Communication strategies to facilitate emergency preparedness for Generation Z and college food pantries: Lessons from the COVID-19 pandemic

2021 ◽  
Vol 19 (7) ◽  
pp. 99-107
Author(s):  
Christine Cardinal, MPH, JD ◽  
Patrick Davis, PhD ◽  
Amanda Scarbrough, PhD ◽  
Jesus Martinez ◽  
Dhitinut Ratnapradipa, PhD
Keyword(s):  
Social Media ◽  
Food Insecurity ◽  
Emergency Preparedness ◽  
Interdisciplinary Collaboration ◽  
Socioecological Model ◽  
Spring Semester ◽  
Food Pantry ◽  
Generation Z ◽  
Significant Difference ◽  
Social Media Platforms

Background: There is a paucity of research on college food pantry operations, especially in relation to emergency preparedness and disaster relief. However, there are multiple research studies confirming the efficacy of using social media to communicate with younger adults, especially Generation Z (Gen Z). Methods: This study examines a college food pantry’s social media posts and pantry utilization in a midsize, public university in Texas, prior to and during the COVID-19 pandemic. Collegiate food insecurity was analyzed through the lens of the socioecological model. Social media data during the spring 2019 semester were compared using a two-way ANOVA prior to and following the origination of the COVID-19 pandemic within the state, and pantry utilization over the spring 2019 and fall 2020 semesters was evaluated using a t-test.Results: There were significantly more likes per post on Instagram than other social media outlets, and there were significantly more impressions per post on Twitter as opposed to Facebook, with a trend toward more impressions per posts, after COVID-19. There was no significant difference in food pantry utilization between the fall and spring semester aside from a spike after return following the spring recess, confirmed as Grubb’s outlier. Application of the socioecological model emphasized the importance of interdisciplinary collaboration and multitiered interventions during an emergency, including the use of social media.Conclusion: This information can help collegiate organizations reach more students through targeted posting on select social media platforms used by their students. Interdisciplinary, inclusive approaches are recommended to reduce food insecurity for Gen Z students.

The influence of advertising on children's buying behaviour: a case study in Slovakia

2021 ◽  
Vol 5 (3) ◽  
pp. 199-210
Author(s):  
Zuzana Hajduova ◽  
Nikoleta Hutmanova ◽  
Lubor Jusko ◽  
Ludovít Molitoris
Keyword(s):  
Social Media ◽  
Computer Assisted ◽  
Disruptive Effect ◽  
Buying Behavior ◽  
Significant Difference ◽  
Customer Segment ◽  
Social Media Platforms ◽  
Buying Behaviour ◽  
Advertising Literacy ◽  
Commercial Messages

Advertising is an essential tool in influencing the customer's buying behavior. However, customers tend to have various levels of understanding and decoding advertising messages. Even though children do not have purchasing power themselves, they still create a key customer segment that can influence the purchase decision of the whole family. The paper focuses on how media usage by children and their attitudes towards advertisements determines their buying behavior. The main purpose of the research is to present and describe how children's advertising literacy develops and its connection with the concept of the theory of mind. The relevance of the decision of this scientific problem is that according to several types of research, children are increasingly targeted through various advertising media. Even though their advertising literacy is not fully developed yet. However, nowadays, there is a growing importance of media in our lives and a need to socialize children as consumers because they represent a huge market for advertisers. An empirical study was carried out by designing a questionnaire filled by Slovak children between the ages of 11 and 15. The advertising impact and the degree of impact of the selected types of advertising media on children's consumer behavior were evaluated. The study involved the online method of computer-assisted web interviewing to investigate the influence of advertising media. The authors assessed the degree of the disruptive effect of the selected advertising media on children and the perception of a chosen medium within gender. The most and the least influential type of media were identified. The findings showed no significant difference within gender in the case of advertising media perception by children. The research empirically confirmed and theoretically proved commercial messages aimed at children through different kinds of traditional and electronic media. According to the results, children's buying behavior is mostly influenced by advertising on social media platforms. This type of media mostly integrates sponsored content which has a huge influence on decision making and forming future preferences. The research results can be helpful for further research of commercial messages of social media aimed at children and how those messages affect the whole family and children's future preferences.

scholarly journals SOCIAL MEDIA VS TRADITIONAL MEDIA AND THEIR IMPACT ON BRAND IMAGE COMMUNICATION ON INDIAN MILLENNIALS

2021 ◽  
Vol 9 (1) ◽  
pp. 1359-1373
Author(s):  
Ajit Jain
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Social Media Marketing ◽  
Young Generation ◽  
Age Group ◽  
Traditional Media ◽  
Image Communication ◽  
Generation Z ◽  
Social Media Platforms ◽  
Marketing Methods

The study focuses on examining which form of marketing out of the age-old Traditional Media or the latest Social Media Marketing has a greater impact on the consumer and which form, can communicate the brand image in a better way. The study focuses on finding answers to questions like what are the new platforms to reach out to targeted consumers, Reasons for which customers follow a brand on social media? etc. Concepts related to the brand image, traditional media, social media marketing, and lastly branding on social media platforms are introduced and examined in the paper. The experimental part of the study consists of a quantitative survey on Indian millennials and generation Z customers, i.e. in the age group of 15-30 years. The results imply that in general social media marketing methods are more effective and can communicate brand image in a better way than that of traditional media. Also, today’s young generation is more attracted to the brands having a strong social media presence.

scholarly journals Influence of Social Media on the Indian Population’s Perception of Orthodontic-Related Posts: A Mixed Method Analysis

2021 ◽  
pp. 030157422110262
Author(s):  
Tarulatha R Shyagali ◽  
Ayesha Rathore ◽  
Abhishek Gupta ◽  
Anil Tiwari ◽  
Shanya Kapoor ◽  
...  
Keyword(s):  
Social Media ◽  
Orthodontic Treatment ◽  
Chi Square ◽  
Fully Integrated ◽  
Significant Difference ◽  
Social Media Platforms ◽  
Chi Square Test ◽  
Method Analysis ◽  
Insight Into

Introduction: In little more than a decade, social media has gone from being an entertainment source to a fully integrated part of nearly every aspect of daily life. This study aimed to provide an insight into how orthodontics-related social media posts are looked upon by the Indian population. Material and Methods: Orthodontics-related social media posts were analyzed for the number of likes, shares, and comments. Comments were also scrutinized for determining whether they were appreciation comments or enquiries related to orthodontic treatment and procedure. Posts were collected from 3 platforms: Twitter, Facebook, and Instagram. A mixed-methods approach was applied. First, all posts were structured according to a quantitative content analysis. Subsequently, qualitative analysis was performed to detect potential differences between the quality of response to posts on Twitter, Facebook, and Instagram. Using one-way ANOVA test, differences in the data were tabulated. A Chi- Square test was used to analyze the qualitative differences in the comments, which were scrutinized to check if they were appreciation comments or enquiries/doubts related to the posts. Results: There was a significant difference between the numbers of likes, shares, and comments. Appreciation comments were more in number than enquiries. Instagram had the maximum number of likes, followed by Facebook and Twitter ( P < .00001). Facebook had more shares in comparison to Twitter. Upon an analysis done on the number of comments, Facebook was found to have the highest number of comments, followed by Instagram and Twitter. All the results were significant, with P < .00001. Conclusion: It can be concluded that social media awareness related to orthodontics posts among Indians is gaining pace, and a lot can be achieved using these social media platforms to spread awareness related to orthodontic treatment.

scholarly journals Social Media and Academic Impact: Do Early Tweets Correlate With Future Citations?

2021 ◽  
pp. 014556132110421
Author(s):  
Nilan G. Vaghjiani ◽  
Vatsal Lal ◽  
Nima Vahidi ◽  
Ali Ebadi ◽  
Matthew Carli ◽  
...  
Keyword(s):  
Social Media ◽  
Citation Rate ◽  
Cross Sectional Study ◽  
Academic Impact ◽  
Cross Sectional ◽  
Significant Difference ◽  
Social Media Platforms ◽  
The Mean ◽  
The Difference ◽  
Number Of Citations

Objective: Determine whether social media platforms can influence article impact as measured by citations. Methods: Cross-sectional study that analyzed articles published in the top 10 otolaryngology journals by Eigenfactor score in January 2015. Total accumulated Twitter mentions and citations were recorded in 2021. The main outcomes examined the difference in citations, tweets, article types, and author counts accumulated over a 5-year period for all articles that were either tweeted or nontweeted. Results: A total of 3094 articles were included for analysis. The average article was cited 11.2 ± 13.2 times and tweeted 2.10 ± 4.0 times. Sixty-four percent of the articles had at least one tweet. Over the study period, there was a statistically significant difference in mean number of citations between tweeted articles (12.1 ± 15.0) versus nontweeted articles (9.6 ± 10.5) citations, representing a 26% difference ( P < .001). Review articles had the highest mean citations (19.4 ± 23.4) while editorials had the lowest mean citations (2.8 ± 6.9). Tweets peaked in the year of publication, but citations continued to rise in the subsequent years. Tweeted articles’ peak citation rate change was +1.27 mean citations per year, compared to +0.99 mean citations per year in nontweeted articles. The mean author count in tweeted articles (5.40 ± 3.1) was not significantly different than the mean author count in nontweeted articles (5.19 ± 2.65, P = .0794). Conclusion: These data suggest a moderate correlation between tweets and article citations, but a clear difference in the number of citations in articles tweeted versus those with no tweets. Thus, dissemination of knowledge may be impacted by social medial platforms such as Twitter.

scholarly journals Examination of Fear of Missing Out (FOMO) States of Students Who Study at the School of Physical Education and Sports in Terms of Some Variables

2021 ◽  
Author(s):  
Mehmet Ali Ceyhan ◽  
Zekai Çakir
Keyword(s):  
Social Media ◽  
Behavioral Correlates ◽  
Sports Activity ◽  
Fear Of Missing Out ◽  
Media Usage ◽  
Social Settings ◽  
Significant Difference ◽  
Social Media Platforms ◽  
Sports Sciences ◽  
One Way Anova

The aim of this study is to examine the frequency rate of FOMO (Fear of Missing Out) in both male and female students under some variables. Social media platforms which became an inseparable part of daily life have caused individuals to spend more time in the virtual world. From Sports Sciences, a total of 465 students (274 males and 191 females) who study in different departments and who are in different grades have participated in the present study which is pretty limited availably in Turkish in the literature. In the research, "Fear of Missing Out in Social Settings Scale" the Turkish version that is adapted by (Gökler et al., 2016) of the scale “Motivational, emotional, and behavioral correlates of fear of missing out" which is developed by (Przybylski, 2013) was used as a data collection tool. In the present study, statistical analysis of data has been performed through SPSS 26 program, t-tests, and One Way ANOVA tests. According to T-test results of FOMO averages based on sex, no significant difference has been found. It has been established that students who are not engaged in any sports activity (X=4.05) have a higher rate of FOMO on social media as compared to those who play sports (X=2.95), it has been established that students who check their phones right after they wake up (X=3.70) and students who spend time with their phones before sleeping (X=3.75) have higher FOMO averages as compared to those who don't check (X=3.40) or spend time with their phones(X=3,42). A significant difference has been detected (p&gt;0.05). According to One Way ANOVA Post-toc tests which were based on daily social media usage durations and departments of the students. No significant difference has been established FOMO levels of students based on the grade they are in and the number of social media they own.

scholarly journals Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland

2021 ◽  
Vol 41 (3) ◽  
pp. 115-136
Author(s):  
Magda Stachowiak-Krzyżan
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Brand Loyalty ◽  
Critical Factors ◽  
Fast Fashion ◽  
Active Involvement ◽  
Generation Z ◽  
Paper Questionnaire ◽  
Social Media Platforms ◽  
Pencil And Paper

Abstract Communication activities in social media have a direct impact on shaping consumer behavior, in particular among the youngest group of consumers — Generation Z. This paper analyzes young Polish consumers’ interactions with fast-fashion brands on social networking platforms, focusing on their motives for engaging with fashion brands’ communication activities on such social media platforms as Facebook, Instagram, Pinterest and YouTube. It presents the empirical findings of a quantitative, pencil-and-paper questionnaire survey carried out among a representative sample of 1000 high-school and university students (representatives of Generation Z) in Poznań, Poland, regarding their perceptions of the profiles of fast-fashion clothing brands on selected social media sites. Principle Component Analysis was used to identify the critical factors determining the involvement of Polish Generation Z representatives in clothing brand profiles (active involvement in the clothing brand profile, observation for measurable benefits and brand loyalty), the main assumptions held by survey participants regarding the clothing brands’ motives for being present and active on social media platforms (image/sales goals and cognitive goals) and two groups of the “best” social media activities conducted by clothing brands (entertainment activities and information activities).

scholarly journals ‘ANNE GOES ROGUE FOR ABORTION RIGHTS!’ EXPLORING DISCURSIVE MATERIALIZATION ACROSS AND BEYOND ONLINE PLATFORMS

2020 ◽  
Author(s):  
David Myles
Keyword(s):  
Social Media ◽  
Prince Edward Island ◽  
Participant Observation ◽  
Online Platforms ◽  
The Social ◽  
Significant Difference ◽  
Social Media Platforms ◽  
Human Actors ◽  
Do So

This presentation examines the social media campaign #SupportIslandWomen that was undertaken by reproductive rights activists in Prince Edward Island (PEI). The initiative gained popularity in 2016 due to both the off- and online circulation of posters throughout PEI landmarks depicting the Green Gables-like image of a young girl (“rogue Anne”) wearing red braids and a bandana. These posters showcased specific hashtags that encouraged debates on various online platforms. For this study, we underline how human actors invoked the symbolic ‘figure’ of rogue Anne to give weight to their own arguments by speaking or acting in her name. By ‘figure’, we mean any symbolic entity that is materialized through interaction and that possesses agency, or the ability to make a significant difference in interaction. Hence, our study examines the processes through which rogue Anne was made present in interaction, the role of digital (online) and physical (offline) affordances in the materialization of this figure, and the differentiated effects that these invocations generated. To do so, we build our dataset by performing non-participant observation on social media platforms and by exploring Canadian blogs and newspapers. Drawing from organizational discourse theory, our results show that invoking the figure of rogue Anne allowed for pro-choice collectives to assert their authority in abortion debates by labelling the fictional character as a modern feminist icon. They also underline the importance of studying the intervention of symbolic figures, their effects, and their materialization within political initiatives that incorporate and go beyond the practice of ‘hashtagging’.

scholarly journals Understanding Digital Consumer: Generation Z Online Shopping Prefences

2019 ◽  
Vol 8 (2) ◽  
pp. 925-929
Keyword(s):  
Social Media ◽  
Information Needs ◽  
Online Shopping ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Digital Marketing ◽  
Generation Z ◽  
First Choice ◽  
Social Media Platforms

This research tests the preferences of generation Z in online shopping, which platforms they use more often and become their choice in shopping online. This study used a direct survey to collect data from 513 respondents with consumers intercepting randomly in several locations Survey questions are compiled from previous research questions and focus group discussions (FGD). the collected data is processed qualitatively uses descriptive analysis to clearly describe the preferences of generation Z. The results showed that generation z preference on online shopping was influenced by high visual-person involvement with images or images, the need for justice, instant thinking, clear information needs in online shopping affecting their choice of social media as a first choice but they also appreciated the market places platform because of its convenience features. Generation Z was chosen in this study because this generation has an important role in determining the standards of online marketing. This research is important for the world of digital marketing where the results of this study are useful to support the planning of effective and efficient digital marketing strategies. Online shopping has become a trend today and can be done more easily through the presence of an online shopping platform. Nevertheless social media is also an alternative in shopping online. Many of consumers use social media platforms to shop online. Both types of platforms, which are preferred and what determines the preferences for shopping online is really important to understand for help business to decide effective and efficient marketing strategies for them

scholarly journals Examination of Fear of Missing Out (FOMO) States of Students Who Study at the School of Physical Education and Sports in Terms of Some Variables

2021 ◽  
Vol 4 (4) ◽  
Author(s):  
Mehmet Ali Ceyhan ◽  
◽  
Zekai Çakir
Keyword(s):  
Social Media ◽  
Behavioral Correlates ◽  
Sports Activity ◽  
Fear Of Missing Out ◽  
Media Usage ◽  
Social Settings ◽  
Significant Difference ◽  
Social Media Platforms ◽  
Sports Sciences ◽  
One Way Anova

The aim of this study is to examine the frequency rate of FOMO (Fear of Missing Out) in both male and female students under some variables. Social media platforms which became an inseparable part of daily life have caused individuals to spend more time in the virtual world. From Sports Sciences, a total of 465 students (274 males and 191 females) who study in different departments and who are in different grades have participated in the present study which is pretty limited availably in Turkish in the literature. In the research, "Fear of Missing Out in Social Settings Scale" the Turkish version that is adapted by (Gökler et al., 2016) of the scale “Motivational, emotional, and behavioral correlates of fear of missing out" which is developed by (Przybylski, 2013) was used as a data collection tool. In the present study, statistical analysis of data has been performed through SPSS 26 program, t-tests, and One Way ANOVA tests. According to T-test results of FOMO averages based on sex, no significant difference has been found. It has been established that students who are not engaged in any sports activity (X=4.05) have a higher rate of FOMO on social media as compared to those who play sports (X=2.95), it has been established that students who check their phones right after they wake up (X=3.70) and students who spend time with their phones before sleeping (X=3.75) have higher FOMO averages as compared to those who don't check (X=3.40) or spend time with their phones(X=3,42). A significant difference has been detected (p>0.05). According to One Way ANOVA Post-toc tests which were based on daily social media usage durations and departments of the students. No significant difference has been established FOMO levels of students based on the grade they are in and the number of social media they own.

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