Online vrienden bepalen de overtuigingskracht van SNS-campagnes

2011 ◽  
Vol 39 (4) ◽  
Author(s):  
Guda van Noort ◽  
Marjolijn Antheunis ◽  
Eva van Reijmersdal
Keyword(s):  
Social Network ◽  
Social Context ◽  
Crucial Role ◽  
Social Network Sites ◽  
Social Connections ◽  
Social Connection ◽  
Marketing Communication ◽  
The Social

Online Friends Determine the Persuasiveness of SNS Advertising Campaigns Online Friends Determine the Persuasiveness of SNS Advertising Campaigns Marketers more and more design advertising campaigns especially for Social Network Sites (SNS), with the aim that SNS users forward these campaigns to their online network. By means of a survey, this study investigates whether the persuasiveness of such campaigns is determined by the strength of the social connection between receiver and the sender of the campaign. The results support the idea that SNS campaigns are more persuasive when forwarded by close friends, than when forwarded by less strong social connections. Thus, the social context plays a crucial role in the persuasiveness of marketing communication activities within SNS.

scholarly journals The switching mechanisms of social network densification

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Teruyoshi Kobayashi ◽  
Mathieu Génois
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Context ◽  
Social Interactions ◽  
Regime Switching ◽  
Face To Face ◽  
The Social ◽  
Switching Property ◽  
Distinctive Type ◽  
Insight Into

AbstractDensification and sparsification of social networks are attributed to two fundamental mechanisms: a change in the population in the system, and/or a change in the chances that people in the system are connected. In theory, each of these mechanisms generates a distinctive type of densification scaling, but in reality both types are generally mixed. Here, we develop a Bayesian statistical method to identify the extent to which each of these mechanisms is at play at a given point in time, taking the mixed densification scaling as input. We apply the method to networks of face-to-face interactions of individuals and reveal that the main mechanism that causes densification and sparsification occasionally switches, the frequency of which depending on the social context. The proposed method uncovers an inherent regime-switching property of network dynamics, which will provide a new insight into the mechanics behind evolving social interactions.

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

scholarly journals The use of social network methodological framework in nursing care to breastfeeding women

2009 ◽  
Vol 17 (3) ◽  
pp. 354-360 ◽  
Author(s):  
Maria Helena do Nascimento Souza ◽  
Ivis Emília de Oliveira Souza ◽  
Florence Romijn Tocantins
Keyword(s):  
Social Network ◽  
Social Context ◽  
Network Analysis ◽  
Nursing Care ◽  
Nursing Practice ◽  
Methodological Framework ◽  
Strong Bond ◽  
The People ◽  
Primary Network ◽  
The Social

This study aimed to discuss the contribution of the social network methodological framework in nursing care delivered to women who breastfeed their children up to six months of age. This qualitative study aimed to elaborate the social network map of 20 women through tape-recorded interview. Social network analysis evidenced a "strong" bond between these women and members from their primary network, especially friends, neighbors, mothers or with the child's father, who were reported as the people most involved in the breastfeeding period. The contribution of this framework to nursing practice is discussed, especially in care and research processes. We believe that nurses' appropriation of this framework can be an important support for efficacious actions, as well as to favor a broader perspective on the social context people experience.

scholarly journals Political Humour in the Social Network Sites

2018 ◽  
Vol 6 (1) ◽  
pp. 70
Author(s):  
Ayşe Aslı Sezgin
Keyword(s):  
Social Network ◽  
Political Communication ◽  
Social Network Sites ◽  
The United States ◽  
Political Processes ◽  
Political Events ◽  
Political Views ◽  
The Social ◽  
Shared Social Values ◽  
The Arab Spring

“Social network sites” first began to be used as new tools of political communication during the 2008 Presidential Election in the United States, and their importance became even more apparent during the Arab Spring. In the course of this, the social network sites became a new and widely discussed channel of communication. In addition to its ability to bring together people from different parts of the world by removing any time and space barriers, creates a virtual network that allows individuals with shared social values to take action in an organized manner. Furthermore, this novel, versatile and multi-faceted tool of political communication has also provided a new mean for observing various aspects of social reactions to political events. Instead of voters expressing their political views through their votes from one election to the other, we nowadays have voters who actively take part in political processes by instantly demonstrating their reactions and by directly communicating their criticisms online.

When Our Changing Society Meets the Social Media Era

2014 ◽  
pp. 1102-1112
Author(s):  
Efi A. Nisiforou ◽  
Andrew Laghos
Keyword(s):  
Social Media ◽  
Social Network ◽  
Technology Use ◽  
Social Network Sites ◽  
International Literature ◽  
Future Directions ◽  
The Social ◽  
Media Services ◽  
Media Research ◽  
Social Media Research

The rapid growth and the popularity of Social Network Sites (SNSs) are increasingly attracting the attention of millions of students for many different purposes. The chapter reviews the background of the current social media research in relation to the international literature and tackles the most important findings. The practical part of the chapter outlines the results of a survey on social media services. The findings provide real research evidence on online social technology use amongst university students. The chapter has educational and theoretical significance and shapes future directions for research on this issue. A compendium of terms, definitions, and explanations of concepts is clearly explained.

Is Bigger Always Better? Potential Biases of Big Data Derived from Social Network Sites

2015 ◽  
Vol 659 (1) ◽  
pp. 63-76 ◽  
Author(s):  
Eszter Hargittai
Keyword(s):  
Socioeconomic Status ◽  
Big Data ◽  
Social Network ◽  
Survey Data ◽  
Social Network Sites ◽  
Biased Sampling ◽  
Methodological Challenges ◽  
Internet Skills ◽  
The Social ◽  
Race Ethnicity

This article discusses methodological challenges of using big data that rely on specific sites and services as their sampling frames, focusing on social network sites in particular. It draws on survey data to show that people do not select into the use of such sites randomly. Instead, use is biased in certain ways yielding samples that limit the generalizability of findings. Results show that age, gender, race/ethnicity, socioeconomic status, online experiences, and Internet skills all influence the social network sites people use and thus where traces of their behavior show up. This has implications for the types of conclusions one can draw from data derived from users of specific sites. The article ends by noting how big data studies can address the shortcomings that result from biased sampling frames.

Interest-oriented versus relationship-oriented social network sites in China

First Monday ◽  
2010 ◽  
Author(s):  
Weiyu Zhang ◽  
Rong Wang
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Structural Analysis ◽  
Collective Action ◽  
Social Ties ◽  
Social Network Sites ◽  
Design Features ◽  
The Social ◽  
Different Types ◽  
Common Interests

This paper examines interest-oriented vs. relationship-oriented social network sites in China and their different implications for collective action. By utilizing a structural analysis of the design features and a survey of members of the social networks, this paper shows that the way a social network site is designed strongly suggests the formation and maintenance of different types of social ties. The social networks formed among strangers who share common interests imply different types of collective action, compared to the social networks that aim at the replication and strengthening of off-line relationships.

scholarly journals Social Network Sites and Well-Being: The Role of Social Connection

2017 ◽  
Vol 27 (1) ◽  
pp. 32-37 ◽  
Author(s):  
Jenna L. Clark ◽  
Sara B. Algoe ◽  
Melanie C. Green
Keyword(s):  
Social Network ◽  
Social Network Sites ◽  
Online Communication ◽  
Well Being ◽  
Social Connections ◽  
Future Research ◽  
The Internet ◽  
Mediated Communication ◽  
Extensive Body

In the early days of the Internet, both conventional wisdom and scholarship deemed online communication a threat to well-being. Later research has complicated this picture, offering mixed evidence about how technology-mediated communication affects users. With the dawn of social network sites, this issue is more important than ever. A close examination of the extensive body of research on social network sites suggests that conflicting results can be reconciled by a single theoretical approach: the interpersonal-connection-behaviors framework. Specifically, we suggest that social network sites benefit their users when they are used to make meaningful social connections and harm their users through pitfalls such as isolation and social comparison when they are not. The benefits and drawbacks of using social network sites shown in existing research can largely be explained by this approach, which also posits the need for studying specific online behaviors in future research.

Sign in / Sign up

Export Citation Format

Share Document