scholarly journals Celebrity worship dan Impulsive buying pada Penggemar KPOP Idol

2020 ◽  
Vol 2 (2) ◽  
pp. 91-100
Author(s):  
Nadine Denita Asrie ◽  
Dian Misrawati

This study aimed to determined and explained the impact of celebrity worship on impulsive buying of idol merchandise, in this study specifically on BTS merchandise. A sample of 303 respondents were teenagers aged 13 – 21 years who loved the idol group, BTS. The sampling technique uses a snowball-sampling technique. The measuring instrument used is The Impulse Buying Tendency which has been modified with the Cronbach alpha reliability coefficient of 0.862 and the Celebrity Attitude Scale which has been modified with the Cronbach alpha reliability coefficient of 0.901. The result showed that celebrity worship had an effect on impulsive buying on BTS merchandise with an R2 value of 0.278. The results of the study that celebrity worship has an effect on impulsive buying on BTS merchandise can be seen from the t count of 10.765 more than 1.967 with a significance value p less than 0.005. The conclusion is celebrity worship has an impact on impulsive buying on BTS merchandise for teenagers who are fans of BTS. Further research can be carried out on random idol groups other than BTS, so it can be seen whether celebrity worship really affects impulsive buying of idol merchandise in general.Abstrak. Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh celebrity worship terhadap impulsive buying pada merchandise idola, dalam penelitian ini khususnya merchandise BTS. Sampel sebanyak 303 responden merupakan remaja dengan rentang usia 12 – 20 tahun yang menggemari grup idola BTS. Teknik pengambilan sampel menggunakan teknik snowball-sampling. Alat ukur yang digunakan adalah The Impulse Buying Tendency yang telah dimodifikasi dengan koefisien reliabilitas cronbach alpha sebesar 0,862 dan Celebrity Attitude Scale yang dimodifikasi dengan koefisien reliabilitas cronbach alpha sebesar 0,901. Hasil penelitian menunjukan bahwa celebrity worship berpengaruh terhadap impulsive buying pada merchandise idola dengan nilai R2 sebesar 0,278. Hasil penelitian bahwa celebrity worship berpengaruh terhadap impulsive buying pada merchandise idola dapat dilihat dari t hitung sebesar 10,765 lebih dari 1,967 dengan nilai signifikansi p kurang dari 0,005. Dengan demikian dapat disimpulkan bahwa celebrity worship memiliki pengaruh terhadap impulsive buying merchandise BTS pada remaja penggemar grup idola BTS. Penelitian selanjutnya dapat dilakukan pada random grup idola lain selain BTS, sehingga dapat dilihat apakah celebrity worship benar mempengaruhi impulsive buying terhadap merchandise idola secara umum.

2018 ◽  
Vol 34 (5) ◽  
Author(s):  
Ana Rosa Linde ◽  
Carlos Eduardo Siqueira

Zika virus infection during pregnancy is a cause of congenital brain abnormalities. Its consequences to pregnancies has made governments, national and international agencies issue advices and recommendations to women. There is a clear need to investigate how the Zika outbreak affects the decisions that women take concerning their lives and the life of their families, as well as how women are psychologically and emotionally dealing with the outbreak. We conducted a qualitative study to address the impact of the Zika epidemic on the family life of women living in Brazil, Puerto Rico, and the US, who were affected by it to shed light on the social repercussions of Zika. Women were recruited through the snowball sampling technique and data was collected through semi-structured interviews. We describe the effects in mental health and the coping strategies that women use to deal with the Zika epidemic. Zika is taking a heavy toll on women’s emotional well-being. They are coping with feelings of fear, helplessness, and uncertainty by taking drastic precautions to avoid infection that affect all areas of their lives. Coping strategies pose obstacles in professional life, lead to social isolation, including from family and partner, and threaten the emotional and physical well-being of women. Our findings suggest that the impacts of the Zika epidemic on women may be universal and global. Zika infection is a silent and heavy burden on women’s shoulders.


Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 463
Author(s):  
Aan Satria ◽  
Okki Trinanda

The e-commerce business has now developed rapidly, the impact of development is that the number of prosuct varies and easily earned. The ease of such information will result in consumers will be more consumptive infulfilling their needs, even they tend to make impuse buying. As one of the emerest e-commerece in Indonesia, Lazada should be able to see this as a great opportunity in as effort to increase the company’s sales and sustainability. One effort in increasing impulse buying is of external factors ranging from the promotion and quality of websites that are launched on e-commerce bussines. This study aims to know and prove how much influence promotion and website quality to impulse buying e-commerce Lazada in Padang City. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 20. The results of this study indicate that: (1) Promotion has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,014 < 0,05). (2) Website Quality has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,046 < 0,05)Keyword: promotion, website quality, impulse buying.


2020 ◽  
Vol 3 (2) ◽  
pp. 154
Author(s):  
M. Munir Syam AR ◽  
Djoko Nestri Kwartatmono

AbstrakPenelitian ini bertujuan untuk mengeksplorasi faktor yang mendorong petani garam untuk menjual garam pasca panen/pungut secara langsung atau tidak langsung dan menganalisis dampak penerapan strategi tersebut terhadap tingkat kesejahteraan petani garam. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Penelitian ini dilakukan di Desa Karanganyar, Kec. Kalianget, Kab. Sumenep. Objek dalam penelitian ini difokuskan pada produk garam. Teknik sampling yang digunakan adalah snowball sampling dengan informan yang berasal dari petani garam dari desa Karanganyar. Data diperoleh melalui observasi, dokumentasi dan indepth interview secara langsung kepada informan. Hasil penelitian ini menunjukkan bahwa terdapat empat faktor yang mempengaruhi petani garam dalam menerapkan strategi penjualan langsung atau tidak langsung yaitu harga garam, kebutuhan, kuantitas hasil produksi, dan gudang penyimpanan. Ketika harga garam mahal maka petani garam akan menggunakan strategi penjualan langsung. sebaliknya, ketika harga turun petani kecil tidak memiliki pilihan strategi selain menjual langsung tetapi petani dengan  skala besar lebih fleksibel.Kata Kunci: Garam, Kesejahteraan, Strategi AbstractThis study aims to explore the drivinf factors of salt farmers to sell salt directly or indirectly and analyze the impact of implementing this strategy on the welfare level of salt farmers. This study uses a descriptive qualitative approach. This research was conducted in Karanganyar Village, Kalianget, Sumenep district.. The object of this study is focused on salt products. The sampling technique used snowball sampling with informants who came from salt farmers from Karanganyar village. Data obtained through observation, documentation and in-depth interviews with informants. The results of this study indicate that there are four factors that influence salt farmers in implementing direct or indirect sales strategies, namely the price of salt, needs, quantity of production, and warehouse. When the price of salt is high, salt farmers will use a direct selling strategy. otherwise when prices fall small farmers have no choice of strategy other than selling directly but large scale farmers are more flexible.Keywords: Salt, Welfare, Strategy


2019 ◽  
Vol 3 (1) ◽  
pp. 70-78
Author(s):  
Moudy Nitazya Dwi Putri ◽  
Ita Juwitaningrum ◽  
Diah Zaleha Wyandini

This study aimed to determine the effect of positive emotions and brand equity on impulsive buying on female consumers. The research used the quantitative method with 414 female consumers. The instruments were the Dispositional Positive Emotion Scale, Brand Equity Scale, and The Impulse Buying Tendency Scale. The data analysis techniques which is used in this research is multiple regression. The results show that positive emotions had no effect on impulsive buying. Furthermore this study also show that brand equity has a direct effect on impulsive buying


2021 ◽  
Vol 4 (1) ◽  
pp. 33-48
Author(s):  
Yesi Mutia Basri ◽  
Gusnardi Gusnardi

This study aims to observe how local government financial management is in the face of the Covid-19 Pandemic—in particular, observing how budgeting, administration, and accountability of the Riau Provincial Government regarding the Covid-19 Pandemic. The research method used is a qualitative method with a type of case study. The data collection techniques used in-depth interviews, observation, and documentation. To ensure the validity of the data, triangulation was carried out by carrying out source triangulation and technical triangulation. The informants in this study consisted of key informants, primary informants, and supporting informants. Key informants are the head of the budget, the head of the treasury, and the head of the accounting and reporting sub-section. While the primary informants and supporting informants were selected using the snowball sampling technique. Data analysis was carried out by collecting data, reducing data display data, and making conclusions. The results of the analysis show that the impact of the Covid-19 Pandemic caused the Riau Provincial Government to refocus and reallocate the budget four times. At the administrative and accountability stages, there are problems with recording Unexpected Expenditures, namely the absence of technical guidelines regarding the administration of Unexpected Expenditures, determining spending limits for emergencies and urgency. Another problem is the absence of valid data for the distribution of aid funds for MSMEs affected by Covid-19 as well as valid documents in the recording of grant assistance from third parties. This research contributes to the government in making policies in financial management in a disaster emergency.Keyword: The Covid-19 Pandemic, Financial Management, Refocusing, Reallocation, Administration, Accountability AbstrakPenelitian ini bertujuan untuk mengobservasi bagaimana pengelolaan keuangan Pemerintah Daerah dalam menghadapi Pandemi Covid-19 ini. Secara khusus mengobservasi bagaimana penganggaran, penatausahaan dan pertanggungjawan Pemerintah Provinsi Riau terkait Pandemi Covid-19. Metode penelitian yang digunakan adalah metode kualitatif dengan jenis studi kasus. Teknik pengumpulan data menggunakan teknik wawancara medalam, observasi dan dokumentasi. Untuk meyakinkan keabsahan data, triangilasi dilakukan dengan melaksanakan triangulasi sumber dan triangulasi teknik. Informan dalam penelitian ini terdiri dari informan kunci, informan utama dan informan pendukung. Informan kunci adalah Kabid anggaran, kabid perbendaharaan dan kasubid akuntansi dan pelaporan. Sedangkan informan utama dan informan pendukung dipilih dengan teknik snowball sampling. Analisis data dilakukan  dengan tahap pengumpulan data, reduksi data display data dan melakukan membuat kesimpulan. Hasil analisis menunjukkan bahwa Dampak Pandemi Covid-19 menyebabkan Pemerintah Provinsi Riau melakukan refocusing dan realokasi anggaran sebanyak empat kali pergeseran anggaran. Pada tahap penatausahaan dan pertanggungjawaban terdapat permasalahan pencatatan pada Belanja Tidak Terduga yaitu tidak adanya juknis tentang penatausahaan Belanja Tidak Terduga, penentuan batasan belanja untuk keadaan darurat dan mendesak.  Permasalahan lainnya yaitu tidak  adanya data yang valid untuk penyaluran dana  bantuan bagi UMKM yang terdampak Covid-19 serta dokumen yang valid dalam pencatatan bantuan hibah dari pihak ke tiga. Penelitian ini memberikan kontribusi kepada pemerintah dalam membuat kebijakan dalam pengelolaan keuangan pada keadaan darurat bencana. Kata Kunci :  Pandemi Covid-19, Pengelolaan Keungan, Refocusing, Realokasi, Penatausahaan, Pertanggungjawaban


2019 ◽  
Vol 10 (3) ◽  
pp. 50 ◽  
Author(s):  
Sana Hussain ◽  
Danish Ahmed Siddiqui

This study was aimed to understand and assess the role of store environment, impulsive buying personality traits, impulsive buying tendency, and urge to buy on impulsive buying. Data was collected from 250 respondents and analyzed using Structural Equation Modeling technique, findings suggested that impulse buying was positively associated with impulse buying tendency, impulsively personality trait and urge to buy. The most important finding of the study is the insignificant effect of store environment on consumers that are instinctive buyers. The study also suggests that impulsive traits of the consumer directly lead to impulse buying. It actually don’t need some drive such as store environment that would stimulate their impulse buying tendency. However, this study didn’t find any effect of demographic variables (gender and income) on impulse buying tendency. The overall store environment has insignificant effect on consumer impulse purchase but different attributes such as cleanliness and arrangement of product has relative impact on impulse buying that’s why the retailers should focus on store environment elements such as crowd, sales employee, entertainment, lighting, aroma and display etc. to stimulate impulse buying. This study confirmed the role of personality in encouraging impulse buying at retail outlets. Marketers should identify ways to reach out open ended and extrovert people to target their promotional offers.


Author(s):  
Daniel Mon-López ◽  
Alfonso de la Rubia Riaza ◽  
Mónica Hontoria Galán ◽  
Ignacio Refoyo Roman

The spread of COVID-19 has altered sport in Spain, forcing athletes to train at home. The objectives of the study were: (i) to compare training and recovery conditions before and during the isolation period in handball players according to gender and competitive level, and (ii) to analyse the impact of psychological factors during the isolation period. A total of 187 participants (66 women and 121 men) answered a Google Forms questionnaire about demographics, training, moods, emotional intelligence, and resilience sent using the snowball sampling technique. T-test and analysis of variance (ANOVA) were used to compare sport level and gender differences. Linear regressions were used to analyse the psychological influence on training. Handball players reduced training intensity (in the whole sample; p = 0.44), training volume (especially in professional female handball players; p < 0.001), and sleep quality (especially in professional male handball players; p = 0.21) and increased sleep hours (especially in non-professional female players; p = 0.006) during the isolation period. Furthermore, psychological factors affected all evaluated training and recovery conditions during the quarantine, except for sleep quantity. Mood, emotional intelligence, and resilience have an influence on physical activity levels and recovery conditions. In addition, training components were modified under isolation conditions at p < 0.001. We conclude that the COVID-19 isolation period caused reductions in training volume and intensity and decreased sleep quality. Furthermore, psychological components have a significant impact on training and recovery conditions.


2020 ◽  
Vol V (I) ◽  
pp. 642-650
Author(s):  
Wajiha Kanwal ◽  
Tahir Aziz ◽  
Saqib Shahzad

The problem of the study was to explore the impact of academic achievement orientation in the context of private and public sector university students; it further aimed to investigate the impact of demographic variations such as gender, age, semester, birth order, number of siblings, discipline and family income in determining the level of academic achievement orientation of private and public sector university students. The achievement orientation attitude scale developed by Ansari was used to measure achievement orientations, which was consisted of 10 items. Data was collected through a stratified random sampling technique. Data were analyzed with various statistics, which provided an insight that students differ in terms of academic achievement orientations. Results revealed that students of public sector universities have higher academic achievement orientations. It is also recommended that at the university level, students may also learn self-management and ought to work hard in order to achieve their academic goals without an external push.


2021 ◽  
Vol 7 (19) ◽  
pp. 270
Author(s):  
Caio Flávio Stettiner ◽  
Ednício Oliveira Lima ◽  
Eliane Pires Giavina Bianchi

Based on theoretical models, such as those proposed in the studies of McClelland and Spencer and Spencer over the last forty years, this study identifies entrepreneurs’ perception of the impact of the required skills of a job applicant in startups. It uses the snowball sampling technique and direct observation in incubators and accelerators to conduct a qualitative analysis. Semi-structured interviews were conducted with the founders and managers of different impact ventures. From the analysis and discussion of this research, some of the skills required in startups are empathy, principles, ethical values, and other attributes of human nature. This study will be of practical value to job seekers, recruiters, and scholars as it suggests the skills that are required in the high-impact market, helping to develop better recruitment and training programs to their business.


Author(s):  
Frank Quansah

This study examines the use of Cronbach alpha reliability estimate in research among university students in Ghana. An exploratory research design was employed in the study. University students’ (both undergraduate and post-graduate) research works were selected from three public universities in Ghana. With the use of inclusion criteria, purposive sampling technique was used to sample 100 research works conducted by students. The sampled research works were examined to evaluate how the students used Cronbach alpha reliability estimate. It was revealed that 91% of the works properly satisfied the conditions for the use of Cronbach alpha. However, 81% of the students calculated for the alpha for multiple constructs which suggests that alpha was treated as a measure of multidimensionality instead of internal consistency. It is recommended that applied courses in research and statistics should be mounted in the various public universities in Ghana. Workshops and seminars should also be organized for both students and lecturers on the use of Cronbach alpha reliability estimate.


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