering orientation in Peru’s cultural heritage tourism destinations: Conflicting environmental effects

2021 ◽  
Vol 48 ◽  
pp. 441-450
Author(s):  
María José Ruiz-Ortega ◽  
Pedro Manuel García-Villaverde ◽  
Bernardo De La Gala-Velásquez ◽  
Américo Hurtado-Palomino ◽  
Ángela Yuliana Arredondo-Salas
Keyword(s):  
Cultural Heritage ◽  
Environmental Effects ◽  
Heritage Tourism ◽  
Innovation Capability ◽  
Tourism Destinations ◽  
Cultural Heritage Tourism

scholarly journals Analysis of the Online Reputation Based on Customer Ratings of Lodgings in Tourism Destinations

2018 ◽  
Vol 8 (3) ◽  
pp. 51 ◽  
Author(s):  
Manuel Rodríguez-Díaz ◽  
Rosa Rodríguez-Díaz ◽  
Tomás Espino-Rodríguez
Keyword(s):  
Service Quality ◽  
Social Communication ◽  
Perceived Value ◽  
Communication Process ◽  
Added Value ◽  
Tourist Destinations ◽  
Tourism Destinations ◽  
New Variables ◽  
Online Reputation ◽  
Potential Customers

This study analyzes customers’ online social communication to rate lodgings and tourist destinations. A practical methodology is proposed to analyze the online reputation of lodgings as well as the main concepts rated by customers in their online social communication process. To this end, an empirical study was carried out by analyzing the online opinions expressed by customers on the Booking.com tourist lodging website. Based on the information available, three new variables were created and analyzed that represent clearly defined concepts in the minds of consumers. This includes “service quality,” “perceived value,” and “added value.” This study shows that perceived value and service quality are concepts evaluated by customers that are able to differentiate between lodgings in tourist destinations. Therefore, the results show that the online social communication that takes place through this portal has the capacity to guide potential customers by differentiating between the services offered by lodging companies.

scholarly journals Persepsi Wisatawan Terhadap Akun Media Sosial Instagram @Watuamben

Media Wisata ◽  
2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Nuharani K ◽  
Dessy Rahmawati
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Natural Landscape ◽  
Nature Tourism ◽  
The Public ◽  
Tourist Destinations ◽  
The Media ◽  
Tourism Destinations ◽  
The Village ◽  
Interview Questionnaire

Natural tourism destinations Watu Amben is tourist destinations which presents a panorama of the natural landscape which is located in the village of Pandeyan, district Piyungan, Bantul. One of the efforts made by the Manager of Watu Amben to introduce these tourist destinations to the public is using social media Instagram. Based on the foregoing, the researchers conducted a study with the title "Tourist Perception of Social Media Account Instagram@watuamben". Research methods used in this research is qualitative research. This research was conducted in nature tourism Watu Amben, with data collection techniques observation, interview, questionnaire and the documentation. The interviews addressed to account manager Instagram @watuamben and also tourists coming to Watu Amben, while questionnaires addressed to tourists visiting the Watu Amben. The purpose of this research is to know the visitor's perception of social media account Instagram @watuamben. The result of this research is that the pictures or videos that uploaded in Instagram by @watuamben could change the tourist perspective about tour destination waktu ambrn when they see the pictures and the videos. Also, the researchers hope that the administrators of Instagram account @watuamben could use the media social to introduce the tour destination watu amben to publiceffectively

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

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