scholarly journals The Representation of the “Other” in the Turkish TV Advertisements

2021 ◽  
Vol 3 (4) ◽  
pp. 139-162
Author(s):  
Içten Duygu Ozbek ◽  
Huriye Toker
Keyword(s):  
Socioeconomic Status ◽  
Content Analysis ◽  
Gender Roles ◽  
Qualitative Content Analysis ◽  
The Other ◽  
Prime Time ◽  
Symbolic Annihilation ◽  
Tv Advertising ◽  
Research Findings ◽  
Tv Commercials

Turkey, which has a rich cultural mosaic, consists of the combination of many ‘Others’, including cultural, religious and ethnic the ‘Others’; the ‘Other’ as a gender role; as refugees, emigrants, etc. In such a multicultural climate, our research aim is to identify the stereotypes that represent the ‘Other’ in TV advertisements on Turkey’s mainstream channels. For this purpose, we examined 101 prime-time TV commercials that were broadcast on the five most watched mainstream TV channels between September and December 2020. Having conducted the quantitative and qualitative content analysis of TV commercials, we revealed the symbolic annihilation of the ‘Others’ in the Turkish advertising environment, which is accordance with the conservative perception of the country. In line with the international research, we came to the conclusion that the white Turkish men with medium-high socioeconomic status were heavily represented in the prime-time Turkish TV advertising. Nevertheless, it was also revealed that gendered visibility of the others as well as women portrayals were considered only as the ‘Other’ in the Turkish TV ads. Besides, our research findings overwhelmingly reflect the hegemonic culture and highly traditional views on gender roles.

scholarly journals A Sense of Trust, the Norwegian Way of Improving Medical On-Scene Managing Major Tunnel Incidents: An Interview Study

2019 ◽  
Vol 34 (s1) ◽  
pp. s166-s166
Author(s):  
Johan Hylander ◽  
Britt-Inger Saveman ◽  
Lina Gyllencreutz
Keyword(s):  
Content Analysis ◽  
Emergency Services ◽  
Qualitative Content Analysis ◽  
The Other ◽  
Mutual Understanding ◽  
Management Skills ◽  
Surrounding Area ◽  
Rescue Service ◽  
Road Tunnels ◽  
Major Incidents

Introduction:Norway is a country with many road tunnels and therefore also has experience with rescue operations in tunnel environments. Major incidents always challenge involved emergency services’ management skills. Oslo, Norway has a specially trained medical on-scene commander, a function already existing in police and rescue service. Intra-agency communication and management of personnel are essential factors for a successful rescue effort.Aim:To investigate the medical management provided by the specially trained Norwegian medical on-scene commander in relation to tunnel incidents.Methods:Interviews were conducted with six of the seven medical on-scene commanders in Oslo. The collected data were analyzed using qualitative content analysis.Results:An overarching theme emerged: A need for mutual understanding of the tunnel incident. The medical on-scene commanders established guidelines for response in collaboration with the other emergency services. By creating a sense of trust, the collaboration between the emergency services became more fluent. Socializing outside of work resulted in improved reliance on their counterparts in the other services. The management also included that the medical on-scene commander supervised his personnel on site by providing support using knowledge of the risk object and surrounding area.Discussion:A forum for the emergency services on-scene commanders where they share ideas and knowledge, improve the on-scene intra-agency communication, and trust is desirable. A culture of trust between the organizations is needed for a mutual understanding. Further research on this subject is needed in other contexts and countries.

scholarly journals An Unnoticed Hero of Pakistan's Independence Movement; A Case of Biography Mr.Naseem Hijazi

2021 ◽  
Vol 3 (3) ◽  
pp. 209-215
Author(s):  
Qamar Uddin Zia Ghaznavi ◽  
Ghulam Shabir
Keyword(s):  
Content Analysis ◽  
Design Methodology ◽  
Qualitative Content Analysis ◽  
The Other ◽  
Analysis Method ◽  
Independence Movement ◽  
Content Analysis Method ◽  
Firm Believer ◽  
History Books ◽  
Freedom Fighter

Purpose: In this article, Mr. Naseem Hijazi, a lesser-known hero of the Pakistan Movement, is highlighted. The primary purpose of this paper is to expose the hidden aspects of Mr. Naseem Hijazi's life. He was a well-known novelist and writer, as well as a freedom fighter. He was a member of the Pakistan Movement, but few people were aware of his involvement. He was a devoted Muslim and a firm believer in Islam. This research paper investigates and analyses the life of Naseem Hijazi to get a complete image of him. Design/Methodology/Approach: This research demonstrates that delving into individual biographies might provide a contextualized view of Naseem Hijazi's life, allowing for a complete picture of him. This study employed a qualitative content analysis method to examine Naseem Hijazi's biography during the Independence Movement. Findings: The finding shows that Naseem Hejazi had a passion for life that could enthrall any of his companions. During a radio interview, Syed Hashim Raza described his relationship with Naseem Hejazi, saying that the Muslim League was the only party working to establish Pakistan between 1940 and 1947. Naseem Hejazi was one of those who stood behind Quaid-e-Azam throughout those times and was respected by all. Naseem Hejazi, I believe, ran half of the pro-Muslim League propaganda effort in Baluchistan, while Mir Jaffer Khan Jamali ran the other half. Quetta's Pasban Fortnightly, June 15 (1939: 6). Implications/Originality/Value: In such a situation, history books about the Pakistan Movement should be rewritten to acknowledge Naseem Hejazi's work as one of the nation's benefactors.”

scholarly journals “To protect national sovereignty from the EU?” The 2019 EP elections and populist parties in V4 countries

2020 ◽  
Vol 18 (54) ◽  
pp. 71-106
Author(s):  
Vladimír Naxera ◽  
◽  
Viktor Glied ◽  
Ondřej Filipec ◽  
Małgorzata Kaczorowska ◽  
...  
Keyword(s):  
European Union ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
The Other ◽  
Election Campaign ◽  
The European Union ◽  
Central European ◽  
Contemporary State ◽  
Election Manifestos ◽  
The Eu

This article analyses the 2019 European Parliament (EP) election manifestos of populist parties in V4 countries as a contribution to the contemporary discussion on political populism. The aim of the study is to analyze the election campaign programs which populist parties operating in individual V4 countries presented for EP elections in 2019, using a qualitative content analysis of the official election programs of relevant populist parties and other sources of their communication. It tries to identify topics that have been framed as a problem or risk by Central European populists and how these topics have been interpreted in their programs. The so-called “immigration crisis” and the contemporary state of the European Union are seen as the most problematic topics by a majority of the populists. On the other hand, the majority of these parties do not want some Central European version of Brexit. Their rhetorical goal is rather the reform the Union.

scholarly journals The impact of language in conflicts over urban coyotes

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Megan M Draheim ◽  
Susan A Crate ◽  
E C M Parsons ◽  
Larry L Rockwood
Keyword(s):  
Content Analysis ◽  
Significant Role ◽  
Native Species ◽  
Qualitative Content Analysis ◽  
The Other ◽  
Perceived Threat ◽  
Suburban Areas ◽  
The People ◽  
The Face ◽  
The Impact

Abstract Wildlife managers and others charged with resolving human-coyote conflict in urban and suburban areas cannot focus solely on ecology and coyote behavior. The perceptions of the people living in the affected communities play a significant role in the resolution of human-coyote conflict. In this study, we explore how residents of two communities in suburban Denver, CO, USA, mentally processed, made sense of, and acted upon human–coyote interactions in the face of conflict. By conducting interviews and using qualitative content analysis to explore existing documents, we examined how the use of language reflected and exacerbated the conflict over coyote management. Themes of violence, crime and war ran throughout our data. Anger and accusations of extremism were prevalent. Closely tied to the violent language and imagery used was a discussion of tolerance and intolerance, taking what is generally human-centric language and using it with wildlife. In addition, labeling coyotes as not belonging in an area (although they are a native species) further increased the urge to protect family and pets from the perception of the threat against ‘the other’, sometimes expressed in inflammatory language. Political and other messaging can either enhance or reduce a sense of threat, and we found that the language used in this debate enhanced the perceived threat of both coyotes and policy opponents. Finding ways to defuse this language could be a step toward a greater understanding of how to live with local wildlife in a way that minimizes harm to people and to the animals.

scholarly journals Bipolar I disorder: a qualitative study of the viewpoints of the family members of patients on the nature of the disorder and pharmacological treatment non-adherence

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Nasim Mousavi ◽  
Marzieh Norozpour ◽  
Zahra Taherifar ◽  
Morteza Naserbakht ◽  
Amir Shabani
Keyword(s):  
Content Analysis ◽  
Treatment Adherence ◽  
Pharmacological Treatment ◽  
Qualitative Content Analysis ◽  
Family Members ◽  
Bipolar I Disorder ◽  
Social Burden ◽  
The Family ◽  
Research Findings ◽  
Open Coding

Abstract Background Bipolar disorder is a common psychiatric disorder with a massive psychological and social burden. Research indicates that treatment adherence is not good in these patients. The families’ knowledge about the disorder is fundamental for managing their patients’ disorder. The purpose of the present study was to investigate the knowledge of the family members of a sample of Iranian patients with bipolar I disorder (BD-I) and to explore the potential reasons for treatment non-adherence. Methods This study was conducted by qualitative content analysis. In-depth interviews were held and open-coding inductive analysis was performed. A thematic content analysis was used for the qualitative data analysis. Results The viewpoints of the family members of the patients were categorized in five themes, including knowledge about the disorder, information about the medications, information about the treatment and the respective role of the family, reasons for pharmacological treatment non-adherence, and strategies applied by families to enhance treatment adherence in the patients. The research findings showed that the family members did not have enough information about the nature of BD-I, which they attributed to their lack of training on the disorder. The families did not know what caused the recurrence of the disorder and did not have sufficient knowledge about its prescribed medications and treatments. Also, most families did not know about the etiology of the disorder. Conclusion The lack of knowledge among the family members of patients with BD-I can have a significant impact on relapse and treatment non-adherence. These issues need to be further emphasized in the training of patients’ families. The present findings can be used to re-design the guidelines and protocols in a way to improve treatment adherence and avoid the relapse of BD-I symptoms.

scholarly journals DETERMINING PROSPECTIVE BIOLOGY TEACHERS’ COGNITIVE STRUCTURE IN TERMS OF “BIOTECHNOLOGY”

2016 ◽  
Vol 15 (4) ◽  
pp. 494-505
Author(s):  
Dilek Sultan Acarli
Keyword(s):  
Content Analysis ◽  
Prospective Teachers ◽  
Word Association ◽  
Qualitative Content Analysis ◽  
Cognitive Structure ◽  
Association Test ◽  
Biology Teachers ◽  
Considerable Part ◽  
Word Association Test ◽  
Research Findings

Knowledge concerning continuously improving branches of science such as biotechnology in particular is difficult to be understood properly by students, or they learn it incorrectly. One of the most important reasons for this is that students cannot associate in their mind the relevant concepts. The aim of this research is to determine prospective biology teachers’ conceptual framework of biotechnology, and thus determining their cognitive structure. The data were collected from 34 prospective biology teachers. Considering the fact that these prospective biology teachers had taken biotechnology course previously, they were selected on the basis of volunteering. Word association test and draw-and-write technique were used in collecting the data. The data obtained were organised on the basis of qualitative content analysis. Then the data were grouped into 7 categories (methods/techniques, biotechnology applications, genetics, other branches of science, organisms, meaning attributed to biotechnology, laboratory) according to word association test, and into 4 categories (methods/techniques, biotechnology applications, genetics, organisms) according to draw-and-write technique. According to the research findings, almost half of the prospective teachers had correct and appropriate associations for biotechnology, whereas a considerable part of them did not have adequate conceptual associations. Also, it was found that prospective teachers had misconceptions about biotechnology. Key words: teaching of biotechnology, cognitive structure, draw-and-write technique, word association test.

scholarly journals Influencers and covid_19: Characterizing and defining courses of action

2020 ◽  
Author(s):  
Romain Boulet ◽  
Jean-Fabrice Lebraty
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Research Question ◽  
The Other ◽  
Other Hand

Based upon the 55 days of lockdown that occurred during the Covid_19 disaster, the aim of this article is to answer to the following research question: “how can we characterize influencers in social networks?”. Analyzing more than 1.6 million of tweets, we propose a matrix that can be used to characterize an influencer. This matrix has 2 dimensions on one hand the five courses of actions an influencer can use and on the other hand the 3 types of motivation he has got. Regarding the methodology we used R and a qualitative content analysis and provided our scripts. This research is a part of the “lockdown lab” project.

scholarly journals Migrants, refugees and othering: constructing europeanness. An exploration of Portuguese and German media

2020 ◽  
Vol 38 ◽  
pp. 179-200
Author(s):  
Rita Himmel ◽  
Maria Manuel Baptista
Keyword(s):  
European Union ◽  
Content Analysis ◽  
Direct Contact ◽  
Qualitative Content Analysis ◽  
Exploratory Analysis ◽  
The Other ◽  
Far Right ◽  
The Media ◽  
Migration Crisis

The process of establishing the supranational European Union has been accompanied by a construction of the idea of Europeanness (Geary, 2013; Pieterse, 1991/1993), of belonging to a common us, creating an idea of what we are, as Europeans, and necessarily othering those who do not belong (Butler & Spivak, 2007; El-Tayeb, 2011). The so-called “refugee/migration crisis” is a particularly interesting context in which to explore discourses not only about this us/them divide regarding what are presented as non-Europeans, but also who we Europeans are constructed as being. The media play an important role in the reproduction of representations about others, with whom the audience does not have direct contact. In this article, we explore discourses, in the Portuguese and German media, from 2011 to 2017, about the so-called “refugee/migration crisis”. Through a qualitative content analysis, we have sought to understand how the idea of Europeanness is constructed, in relation to this phenomenon. This exploratory analysis allowed us to identify that there is not only a construction of the idea of Europe in which migrants or refugees are the other, but also of an idea of Europe that is intrinsically incompatible with the rejection of this other, incompatible with far-right or xenophobic ideas and movements. Being European, thus, is being not a Muslim, not a refugee, and not xenophobic.

scholarly journals Comparative Study of Socio-Ideological Practices in English Textbooks in Pakistani Context

2020 ◽  
Vol V (I) ◽  
pp. 269-286
Author(s):  
Muhammad Ahsan ◽  
Tahira Asgher ◽  
Noshaba Younus
Keyword(s):  
Content Analysis ◽  
Gender Roles ◽  
Comparative Study ◽  
Private Schools ◽  
Instructional Materials ◽  
Grade 5 ◽  
Research Findings ◽  
English Textbooks ◽  
The Government ◽  
And Gender

The present study is an effort to examine and compare the way socio-ideological practices are projected in the Oxford English Textbook Grade 5 and the English Textbook 5 published by the Punjab (Pakistan) Textbook Board (PTB) prescribed for the government, semi-government and private schools of the Punjab province. The content analysis was employed to find out the percentages of categories and subcategories of reading passages and exercises of the prescribed English textbooks. Socio-Ideological statements were analyzed through the representation of patriotic values and gender roles in the context of local and foreign EFL textbooks. The research findings and results make it visible from the current instructional materials or prescribed English textbooks that the Oxford English textbook is superficial and shallow with respect to its treatment of the target (Pakistani) culture. The textbook is therefore inadequate to the task of teaching and transmitting socio-ideological practices in the deeper sense. Contrary to it, the PTB English textbook offers a limited ground for learning English at length.

scholarly journals Immersive Storytelling in 360-Degree Videos: An Analysis of Interplay Between Narrative and Technical Immersion

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Ahmed Elmezeny ◽  
Nina Edenhofer ◽  
Jeffrey Wimmer
Keyword(s):  
Content Analysis ◽  
Virtual Environment ◽  
Narrative Analysis ◽  
Qualitative Content Analysis ◽  
The Other ◽  
Technical Aspects ◽  
Other Hand ◽  
Video Format

Three-hundred-and-sixty-degree videos are an innovative video format, and due to various narrative and technical aspects, they allow audiences to be deeply immersed in their content. Through an explorative, qualitative content analysis (and parts of narrative analysis) aspects of immersion were explored in various 360-degree videos. Our results give an overview of multiple immersive factors in 360-degree storytelling and the interplay of narrative and technical aspects of immersion. Technical immersion manifests through cues to direct the viewer’s attention and cues to acknowledge the viewer as a part of the virtual environment. Narrative immersion, on the other hand, is influenced by the setting, as well as by the interplay of story, characters, and viewer integration. Our findings also indicate that narrative and technical aspects support each other to strengthen immersion.

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