scholarly journals A STUDY ON THE BENEFITS OF SPORTS TOURISM ON CITY MARKETING

2021 ◽  
Vol 6 (2) ◽  
Author(s):  
Yun-Che Hsieh ◽  
Kuo-Wei Lin ◽  
Xiao-Qing Wu
Keyword(s):  
Large Scale ◽  
Literature Discussion ◽  
City Marketing ◽  
Sports Events ◽  
International Reputation ◽  
Sports Tourism ◽  
Promotion Strategies ◽  
Tourism Image ◽  
Tourism Attractions ◽  
The City

The purpose of this study is to explore the benefits of sports tourism on city marketing. In recent years, Taiwan has been actively striving for the marketing of large-scale sports events in the development of international sports. The host city uses the resources invested before the holding of the sports event to develop sports tourism attractions, develop sports tourism policies, and make good use of marketing and promotion strategies to shape the city’s image; and uses media marketing as a tourism promotion tool to expand Taiwan’s sports tourism facets which would bring huge tourism effects. This study organizes the research of past scholars by way of literature discussion, and then collects, organizes and analyzes the data. It is concluded that Taiwan has opened up its international reputation through international large-scale sports events and city marketing. From the experience of hosting international large-scale events, Taiwan not only attracts countless domestic and foreign tourists, but also promotes its city’s culture, tourism, and economy. The vigorous development of related industries, the enhancement of sports tourism quality and the improvement of sports tourism image in Taiwan are also achieved. Finally, international large-scale events revitalize the city to bring business opportunities and make such events the pride of the city. Therefore, this study serves as a reference for future exploration of sports tourism development and city marketing issues, integrating relevant resources, and providing reference for relevant organizations to jointly build Taiwan as a sports tourism island. JEL: L10; L80; L83 <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0791/a.php" alt="Hit counter" /></p>

scholarly journals Global Events and Architectural and Urban Renovation of the City (on the Example of the Preparation of Volgograd for the FIFA World Cup-2018)

2018 ◽  
pp. 11-18
Author(s):  
Alexey V. Antyufeev
Keyword(s):  
Large Scale ◽  
Town Planning ◽  
Negative Consequences ◽  
World Cup ◽  
Fifa World Cup ◽  
Global Event ◽  
Sports Events ◽  
Urban Renovation ◽  
Global Events ◽  
The City

The article highlights the basic urban problems arising in cities, hosting major world events during the latest decade. Major sports events become a good accelerator of urban developments and environmental improvements of the city due to the construction of unique objects. One of the most large-scale world events are sports games. In connection with the fact that the World Football Championship is held in Russia this year, the experience of Russian cities in architectural and town-planning redevelopment is of great interest. The author considers the issues of architectural and urban redevelopment of the city on the example of Volgograd, one of the Russian cities in which the FIFA World Cup 2018 will be held.The author of the article was directly involved in the work of interdisciplinary project team as a part of a regional team. The peculiarities of territorial-spatial placement of major objects of the championship in the linear city are defined. Evaluation of infrastructure renovations allowed the author to identify positive outcomes and negative urban trends that have emerged when infrastructure of a global event invades urban fabric of a megalopolis. Among negative consequences the articles highlights issues related to cultural heritage loss. Particular focus is made on future of championship legacy. Urban renovations are planned which allow to organize effective exploitation of infrastructural objects after the global event took place. In particular, redevelopment of master plan statements along with development and land-use rules will be required taking into account the use of championship legacy.

scholarly journals Utilization of tangible heritage of the XXIX World Winter Universiade in Krasnoyarsk

2021 ◽  
pp. 20-28
Author(s):  
Mariya Sergeevna Kozhevnikova
Keyword(s):  
Large Scale ◽  
Positive Impact ◽  
Capital Investments ◽  
Sports Events ◽  
The Social ◽  
Social And Economic Development ◽  
The World ◽  
Actual Use ◽  
Sport Facilities ◽  
The City

The holding of such large-scale world events as the Olympic Games, Universiades, and championships require major capital investments in the development of infrastructure of the host city, which in the future becomes the so-called heritage. The article analyzes the experience of utilization of heritage after holding major sports events in other countries and Russian cities, examines the planned and actual use of the heritage of the XXIX World Winter Universiade held in Krasnoyarsk in March 2019 with regards to sports facilities built, reconstructed or renovated for the World Student Games afterwards.&nbsp; The novelty of this research consists in the analysis of utilization of the heritage of the XXIX World Winter Universiade held in Krasnoyarsk in March 2019 almost two years after the competition. The conclusion is made that the sport facilities built for the World Student Games are actively used by the city residents for public skating or skiing, professional sports, as well as commercial events, such as concerts, exhibitions, etc. The developed sports infrastructure created for the World Student Games allows Krasnoyarsk hosting all-Russian and world athletic events. The XXIX World Winter Universiade had a positive impact upon the social and economic development of Krasnoyarsk.

scholarly journals Feasibility study and strategy analysis of low-carbon operation of large-scale sports events under the green development model: an example of building a “racing city” in Wuhan

2021 ◽  
Vol 275 ◽  
pp. 02011
Author(s):  
Yi Ke
Keyword(s):  
Large Scale ◽  
Hubei Province ◽  
Development Model ◽  
Low Carbon ◽  
Strategy Analysis ◽  
Sports Events ◽  
Development Capacity ◽  
Green Development ◽  
Low Carbon Development ◽  
The City

China emphasizes the need to establish a new development concept of innovation, coordination, green, openness and sharing, and to promote green and low-carbon transformation. Hubei Province is also accelerating the promotion of green and low-carbon development and continuously improving its sustainable development capacity. Wuhan, as the capital of Hubei province, is the city of car-making and the future city of racing. This paper mainly uses the literature method and fieldwork method to conduct the study and the author believes that under the green development model, through the low-carbon event operation means, the large-scale auto event will become a unique auto event brand IP, which will help expand the influence of the city, promote the low-carbon development of auto industry and sports industry, and lead the public to actively embrace the low-carbon and green lifestyle.

Intelligent Lighting Control System in Large-Scale Sports Competition Venues

2018 ◽  
pp. 172-182 ◽  
Author(s):  
Shengmin CAO
Keyword(s):  
Control System ◽  
Large Scale ◽  
Comprehensive Evaluation ◽  
Evaluation Model ◽  
Fuzzy Comprehensive Evaluation ◽  
Practical Significance ◽  
Lighting Control ◽  
Sports Events ◽  
Planning And Design ◽  
Comprehensive Evaluation Model

This paper mainly studies the application of intelligent lighting control system in different sports events in large sports competition venues. We take the Xiantao Stadium, a large­scale sports competition venue in Zaozhuang City, Shandong Province as an example, to study its intelligent lighting control system. In this paper, the PID (proportion – integral – derivative) incremental control model and the Karatsuba multiplication model are used, and the intelligent lighting control system is designed and implemented by multi­level fuzzy comprehensive evaluation model. Finally, the paper evaluates the actual effect of the intelligent lighting control system. The research shows that the intelligent lighting control system designed in this paper can accurately control the lighting of different sports in large stadiums. The research in this paper has important practical significance for the planning and design of large­scale sports competition venues.

CONCEPT OF THE IMPROVEMENT OF A KEY PUBLIC SPACE (USING THE EXAMPLE OF «ALLEY OF ARCHITECTS», VORONEZH)

2020 ◽  
pp. 97-109
Author(s):  
С. Л. Подвальный ◽  
О. А. Сотникова ◽  
Я. А. Золотухина
Keyword(s):  
Urban Environment ◽  
Public Space ◽  
Large Scale ◽  
Economic Value ◽  
Ecological Condition ◽  
Territory Design ◽  
Definition Of ◽  
The City ◽  
Modern Technologies ◽  
Intensive Growth

Постановка задачи. В настоящее время формирование современной комфортной городской среды приобретает особое социально-экономическое значение и выдвигается в число приоритетных государственных масштабных программ. В связи с этим необходимо разработать концепцию благоустройства ключевого общественного пространства, а именно: определить основные и сопутствующие функции данной территории, создать эскизное предложение проекта благоустройства с учетом всех необходимых норм и стандартов, внедрить современные технологии. Результаты. Выполнен эскизный дизайн-проект «Аллеи архитекторов» по ул. Орджоникидзе г. Воронеж, включающий в себя основные элементы по зонированию территории, проектированию акцентных объектов и внедрению инновационных технологий «умного города», позволяющих повысить уровень комфорта горожан. Выводы. Благоустройство населенных мест приобретает особое значение в условиях дискомфорта среды. С выполнением комплекса мероприятий, направленных на благоустройство, и с внедрением современных технологий значительно улучшается экологическое состояние, внешний облик города. Оздоровление и модернизация среды, которая окружает человека в городе, благотворно влияет на психофизическое состояние, что особенно важно в период интенсивного роста городов. Statement of the problem. Currently the formation of the modern comfortable urban environment is gaining a special social and economic value and moving forward in the priorities of state large-scale programs. The purpose of development of the concept of improvement of public space is definition of the main and accompanying functions of this territory, design of the outline offer of the project of improvement considering all necessary norms and standards and implementation of modern technologies. Results. The conceptual project of “Alley of Architects” includes the basic elements of territory zoning, design of accent objects and implementation of technologies of a “smart-city”. These elements allow one to increase the level of comfort of inhabitants. Conclusions. Improvement of the inhabited places is of particular importance in the conditions of discomfort of the environment. Carrying out a complex of the actions directed to gardening and improvement, introducing modern technologies, the ecological condition, the physical appearance of the city considerably improves. Improvement and modernization of the environment which surrounds the person in the city influences a psychophysical state well that especially important during intensive growth of the cities.

Smart Urban Profiling And Management – New Insights For Enhancing Innovative And Sustainable City Development

2020 ◽  
Vol 9 (1) ◽  
pp. 36-46
Author(s):  
Rebecca Oberreiter
Keyword(s):  
Urban Development ◽  
Sustainable Urban Development ◽  
Management Model ◽  
City Management ◽  
City Marketing ◽  
City Development ◽  
Sustainable City ◽  
Framework Conditions ◽  
Fresh Impetus ◽  
The City

Rapidly changing framework conditions for city development such as globalization, demographic trends, deindustrialization, technological developments or the increasing urbanization as well as the economic, social and political changes are profound and change our urban life. This leads, that the cities of tomorrow will differ essentially from today´s city principles. Therefore innovative, strategically wise and quick action becomes a criterion for success. Here, more than ever, local conditions and requirements must be taken into account as well as global framework conditions. The responsible parties have to set the course so that the “City” remains competitive and sustainable in the future. Therefore, innovation processes and sustainable strategies for dealing with the diverse and complex agendas of a city in dialogue with those who are responsible for it must be initiated and management systems established so that new things can develop continuously and systematically. This work illustrates how the boundaries created to manage and market future liveable and sustainable city destinations are the root of the practical and academic problems that trouble city management these days.  This paper aims to develop the new integrated Smart Urban Profiling and Management model, which presents a new integrated approach for city marketing as an instrument of sustainable urban development. In this way, comprehensive research was conducted to evaluate if the holistic city marketing concept that integrates elements of smart city strategies and adaptive management is a more suitable instrument and integrative process than conventional city marketing in order to improve the sustainable urban development. Therefore, in this work, the designed “Smart Urban Profiling and Management model” for city management introduces an alternative and holistic perspective that allows transcending past boundaries and thus getting closer to the real complexities of managing city development in dynamic systems. The results offer the opportunity to recognize the city and consequently allow to developing successful strategies and implementation measures. This study targets to contribute to this endeavor in order to produce new impulses and incitements in the city management field and shall provide a fresh impetus for a new understanding of city marketing as the initiator of development processes, mobilization and moderator in concerning communication and participation processes. This paper is written from a perspective addressing those responsible for the city- management, city- & urban marketing and development.

scholarly journals Urban Policies and Large Projects in Central City Areas: The Example of Madrid (Spain)

Urban Science ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 42
Author(s):  
Dolores Brandis García
Keyword(s):  
Urban Planning ◽  
20Th Century ◽  
Large Scale ◽  
Central City ◽  
Global Market ◽  
Late 20Th Century ◽  
Public And Private ◽  
Urban Policies ◽  
Starting Point ◽  
The City

Since the late 20th century major, European cities have exhibited large projects driven by neoliberal urban planning policies whose aim is to enhance their position on the global market. By locating these projects in central city areas, they also heighten and reinforce their privileged situation within the city as a whole, thus contributing to deepening the centre–periphery rift. The starting point for this study is the significance and scope of large projects in metropolitan cities’ urban planning agendas since the final decade of the 20th century. The aim of this article is to demonstrate the correlation between the various opposing conservative and progressive urban policies, and the projects put forward, for the city of Madrid. A study of documentary sources and the strategies deployed by public and private agents are interpreted in the light of a process during which the city has had a succession of alternating governments defending opposing urban development models. This analysis allows us to conclude that the predominant large-scale projects proposed under conservative policies have contributed to deepening the centre–periphery rift appreciated in the city.

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