IDENTIFICATION AND COMPARISON STUDY OF MARKETING STUDENTS ETHICAL SENSITIVITY
<p><span class="fontstyle0">The research aimed to identify and compare the ethical sensitivity level of<br />marketing student. This research is descriptive-comparative using primary<br />data. Sources of data in the study is a student of marketing management. The study used a saturated sample of all students who are still active (3 batches). Data collection techniques are surveys using questionnaires. Data analysis techniques in this study using descriptive statistics and analysis of variance. Based on the result of the research, it can be concluded that there is a significant difference in students' ethical sensitivity in 2</span><span class="fontstyle0" style="font-size: 8pt;">nd</span><span class="fontstyle0">, 4</span><span class="fontstyle0" style="font-size: 8pt;">th </span><span class="fontstyle0">and 6</span><span class="fontstyle0" style="font-size: 8pt;">th </span><span class="fontstyle0">semesters significantly. 6</span><span class="fontstyle0" style="font-size: 8pt;">th</span><span class="fontstyle0">-semester students have better ethical sensitivity than 4</span><span class="fontstyle0" style="font-size: 8pt;">th </span><span class="fontstyle0">and 2</span><span class="fontstyle0" style="font-size: 8pt;">nd </span><span class="fontstyle0">semester. 4</span><span class="fontstyle0" style="font-size: 8pt;">th</span><span class="fontstyle0">-semester students have better ethical sensitivity than 2</span><span class="fontstyle0" style="font-size: 8pt;">nd</span><span class="fontstyle0">semester.</span></p><p><span class="fontstyle0"><br /></span><span class="fontstyle2">Keywords: </span><span class="fontstyle0">ethical sensitivity, marketing students, semester</span></p>