scholarly journals Strategi Memilih Traffic yang  Sesuai dengan Bisnis Para Pedagang Pusat Grosir Bogor Merdeka

2021 ◽  
Vol 2 (2) ◽  
pp. 45-53
Author(s):  
Efrita Norman ◽  
Abdul Husenudin ◽  
Enah Pahlawati
Keyword(s):  
Social Media ◽  
Problem Solving ◽  
Community Service ◽  
Added Value ◽  
Family Welfare ◽  
Service Activities ◽  
Online Stores ◽  
The Right ◽  
Online Buying ◽  
Additional Income

Today's society has used social media to shop to meet their daily needs, besides that most people use social media for business, namely a means of promoting their business. This online buying and selling system is certainly very easy for consumers to make buying and selling transactions. Community service activities are carried out using problem-solving methods with a method of delivering socialization, consolidation, as well as identification of sales turnover and choosing the right business traffic for each business. Based on the dedication that has been carried out, it can be concluded that the service activities have run smoothly and the traders have obtained added value in the form of knowledge from the IAI-N Laa Roiba Bogor service team. Furthermore, this activity is expected to be able to improve the ability of traders in increasing visitors to their online stores. The suggestions that can be recommended are the need for further assistance to traders regarding how to take advantage of social media in increasing sales. Furthermore, it is still necessary to provide training that is able to trigger the enthusiasm of traders to increase additional income in addition to being able to survive during the pandemic as well as to improve family welfare.

scholarly journals Strategi ekspansi usaha dan pengelolaan kas berbasis teknologi informasi pada era new normal

2021 ◽  
Vol 4 (2) ◽  
pp. 251
Author(s):  
Fidiana Fidiana ◽  
Widhi Ariestianti ◽  
Endang Dwi Retnani ◽  
Dini Widyawati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Financial Management ◽  
Financial Problems ◽  
New Normal ◽  
Expansion Strategy ◽  
Service Activities ◽  
Service Activity ◽  
Virtual Assistance ◽  
The Right

Handicraft SMEs are one of the sectors affected by the Covid-19 pandemic. The implementation of this community service activity aims to offer the right expansion strategy for MSMEs affected by the Covid-19 pandemic. The scope of community service activities is limited to the Sukolilo Surabaya Handicraft SMEs. Some MSMEs have managed to survive and some have been less fortunate. The method of activity is to provide recommendations through virtual assistance activities through zoom and WhatsApp social media related to strategies to increase business and manage finances during the new normal era. The results of this community service activity include several MSMEs responding by diversifying their products and businesses. Second, partners with marketing problems have created accounts through the Instagram and Facebook applications and have participated in the exhibition agenda. Third, partners with financial problems have carried out simple financial management manually and using the SME Accounting application.

scholarly journals Pengolahan Makanan Berbasis Potensi Desa sebagai Sumber Ekonomi Kreatif Masyarakat

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Mega Tunjung Hapsari
Keyword(s):  
Community Service ◽  
Food Processing ◽  
Community Empowerment ◽  
Family Welfare ◽  
Creative Economy ◽  
Avocado Fruit ◽  
Service Activities ◽  
Asset Based Community Development ◽  
Village Communities ◽  
Additional Income

The abundant natural potential in the southern tip of Blitar Regency, East Java Province is not directly proportional to the ability of village communities to manage so that natural products sold at prices below market standards. A mediocre economy makes the group of mothers who are members of the Empowerment of Family Welfare try to get additional income. This dedication has succeeded in realizing the community empowerment program through training on village-based food processing, that is the avocado fruit, as a source of creative economy for the village community. Community service activities are carried out using the ABCD (Asset Based Community Development) method through four steps, namely: 1) Observation; 2) Planning; 3) Implementation; and 4) Evaluation. The results of the community service activities are the creative idea of ​​food processing and aspects of food production. Now village communities, especially housewive, are more creative and empowered and can generate additional income to help the family economy.

scholarly journals Pelatihan Desain Grafis untuk Meningkatkan Kreatifitas dan Menambah Daya Saing Masyarakat Kecamatan Pasar Minggu Jakarta Selatan

2020 ◽  
Vol 2 (1) ◽  
pp. 70-77
Author(s):  
Ridwan Raafi'udin ◽  
Bayu Hananto ◽  
Catur Nugrahaeni Puspita Dewi
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Community Service ◽  
Communication Technology ◽  
Graphic Design ◽  
Training Phase ◽  
Product Packaging ◽  
Service Activities ◽  
Online Trading ◽  
Information And Communication

The availability of information and communication technology (ICT) has made it a lot of convenience in everything. An example is the existence of online trading transactions, for we can market these products online both through marketplaces and social media, we must-have products that are slightly different from the others. One way is to design your own product packaging that we will sell, and for example it can be started by making a product logo. This is the basis of community service activities, and this activity utilizes the creative side of partners so that they can create a design that will be packaged in the next stage in the form of merchandise. In this design training phase, partner participants were given the understanding to use vector-based graphic design applications, from creating product logos to digital advertising posters

scholarly journals PERAN SEO DALAM MENINGKATKAN RELIABILITAS PEMASARAN PRODUK VIA MEDIA ONLINE PADA FORUM MUSLIMAH DEPOK

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 21
Author(s):  
Ahmad Maulana Irfanudin ◽  
Didi Sunardi ◽  
Ratna Sari ◽  
Imbron Imbron ◽  
Nariah Nariah
Keyword(s):  
Search Engine ◽  
Community Service ◽  
Online Media ◽  
Positive Role ◽  
Campus Environment ◽  
Search Engine Optimization ◽  
Content Search ◽  
Service Activities ◽  
The Right ◽  
The University

The purpose of Community Service Activities (PKM) is to carry out one of the three obligations of the Tri Dharma Perguruan Tinggi. In addition, it is expected that by serving the community, the existence of higher education institutions can contribute to the development and application of knowledge to the community. The method of activity used is to visit the Forum Muslimah Depok, Al-Awwal Mosque, addressed on Jalan Mawar Raya, Depok Jaya and look for problems that are in place so as to provide the right solution in motivating members who has business or UMKM in Depok, West Java, especially for Jama’ah Masjid Al Awwal Masjid Depok Jaya and gave training there on 01-03 October 2019. This training aims to develop the ability to increase marketing through online media with SEO methods and techniques (Search Engine Optimization) for Muslimah Forum members, Al-Awwal Mosque, Depok Jaya. The results of community service activities (PKM) obtained indicate that prior to the implementation of PKM, Depok Muslimah Forum members did not yet know the terms related to product marketing via online media, but after the implementation of activities known members of the Depok Muslimah Forum could understand the basics of content creation with simple SEO rules. PKM activities play a positive role in increasing the knowledge and skills of participants in creating SEO-based content The knowledge gained in Community Service this time is expected to be able to provide enthusiasm especially for the lecturers and other academicians of the University of Pamulang in providing material counseling, motivation and contributing to the public in and outside the campus environment of the University of PamulangKeywords: Content, Search Engine Optimization, Online

scholarly journals Pemanfaatan bahan baku lokal dalam pengembangan wisata Pulau Cinta di Desa Teluk Kenidai Kecamatan Tambang Kabupaten Kampar Provinsi Riau

2020 ◽  
Vol 2 ◽  
pp. 38-43
Author(s):  
Trisla Warningsih ◽  
Kusai Kusai ◽  
Lamun Bathara ◽  
Andarini Diharmi ◽  
Deviasari Deviasari
Keyword(s):  
Natural Resources ◽  
Community Service ◽  
Added Value ◽  
Tourist Destinations ◽  
The People ◽  
Hands On ◽  
Before And After ◽  
Opening Up ◽  
Additional Income ◽  
Very High

Teluk Kenidai Village is located in Tambang District, Kampar Regency, Riau Province. Teluk Kenidai Village has the potential for natural tourism in the form of beaches, which are one of the alternative tourist destinations for the community. The activities carried out are playing various kinds of rides and swimming on the banks of the Kampar River. The visitors to the island of love in Kenidai Bay are the largest visitors of all tourist objects in Kampar Regency. The existence of the island of love tourism can develop the community's economy by providing special foods as souvenirs and drinks for tourist visitors. Alternative foods that can be done are processed crispy monitor fish and lime syrup drinks because these two things have very high potential in Kampar Regency, and can provide added value to people's lives. The purpose of the activity is to empower the people of Teluk Kenidai Village, to process various crispy monitoring fish and to increase the attractiveness of the island of love for visiting tourists. The benefits of the activity are opening up people's insights in increasing the potential of natural resources, gaining skills and abilities in making crispy monitor fish and lime syrup to improve the economy. The method is carried out by demonstration and hands-on practice in the manufacture of crispy monitoring fish and lime syrup. The target communities are the people living in Teluk Kenidai Village and village customary leaders and the Tourism Awareness Group (Pokdarwis) totaling 15 people. Evaluation is carried out by giving questionnaires to all participats before and after the delivery of counseling materials and practices. The results of the evaluation of the community service activities that have been carried out show that the increasing desire of the community in practicing extension activities to earn additional income by opening this bussines, especially in the tourist area of Pulau Cinta in Teluk Kenidai Village.

Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rizal Ula Ananta Fauzi ◽  
Dian Citaningtyas Ari Kadi ◽  
Galuh Kristyangga Setyo Ernanda ◽  
Permai Triwidya ◽  
Silvy Adhelia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Service Activities ◽  
Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun  pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang  dan lebih banyak lagi konsumen yang membelinya.

scholarly journals STUDI KASUS PENGGUNAAN INTERNET YANG BERBASIS PANCASILA BAGI WARGA PERUM LOH AGUNG JATEN KARANGNAYAR

2018 ◽  
Vol 3 (1) ◽  
pp. 48
Author(s):  
HANURING AYU A.P
Keyword(s):  
Social Media ◽  
Community Service ◽  
Positive Impact ◽  
Residential Area ◽  
Direct Application ◽  
Community Based ◽  
Counseling Training ◽  
Positive Law ◽  
Internet Users ◽  
The Right

<p align="center"><strong>ABSTRAK</strong></p><p>            Bagaimanakah pengaturan tentang penghinaan di dunia maya dalam hukum positif indonesia? Bagaimana etika menggunakan sosial media yang benar ? Bagaimana aplikasi etika menggunakan sosial media yang sesuai dengan pancasila. Metode pengabdian kepada masyarakat ini adalah berupa penyuluhan dalam bentuk ceramah dan diskusi , tanya jawab serta dilanjutkan dengan praktek demonstrasi penggunan etika yang baik dan benar dalam berselancar di dunia maya. Pelaksanaan kegiatan pengabdian ini dengan metode pendidikan kepada masyarakat (peternak) melalui penyuluhan, pelatihan, dan demontrasi di lapangan serta penerapan/aplikasi langsung (percontohan) dengan melibatkan kelompok ibu ibu di sekitar wilayah perumahan loh agung, jaten karanganyar. Tujuan gerakan internet sehat adalah untuk memberikan pendidikan kepada pengguna internet untuk menganalisis pesan yang disampaikan, mempertimbangkan tujuan komersil dan politik dibalik citra atau pesan di internet dan meneliti siapa yang bertanggungjawab atas pesan yang diimplikasikan itu. Bagaimanapun pelanggaran terhadap etika tersebut bisa berdampak kurang baik bahkan bisa menjadi sesuatu yang buruk bagi kita dan anak kita. Konsekuensinya sendiri bisa terjadi dalam bentuk ringan seperti pengucilan, pemblokiran, dan hal sejenis lainnya, hingga dalam bentuk yang cukup berat yang bisa membawa kita berurusan dengan pihak kepolisian dan pengadilan. Dari hasil pengabdian pada masyarakat dapat disimpulkan bahwa kegiatan pengabdian di perumahan loh agung jaten Kecamatan jaten Kabupaten karanganyar melalui penyuluhan hukum dapat memberi dampak positif ke warga masyarakat,berdasarakan nilai-nilai luhur yang terkandung dalam Pancasila.</p><p> </p><p align="center"><strong><em>ABSTRACT</em></strong></p><p><em>How is the setting of humiliation in cyberspace in Indonesian positive law? How is the right ethics in using social media? How is ethical application in using social media compatible with Pancasila? This community service method was in the form of counseling in the way of lectures and discussions, question and answer and continued by practicing demonstration of the use of good and true ethics in surfing in cyberspace. The implementation of this service was done through education method to the community with counseling, training, and demonstrating in field and direct application by involving group of mothers around the Loh Agung residential area Jaten Karanganyar. The goal of a healthy internet movement is to provide education to internet users, to analyze the messages conveyed, to consider commercial and political purposes behind images or messages on the internet and to examine who is responsible for the implied message. However, violations of such ethics may have an adverse effect and can even be a bad thing for us and our children. The consequences can occur in the form of ostracism, blocking, and other similar things. It also can bring severe consequence such as we have to deal with the police and the courts. The results concluded that the activities of dedication in Loh Agung Resident, Jaten Karanganyar regency through legal counseling can give a positive impact to the community, based on the noble values contained in Pancasila.</em><em></em></p>

scholarly journals PELATIHAN PEMASARAN PUDING MELALUI MEDIA SOSIAL BAGI IBU-IBU WARGA ASRAMA BRIMOB AMPELDENTO KABUPATEN MALANG

Dharma LPPM ◽  
2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Ellyn Eka Wahyu ◽  
Pudji Herijanto ◽  
Masreviastuti Masreviastuti ◽  
Halid Hasan ◽  
Ahmad Suyono
Keyword(s):  
Social Media ◽  
Community Service ◽  
General Public ◽  
The Future ◽  
Product Marketing ◽  
Additional Income

Since 2018, social media had grown very rapidly. But in facts, this potential had not been maximized because according to APJII data, only 1.9 percent of people use social media to increase their income through selling online. In the Asrama Brimob Detasemen B, Ampeldento, Kabupaten Malang, there are many wives of soldiers who was housewives that did not have  any skills and also had income  steadyness. In addition, the second problem was that there are many wives of soldiers that only know about using social media as an activity to expand their friends. They also did not understand how to use social media as a tools of promoting and selling products, so it was hoped that it could be a source of additional income for the soldier's wife. From this problems, the Community Service Team (PkM) provided an alternative by giving a training to sold  various Pudding Product Marketing Training by using Instagram social media so that the markets will be wider. All participants were able to practice from the training results, by selling  products such as cakes and puddings through Instagram social media to the general public. We  also hoped that they could increased the income in the future.

scholarly journals DUKUNGAN INFORMASI DAN PROMOSI EKOWISATA MANGROVE BELAWAN SICANANG DALAM RANGKA PENINGKATAN PEREKONOMIAN MASYARAKAT

2019 ◽  
Vol 24 (4) ◽  
pp. 853
Author(s):  
Nurmala Berutu ◽  
Meilinda Suriani Harefa ◽  
M. Ridha Damanik ◽  
Ahmad Hidayat ◽  
Restu Restu
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Community Service ◽  
Local Community ◽  
Management Training ◽  
Tourism Promotion ◽  
Service Activities ◽  
Before And After ◽  
Group Members ◽  
Information Board

AbstrakPengabdian kepada masyarakat ini bertujuan mendampingi Kelompok Sadar Wisata yang berada di Belawan Sicanang untuk mendukung penyebaran informasi dan promosi keberadaan Ekowisata Mangrove Belawan Sicanang sebagai upaya peningkatan perekonomian masyarakat setempat. Metode pendampingan yang dilakukan dengan memberikan bantuan secara langsung papan informasi memperkenalkan keberadaan Ekowisata Mangrove, memasang panduan arah menuju kawasan Ekowisata Mangrove, memasangkan atribut edukasi pada kawasan ekowisata dan pelaksanaan pelatihan yaitu: pelatihan manajemen ekowisata, pelatihan pembuatan media sosial sebagai media promosi ekowisata berbasis Teknologi Informasi (TI) kepada kelompok penggiat ekowisata di Belawan Sicanang. Dari hasil penilaian terhadap motivasi mitra dalam mengembangkan Ekowisata Mangrove sebelum dan setelah kegiatan dilaksanakan mengalami peningkatan sebesar 15,6%, (sebelumnya sebesar 50%). Respon pengunjung terhadap pemasangan media promosi dan publikasi melalui media sosial lebih dari 60%. Dari data pengunjung yang diperoleh sejak diberikannya papan informasi dan penunjuk arah keberadaan Ekowisata Mangrove terjadi perubahan jumlah pengunjung yang datang dan beberapa lembaga bekerjasama untuk melakukan edukasi. Selama 4 Bulan melakukan kegiatan pengabdian kepada masyarakat di peroleh jumlah pengunjung mengalami pertambahan sebesar 10%–20% dan mempengaruhi pertambahan pendapatan dari aktifitas wisata sebesar 10%-20% dari pendapatan sebelumnya. Selanjutnya 82% anggota kelompok menyatakan bahwa pendampingan yang berkelanjutan akan memberikan peluang untuk membangun perekonomian masyarakat disekitar kawasan Ekowisata Mangrove Belawan Sicanang.Kata kunci: Ekowisata Mangrove Belawan Sicanang, informasi, promosi ekowsiataAbstractThis community service aims to assist the Tourism Awareness Group in Belawan Sicanang to support the dissemination of information and promotion of the existence of the Belawan Sicanang Mangrove Ecotourism as an effort to improve the economy of the local community. The mentoring method that was carried out by providing direct assistance to the information board introduced the existence of Mangrove Ecotourism, installed direction guides to the Mangrove Ecotourism area, paired the attributes of education in the ecotourism area and carried out training namely ecotourism management training, training on making social media as information technology-based ecotourism promotion media (TI) to ecotourism groups in Belawan Sicanang. From the results of the assessment of partner motivation in developing Mangrove Ecotourism before and after the activities carried out an increase of 15.6% (previously 50%). The visitor's response to the installation of promotional media and publications through social media is more than 60%. From the visitor data obtained since the information board was given and a guide to the existence of Mangrove Ecotourism there was a change in the number of visitors who came and several institutions collaborated to educate. During the 4 months of community service activities, the number of visitors experienced an increase of 10% -20% and affected the increase in income from tourism activities by 10% -20% of the previous income. Furthermore, 82% of group members stated that ongoing assistance would provide an opportunity to develop the economy of the community around the Belawan Sicanang Mangrove Ecotourism area.Keywords: Belawan Sicanang Mangrove Ecotourism, information, eco-tourism promotion

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