PENGARUH HARGA, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HONDA INDAKO BINJAI

2021 ◽  
pp. 264-285
Author(s):  
Rosa Ningsih Dachi ◽  
Nawary Saragih ◽  
Peran Simanhuruk
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Regression Equations ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
F Test

The purpose of this study was to determine and explain the effect of price, promotion and brand image on purchasing decisions at PT. Honda Indako Binjai. Data collection was carried out by distributing questionnaires to 96 consumers who already owned a Honda Scoopy stylish sporty motorbike. Testing techniques used in research are validity testing, reliability testing, multiple linear regression analysis, hypothesis testing (F test and t test) and analysis of the coefficient of determination. Data analysis using SPSS version 22. From the results of the study showed multiple linear regression equations where: Y= 4.740+0.369X1+0.145X2+0.251X3+e. Simultaneously (F test) price, promotion, and brand image have a positive and significant effect on purchasing decisions (F-count of 50.344 > F-table 2.70). Partially (t test) the price has a positive and significant effect on purchasing decisions where t-count 5.545>t-table 1.66159 with a significant level of 0.000 t-table1,66159 with a significant level of 0.000 t-table 1.66159 with a significant level of 0.013

scholarly journals PURCHASE DECISION BASED ON THE BRAND IMAGE, PRODUCT DESIGN AND LIFESTYLE ON CONVERSE SHOES IN SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Assa Agustin ◽  
Sudarwati Sudarwati ◽  
Siti Maryam
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Design ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Analysis Technique

The purpose of this study was to determine the effect of brand image, product design and lifestyle on purchasing decisions for Converse shoes in Surakarta. This type of research uses quantitative descriptive research. The variables in this study were a brand image, product design and lifestyle. The population of this study was all people of Surakarta City, especially those who wear Converse shoes. The research sample consisted of 100 people, using purposive sampling technique, and data collection using a questionnaire. The data analysis technique used in this research is the coefficient of determination analysis technique, the classical assumption test and multiple linear regression. The test results of multiple linear regression analysis show that brand image has no significant effect on purchasing decisions, product design has a significant effect on purchasing decisions, and lifestyle has a significant effect on purchasing decisions. Keywords: Brand.Image, Product.Design,.Lifestyle

scholarly journals Pengaruh Komitmen Organisasi dan Kepuasan Kerja terhadap Kinerja Karyawan Badan Penyelenggara Jaminan Sosial Kesehatan

2019 ◽  
Vol 9 (1) ◽  
pp. 41
Author(s):  
Abdul Latief ◽  
Syardiansah Syardiansah ◽  
Muhammad Safwan
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Health Workers ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Regression Equations ◽  
F Test

<pre><em>The study aimed to determine how the effect of organizational commitment and job satisfaction on the performance of Langsa Health BPJS employees. The population in this study were permanent employees at the Langsa Health BPJS, which numbered 31 respondents. The sampling technique used in this study is non probability sampling using saturated sampling. The method of data analysis uses multiple linear regression equations with the help of SPSS software carried out t test, F test and the coefficient of determination. The results of multiple linear regression obtained by the equation Y = 1,098 + 0,260X1 + 0,290X2. To prove the hypothesis partially carried out t test for each variable, where the organizational commitment variable obtained t sig &lt;5% (0.03 &lt;0.05) so that it can be stated that organizational commitment has a significant effect on the performance of BPJS health employees in Langsa City. Job satisfaction variables obtained t sig &lt;5% (0.04 &lt;0.05) so that it can be stated that job satisfaction has a significant effect on the performance of BPJS health employees in Langsa City. And to prove the hypothesis simultaneously the F test is carried out, so that F sig &lt;5% (0.00 &lt;0.05) can be stated that organizational commitment and job satisfaction simultaneously have a significant effect on the performance of BPJS employees in Langsa City. As well as the determination coefficient test results obtained by 33.4% organizational commitment and job satisfaction affect the performance of health workers BPJS Langsa City.</em></pre>

scholarly journals The influence of local brand image and product quality on customer loyalty at PT. Sinar Menara Deli Medan

2021 ◽  
Vol 10 (1) ◽  
pp. 38
Author(s):  
Ronnie MT Sirait
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Number Of Customers

In managing a leading company, it is necessary to pay attention to the level of Local Brand Image and Product Quality as one of the elements that influence the Purchasing Decision. This study aims to determine the effect of local brand image and product quality on purchasing decisions simultaneously. The type of research used is explanatory research with a quantitative approach. The number of samples used in this study were 66 respondents, namely a number of customers at PT. Graha Aluminum Products. The analysis technique used is multiple linear regression analysis with hypothesis testing, namely F test (simultaneous) and T test (persial). The result of multiple linear regression Y = 3,326 + 0,357X1 + 0,695X2, shows that the local brand image variable has a significant effect on purchasing decisions with a value of tcount 3.105> ttable 2.026. Product Quality variable shows the tcount value of 3.105> 2.026, this means that Product Quality has a significant effect on Purchasing Decisions. The result of Fcount is 237.052> Ftable value of 3.25, that there is a significant influence between the variables of Local Brand Image and Product Quality simultaneously affect the Purchase Decision. While the value of the coefficient of determination, it is known that the Adjusted R Square obtained is 0.924 (92.4%), which means that the Local Brand Image and Product Quality are able to explain the Purchase Decision which illustrates the influence of other variables for the Purchasing Decision of PT. Graha Aluminum Products. Advice given to the leadership of PT. Graha Aluminum Medan Products to further enhance the Local Brand Image and Product Quality so that Purchase Decisions are higher.

scholarly journals PENGARUH STORE’S ATMOSPHERE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN NICK COFFEE

2021 ◽  
Vol 9 (1) ◽  
pp. 1-14
Author(s):  
Ade Tiara Yulinda ◽  
Erwin Febriansyah ◽  
Fenti Sukma Riani
Keyword(s):  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
T Test ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Purchasing Decisions ◽  
F Test ◽  
Positive Effect

This study aims to determine the effect of store's atmosphere and product quality on purchasing decisions Nick Coffee Consumers in Bengkulu City. This research is a quantitative study with a sample of 100 respondents, using accidental sampling technique . Data collection techniques using observation and questionnaires. Data analysis techniques using classical assumption test, multiple linear regression, coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test with calculations are performed using SPSS, the comparison between  the  (n-k-1) = 100-2-1 = 97 (1.9826).) . From the results of hypothesis testing that Store's Atmosphere (X1) has a positive effect on purchasing decisions on Nick Coffee consumers in Bengkulu City , with T test results showing a significance value of 0,000 <0.050 and Product Quality (X2) has a positive effect on purchasing decisions on Nick Coffee City consumers Bengkulu , with the T test results showing a significance value of 0,000 <0.050 . Testing the hypothesis of the T test and F test shows that the Store's Atmosphere and Product Quality have a significant effect on purchasing decisions with a significance level <0.05. This means that Ho was refused Ha was accepted. In other words Store's Atmosphere and Product Quality have a significant effect both partially and jointly on purchasing decisions at Nick Coffee Bengkulu City . This is evidenced by the f test showing a significance value of 0.000 <0.05.

scholarly journals HE EFFECT OF PRICES, PRODUCT REVIEWS, EASE OF USE, AND SECURITY OF TRANSACTIONS ON PURCHASING DECISIONS ONLINE IN SHOPEE

2020 ◽  
Vol 1 (1) ◽  
pp. 34-48
Author(s):  
Homami Rahayu ◽  
Adi Sismanto ◽  
Tezar Arianto
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
T Test ◽  
Ease Of Use ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Product Reviews ◽  
Purchasing Decisions

This study aims to determine the effect of prices, product reviews, ease of use, and security of transactions on purchasing decisions online at Shopee (case study of Economics Faculty students at Muhammadiyah University, Bengkulu). This study uses a sample of 105 respondents using purposive sampling technique. Data collection techniques using observation and questionnaires. The analysis technique used is the regression of respondents' responses, multiple linear regression, correlation coefficient analysis and coefficient of determination (R2). This research uses validity test, reliability test, and classic assumption test followed by hypothesis testing. Based on the results of multiple linear regression analysis, the results of the research have an effect on the online purchasing decisions at Shopee It is proven by the results of the t test showing tcount t2/2 (2.022 0.1982) and (sig α = 0.046 0.050), this means that H0 is rejected and Ha is accepted. Product reviews have a positive and significant effect partially on online purchasing decisions at Shopee, this is evidenced by the results of the t test which shows the value of tcount t2/2 (2.212 0.1982) and (sig α = 0.029 0.050), this means H0 is rejected and Ha is accepted the ease of use partially has a positive and significant effect on online purchasing decisions at Shopee, this is evidenced by the results of the t test which shows the value of tcount  t2/2 (2.113 0.1982) and (sig α = 0.037 0.050), this means H0 is rejected and Ha is accepted. Security Transactions have a positive and significant effect partially on online purchasing decisions at Shopee, this is evidenced by the results of the t test which shows the value of tcount t2/2 (2.955 0.1982) and (sig α = 0.004 0.050), this means H0 is rejected and Ha is accepted. Price (X¬1) Product Review (X2), Ease of Use (X3) and Transaction Security (X4) jointly influence the Purchase Decision (Y) online at Shopee, this is evidenced by the F test showing the value of tcount ttable, namely (6,392 2.69) and (sig α = 0,000 0.05) this means that H0 is rejected and Ha is accepted.

scholarly journals PENGARUH KEPEMIMPINAN, MOTIVASI, DAN PELATIHAN TERHADAP KINERJA KARYAWAN, STUDI PADA PT SURYA TOTO INDONESIA TBK. PLANT CIKUPA TANGERANG

2019 ◽  
Vol 24 (1) ◽  
pp. 55-70
Author(s):  
Masruri .
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
F Test ◽  
Leadership Motivation ◽  
And Training

Employee performance can be traced back to the behavior of people in their working place in accordance with their role in the company. Performance assessment is carried out to provide information as a basis for decision making in an effort to improve the quality of company services. There are many factors that influence employee performance including leadership, work environment, work placement, career development, training, education, attendance, work culture and others. The study sought to establish the effect of leadership, motivation and training on employee performance in PT Surya Toto Indonesia Tbk both individually and jointly. A survey method was applied using primary data obtained from the questionnaire. Population in this study was employees of PT. Surya Toto Indonesia Tbk plant Cikupa Tangerang. Sample size was 100 employees, consisted of permanent employee and contracted employee, using Stratified Random Sampling technique. Data quality was verified using validity test and reliability test. Data were analyzed using multiple linear regression, T-test, F-test, coefficient of determination, and classical assumption test.The result of multiple linear regression analysis showed that leadership, motivation and training have positive influence to employee performance in PT Surya Toto Indonesia Tbk. This is indicated by positive regression coefficient numbers. It was also found that leadership, motivation and training have a significant effect to employee performance in PT Surya Toto Indonesia Tbk. indicated by the significance number generated in each variable below 0.05 from T-test and F-test. Based on the result of the coefficient of determination, the influence of leadership, motivation, and training variables on employee performance was 44.9% while the rest (100% - 44.9% = 54.1%) was explained by other variables that were not used in this study.

scholarly journals Correlation Analysis Between Price and Product Completeness With Purchase Decision at Zami Mart

2021 ◽  
Vol 5 (2) ◽  
pp. 128-135
Author(s):  
Syamruddin Syamruddin ◽  
Rama Fitradana Kusuma
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
F Test

The purpose of this study was to determine the correlation between price and product completeness with purchasing decisions either partially or simultaneously at Zami Mart, Tangerang. The method used in this research is descriptive quantitative. While the data analysis techniques used in this study are Simple Linear Regression Analysis, Multiple Linear Regression Analysis, Coefficient of Determination Analysis, and Hypothesis Testing (t test and F test). The results showed a correlation between price and product completeness with purchasing decisions. Based on the analysis of the coefficient of determination obtained R Square (R2) = 0.426, where KD = R2 x 100% = 0.426 x 100% = 42.6%. Price and product completeness have a correlation of 42.6% on purchasing decisions, while the remaining 57.4% are influenced by other variables. Furthermore, according to the hypothesis test there is a correlation between price and purchasing decisions where according to the results of the t test, the value of t count > t table (3.999 > 1.98472). Then the completeness of the product has a correlation with purchasing decisions, where according to the results of the t test, the value of t count > t table (3.671 > 1.98472). Furthermore, the price and completeness of the product have a correlation with purchasing decisions. Based on the results of the F test, the calculated F value is greater than F table or 36,011 > 3,090.

scholarly journals THE INFLUENCE OF PRODUCT VARIATIONS, PRICES AND SALES PROMOTIONS ON CONSUMER DECISIONS IN BUYING MITSUBISHI CARS IN SURAKARTA

2017 ◽  
Vol 1 (01) ◽  
Author(s):  
M. Hasan Ma'ruf
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Purchasing Decisions ◽  
Sales Promotions ◽  
F Test ◽  
Consumer Decisions

The purpose of this study was to analyze the effect of product variations, prices and sales promotions on consumer decisions in buying Mitsubishi cars in Surakarta both partially and partially. The data analysis techniques used are validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, coefficient of determination (R²). The results obtained: 1) The results of the t test obtained product variations have a positive and significant effect on purchasing decisions, the price has a positive and significant effect on purchasing decisions and promotion has a positive and significant effect on purchasing decisions, 2) F test results obtained Sig. amounting to 0,000 smaller than 0.05 or sig. = 0.000

scholarly journals Pengaruh Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Smartphone Xiaomi di Kabupaten Buleleng

2021 ◽  
Vol 13 (1) ◽  
pp. 152
Author(s):  
Novia Sriwahyuni ◽  
Ni Luh Wayan Sayang TeIagawathi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Analysis Technique

The objective of this research is to analyze the influence of lifestyle and brand image simultaneously and partially on purchasing decisions for Xiaomi smartphones in Buleleng Regency. The research framework used in this research is causal quantitative. The sample used in this research determined through accidental sampling. The number of samples used was 100 respondents. The research instrument used in data collection was a questionnaire and the data analysis technique done by using multiple linear regression analysis. The result of this research are: 1) lifestyle has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, 2) Brand image has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, and 3) Lifestyle and brand image have a significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency.

scholarly journals The Impact of GRDP and RWP on Regional Minimum Wage

JEJAK ◽  
2020 ◽  
Vol 13 (2) ◽  
pp. 292-306
Author(s):  
Robert Tua Siregar ◽  
Hery Pandapotan Silitonga ◽  
Khairunnisah Lubis ◽  
Acai Sudirman
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Correlation Coefficient ◽  
Minimum Wage ◽  
Linear Regression Analysis ◽  
T Test ◽  
Minimum Wages ◽  
Market Demand ◽  
F Test ◽  
The Impact

The purpose of this research was to find out the effect of the percentage in development of Pematangsiantar city’s regional minimum wages, and the problem in this study how GRDP and RWP affect on the percentage of development of Regionl Minimum Wage at Pematangsiantar City. The method used was quantitative descriptive analysis. Data analysis used were Classic Assumption Test, Multiple Linear Regression, Correlation Coefficient, Determination, F-test and t-test object on RMW at Pematangsiantar city. Finding of research and results of the study can be summarized as follows: 1). The results of the multiple linear regression analysis test are  that the GRDP and RWP had a positive effect on the RMW of Pematangsiantar City, 2). The results of the correlation coefficient indicate that the GRDP and RWP of Pematangsiantar City on its RMW were at a very strong level, while the coefficient of determination of 67.5%  at high or low of the minimum wages can be explained by the GRDP and RWP, while the remaining  of 32.5% was influenced by other factors which were not included in this study, 3). Hypothesis Test for  F-test indicates that the GRDP and RWP influences significantly on Pematang city’s RMW, and for the t- test indicates that the GRDP and RWP had a positive and significant effect on the RMW in Pematangsiantar City from 2005 to 2018. This means that as the GRDP increases, the value of setting Pematangsiantar City's minimum wage in the following year will also increase, and vice versa. The increase of  laborers/workers demands will affect the standard of regioanalwages that will be determined, this happens  because wages will always adjust to the labor market demand. The stipulation of the minimum wage, it has an impact on GRDP in Pematangsiantar City, because the consumptive rate will be carried out in the place where it gets paid.

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