scholarly journals Strategi ekspansi usaha dan pengelolaan kas berbasis teknologi informasi pada era new normal

2021 ◽  
Vol 4 (2) ◽  
pp. 251
Author(s):  
Fidiana Fidiana ◽  
Widhi Ariestianti ◽  
Endang Dwi Retnani ◽  
Dini Widyawati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Financial Management ◽  
Financial Problems ◽  
New Normal ◽  
Expansion Strategy ◽  
Service Activities ◽  
Service Activity ◽  
Virtual Assistance ◽  
The Right

Handicraft SMEs are one of the sectors affected by the Covid-19 pandemic. The implementation of this community service activity aims to offer the right expansion strategy for MSMEs affected by the Covid-19 pandemic. The scope of community service activities is limited to the Sukolilo Surabaya Handicraft SMEs. Some MSMEs have managed to survive and some have been less fortunate. The method of activity is to provide recommendations through virtual assistance activities through zoom and WhatsApp social media related to strategies to increase business and manage finances during the new normal era. The results of this community service activity include several MSMEs responding by diversifying their products and businesses. Second, partners with marketing problems have created accounts through the Instagram and Facebook applications and have participated in the exhibition agenda. Third, partners with financial problems have carried out simple financial management manually and using the SME Accounting application.

scholarly journals Digital Marketing for Village Tourism

2022 ◽  
Vol 4 (2) ◽  
pp. 1011-1015
Author(s):  
Wisudani Rahmaningtyas ◽  
Ratieh Widhiastuti ◽  
Hanna Netti Purasani ◽  
Ajie Pangestu ◽  
Rusdiana Rusdiana
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Direct Training ◽  
Preparation Stage ◽  
Service Activities ◽  
Service Activity ◽  
Evaluation Stage ◽  
Asking Questions ◽  
The Right ◽  
Implementation Stage

The purpose of this service activity is to provide knowledge about the importance of digital marketing in the era of industry 4.0, as well as provide direct training on making videos as a medium for promotion. The object of the service activity is the entire Management of Omah Smart Farmers Tourism Object (OPP) Kandri Tourism Village and Tourism Awareness Group Managers (Pokdarwis) Semarang City. Service activities are carried out in three stages, namely the preparation stage, the implementation stage, and the evaluation monitoring stage. The results of the service activities consist of the preparation stage in the form of coordination with the Head of the Kandri Tourism Village to find out the problems that exist in the Kandri Tourism Village. The service activity was considered successful, as evidenced by the implementation stage of all participants who were targeted to attend and were very enthusiastic in asking questions during the training. Many participants asked for advice in determining the right material to promote, and various tricks to get interesting promotional media. At the monitoring stage, the service team communicates through social media to find out the development of service activities. And the evaluation stage is carried out by asking for feedback from service participants as the basis for improving further service activities. the service team communicates through social media to find out the development of service activities. And the evaluation stage is carried out by asking for feedback from service participants as the basis for improving further service activities. the service team communicates through social media to find out the development of service activities. And the evaluation stage is carried out by asking for feedback from service participants as the basis for improving further service activities.

scholarly journals Strategi Memilih Traffic yang  Sesuai dengan Bisnis Para Pedagang Pusat Grosir Bogor Merdeka

2021 ◽  
Vol 2 (2) ◽  
pp. 45-53
Author(s):  
Efrita Norman ◽  
Abdul Husenudin ◽  
Enah Pahlawati
Keyword(s):  
Social Media ◽  
Problem Solving ◽  
Community Service ◽  
Added Value ◽  
Family Welfare ◽  
Service Activities ◽  
Online Stores ◽  
The Right ◽  
Online Buying ◽  
Additional Income

Today's society has used social media to shop to meet their daily needs, besides that most people use social media for business, namely a means of promoting their business. This online buying and selling system is certainly very easy for consumers to make buying and selling transactions. Community service activities are carried out using problem-solving methods with a method of delivering socialization, consolidation, as well as identification of sales turnover and choosing the right business traffic for each business. Based on the dedication that has been carried out, it can be concluded that the service activities have run smoothly and the traders have obtained added value in the form of knowledge from the IAI-N Laa Roiba Bogor service team. Furthermore, this activity is expected to be able to improve the ability of traders in increasing visitors to their online stores. The suggestions that can be recommended are the need for further assistance to traders regarding how to take advantage of social media in increasing sales. Furthermore, it is still necessary to provide training that is able to trigger the enthusiasm of traders to increase additional income in addition to being able to survive during the pandemic as well as to improve family welfare.

scholarly journals Pemberdayaan masyarakat dalam membangun ketahanan pangan keluarga sebagai materi video edukasi di masa pandemi Covid-19

2020 ◽  
Vol 2 ◽  
pp. 58-65
Author(s):  
Arifudin Arifudin ◽  
Khairul Anwar ◽  
Nita Rimayanti ◽  
Angga Pramana ◽  
Yogi Riyantama ◽  
...  
Keyword(s):  
Social Media ◽  
Food Security ◽  
Community Service ◽  
Community Empowerment ◽  
Educational Video ◽  
Community Knowledge ◽  
Knowledge And Skills ◽  
Service Activities ◽  
Service Activity ◽  
Educational Videos

Household’s Food security during the Covid 19 pandemic, through the use of yards, can be conducted by the community independently such as hydroponic. However, people's understanding of hydroponic, especially in Pekanbaru, is still limited. Therefore, training for the community is needed as a community empowerment. These activities can be expanded through interesting educational videos. This community empowerment activity aims to increase community knowledge and skills regarding hydroponic technology during the pandemic, and is expected to become a post-pandemic household-scale economic enterprise. This community service activity is carried out by means of training and mentoring, as well as making a video to be widely disseminated through social media. The results of the community service activities show an increase in community knowledge and skills of hydroponic. After the training, the community independently has been aplicating hydroponic technology and biulding hydroponic group. This process is documented as educational video which is useful for the wider community in Pekanbaru City.

scholarly journals Sosialisasi Variasi Produk UKM Dan Pengelolaan Keuangan BUMDesa Di Era New Normal Di Desa Manjalling Kabupaten Bulukumba

2021 ◽  
Vol 1 (1) ◽  
pp. 24-30
Author(s):  
Orfyanny S.Themba ◽  
Asbi Amin ◽  
Indrawan Azis
Keyword(s):  
Community Service ◽  
Community Leaders ◽  
New Normal ◽  
The People ◽  
Business Opportunities ◽  
Service Activities ◽  
Financial Governance ◽  
Service Activity ◽  
The Village

Tujuan dan target dari BUMDes dapat dicapai jika dikelola dengan benar dan profesional karena dalam esensi BUMDes adalah hadir sebagai solusi bagi masyarakat dalam mengembangkan usaha kreatif dan UKM di desa. Atas dasar permasalahan yang terjadi pada mitra maka program PKM ini perlu dilakukan dengan memberikan sosialisasi tentang berbagai peluang usaha yang dapat dilakukan UKM di Era New Normal.dan tata Kelola keuangan BUMDes yang baik melalui aplikasi akuntansi sederhana sesuai dengan akuntansi yang berlaku umum. Metode yang digunakan adalah diskusi dan ceramah. Kegiatan pengabdian yang dilakukan Tim PKM ini dengan metode ceramah dan diskusi telah mampu memberikan motivasi bagi masyarakat di Desa Manjalling untuk melakukan variasi produk pada UKMnya terlebih lagi atas dukungan dari Kepala Desa Manjalling, para pelaku UKM, tokoh masayarakat dan pengurus BUMdes yang dijadikan sebagai sasaran kegiatan pengabdian pada Masyarakat. Kegiatan Pengabdian pada masyarakat ini juga dapat membantu bagi pengurus BUMdes mengetahui dan memahami tata kelola keuangan BUMDes yang baik melalui aplikasi akuntansi sederhana sesuai dengan akuntansi yang berlaku umum.   The goals and targets of BUMDes can be achieved if managed properly and professionally because in essence BUMDes is present as a solution for the community in developing creative businesses and SMEs in the village. Based on the problems that occur with partners, this PKM program needs to be carried out by providing socialization about various business opportunities that can be carried out by SMEs in the New Normal Era. And good BUMDes financial governance through simple accounting applications in accordance with generally accepted accounting. The method used is discussion and lecture. The service activities carried out by the PKM Team with the lecture and discussion methods have been able to provide motivation for the people in Manjalling Village to make product variations for their SMEs, especially with the support from the Manjalling Village Head, SME actors, community leaders and BUMdes management who are used as the target of the activity. community service. This community service activity can also help BUMdes management know and understand good BUMDes financial governance through simple accounting applications in accordance with generally accepted accounting

scholarly journals MENINGKATKAN SKILL BERWIRAUSAHA MELALUI MANAJEMEN KEUANGAN ONLINE, INOVASI PRODUK, PENJUALAN ONLINE, DAN HANDYCRAFT

2019 ◽  
pp. 181
Author(s):  
Siti Sumartiah ◽  
Alfiatul Maulida ◽  
Agus Dwi Cahya ◽  
Salsa Bella Larasati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Asset Management ◽  
Financial Management ◽  
Product Innovation ◽  
Online Questionnaire ◽  
Online Sales ◽  
Service Activities ◽  
The Creation ◽  
Increasing Knowledge

Abstrak: Tujuan dari kegiatan ini terciptanya produk dan bertambahnya pengetahuan tentang barang Handycraft misalkan tas dari kain percah, Skill dalam mengatur keuangan dibuktikan dengan serfikat pelatihan, Skill dalam menjual produk secara online dan dibuktikan dengan kepemilikan akun bisnis di social media sehinggan bisa mampu memberkan inovasi produk dan memperoleh konsumen yang lebih luas baik dari dalam negeri maupun luar negeri. Kegiatan yang dilaksanakan berupa pelatihan Manajemen Aset Online, Inovasi Produk, Penjualan Online, Dan Handycraft serta pratik. Hasil dari kuisioner online atas pelaksanaan kegiatan abdimas menunjukkan bahwa 100% peserta termotivasi untuk berwirausaha, 58% peserta memahami tentang inovasi produk, 100% peserta mengerti bagaimana membuat handycraft, dan 100% peserta mengerti dan memahami tentang promosi digital. Akantetapi, masih banyak yang kurang mengerti akan pengaplikasian manajemen keuangan online.Abstract:  The purpose of this activity is the creation of products and increasing knowledge about handicraft items such as bags made of woven cloth, skills in managing finances proven by training certificates, skills in selling products online and proven by ownership of business accounts in social media so that they can be able to provide product innovation and obtain product innovation wider consumers both domestically and abroad. The activities carried out in the form of training in Online Asset Management, Product Innovation, Online Sales, and Handicraft and practices. The results of the online questionnaire on the implementation of community service activities showed that 100% of participants were motivated to become entrepreneurs, 58% of participants understood about product innovation, 100% of participants understood how to make handicrafts, and 100% of participants understood and understood about digital promotion. However, there are still many who do not understand the application of online financial management.

scholarly journals Pendampingan Literasi Finansial Rumah Tangga Masyarakat Dusun Kawan Kabupaten Bengkayang

2021 ◽  
Vol 4 (1) ◽  
pp. 420-427
Author(s):  
William Wendy Ary ◽  
Helena Anggraeni Tjondro Sugianto ◽  
Aloysius Hari Kristianto
Keyword(s):  
Community Service ◽  
Financial Literacy ◽  
Financial Management ◽  
Financial Sector ◽  
Financial Industry ◽  
Service Activities ◽  
Service Activity ◽  
Family Based ◽  
High Level

ABSTRAK Indonesia merupakan negara yang masuk sebagai anggota negara G-20 dan tentu saja memiliki tingkat perekonomian yang tinggi secara global. Salah satu sektor yang mendorong perekonomian Indonesia berasal dari sektor keuangan. Walaupun sector keuangan merupakan salah satu kontributor terbesar, namun masih banyak warga negaranya yang belum terliterasi dengan baik pengetahuan keuangan terutama di Kabupaten Bengkayang dan tentu saja hal ini mendorong tim pengabdian masyarakat Institut Shanti Bhuana tergerak untuk melakukan kegiatan pengabdian kepada masyarakat Dusun kawan di Kabupaten Bengkayang. Kegiatan ini menggunakan tiga metode yaitu ceramah, tutorial dan praktik. Kegiatan pengabdian ini mendapatkan respon dan hasil yang cukup membahagiakan dimana 54,5% peserta merasa cukup puas dengan kegiatan pengabdian yang telah dilaksanakan dan sisanya sebesar 45,5% merasa sangat puas terhadap pelaksanaan kegiatan pengabdian masyarakat. Sebanyak 33 peserta mengatakan paham terhadap keseluruhan materi di kisaran 76-100%, 8 peserta mengatakan paham terhadap keseluruhan materi di kisaran 50-75%, dan hanya 2 peserta yang mengatakan paham terhadap keseluruhan materi di kisaran dibawah 50% Kata kunci :    Literasi Keuangan, Manajemen Keuangan Keluarga, Kabupaten Bengkayang, Pengabdian Masyarakat   ABSTRACT   Indonesia is a country that has been categorized as one of G-20 countries and also indeed has a high level of economy globally. Financial Industry is one of the sectors that contributes Indonesian economy. However, even though the financial sector is one of the biggest contributors, there are still many Indonesia’s citizens who are not with financially iterated, especially in Bengkayang Regency and this problem has motivated the community service team of the Shanti Bhuana Institute to carry out community service activities in Kawan Hamlet in Bengkayang Regency. This activity uses three methods, namely lectures, tutorials and practices. This service activity received both satisfying results where 54.5% of the participants felt quite satisfied with the service activities that had been carried out and the remaining 45.5% were very satisfied with the implementation of community service activities. A total of 33 participants said they understood the whole material in the range of 76-100%, 8 participants said they understood the whole material in the range of 50-75%, and only 2 participants said they understood the whole material in the range below 50% Keywords : Financial Literacy, Family-based Financial Management, Bengkayang Regency, Community Service

scholarly journals Pengelolaan Hewan Qurban Dengan Protokoler Kesehatan Dalam Rangka Pencegahan Penularan Covid-19

2021 ◽  
Vol 2 (2) ◽  
pp. 84-92
Author(s):  
Slamet Supriyanto
Keyword(s):  
Community Service ◽  
Islamic Law ◽  
Cutting Tools ◽  
Direct Practice ◽  
Service Activities ◽  
Service Activity ◽  
The Right ◽  
Selection Of

Kegiatan Pengabdian Masyarakat ini bertujuan untuk menularkan pengetahuan tentang tehnik penanganan hewan qurban (Terutama Kambing) yang sederhana kepada Masyarakat serta memberi pengetahuan tentang teknik tata cara penyembelihan hewan Qurban dan pemilihan alat penyembelih yang tepat agar dapat dicontoh oleh juru sembelih di masyarakat dengan protokoler kesehatan dalam upaya mencegah penularan covid-19. Dalam Kegiatan ini menggunakan metode diskusi dan praktek langsung dilapangan. Hasil dari rangkaian kegiatan pengabdian ini Panitia Qurban mampu menyembelih hewan qurban dan memilih alat potong yang baik sesuai syariat Islam dan dengan protokoler kesehatan. Management of Sacrificial Animals With Health Protocols In The Context of Preventing The Spread of Covid-19 This Community Service activity aims to transmit knowledge about techniques for handling sacrificial animals (Especially Goat) that are simple to the community and provide knowledge about techniques for slaughtering Qurban animals and the selection of the right slaughtering tools so that slaughterers in the community can imitate them with health protocols in an effort to prevent the transmission of COVID-19. In this activity using the method of discussion and direct practice in the field. As a result of this series of service activities, the Qurban Committee was able to slaughter sacrificial animals and choose good cutting tools according to Islamic law and health protocols

scholarly journals Pemberdayaan Masyarakat Mengolah Minyak Jelantah di Desa Cihideung Ilir, Kecamatan Ciampea, Kabupaten Bogor untuk Menjaga Kelestarian Lingkungan

2021 ◽  
Vol 2 (2) ◽  
pp. 45-49
Author(s):  
Beata Ratnawati ◽  
Silvia Dewi Sagita Andik ◽  
Ayutyas Sayekti
Keyword(s):  
Community Service ◽  
Environmental Conservation ◽  
University Campus ◽  
New Normal ◽  
Cooking Oil ◽  
Process Waste ◽  
Used Cooking Oil ◽  
Hands On ◽  
Service Activities ◽  
Service Activity

Culinary business is currently increasingly widespread, especially in the new normal era. One of the villages where part of the community is engaged in culinary business is Cihideung Ilir Village, Ciampea District, Bogor Regency, which is located near the IPB University campus. The culinary business produces used cooking oil which can pollute the environment if it is disposed of directly into the environment. Therefore, community service activities were carried out to provide understanding to the community in processing the waste produced, especially used cooking oil as a form of environmental conservation. The purpose of this community service activity is to empower the community to process waste into useful products so that the resulting impact is not only for the environment but for the community itself. This activity is carried out in September-October 2021. The method of activity is in the form of socialization and hands-on practice of making soap and candles. From the activity, it was found that used cooking oil can be processed into soap and candles. These products can be used alone or sold to increase income.

scholarly journals Pemakaian Bahasa Persuasif Media Luar Ruang Selama Masa Pandemik Covid-19 di Dusun Nyangkringan, Kelurahan Bantul, Kecamatan Bantul, DIY

Bakti Budaya ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 183
Author(s):  
Rudi Ekasiswanto ◽  
Ridha Mashudi Wibowo
Keyword(s):  
Community Service ◽  
Public Awareness ◽  
Sentence Structure ◽  
Community Members ◽  
Strategic Location ◽  
The Future ◽  
Service Activities ◽  
Service Activity ◽  
Significant Change ◽  
The Right

The use of appropriate language by speakers has been proven to be able to convey messages clearly to the speech partners that they want, and it can even further change the behavior of the speech partners. This can be exemplified by the use of persuasive language in outdoor media. In order to get considerable attention, outdoor media installation is usually installed in a strategic location. The billboards that are installed, for example, are designed to be large and permanently installed within a certain period of time. The information displayed in billboards is arranged with the right diction, special sentence structure, and has a strong persuasive impact supported by an attractive design. Unfortunately, not all community members have the ability to make representative billboards. Community service activities in Nyangkringan village are aimed to develop two abilities, namely the ability to use language effectively and also to design attractive and informative-persuasive billboards. After receiving adequate guidance, the community service activity participants have been able to create billboards that are memorable and informative-persuasive. The installation of billboards at a later stage of the project indicates a significant change in behavior due to increased public awareness of the Covid-19 pandemic. It is hoped that with the abilities that they already have, in the future, the community service participants can make the necessary outdoor media according to their designation.====Pemakaian bahasa penutur secara tepat telah terbukti dapat menyampaikan pesan dengan jelas kepada mitra tutur yang dikehendakinya, bahkan lebih jauh lagi dapat mengubah perilaku mitra tutur. Hal ini dapat dicontohkan dengan pemakaian bahasa persuasif di media luar ruang. Agar dapat memperoleh perhatian yang cukup besar pemasangan media luar ruang biasanya dilakukan di lokasi yang strategis. Baliho yang dipasang, misalnya, didesain berukuran besar dan dipasang secara permanen dalam rentang waktu tertentu. Informasi yang dipajang di dalam baliho disusun dengan diksi yang tepat, struktur kalimat khusus, dan berdampak persuasif yang kuat didukung dengan desain yang menarik. Sayangnya, tidak semua anggota masyarakat memiliki kemampuan membuat baliho yang representatif. Aktivitas pengabdian kepada masyarakat di Dusun Nyangkringan kali ini ditujukan untuk mengembangkan dua kemampuan, yakni kemampuan menggunakan bahasa secara efektif dan mendesain baliho yang menarik dan informatif-persuasif. Setelah mendapat bimbingan yang memadai, peserta kegiatan pengabdian dapat mewujudkan baliho yang mengesankan dan informatif-persuasif. Pemasangan baliho pada tahap selanjutnya mengindikasikan perubahan perilaku yang signifikan atas meningkatnya kesadaran masyarakat terhadap pandemi Covid-19. Diharapkan dengan kemampuan yang telah dimiliki pada masa depan, para peserta pengabdian dapat membuat media luar ruang yang diperlukan sesuai dengan peruntukannya.

scholarly journals PELATIHAN PEMANFAATAN MEDIA SOSIAL UNTUK PROMOSI USAHA ATAU BISNIS BAGI SISWA

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 26
Author(s):  
Ratna Dumilah ◽  
Ading Sunarto ◽  
Ahyani Ahyani ◽  
Dede Solihin ◽  
Hira Maulida
Keyword(s):  
Social Media ◽  
Community Service ◽  
Group Work ◽  
Thinking Skills ◽  
Scientific Article ◽  
Service Activities ◽  
Service Activity ◽  
Use Of Social Media

The purpose of this community service event is to improve the thinking skills of students or citizens learning at PKBM Negeri 26 Bintaro in utilizing social media for business promotion. The method in carrying out community service activities used is brainstorming and discussion. Techniques in the implementation of community service activities used are group work with the number of participants 21 (twenty one) students or residents learning class X (ten) and class XI (eleven) in PKBM Negeri 26 Bintaro. The output of this community service activity is in the form of a scientific article published through the Pamulang University PKM Dedication Journal, as well as an increase in the knowledge, understanding and skills of students or residents learning at PKBM 26 Bintaro on the use of social media for business promotion.Keywords: PKBM, Social Media, Business Promotion (Business).

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