scholarly journals PELATIHAN PEMASARAN PUDING MELALUI MEDIA SOSIAL BAGI IBU-IBU WARGA ASRAMA BRIMOB AMPELDENTO KABUPATEN MALANG

Dharma LPPM ◽  
2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Ellyn Eka Wahyu ◽  
Pudji Herijanto ◽  
Masreviastuti Masreviastuti ◽  
Halid Hasan ◽  
Ahmad Suyono
Keyword(s):  
Social Media ◽  
Community Service ◽  
General Public ◽  
The Future ◽  
Product Marketing ◽  
Additional Income

Since 2018, social media had grown very rapidly. But in facts, this potential had not been maximized because according to APJII data, only 1.9 percent of people use social media to increase their income through selling online. In the Asrama Brimob Detasemen B, Ampeldento, Kabupaten Malang, there are many wives of soldiers who was housewives that did not have  any skills and also had income  steadyness. In addition, the second problem was that there are many wives of soldiers that only know about using social media as an activity to expand their friends. They also did not understand how to use social media as a tools of promoting and selling products, so it was hoped that it could be a source of additional income for the soldier's wife. From this problems, the Community Service Team (PkM) provided an alternative by giving a training to sold  various Pudding Product Marketing Training by using Instagram social media so that the markets will be wider. All participants were able to practice from the training results, by selling  products such as cakes and puddings through Instagram social media to the general public. We  also hoped that they could increased the income in the future.

scholarly journals Strategi Memilih Traffic yang  Sesuai dengan Bisnis Para Pedagang Pusat Grosir Bogor Merdeka

2021 ◽  
Vol 2 (2) ◽  
pp. 45-53
Author(s):  
Efrita Norman ◽  
Abdul Husenudin ◽  
Enah Pahlawati
Keyword(s):  
Social Media ◽  
Problem Solving ◽  
Community Service ◽  
Added Value ◽  
Family Welfare ◽  
Service Activities ◽  
Online Stores ◽  
The Right ◽  
Online Buying ◽  
Additional Income

Today's society has used social media to shop to meet their daily needs, besides that most people use social media for business, namely a means of promoting their business. This online buying and selling system is certainly very easy for consumers to make buying and selling transactions. Community service activities are carried out using problem-solving methods with a method of delivering socialization, consolidation, as well as identification of sales turnover and choosing the right business traffic for each business. Based on the dedication that has been carried out, it can be concluded that the service activities have run smoothly and the traders have obtained added value in the form of knowledge from the IAI-N Laa Roiba Bogor service team. Furthermore, this activity is expected to be able to improve the ability of traders in increasing visitors to their online stores. The suggestions that can be recommended are the need for further assistance to traders regarding how to take advantage of social media in increasing sales. Furthermore, it is still necessary to provide training that is able to trigger the enthusiasm of traders to increase additional income in addition to being able to survive during the pandemic as well as to improve family welfare.

scholarly journals Pemberdayaan Perempuan melalui Pengembangan Usaha Minuman Tradisional Wedang Uwuh di Desa Muntuk, Dlingo, Bantul, Yogyakarta

2019 ◽  
Vol 4 (2) ◽  
pp. 61-67
Author(s):  
Tanto Lailam ◽  
Awang Daru Murti
Keyword(s):  
Social Media ◽  
Community Service ◽  
Business Development ◽  
Communication Training ◽  
Industrial Products ◽  
Development Tools ◽  
The People ◽  
Product Marketing ◽  
Special Region

The focus of community service is the empowerment of women through the business development of wedang uwuh traditional beverage. Wedang uwuh is a traditional beverage that is famous among the people of the Special Region of Yogyakarta. Wedang uwuh is a hot or warm beverage that has a sweet and spicy taste with bright red and fragrant aroma. This community service is motivated by the problems: the wedang uwuh business does not yet have a permit for household industrial products (PIRT), the manager does not understand how to market and make branding of wedang uwuh, wedang uwuh does not have packaging that fits the market target tourism, and others. To overcome this problem, in this service a variety of wedang uwuh business development activities were carried out: (1) efforts to manage PIRT permits, product marketing, and branding communication training, marketing training via social media, wedang uwuh packing training, and facilitation of business development tools and appropriate packaging tourist target

scholarly journals OPTIMALISASI PENJUALAN KRIPIK PISANG DAN GEBLEK DI MASA PANDEMI COVID-19, PEDUKUHAN TURUSAN, GIRIMULYO, KULON PROGO

2021 ◽  
Vol 5 (1) ◽  
pp. 896
Author(s):  
Ulung Pribadi ◽  
Juhari Juhari ◽  
Rossi Maunofa Widayat
Keyword(s):  
Social Media ◽  
Community Service ◽  
Financial Management ◽  
Small And Medium Enterprises ◽  
The Internet ◽  
Social Media Networks ◽  
Innovative Products ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Internet And Social Media

ABSTRAKPendapatan pengusaha UMKM (Usaha Mikro Kecil Menengah) Kripik Pisang Ibu Siti dan Geblek Buk Tuminem mengalami penurunan semenjak pandemi covid-19. Selain itu juga adanya beberapa keterbatasan pada kedua UMKM tersebut pada proses penjualan antara lain, packaging produk masih sederhana dengan cara manual sehingga produk yang akan dipasarkan tidak tahan lama, belum memiliki label kemasan, dan pemasaran produk masih belum luas. Dari permasalahan mitra tersebut UMY melalui program pengabdian kepada masyarakat yang disinergikan melalui Kuliah Kerja Nyata (KKN) memiliki beberapa program kegiatan untuk mengatasi permasalahan mitra. Program ini ditujukan untuk meningkatkan kualitas penjualan serta pemasaran Kripik Pisang Ibu Siti dan Geblek Ibu Tuminem ditengah pandemi covid-19. Kedua UMKM telah diberikan sosialisasi serta pelatihan menggunakan media sosial di era digitalisasi dan untuk membantu pemilik UMKM dalam mengatasi penurunan penjualan di masa pandemi Covid-19. Tim pengabdi telah membuatkan akun media sosial, dan juga telah membuatkan logo dan pamflet yang nantinya akan disebarkan melalui media sosial agar dapat meningkatkan hasil penjualan. Serta menciptakan packaging product yang menarik sehingga menambahkan daya tarik konsumen. Kata_kunci : optimalisasi; UMKM “Kripik Pisang” “Geblek”;  media  sosial; manajemen pemasaran. ABSTRACTEntrepreneurs of "kripik pisang" led by Mrs. Siti and "geblek" led by Mrs. Tuminem are facing big problems, especially in the era of the covid-19 pandemic. First, these Micro, Small and Medium Enterprises (“MSMEs”) do not utilize the internet and social media networks to market their products. Second, they haven't packaging products that attract consumers' attention. Third, they do not manage their finances well. Therefore, they get a small income and even tend to decline. The UMY Community Service Team and KKN students have implemented programs and activities to empower these entrepreneurs. First, this team has socialized and taught how to create attractive accounts on the internet and social media to expand product marketing. Second, this team has helped the small entrepreneur to package and label innovative products. Third, this team helps the entrepreneur to properly manage the company's finances. This team hopes to realize the goal, namely that small entrepreneurs can expand product marketing and increase consumers. That way, they can get a significant increase in income. Keywords: "UMKM"; "kripik pisang" "geblek"; financial management; social media; marketing management

scholarly journals Pendampingan Optimalisasi Media Sosial Sebagai Sarana Pemasaran Produk

2018 ◽  
Vol 2 (2) ◽  
pp. 288-306
Author(s):  
Taufik Raharjo ◽  
Dhedy Hendro Prasetyo
Keyword(s):  
Social Media ◽  
Community Service ◽  
Learning Method ◽  
Knowledge And Skills ◽  
Service Activities ◽  
E Learning ◽  
Product Marketing

The purpose of this study is to provide knowledge and skills in the optimization of social media as a means of product marketing for Tsaqofi Community. This activity has been done with the e-learning method through the utilization of the WhatsApp group. This activity was held for a month involving nine participants. After participating in this activity, participants have understood the benefit of social media to develop their business. Participants also have practiced the theory given, so that they felt the positive advantage of community service activities.  

scholarly journals Pelatihan Kerajinan Eceng Gondok di Kecamatan Banyubiru untuk Menumbuhkan Wirausaha Baru

2020 ◽  
Vol 4 (1) ◽  
pp. 1-11
Author(s):  
Ning Setiati ◽  
Amin Retnoningsih ◽  
Nur Kusuma Dewi
Keyword(s):  
Social Media ◽  
Community Service ◽  
Water Hyacinth ◽  
Skill Level ◽  
Practical Skills ◽  
Provincial Level ◽  
Business Analysis ◽  
Product Marketing ◽  
Use Of Social Media

The aim of community service carried out by KKN students in Kebondowo Village and Demakan Village, Banyubiru District, located around Rawapening, is 1) to provide easy use of water hyacinth; 2) provide practical skills in the use of social media for marketing; 3) reduce the skill level of the skill briefing. The methods used in completing the objectives are 1) training in material assistance, 2) practical assistance to finishing, 3) business analysis and marketing. The results of these mentoring activities are: 1) increased workforce capable of making handicrafts from water hyacinth in a number of forms; 2) product marketing at the Rawa Pening lake attraction, Bukit Cinta and provincial level bazaar and expo events; also 3) helps businesses make social media also join in and fill content with product images. Overall, the outputs from this service were obtained and strived to be owned, strived to be independent, production, and consultation with UNNES.

scholarly journals Menambah penghasilan keluarga dengan memanfaatkan media sosial di kalangan ibu-ibu rumah tangga

2020 ◽  
Vol 2 (1) ◽  
Author(s):  
Sri Astutik ◽  
Zulaikha Zulaikha
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Community Service ◽  
Domestic Work ◽  
Training Session ◽  
Online Transactions ◽  
The Family ◽  
And Training ◽  
Additional Income

Without having to leave home, by not leaving domestic work, mothers can still be productive and generate additional income for the family. Advances in information technology make it possible. However, not all technology literate mothers and can use social media to sell online. There are two things that they do not understand correctly, how to use social media to sell, and how to trade safely online. These two things are the focus of learning in this community service. From the results of the learning done, it is known that selling online using social media is very attractive to mothers. Besides being able to do it casually, they also have no difficulty in practicing it. After this learning and training session, it is hoped that homemakers will be more enthusiastic and optimistic about selling online. Keywords: Social Media; Sell; Online Transactions

Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

PATRIA ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 125
Author(s):  
Endi Sarwoko ◽  
Iva Nurdiana Nurfarida ◽  
Ninik Indawati ◽  
Moh. Ahsan
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Product Diversification ◽  
Service Activities ◽  
Business Income ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Marketing Cooperation

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

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