Te laag, te traag en te omstreden
Too low, too slow and too controversial: Why gender target figures are set so low Too low, too slow and too controversial: Why gender target figures are set so low Many Dutch organizations set target figures to increase the number of women in top positions. This paper aims to support executives and policymakers in taking measures to support gender target figures by showing that cognitive bias and gender stereotypes play a role in decision making about this issue. We discuss an experiment in which respondents determine a yearly hiring percentage of women to reach an equal representation of women and men in top positions at a given point in time. From the 168 participants two thirds severely underestimate the percentage needed to reach an equal gender balance in the target year; one third recommends a percentage by which equal representation would never be reached. Arguments participants use to justify their decision show cognitive bias such as mixing up stocks and flows and an underestimation of delay. Gender stereotypes were that hiring (more) women is considered a threat to quality and a threat to equal opportunities for men. Participants using more pragmatic arguments towards gender target figures were best able to predict the effects of their decisions. We argue that addressing both cognitive bias and gender stereotypes is needed to support organizations in reaching gender balance in top positions.