Edukasi Tourism Branding Berbasis Kearifan Lokal di SMA N 1 Pangandaran, Kabupaten Pangandaran, Jawa Barat

2021 ◽  
Vol 2 (2) ◽  
pp. 113-119
Author(s):  
Rufus Goang Swaradesy ◽  
Winna Shafanissa ◽  
Martien Roos Nagara ◽  
Annisa Fitra

This research aims to help the community in the Pangandaran region solve problems to developing and promoting cultural tourism based on local wisdom as well as nature tourism. This place of community service is located at SMA N 1 Pangandaran as well as Batu Kalde site in Babakan village, Pangandaran District, Pangandaran Regency, West Java. The students involved are grade X and XI students. The problem in Pangandaran tourism is the focus on natural attractions in the form of beaches, whereas many cultural sites are found in Pangandaran such as batu kalde, Goa Jepang, Lingga Kencana, and others. This is compounded by most students do not yet know the existence of such cultural sites. The purpose of this community service is to help introduce cultural tourism in Pangandaran by providing some tourism branding solutions to facilitate tourism promotion. The cultural tourism promotion solution provided is to introduce several cultural sites, provide documenting materials in the form of photos and videos and provide editing training using gadgets owned to further create branding or tourism icons as a medium of promotion of cultural tourism in Pangandaran.  Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian keapda masyarakat supaya membantu masyarakat di wilayah Pangandaran memecahkan masalah berkaitan kepariwisataan supaya di samping mengembangkan dan mempromosikan wisata alam, dikembangkan juga wisata budaya berdasarkan kearifan lokal. Tempat kegiatan pengabdian masyarakat ini berada di SMA N 1 Pangandaran serta situs kepurbakalan Batu Kalde di desa Babakan, Kecamatan Pangandaran, Kabupaten Pangandaran, Jawa Barat. Siswa yang dilibatkan adalah siswa kelas X dan XI. Permasalahan di pariwisata Pangandaran adalah terfokusnya pada objek wisata alam berupa pantai, padahal banyak situs budaya yang terdapat di Pangandaran seperti situs Batu kalde, Goa Jepang, Lingga Kencana, dan lain-lain. Hal ini diperparah dengan Sebagian besar siswa belum tau keberadaan situs budaya tersebut. Tujuan diadakan pengabdian masyarakat ini adalah membantu memperkenalkan wisata budaya di Pangandaran dengan memberikan beberapa solusi branding kepariwisataan untuk mempermudah dalam hal promosi wisata. Solusi promosi wisata budaya yang diberikan yaitu dengan mengenalkan beberapa wisata budaya, memberikan materi pendokumentasian baik berupa foto dan video serta memberikan pelatihan edit menggunakan gadget yang dimiliki untuk selanjutnya membuat branding atau ikon pariwisata sebagai media promosi pariwisata budaya di Pangandaran.

2018 ◽  
Vol 2 (3) ◽  
pp. 775-782
Author(s):  
Vivi Hasti Mayanti ◽  
Hidra Amnur ◽  
Humaira Humaira ◽  
Dwiny Meidelfi

Solok Selatan Regency is a Regency in the eastern part of the province of West Sumatra. In the County many interesting attractions to visit. As nature tourism, cultural tourism, historical tourism, culinary tourism, and lodging. There has been no use of the android technology to publish existing tourism in Solok Selatan Regency, so information on tourism objects do not meet the attraction of tourists. Tourism android-based applications are used to facilitate tourists in exposing and searching for tourism information in Solok Selatan District. This application can be used as a medium of information at once media Solok Selatan District tourism promotion. This application using GPS on Smartphones to find out the location of the user application and instructions the way to tourist sites through the Google Map. There is a menu to share sights form images to a variety of social media or tools provided on the smartphone, as well as the rating menu to perform the assessment of the tourism objects in the form of the input value rating.


2019 ◽  
Vol 2 (3) ◽  
pp. 193-199
Author(s):  
Silvia Rosa ◽  
Miftahul Asraf ◽  
Dina Amalia ◽  
Septia Herman

This activity aims to help publicize the potential of the Koto Hilalang Nagari as one of the Cultural Tourism Village areas in Solok Regency, West Sumatra Province. The method of activity carried out is to make a design application for internet-based tourism promotion. This designed application can be inputted all the time by the Nagari community itself, especially by officers in the village office or the Nagari guardian's office. The results of the Andalas University Student Community Service program as agents of change in society during the 2019 Community Service Program in the village of Koto Hilalang are the availability of a website to promote and publicize the beauty of Nagari Koto Hilalang as a cultural tourism destination in the Solok Regency. The website can contain various kinds of Koto Hilalang's Nagari artistic potential to be promoted to a broader audience. This promotion is expected to invite more tourists to visit Nagari Koto Hilalang, Kubung District, Solok Regency.


Author(s):  
Whinda Rofika Arofah ◽  
Asep Yudi Permana ◽  
Riskha Mardiana

Indonesia has a lot of potential for nature tourism in the form of mountains, sea, and beaches. This is also an attraction for tourists to make Indonesia as the preferred natural tourist destination when on vacation. Especially West Java, West Java is one of the provinces that are in great demand by local and outside tourists.Besides being famous for its local culture and its unique culinary variety, West Java is also known for its cool air, especially in some parts that are still preserved in nature, the natural potential that is still good and is maintained as an attraction for West Java to attract tourists. One of the famous areas in the city of Bandung which is a tourist destination is the Lembang Region.From the last five years the lodging area in Lembang has increased, currently in Lembang sub-district itself has 13 lodging units in the form of resorts. The amount itself is influenced by the high demand for lodging accommodation especially when the holiday season arrives. But of that number, resorts that have complete and well-maintained facilities and conditions are still not completely even. Based on this fact, the purpose of designing this resort is expected to be the best tourist area in the region to be able to adjust to the conditions of the land conditions, be able to use and not damage the existing land on the design land.The study used in this design is based on the description that occurs today with the support of the literature that supports the theory and analysis that is done. Implementation analysis was carried out using macro and microanalysis methods. Macro analysis is an analysis on a regional scale. While microanalysis is an analysis of the design site, which includes activity analysis, function analysis, space analysis, site analysis, shape analysis, and display and structural analysis and utility.The concept of site and building in this design will produce a conceptual relationship that will later become a guideline in making a design. This concept includes the proposed concept of site design, form, structure, and utility.


Media Wisata ◽  
2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Ivana Francisca Joaquin Da Costa

The research was conducted at the Beach Area Branca attractions with the objective of identifying SWOT analysis conducted by the Office of Timor-Leste Dili tourism in developing the potential of Area Branca Beach attractions to increase tourist visits in Dili.This research uses a quantitative approach to analyze the strategies used and the SWOT analysis. From the survey results revealed that potential Beach Area attractions Branca towards ecotourism development by promoting nature tourism, maritime and land combined with up-tourism and cultural tourism. Constraints faced by the inadequate infrastructure, tourism organizations are not integrated, quality human resources are lacking and political conditions, the development of cooperation with the objects is done by outside parties and investors.


2020 ◽  
Vol 1 (01) ◽  
pp. 31-37
Author(s):  
Framesti Frisma Sriarumtias

Community service this time aims to motivate the community to utilize the house yard into land for family medicinal plants (TOGA). The method used is in the form of counseling and data collection on plants that are usually planted by residents. Counseling is done by lecturing by distributing reading material in the form of material handouts delivered. And data collection is done by discussing with the people who attended the event. The target of this service is the women of recitation in Giri Ayu Village, Giriawas Village, Garut Regency, West Java. The results of this community service are able to understand related to the utilization of family medicinal plants that can be used for prevention.


2020 ◽  
Vol 1 (2) ◽  
pp. 8-15
Author(s):  
Gunawan Gunawan ◽  
Usman Mutaqin

Passports have a role not only limited to the requirements to leave the territory of Indonesia, but the ownership of the passport  must be accounted for. The problem is often complained by many people in applying for a passport (the applicant) is the queue which takes a long time and feels complicated in implementation. Now the Directorate General of Implications of the Ministry of Law and Human Rights is innovating by creating an APAPO (Online Passport Queue Application). This application is expected to be an answer problems in applying for a passport for the applicant. This online passport registration is related to how operate the APAPO application, and see when the applicant's schedule can come to the nearest immigration office. This socialization was carried out in the Tasikmalaya region, West Java, bearing in mind that the Tasikmalaya area had a considerable potential of Indonesian Migrant Workers (TKI) and the Immigration Office in charge of several Cities and Regencies, including: Tasikmalaya District, Tasikmalaya City, Regencies Ciamis, Banjar City and Garut Regency which cover 108 (one hundred and eight) districts. Community Service regarding passport registration at the immigration office is by way of socialization regarding online passport registration with the following steps: (1) Financing the importance of passports for Indonesian citizens (2) Developing procedures for registering online passport queues (3) Training for opening applications online passport queue service. 


2020 ◽  
Vol 5 (1) ◽  
pp. 57
Author(s):  
Liana Vivin Wihartanti ◽  
Farida Styaningrum ◽  
Galih Chandra Noegraha

<p><strong><em>Abstract. </em></strong><em>Kare is a village located on the slopes of Wilis Mountains. The charm of natural tourism that is still natural in Kare is still not managed optimally by the community. The object in this Community Service activity is coffee plantations. The results of local coffee in Kare are a potential resource, but the marketing has not yet reached the Madiun Regency area. The Community Service activity aims to improve the marketing of kare coffee and make the Tambak Lare coffee plantation a tourist destination based on ecotourism. The results of the Community Service show that the marketing of kare coffee has expanded not only around Kare but has reached the Madiun Regency, such as Madiun City, Ngawi Regency, Magetan Regency, to outside the provinces such as Klaten Regency and Sragen Regency. The Tambak Lare coffee plantation located in Kare Village, Kare Subdistrict, Madiun Regency has begun to be initiated to become an ecotourism-based nature tourism, so that there are already people outside Kare who visit these tourist sites.</em><em></em></p><p><strong>Abstrak.</strong><strong> </strong>Desa kare merupakan sebuah desa yang terletak di lereng pegunungan wilis. Pesona wisata alam yang masih natural yang terdapat di desa kare masih belum di kelola secara maksimal oleh masyarakat setempet. Objek dalam kegiatan Pengabdian Masyarakat ini adalah perkebunan kopi. Hasil kopi lokal di Desa Kare merupakan sumberdaya yang potensial, namun pemasaran belum sampai keluar daerah Kabupaten Madiun. Kegiatan Pengabdian Masyarakat ini bertujuan untuk meningkatkan pemasaran kopi kare serta menjadikan perkebunan kopi Tambak Lare menjadi tempat wisata yang berbasis ekowisata. Hasil kegiatan Pengabdian Masyarakat menunjukkan bahwa pemasaran kopi kare sudah meluas tidak hanya di sekitar Desa Kare tetapi sudah sampai keluar Kabupaten Madiun, seperti Kota Madiun, Kabupaten Ngawi, Kabupaten Magetan, hingga diluar provinsi seperti di Kabupaten Klaten dan Kabupaten Sragen. Perkebunan kopi Tambak Lare yang terletak di Desa Kare, Kecamatan Kare, Kabupaten Madiun sudah mulai dirintis untuk menjadi wisata alam berbasis ekowisata, sehingga sudah ada masyarakat luar Desa Kare yang berkunjung ketempat wisata tersebut.</p>


2016 ◽  
Vol 21 (2) ◽  
pp. 197-205
Author(s):  
Trisna Gumilar ◽  
Samson CMS ◽  
Kusnandar Kusnandar

Abstract: Rangraken Sawag is one manifestation of an agrarian culture in District Cipatujah, Tasikmalaya, West Java. This culture in unique because it contains a high aesthetic, in addition to its usefulness in helping farmers maintain the fields. The existence of this culture are now showing symptoms  of decline. People are starting to forget this thing., especially the younger generation. Therefore, in a series of conservation activities organized by the food culture Community Service team Padjadjaran University and assisted by Sunda Pakidulan Dangiang community, local government officials and community leaders, the recontruction has been initiated especially for children. The Purpose of this implementation to reintroduce, instill a love, and fostering cultural creativity based society. Keyword: Reconstruction, Education, Children.


2020 ◽  
Vol 2 (2) ◽  
pp. 97
Author(s):  
Febrianto Hakeu ◽  
Sri Sunarti

AbstractThis article aims to determine the Shafar Bathing Ritual Process in Kec. Atinggola Buata Village, North Gorontalo Regency, and knowing the Implementation of Regional Government Policies in the Cultural Tourism sector towards Shafar Bathing Rituals in North Gorontalo District, and formulating solutions to the identified constraints. This article is analyzed based on a descriptive qualitative approach. The results of the analysis of this article are 1) Shafar's bathing ritual starts from the morning at 06.30 WIB with the recitation of Al-Quran verses (Surah Al-Kahfi, Surah Yasin), and the traditional event of bathing Shafar then ends with eating together. 2) Tourism development in Atinggola District is quite good, seen from the policy of the District Government. North Gorontalo and 3) In implementing tourism development, the Tourism and Culture Office always tries to develop tourism in Atinggola District, namely by carrying out tourism promotion programs, tourism destination development programs, and tourism partnership programs. The tourism promotion program is carried out by organizing the Shafar bathing ritual which is carried out once a year in addition to tourism promotion via the internet. While the tourism partnership program, the Tourism and Culture Office collaborates with several related agencies to help develop tourism in Atinggola District.


2019 ◽  
Vol 24 (4) ◽  
pp. 853
Author(s):  
Nurmala Berutu ◽  
Meilinda Suriani Harefa ◽  
M. Ridha Damanik ◽  
Ahmad Hidayat ◽  
Restu Restu

AbstrakPengabdian kepada masyarakat ini bertujuan mendampingi Kelompok Sadar Wisata yang berada di Belawan Sicanang untuk mendukung penyebaran informasi dan promosi keberadaan Ekowisata Mangrove Belawan Sicanang sebagai upaya peningkatan perekonomian masyarakat setempat. Metode pendampingan yang dilakukan dengan memberikan bantuan secara langsung papan informasi memperkenalkan keberadaan Ekowisata Mangrove, memasang panduan arah menuju kawasan Ekowisata Mangrove, memasangkan atribut edukasi pada kawasan ekowisata dan pelaksanaan pelatihan yaitu: pelatihan manajemen ekowisata, pelatihan pembuatan media sosial sebagai media promosi ekowisata berbasis Teknologi Informasi (TI) kepada kelompok penggiat ekowisata di Belawan Sicanang. Dari hasil penilaian terhadap motivasi mitra dalam mengembangkan Ekowisata Mangrove sebelum dan setelah kegiatan dilaksanakan mengalami peningkatan sebesar 15,6%, (sebelumnya sebesar 50%). Respon pengunjung terhadap pemasangan media promosi dan publikasi melalui media sosial lebih dari 60%. Dari data pengunjung yang diperoleh sejak diberikannya papan informasi dan penunjuk arah keberadaan Ekowisata Mangrove terjadi perubahan jumlah pengunjung yang datang dan beberapa lembaga bekerjasama untuk melakukan edukasi. Selama 4 Bulan melakukan kegiatan pengabdian kepada masyarakat di peroleh jumlah pengunjung mengalami pertambahan sebesar 10%–20% dan mempengaruhi pertambahan pendapatan dari aktifitas wisata sebesar 10%-20% dari pendapatan sebelumnya. Selanjutnya 82% anggota kelompok menyatakan bahwa pendampingan yang berkelanjutan akan memberikan peluang untuk membangun perekonomian masyarakat disekitar kawasan Ekowisata Mangrove Belawan Sicanang.Kata kunci: Ekowisata Mangrove Belawan Sicanang, informasi, promosi ekowsiataAbstractThis community service aims to assist the Tourism Awareness Group in Belawan Sicanang to support the dissemination of information and promotion of the existence of the Belawan Sicanang Mangrove Ecotourism as an effort to improve the economy of the local community. The mentoring method that was carried out by providing direct assistance to the information board introduced the existence of Mangrove Ecotourism, installed direction guides to the Mangrove Ecotourism area, paired the attributes of education in the ecotourism area and carried out training namely ecotourism management training, training on making social media as information technology-based ecotourism promotion media (TI) to ecotourism groups in Belawan Sicanang. From the results of the assessment of partner motivation in developing Mangrove Ecotourism before and after the activities carried out an increase of 15.6% (previously 50%). The visitor's response to the installation of promotional media and publications through social media is more than 60%. From the visitor data obtained since the information board was given and a guide to the existence of Mangrove Ecotourism there was a change in the number of visitors who came and several institutions collaborated to educate. During the 4 months of community service activities, the number of visitors experienced an increase of 10% -20% and affected the increase in income from tourism activities by 10% -20% of the previous income. Furthermore, 82% of group members stated that ongoing assistance would provide an opportunity to develop the economy of the community around the Belawan Sicanang Mangrove Ecotourism area.Keywords: Belawan Sicanang Mangrove Ecotourism, information, eco-tourism promotion


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