scholarly journals Analisis Preferensi Ketidaknyamanan Konsumen Terhadap Promosi Dan Personal Selleryang Mempengaruhi Minat Beli Konsumen Serta Pemilihan Merek Pada Asuransi (Studi Kasus di PT. Prudential Life Assurance)

2020 ◽  
Vol 2 (1) ◽  
pp. 16-29
Author(s):  
Putu Dyah Permatha Korry ◽  
Ayu Wendy Widhia Pramesti
Keyword(s):  
Structural Equation ◽  
Direct Marketing ◽  
A Value ◽  
Sense Of Security ◽  
Analysis Technique ◽  
Insurance Agent ◽  
Predicted Model ◽  
The Right ◽  
Insurance Data ◽  
A Company

Health is an important thing to be noticed in everyday life, because humans will not be separated from the dangers that arise suddenly by an event. Insurance is one way to guarantee a sense of security in handling the risks that arise suddenly. No wonder various promotions are carried out by companies to generate consumer buying interest, but one of the promotional techniques of direct marketing through telemarketing is inconvenience, because promotion through this technique consumers feel disturbed when contacted because according to them telemarketers do not think of the right time when offering a product. Personal Sales (Personal Seller) is an insurance agent from a company that can deal directly with consumers so that later there will be buying interest in insurance. To increase consumer buying interest, promotional inconvenience, and seller personalities are expected to be able to influence consumers so that after buying interest arises, consumers will be able to decide on the brand selection on insurance. Data was collected through questionnaires to 85 respondents. The data analysis technique used is structural equation (SEM) with PLS. The results of this study indicate that promotional discomfort has a negative and significant effect on consumer buying interest, while a personal seller has a positive and significant effect on consumer buying interest, and consumer buying interest has a positive and significant effect on brand selection. Based on the results of testing the Q2 model gets a value of 0.774, which shows the predicted model is appropriate.

scholarly journals THE INFLUENCE OF MARKETING MIX, PERCEIVED RISK, AND SATISFACTION ON WORD OF MOUTH IN XYZ CLINIC

2019 ◽  
Vol 4 (1) ◽  
pp. 13
Author(s):  
Saka Haditya Murpraptomo ◽  
Lilik Noor Yuliati ◽  
Bagus Sartono
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Marketing Mix ◽  
Equation Model ◽  
Analysis Technique ◽  
Negative Effect ◽  
Use Of Social Media ◽  
The Right ◽  
Positive Effect

The increasing need for health services, peoples who lived in the Pekayon, Bekasi City were given the opportunity to choose the right clinic. Word of mouth is a marketing technique that can be used by clinics. This study aims to analyze the effects of the marketing mix, perceived risk, and satisfaction on word of mouth at XYZ clinic. The research is a descriptive method with a survey using questionnaires and 200 respondents as the sample. Furthermore, the data analysis technique is descriptive with SPSS16.0 software and Structural Equation Model (SEM) with LISREL 8.70. Based on the results, it can be concluded that the marketing mix has a positive effect on perceived risk, marketing mix has a positive effect on satisfaction, perceived risk has a negative effect on satisfaction, marketing mix has a positive effect on word of mouth, perceived risk has a negative effect on word of mouth, and satisfaction has a positive effect on word of mouth. Referring to these conclusions, it can be confirmed that the clinical management of doctor XYZ needs to improve employee services, convenience the patient that this clinic has expert doctors, and utilizing the use of social media as a marketing strategy.

scholarly journals The Influence Knowledge Management on Marketing Performance

2020 ◽  
Vol 4 (3) ◽  
pp. 316-322
Author(s):  
Ade Ilham Pratama ◽  
Syahputra Syahputra
Keyword(s):  
Knowledge Management ◽  
Total Sample ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Unit Of Analysis ◽  
Marketing Performance ◽  
A Value ◽  
Analysis Technique ◽  
Research Types ◽  
A Company

FPS Famous Pacific Shipping is a company engaged in the field of the expedition which was formed in 2006, the company began with the name Internusa Hasta Buana which was founded by Mr. Iskandar Zulkarnain in 1991. Internusa Hasta Buana then gave birth to a subsidiary namely FPS Indonesia (Famous Pacific Shipping). This research aims to determine the influence of knowledge management on marketing performance at PT. FPS Indonesia. The variables used in this study are Knowledge Management (X1),  and dependent variable (Y), Marketing Performance. The research method used is a quantitative method with descriptive and causal research types. The unit of analysis is a total sample of 20 employees of PT. FPS Indonesia. The data collection method was carried out through questionnaires containing 20 valid questions. The analysis technique uses simple linear regression and the data is calculated using the SPSS program. Based on the calculation of the coefficient of determination shows a value of 59.8% which means this value indicates that the Knowledge Management variable has an influence on Marketing Performance of 59.8% and the remaining 40.2% is influenced by variables not examined.

scholarly journals Pengaruh Sertifikasi Halal Terhadap Kesetiaan Konsumen Pada Produk Makanan dan Minuman: Studi Kasus Konsumen Non-Muslim di Daerah Istimewa Yogyakarta

2021 ◽  
Vol 7 (1) ◽  
pp. 285
Author(s):  
Agus Susetyohadi ◽  
Mufti Alam Adha ◽  
Afrilia Dwi Utami ◽  
Dwi Esti Sekar Rini
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Transition Period ◽  
Food Products ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
The Public ◽  
Analysis Technique ◽  
Food And Beverage ◽  
The Right

Indonesia is serious about positioning itself as the world's halal center and a pioneer in halal certification globalization. The public as consumers also has the right to get correct information about the halal-certified food products they need. It's related to consumers' safety both Muslim and non-Muslim, both in faith, spiritually and physically, in consuming food and beverage products. It is very dependent on information on these food products. The Government's efforts related to food products that are Halal certified in the community are by issuing Law no. 33 of 2014 concerning Halal Product Guarantee, which will be enforced three years later as a transition period. Many things influence consumer loyalty to a product. Among them, product quality, price, design, promotion, brand ambassador. Consumers will have high loyalty to a product if the product is of high quality. In other words, the product can provide the satisfaction expected by consumers. Samples were taken randomly according to the criteria set by the researcher. The data analysis technique used Structural Equation Modeling (SEM). This study used 185 responses from respondents, which were obtained using a google form survey. This study indicates that the variables of product quality, price, design, promotion, and brand ambassador have a significant positive effect on consumer loyalty to halal-certified products. It shows that halal certification for non-Muslim consumers is also one factor that needs to be considered and taken into consideration for food and beverage product producers.

scholarly journals Effect of Products and Images on Customer Decisions in Choosing a Sharia Bank with Religiosity as a Moderating Variable (Case Study on Customers of PT Bank Syariah Mandiri Simalungun Trade Support Branch)

2021 ◽  
Vol 8 (2) ◽  
pp. 68-73
Author(s):  
Perkasa Al Khudri Ichwan ◽  
Paham Ginting ◽  
Arlina Nurbaity Lubis
Keyword(s):  
Structural Equation Modeling ◽  
Analytical Method ◽  
Structural Equation ◽  
Equation Modeling ◽  
Cluster Sampling ◽  
Analysis Technique ◽  
Corporate Customers ◽  
A Company ◽  
Descriptive Method

This study aims to determine the effect of products and images on customer decisions in choosing a sharia bank with religiosity as a moderating variable. The population in this study were customers of PT Bank Syariah Mandiri Simalungun Trade Support Branch, namely customers who have accounts, funding product accounts or individual financing, not corporate customers and are not customers because they work in a company (such as a payroll account). The population is 2,400 customers. Sampling using cluster sampling. The analytical method used in this study is a descriptive method and the analysis technique used is structural equation modeling-partial least squares (SEM-PLS). The results showed a significant effect of products and images variables on customer decisions in choosing a sharia bank, while religiosity was not significant in moderating the effect of products and images on customer decisions in choosing sharia bank. Keywords: Products, Images, Religiosity, Customer Decisions

scholarly journals The BEHAVIOR ACCOUNTING AS A HISTORY : PERSPECTIVE SINGLE AND DOUBLE ENTRY BOOKKEEPING

2019 ◽  
Vol 7 (01) ◽  
pp. 9-16
Author(s):  
Aprilya Dwi Yandari
Keyword(s):  
Human Rights ◽  
Ethical Behavior ◽  
Historical Perspective ◽  
Secondary Data ◽  
Behavioral Approach ◽  
A Value ◽  
Single Entry ◽  
The Right ◽  
Double Entry ◽  
A Company

At this writing has the purpose of how accounting behavior viewed in terms of history if there is accounting treatment with the perspective of single and double entry bookkeeping. The type of research carried out in the study is descriptive, by describing the results of sources obtained from secondary data and documentation data collection techniques such as, articles, journals, books, and others. The results obtained were analyzed based on the accounting aspects of the behavior of accounting records and accounting processes using single and double entry bookkeeping. Based on the historical perspective, the use of single and double entry bookkeeping is an ethic in psychology that exists in human rights where individuals have a value of rights that is naturally a form of their existence as humans. One of them in accounting is the right of accounting behavior to find out information related within the scope of a company, government, or other organization. While the behavioral approach is based on positive ethics, where with ethical behavior can see a state of actual habits that govern people's behavior. Keywords : history, single entry bookkeeping, double entry bookkeeping

scholarly journals Implementation of K-Medoids and FP-Growth Algorithms for Grouping and Product Offering Recommendations

2019 ◽  
Vol 2 (2) ◽  
pp. 107
Author(s):  
Imaduddin Syukra ◽  
Assad Hidayat ◽  
Muhammad Zakiy Fauzi
Keyword(s):  
Data Mining ◽  
Association Rule ◽  
Market Basket ◽  
Transaction Data ◽  
A Value ◽  
Using Data ◽  
The Right ◽  
A Company ◽  
Technical Recommendations

212 Mart Rambutan Street on Pekanbaru City is a company engaged in retail. Meeting the needs of consumers and making the right decision in determining the sales strategy is a must. One way to find out market conditions is to observe sales transaction data using data mining. The data mining method commonly used to analyze market basket (Market Basket Analysis) is the Association Rule. The Association Rule can provide product recommendations and promotions, so that the marketing strategy is more targeted and the items promoted are the customer's needs. At 212 Mart, the determination of product promotion is obtained from the analysis of sales transaction data reports, which are based on the most sold products and the expiration date. Often the product being promoted does not fit the customer's needs. The purpose of this study is to apply the K-Medoids algorithm for clustering on FP-Growth in producing product recommendation rules on a large number of datasets so that they can provide technical recommendations / new ways to the 212 Mart in determining product promotions. The results obtained are from the experiments the number of clusters 3 to 9 obtained optimal clusters of 3 clusters based on the validity test of the Davies Bouldin Index with a value of 0.678. With a minimum support value of 5% - 9% and a minimum value of 50% confidence, the result is that the Association Rule is found only in cluster 3 with 5 rules.

scholarly journals Pengaruh Kompensasi Terhadap Kinerja Karyawan Pada PT Gratia Prima Indonesia

2020 ◽  
Vol 4 (1) ◽  
pp. 1-13
Author(s):  
Jeni Irnawati ◽  
Samcay Samcay
Keyword(s):  
Data Analysis ◽  
Correlation Coefficient ◽  
Compensation Effect ◽  
Employee Performance ◽  
Coefficient Of Determination ◽  
A Value ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
A Company ◽  
Descriptive Method

The purpose of this study is to determine whether there is an influence between compensation and employee performance at PT Gratia Prima Indonesia. Compensation is income in the form of money, direct or indirect goods received by employees in return for services rendered to employees. Compensation is one of the important things in a company. With compensation, employees will be compelled to do something to meet their needs. The data analysis technique used in this research is a quantitatively descriptive method by describing the condition of the respondent as well as the description of the research variables in the frequency and percentage tables of the results of questionnaire distribution through data analysis procedures, namely interviews, questionnaires and observations. The results showed that there was a positive and significant effect between compensation on employee performance at PT Gratia Prima Indonesia with a correlation coefficient of 0.833 meaning the effect of compensation on employee performance was STRONGLY related. This refers to table 4.14 that (0.80-1.00) is stated to be very strong. From the calculation of the coefficient of determination obtained a value of 69.39%, while the rest (100% -64.39%) = 30.61% is influenced by other factors. And the results of the formula test then tcount> t-table is 10.82> 2.006 which means H0 is rejected and Ha is accepted, meaning that the Compensation Effect (X) has a significant effect on Employee Performance (Y). Because the results obtained to state that there is a positive and significant effect between compensation on employee performance, these results can provide input or information to PT Gratia Prima Indonesia.

scholarly journals The Effect of Emotional and Spiritual Intelligence on the Performance of Tax Consultants with Ego Depletion as a Mediation Variable

2021 ◽  
Vol 04 (11) ◽  
Author(s):  
Oyong Lisa ◽  
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Ego Depletion ◽  
Work Hours ◽  
Spiritual Intelligence ◽  
Equation Modeling ◽  
Analysis Technique ◽  
The Individual ◽  
A Company

The performance of a company will be known from the activity of its employees in supporting the success of the company's goals. The level of performance can be influenced by the emotional and spiritual intelligence possessed by the individual. Some professions have work hours that are not stagnant. The existence of busy seasons can make individuals experience ego depletion which can ultimately affect performance. This study was conducted to examine the effect of emotional and spiritual intelligence on ego depletion, examine the effect of emotional and spiritual intelligence on consultant performance, examine the effect of ego depletion on tax consultant performance and examine the effect of emotional and spiritual intelligence on consultant performance through ego depletion. The sample in this study were 104 people. The analysis technique uses SEM structural equation modeling. The results of this study indicate that emotional and spiritual intelligence have an effect on ego depletion. Emotional and spiritual intelligence affect the performance of tax consultants. Ego depletion affects the performance of tax consultants. Emotional and spiritual intelligence affect the performance of tax consultants through ego depletion.

scholarly journals Strategy of Gamification, Product and Pricing: Does It Matter on Buying Interests of Fore Coffee consumers

SENTRALISASI ◽  
2022 ◽  
Vol 11 (1) ◽  
pp. 28
Author(s):  
Ani Rakhmanita ◽  
Ratih Hurriyati ◽  
Puspo Dewi Dirgantari
Keyword(s):  
Hypothesis Testing ◽  
Structural Equation ◽  
Online Shopping ◽  
Digital Marketing ◽  
Equation Modeling ◽  
A Value ◽  
Modeling Analysis ◽  
Analysis Technique ◽  
Proposed Model ◽  
Data Collection Technique

The aims of this research is to measure the effect of gamification, variety of beverage products and prices on  buying interest of Fore Coffee consumers. The data collection technique was in the form of a questionnaire using a google form link that was distributed in several whatsapp groups. The results of the questionnaire were processed using the Structural Equation Modeling Analysis Technique with the SmartPLS application. The results show that the Gamifications contained in the application have an influence on consumer buying interest, seen from the results of testing the proposed model hypothesis. The T-value for the gamification variable is 2,934, which is greater than 1.96. The variety of beverage products found in the coffee application has an influence on consumer buying interest, seen from the results of hypothesis testing with a Tstatistic value of 3.646 which is greater than 1.96. Hypothesis testing shows that the price is not significant to the buying interest of front coffee consumers with a value of 1.94 which is smaller than 1.96. For further research, it can be developed with other gamification benefits embedded in online shopping applications, so that it can add to the repertoire of knowledge in the world of digital marketing.

scholarly journals Analisis Kualitas Layanan Dalam Memediasi Pengaruh Harga, Produk, Pemasaran Relasional, Dan Mcsq Terhadap Kepuasan Pelanggan Hotel Bintang Empat Di Kabupaten Badung, Bali

2020 ◽  
Vol 3 (2) ◽  
pp. 94-108
Author(s):  
I Wayan Majuarsa ◽  
Widji Astuti ◽  
Grahita Chandrarin
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Equation Modeling ◽  
Hotel Management ◽  
Relational Marketing ◽  
Analysis Technique ◽  
Management Commitment ◽  
The Right

Hotel business competition in Badung regency Bali Province is increasing. Efforts to be taken by hotel management is to determine the right offer to stay afloat in the midst of competition and can increase profitability. However, companies will experience a failure if un- supported by both internal company and external parties in this company are the customers who always demand satisfaction for the performance of the hotel company. Customer satisfaction as the level of one’s feelings as a result of the comparison between reality and expectations received from a product or service. This study aims to prove and analyze the influence of price, product, relational marketing and management commitment on service quality and customer satisfaction of four star hotel in Badung regency of Bali province. The population in this study is hotel guest both domestic and international staying in four star hotel in Badung regency of Bali Province and the sample is 154 people. The data analysis technique using Structural Equation Modeling with SPSS 23 and AMOS 18. The result of the discussion can be concluded that the Price is formed by the tariff as expected, the tariff according to benefit and followed by the competitive tariff, the Product is formed by the Core product and followed by additional Product, Relational Marketing is formed by Attracting, Developed, and followed by Retaining and Management Commitment on Quality Services are formed by empowerment and followed by rewards. Price, product, re- lational marketing and management commitment on service quality significantly influence the quality of service of four star hotel in Badung regency of Bali Province. Price, product, relational marketing and management commitment on service quality have an effect on significant to cus- tomer satisfaction of four star hotel in Badung regency of Bali Province. Service quality signif- icantly affects the customer satisfaction of four star hotel in Badung regency of Bali province. Price, product, relational marketing and management commitment on service quality signifi- cantly influence the satisfaction customer of four star hotel in Badung regency of Bali Province with service quality variable as intervening variable.

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