scholarly journals STRATEGI PEMASARAN HOTEL & HOMESTAY PADA MASA TRANSISI COVID-19 DI KEK-MANDALIKA LOMBOK

2021 ◽  
Vol 10 (1) ◽  
pp. 129-138
Author(s):  
Lalu Mahsar

Sekarang ini industri pariwisata khususnya sektor akomodasi seperti hotel dan homestay sedang mengalami krisis akibat penyebaran Covid-19. Salah satu destinasi yang juga ikut terdampak akibat Covid-19 adalah KEK Mandalika di Kuta Lombok Tengah. Dampak penyebaran Covid-19 menyebabkan tingkat kunjungan wisatawan baik domestik maupun mancanegara ke KEK Mandalika menurun drastis, termasuk okupansi hotel yang mencapai 30% dan beberapa hotel sudah mulai menerapkan kebijakan seperti, pengurangan jam kerja dan bahkan PHK. Untuk maksud tersebut, penelitian ini memfokuskan pada: (1) strategi pemosisian (positioning strategy) hotel dan homestay di KEK Mandalika pada masa transisi Covid-19; (2) identifikasi sumber daya hotel dan kapabilitas perusahaan; dan (3) strategi menciptakan kepuasan dan loyalitas pelanggan. tujuan penelitian ini adalah untuk membuat strategi pemosisian hotel dan homestay pada masa transisi Covid-19, mengidentifikasi sumber daya,  seperti manusia, keuangan, dan pengalaman perusahaan, kapabilitas perusahaan, seperti relasi atau jejaring yang dibangun, nilai (value) yang dijalankan, dan pemanfaatan teknologi. Tujuan terakhir adalah mengidentifikasi faktor-faktor yang mempengaruhi kepuasan pelanggan. Jenis penelitian adalah kualitatif yang mencoba menganalisis berbagai fenomena kepariwisataan. Penelitian ini berlokasi di beberapa hotel dan homestay di KEK Mandalika dengan pertimbangan bahwa lokasi yang dipersiapkan sebagai tempat diselenggarakannya MotoGP selain karena krisis yang disebabkan Covid-19 yang menyebabkan  menurunnya tingkat hunian hotel dan dampak-dampak lainnya.  Data primer yang dikumpulkan adalah yang bersumber langsung dari sumber pertama yakni, manager hotel, departemen, seksi, dan staff yang relevan, pemilik homestay, pihak pengembang (manajemen ITDC), masyarakat local di KEK Mandalika, PKL, pemerintah, akademisi, dan media.  Data sekunder berupa literatur, artikel, jurnal, serta berita maupun informasi yang relevan dengan strategi pemasaran hotel dan homestay (tingkat hunian hotel, jumlah kamar, jumlah tamu menginap, pendapatan, dll). Teknik pengumpulan data dalam penelitian ini adalah observasi, wawancara mendalam dan dokumentasi. Teknik observasi yang digunakan adalah pengamat sebagai partisipan. Wawancara mendalam (in-depth interview) dengan mengajukan beberapa pertanyaan secara mendalam yang berhubungan dengan fokus penelitian. Teknik dokumentasi, untuk mengumpulkan data dari dokumen dan rekaman. “Rekaman” sebagai setiap tulisan/pernyataan yang dipersiapkan oleh tim peneliti dengan tujuan membuktikan adanya suatu peristiwa. Lebih lanjut, data dianalisis dengan content analysis dimana seluruh isi diinterpretasi berdasarkan teks dan konteks. Luarannya adalah publikasi pada jurnal ilmiah terakreditasi dan terdaftarnya HKI. TKT yang diajukan adalah 1—3.

2020 ◽  
Vol 3 (1) ◽  
pp. 048
Author(s):  
Ori Fahriansyah ◽  
Adityo Darmawan Sudagung

This paper aimed to find factors of single candidate on Landak Election 2017. We did in-depth interview and collected document and news from various sources. Data analysis was conducted with qualitative method and content analysis based on political recruitment theory. We found three important factors causing single candidate in Landak Election 2017, which were regulation, candidate, and political communication factors. The election was successfully done, but contrary to the spirit of democracy with competition as the value.  Tulisan ini bertujuan mencari faktor-faktor munculnya calon tunggal dalam Pilkada Landak tahun 2017. Untuk menemukan jawaban, penulis melakukan wawancara secara mendalam dengan para informan dan mengumpulkan dokumen dan berita dari berbagai sumber media. Data-data dianalisis dengan menggunakan analisis kualitatif dan analisis isi (content analysis) dengan basis teori kompetisi dalam pemilihan demokratis dan teori rekrutmen politik. Tulisan ini menemukan tiga faktor penting yang menentukan munculnya calon tunggal dalam Pilkada Landak tahun 2017, yaitu faktor regulasi, figur calon, dan komunikasi politik. Pilkada Landak dengan calon tunggal memang berlangsung sukses, namun tidak sejalan dengan prasyarat demokrasi pemilihan yang menekankan pentingnya kompetisi.


Author(s):  
Astuti Lamid ◽  
Nova Sri Hartati ◽  
Fitriana Fitriana ◽  
Srilaning Driyah

Abstrak Masalah balita gizi buruk cenderung menurun pada tahun 2018, namun di beberapa daerah kasus gizi buruk meningkat menjadi KLB. Salah satu penanganannya melalui pemulihan di puskesmas. Tujuan penelitian ini untuk mengetahui sejauh mana penanganan gizi buruk dilakukan oleh tenaga kesehatan puskesmas dan kader posyandu. Desain penelitian menggunakan pendekatan mix methods, berlokasi di Kalimantan Barat, Banten, Jawa Barat dan Nusa Tenggara Timur. Dua kabupaten dipilih dari masing-masing provinsi, selanjutnya dari tiap kabupaten diambil satu puskesmas yang banyak kasus gizi buruk. Informan penelitian adalah Tenaga Pelaksana Gizi (TPG) puskesmas dan kader posyandu. Data yang dikumpulkan meliputi pelayanan gizi dan kesehatan, makanan terapi, dan penyuluhan serta peranan kader. Cara pengumpulan data dengan wawancara, in-depth interview dan diskusi kelompok terarah. Analisis data kuantitatif disajikan secara deskriptif dan kualitatif dengan content analysis. Hasil penelitian menunjukkan sebagian besar puskesmas di daerah penelitian menangani gizi buruk dengan cara rawat jalan. Belum semua TPG puskesmas mendapat pelatihan gizi buruk, hanya sebagian puskesmas menggunakan makanan terapi sedangkan lainnya menggunakan makanan tambahan yang tidak sesuai dengan pedoman. Dukungan sebagian kader dalam penanganan gizi buruk di puskesmas berupa penemuan kasus gizi buruk dan merujuknya, membagikan PMT ke rumah balita. Penanganan balita gizi buruk di puskesmas belum optimal karena tidak didukung dengan ketersediaan input berupa makanan terapi dan belum semua TPG mendapat pelatihan gizi buruk. Pelatihan gizi buruk untuk tenaga puskesmas perlu ditingkatkan dan sistem pengadaan makanan terapi di daerah perlu diperbaiki, agar kualitas pelayanan gizi buruk menjadi lebih baik. Kata kunci: gizi buruk, TPG, PMT, sistem pengadaan, pelayanan kesehatan Abstract The problem of severe malnutrition children under five years old tends to decline in 2018. One of the treatment measures was through recovery at the health center. The purpose of this study was to evaluate the extent to which severe malnutrition children was handled by health center nutrition officer and posyandu cadre. Mix methods approach was used as research design and the study was located in West Kalimantan, Banten, West Java and East Nusa Tenggara Provinces. Two districts were chosen, then one health center from each district was selected based on the highest severe malnutrition cases. The informants were nutrition officer of health center and posyandu cadres. The data collected were nutrition and health services, therapeutic food, counseling, and the role of cadres. Data was collected through interview, in-depth interview, and focus group discussion. Quantitative data analysis was presented descriptively and qualitative data was presented with content analysis.The majority of health centers handled severe malnutrition children in outpatient treatment setting. Not all nutrition officer of health centre have received training in handling severe malnutrition. Only some health centers used therapeutic food while others used supplementary foods that was not recommended. The support of cadre was seen in the form of finding cases of malnutrition and distributing supplementary food to the malnourished children’s homes. The handling of malnourished children in health centers was not optimal, because it was not supported by the availability of therapeutic food and not all nutrition officer have been trained. For recommendations, nutrition training for health center staff needs to be increased and the system for provision therapeutic food in the regions needs to be improved in order to improve the quality of nutrition services. Keywords: severe malnutrition, health center nutrition officer, mix methods, indepth interview, content analysis


2017 ◽  
Vol 3 (1) ◽  
pp. 93
Author(s):  
Purwani Indri Astuti

This research was actually about the meaning of translation in Indonesian-English ads text, the booklet of PUD in Sukoharjo regency. Translating ads text is not simple because ads text has certain structure to be fulfilled. Then, to translate some cultural terms in ads text, it needs some considerations to keep the quality of the translation itself. One of the considerations is about the concept of readibility that consists of length of sentence average,� new words, and grammatical complexity. The research belonged to qualitative research and� the data were all the phrases and the sentences in the booklet of PUD Sukoharjo regency. The methods of data collecting were questionaire, in-depth interview, and content analysis with the instrumens of questions, interview guides, and data card. The data were then analyzed by using Miles and Huberman interactive model while the data validity was data triangulation. The result of the research showed that the readibility of Indonesian-English ads text was rather low for the score of the readibilty rating instrument was 2.2 from the total score of 3.Keywords: translation, ads text, readibility


2015 ◽  
Vol 13 (2) ◽  
pp. 112-122
Author(s):  
Bani Sudardi

This research is about ritual and Islamic value in Javanese folklore. The research shows that Islamic values are found in many Javanese ritual and mixed with the former ritual. The former ritual is added with Islamic values e.g. reciting Holly Quran, pray, or appeared with Islamic characters such as Nabi Sulaiman, Nabi Khidir and Syaikh Karim. The method is qualitative research method along with observation, in-depth interview, and content analysis. The Islamic rituals have growth rapidly since Islam became the ideology of Mataram Kingdom/ Kasunanan. Islam is legitimated by the story of Brawijaya (latest Majapahit’s king) who believe and convert to Islam and change his name to be Sunan Lawu. The forms of Islamic ritual are sadranan (ritual in cemetery), reciting Yaasin together, praying, marriage ritual, and grebeg in Kasunanan Palace.


Humanomics ◽  
2016 ◽  
Vol 32 (3) ◽  
pp. 230-247 ◽  
Author(s):  
Permata Wulandari ◽  
Salina Kassim ◽  
Liyu Adhi Kasari Sulung ◽  
Niken Iwani Surya Putri

Purpose This paper aims to highlight on the unique aspects of Islamic microfinance based on the experience of Baitul Maal Wa Tamwil (BMT) in Indonesia. Design/methodology/approach It adopts the content analysis approach and focuses on three phases of financing, namely, pre-financing, financing and post-financing using coding and model buildings. Data are collected through in-depth interview with a sample of representatives of BMTs that offer product based on Islamic principle for the poor located in Jakarta, Bogor, Depok, Tanggerang and Bekasi (JABODETABEK), Sulawesi Selatan, Yogyakarta and Nusa Tenggara Barat (sample chosen based on the most concentrated areas of Islamic microfinance that offered product based on Islamic principles). Ultimately, a model based on the unique features of Islamic microfinance will be developed based on the findings of the content analysis. Findings The proposed model incorporates the peculiarities of the poor people in pre-financing, financing and post-financing activities of micro-financing products to serve as a reference for policy makers. The paper also found that each region has unique product preferences depending on the poor’s characteristics. Research limitations/implications This study is only conducted in four areas with BMT representation, namely, Jakarta, Bogor, Depok, Tangerang, Bekasi (often abbreviated as JABODETABEK), Sulawesi Selatan, Yogyakarta and Nusa Tenggara Barat) in Indonesia. Despite the limited scope, the findings have wide applications to the Islamic microfinancing in general. Originality/value The paper adds value to the literature on Islamic microfinance by enabling researchers and practitioners to understand the model of three step financing (pre-financing, financing and post-financing) in Islamic microfinance in Indonesia. Although not a new issue, the paper provides the practice of pre-financing, financing and post-financing processes which may differ from the practices of Islamic microfinance in other settings because of different cultural influences unique to every region.


Author(s):  
Mehmet Fatih Çömlekçi

In today's post-truth environment, besides the increase in political polarization, the rapid spread of fake news infringes on society. In the struggle with fake news, fact-checking services have begun to play an important role. The aim of this chapter is to highlight how fact-checking services work, what their strategies and limitations are, their interaction with users, and the digital tools they use in such interactions. Thus, the platforms Teyit.org (Confirmation) and Doğruluk Payı (Share of Truth) that operate in Turkey have been chosen as exemplary cases. In the study, the content analysis and the in-depth interview methodological approaches have been used together. As a conclusion, it has been revealed that these aforementioned fact-checking services increase their activities during election times, adopt the principles of political impartiality and economic transparency, use the practices of data journalism, interact with users, and try to create a digital literacy ecosystem as an ultimate goal.


2012 ◽  
Vol 262 ◽  
pp. 227-230
Author(s):  
Meng Tsung Tai ◽  
Chia Kai Lin ◽  
Zou Ren Ke ◽  
Pi Yu Chen

Due to the popularity of the Internet and portable readers, the digital publishing market was highly developing. A study from Displayban showed that digital publishing had a market value of 13 billion U.S. dollars and had increased 68 percent of production value compared to that in 2010 globally. Meanwhile, the production value of e-book readers had a market share of 80 percent to the whole digital publishing market. However, reading and manipulating a traditional printed book and an e-book were tremendously different. The design and layout of an e-book definitely affected the readability. Therefore, how to increase e-book readability was a topical concern in digital publishing industry. A content analysis and an in-depth interview methods were adopted in the study. The content analysis aimed to analyze the best-selling car e-magazine, Car News, regarding to its readability. The in-depth interview was to consult the chief editor of the publishing house to understand readability strategies and rules applied in its e-book products. Finally, after the reliability test of encoders passed, and the results from e-book content analysis and in-depth interview were comprehensively compared in every aspects of readability. The conclusions were that the traditional rigorous book layout design principles, such as indent, column, paragraph style, typography, etc. should be applied onto e-books to provide a better readability. Meanwhile, too many interactive or multimedia objects can reduce readability. Although, editors and experts from digital publishing industry were all agree with this, but most of current e-books indeed had too many interactive or multimedia objects. Nevertheless, multimedia and interaction objects were the most important features of e-books in spite of less readability. In short, based on the study and trade off the readability of e-books, publishing companies should not import multimedia and interactive objects deliberately. On the contrary, based on the book content, multimedia or interactive objects could be applied with a proper consideration to achieve their characteristics and strengths. By doing this, subjects of e-book could be emphasized and readability can be remained as well.


2018 ◽  
Author(s):  
Anita Dewi Moelyaningrum

Tulisan ini telah terbit pada Prosiding Seminar Nasional Kependudukan, "Peran Keilmuan Kesehatan Masyarakat dalam Pembangunan Kependudukan Pasca MDGs 2015", Jember 16 November 2013. Jember University Press. ISBN; 978-602-9030-42-6. The number of Indonesian`s babies born was 10,000 baby per day or estimated almost 4 million babies per year (BKKBN, 2011), with totally 2,6 babies per woman (SDKI, 2012). The using of disposable baby diapers was increased. It was used by mother because of a lot of reasons such as practice and lifestyle. The objective of this research is to analyze the mother perception of disposable baby diapers. It was a qualitative study involved 10 informants aged 20-35 years old in posyandu Sumber Sari, Jember distric area. Data was collected by in- depth interview and they are analyzed by thematic content analysis. the result of the study showed that mother using the disposable baby diapers because of practice and simple, they have thrown a way disposable baby diapers waste 2-6 per baby per day. There are specific believes and culture how to consider the disposable baby diapers waste such thrown away in the river etc. The government should know about the perception, specific belieftes and culture people to had a good policy and strategy on waste management, especially on disposable baby diapers waste.


10.2196/18700 ◽  
2020 ◽  
Vol 6 (2) ◽  
pp. e18700 ◽  
Author(s):  
Jiawei Li ◽  
Qing Xu ◽  
Raphael Cuomo ◽  
Vidya Purushothaman ◽  
Tim Mackey

Background The coronavirus disease (COVID-19) pandemic, which began in Wuhan, China in December 2019, is rapidly spreading worldwide with over 1.9 million cases as of mid-April 2020. Infoveillance approaches using social media can help characterize disease distribution and public knowledge, attitudes, and behaviors critical to the early stages of an outbreak. Objective The aim of this study is to conduct a quantitative and qualitative assessment of Chinese social media posts originating in Wuhan City on the Chinese microblogging platform Weibo during the early stages of the COVID-19 outbreak. Methods Chinese-language messages from Wuhan were collected for 39 days between December 23, 2019, and January 30, 2020, on Weibo. For quantitative analysis, the total daily cases of COVID-19 in Wuhan were obtained from the Chinese National Health Commission, and a linear regression model was used to determine if Weibo COVID-19 posts were predictive of the number of cases reported. Qualitative content analysis and an inductive manual coding approach were used to identify parent classifications of news and user-generated COVID-19 topics. Results A total of 115,299 Weibo posts were collected during the study time frame consisting of an average of 2956 posts per day (minimum 0, maximum 13,587). Quantitative analysis found a positive correlation between the number of Weibo posts and the number of reported cases from Wuhan, with approximately 10 more COVID-19 cases per 40 social media posts (P<.001). This effect size was also larger than what was observed for the rest of China excluding Hubei Province (where Wuhan is the capital city) and held when comparing the number of Weibo posts to the incidence proportion of cases in Hubei Province. Qualitative analysis of 11,893 posts during the first 21 days of the study period with COVID-19-related posts uncovered four parent classifications including Weibo discussions about the causative agent of the disease, changing epidemiological characteristics of the outbreak, public reaction to outbreak control and response measures, and other topics. Generally, these themes also exhibited public uncertainty and changing knowledge and attitudes about COVID-19, including posts exhibiting both protective and higher-risk behaviors. Conclusions The results of this study provide initial insight into the origins of the COVID-19 outbreak based on quantitative and qualitative analysis of Chinese social media data at the initial epicenter in Wuhan City. Future studies should continue to explore the utility of social media data to predict COVID-19 disease severity, measure public reaction and behavior, and evaluate effectiveness of outbreak communication.


2018 ◽  
Vol 7 (1) ◽  
pp. 55-61
Author(s):  
Rini Patroni

The problem that ever students feel are field practice condition that can made students adaptation with clinic learninig field, unconfortable between learning teory and practice because there is not self efficacy yet. The objective of this research to explore self efficay with clinic practice realization problem.This study usedqualitativemethodsof datacollection techniquesthroughin-depth interview. Datawere analyzed usingcontent analysis(content analysis).The results of this study indicate the student has no confidence to face difficulties during the ongoing practice of clinical practice and realized that part of the learning process that must be faced . Most students still in doubt  do action against patients and to fear to do wrong . students are sure to encounter difficulties during practice because there field practice mentors who can provide guidance for clinical practice of obstetrics, guidance has been implemented by conducting pre and post comperence all actions performed in accordance with the practice competencies. There is still a lack of guidance from the supervisor of education for the arrival not on schedule, the limited time attitude meeting employee who receives student attendance practices, understanding lack CI competencies to be achieved, patients are less variable field so that not all competencies can be achieved and there are differences between theory with the reality on the ground. competence is difficult to achieve delivery and installation pathological IUD and implan contraceptives.


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