scholarly journals THE CONCEPT OF CONSUMER BEHAVIOR: DEFINITIONS IN A CONTEMPORARY MARKETING PERSPECTIVE

2021 ◽  
Vol 3 (8) ◽  
pp. 303-307
Author(s):  
Dr. Théophile Bindeouè Nassè

There have been some multiple understandings and considerations of the concept of consumer behavior, however little is known about the concept in this contemporary area. This research purpose is to explore the concept of consumer behavior under different aspects of its interpretation. The approach is based on a sound documentary analysis, with some direct and indirect observations.  It consists of a sound search for relevant literature, followed by the evaluation of sources, an identification of themes, and gaps. The results show that there are some similarities but also some differences in the definition of the concept following the research context. As such, there is not a quite common definition of this concept. However, a common conception of consumer behavior refers to the particular perceptions of habits, lifestyles, attitude and practices.  Keywords: Consumer behavior, Consumption, Africa, Marketing.

Author(s):  
Avtandil kyzy Ya

Abstract: This paper highlights similarities and different features of the category of kinesics “hand gestures”, its frequency usage and acceptance by different individuals in two different cultures. This study shows its similarities, differences and importance of the gestures, for people in both cultures. Consequently, kinesics study was mentioned as a main part of body language. As indicated in the article, the study kinesics was not presented in the Kyrgyz culture well enough, though Kyrgyz people use hand gestures a lot in their everyday life. The research paper begins with the common definition of hand gestures as a part of body language, several handshake categories like: the finger squeeze, the limp fish, the two-handed handshake were explained by several statements in the English and Kyrgyz languages. Furthermore, this article includes definitions and some idioms containing hand, shake, squeeze according to the Oxford and Academic Dictionary to show readers the figurative meanings of these common words. The current study was based on the books of writers Allan and Barbara Pease “The definite book of body language” 2004, Romana Lefevre “Rude hand gestures of the world”2011 etc. Key words: kinesics, body language, gestures, acoustics, applause, paralanguage, non-verbal communication, finger squeeze, perceptions, facial expressions. Аннотация. Бул макалада вербалдык эмес сүйлѳшүүнүн бѳлүгү болуп эсептелген “колдордун жандоо кыймылы”, алардын эки башка маданиятта колдонулушу, айырмачылыгы жана окшош жактары каралган. Макаланын максаты болуп “колдордун жандоо кыймылынын” мааниси, айырмасы жана эки маданиятта колдонулушу эсептелет. Ошону менен бирге, вербалдык эмес сүйлѳшүүнүн бѳлүгү болуп эсептелген “кинесика” илими каралган. Берилген макалада кѳрсѳтүлгѳндѳй, “кинесика” илими кыргыз маданиятында толугу менен изилденген эмес, ошого карабастан “кинесика” илиминин бѳлүгү болуп эсептелген “колдордун жандоо кыймылы” кыргыз элинин маданиятында кѳп колдонулат. Андан тышкары, “колдордун жандоо кыймылынын” бир нече түрү, англис жана кыргыз тилдеринде ма- селен аркылуу берилген.Тѳмѳнкү изилдѳѳ ишин жазууда чет элдик жазуучулардын эмгектери колдонулду. Түйүндүү сѳздѳр: кинесика, жандоо кыймылы, акустика,кол чабуулар, паралингвистика, вербалдык эмес баарлашуу,кол кысуу,кабыл алуу сезими. Аннотация. В данной статье рассматриваются сходства и различия “жестикуляции” и частота ее использования, в американской и кыргызской культурах. Следовательно, здесь было упомянуто понятие “кинесика” как основная часть языка тела. Как указано в статье, “кинесика” не была представлена в кыргызской культуре достаточно хорошо, хотя кыргызский народ часто использует жестикуляцию в повседневной жизни. Исследовательская работа начинается с общего определения “жестикуляции” как части языка тела и несколько категорий жестикуляции, таких как: сжатие пальца, слабое рукопожатие, рукопожатие двумя руками, были объяснены несколькими примерами на английском и кыргызском языках. Кроме того, эта статья включает определения слов “рука”, “рукопожатие”, “сжатие” и некоторые идиомы, содержащие данных слов согласно Оксфордскому и Академическому словарю, чтобы показать читателям их образное значение. Данное исследование было основано на книгах писателей Аллана и Барбары Пиз «Определенная книга языка тела» 2004 года, Романа Лефевра «Грубые жестикуляции мира» 2011 года и т.д. Ключевые слова: кинесика, язык жестов, жесты, акустика, аплодисменты, паралингвистика, невербальная коммуникация, сжатие пальца, чувство восприятия, выражение лиц.


Author(s):  
Amaresh Chakrabarti ◽  
V. Srinivasan ◽  
B.S.C. Ranjan ◽  
Udo Lindemann

AbstractFunctions are important in designing. However, several issues hinder progress with the understanding and usage of functions: lack of a clear and overarching definition of function, lack of overall justifications for the inevitability of the multiple views of function, and scarcity of systematic attempts to relate these views with one another. To help resolve these, the objectives of this research are to propose a common definition of function that underlies the multiple views in literature and to identify and validate the views of function that are logically justified to be present in designing. Function is defined as a change intended by designers between two scenarios: before and after the introduction of the design. A framework is proposed that comprises the above definition of function and an empirically validated model of designing, extended generate, evaluate, modify, and select of state-change, and an action, part, phenomenon, input, organ, and effect model of causality (Known as GEMS of SAPPhIRE), comprising the views of activity, outcome, requirement–solution–information, and system–environment. The framework is used to identify the logically possible views of function in the context of designing and is validated by comparing these with the views of function in the literature. Describing the different views of function using the proposed framework should enable comparisons and determine relationships among the various views, leading to better understanding and usage of functions in designing.


2012 ◽  
Vol 37 (04) ◽  
pp. 933-968 ◽  
Author(s):  
Rebecca Hamlin

International law provides nations with a common definition of a refugee, yet the processes by which countries determine who should be granted refugee status look strikingly different, even across nations with many institutional, cultural, geographical, and political similarities. This article compares the refugee status determination regimes of three popular asylum seeker destinations—the United States, Canada, and Australia. Despite these nations' similar border control policies, asylum seekers crossing their borders access three very different systems. These differences have less to do with political debates over admission and border control policy than with the level of insulation the administrative decision-making agency enjoys from political interference and judicial review. Bureaucratic justice is conceptualized and organized differently in different states, and so states vary in how they draw the line between refugee and nonrefugee.


2021 ◽  
Vol 8 (1) ◽  
pp. e000563
Author(s):  
Peter Fentz Haastrup ◽  
Dorte Ejg Jarbøl ◽  
Wade Thompson ◽  
Jane Møller Hansen ◽  
Jens Søndergaard ◽  
...  

ObjectiveProton pump inhibitor (PPI) use has risen substantially, primarily driven by ongoing use over months to years. However, there is no consensus on how to define long-term PPI use. Our objectives were to review and compare definitions of long-term PPI use in existing literature and describe the rationale for each definition. Moreover, we aimed to suggest generally applicable definitions for research and clinical use.DesignThe databases PubMed and Cochrane Library were searched for publications concerning long-term use of PPIs and ClinicalTrials.gov was searched for registered studies. Two reviewers independently screened the titles, abstracts, and full texts in two series and subsequently extracted data.ResultsA total of 742 studies were identified, and 59 met the eligibility criteria. In addition, two ongoing studies were identified. The definition of long-term PPI use varied from >2 weeks to >7 years. The most common definition was ≥1 year or ≥6 months. A total of 12/61 (20%) of the studies rationalised their definition.ConclusionThe definitions of long-term PPI treatment varied substantially between studies and were seldom rationalised.In a clinical context, use of PPI for more than 8 weeks could be a reasonable definition of long-term use in patients with reflux symptoms and more than 4 weeks in patients with dyspepsia or peptic ulcer. For research purposes, 6 months could be a possible definition in pharmacoepidemiological studies, whereas studies of adverse effects may require a tailored definition depending on the necessary exposure time. We recommend to always rationalise the choice of definition.


2013 ◽  
Vol 8 (4) ◽  
pp. 110 ◽  
Author(s):  
Jackie Druery ◽  
Nancy McCormack ◽  
Sharon Murphy

Objective - The term “best practice” appears often in library and information science literature, yet, despite the frequency with which the term is used, there is little discussion about what is meant by the term and how one can reliably identify a best practice. Methods – This paper reviews 113 articles that identify and discuss best practices, in order to determine how “best practices” are distinguished from other practices, and whether these determinations are made on the basis of consistent and reliable evidence. The review also takes into account definitions of the term to discover if a common definition is used amongst authors. Results – The “evidence” upon which papers on “best practices” are based falls into one of the following six categories: 1) opinion (n=18, 15%), 2) literature reviews (n=13, 12%), 3) practices in the library in which the author works (n=19, 17%), 4) formal and informal qualitative and quantitative approaches (n=16, 14%), 5) a combination of the aforementioned (i.e., combined approaches) (n=34, 30%), and 6) “other” sources or approaches which are largely one of a kind (n=13, 12%). There is no widely shared or common definition of “best practices” amongst the authors of these papers, and most papers (n=94, 83%) fail to define the term at all. The number of papers was, for the most part, split evenly amongst the six categories indicating that writers on the subject are basing “best practices” assertions on a wide variety of sources and evidence. Conclusions – Library and information science literature on “best practices” is rarely based on rigorous empirical methods of research and therefore is generally unreliable. There is, in addition, no widely held understanding of what is meant by the use of the term.


Ekonomika ◽  
2004 ◽  
Vol 68 ◽  
Author(s):  
Gediminas Ramanauskas

Competitiveness can be defined in a number of ways. We can think of it as of a successful performance of a company or organization; or we may talk about competitiveness in a macro context such as a favourable exchange rate of a national currency. Can we also talk about competitiveness of a nation? What is it and how can it be evaluated?There does not seem to be a common definition of what the international competitiveness of nations is. Some feel that the very notion of international competitiveness of nations is unfair and unacceptable. They argue that the nations themselves do not compete, their enterprises do. For others the notion of international competitiveness of nations is fair. They believe that creating appropriate measures of international competitiveness is central for tracking and understanding the sources of competitiveness of countries.In this paper I classify and compare the measures developed by various authors. I suggest that the studies on the measurement of competitiveness can be classified into five groups:1. Particular sector studies.2. Competitiveness studies at the regional / country level.3. Particular competitiveness indicator studies.4. Competitiveness studies at an international level.5. Cross-country economic policy studies.Since the competitiveness studies serve a different audience and purpose, we cannot discuss which is best without first asking: best at what?


Author(s):  
Devon L Barrett ◽  
Katharine W Rainer ◽  
Chao Zhang ◽  
Travis W Blalock

Background: Since the implementation of social distancing practices during the global coronavirus disease 2019 (COVID-19) pandemic there have been a myriad of definitions for ‘social distancing.’ The objective of this study was to determine students’ awareness of the various definitions of social distancing, how strictly they adhered to social distancing guidelines, and how they perceived the importance of various social distancing practices.  Methods: This cross-sectional survey was distributed via email to students at Emory-affiliated graduate schools, including the Medical, Nursing, and Public Health Schools. Results: Of the 2,453 recipients of the survey, 415 students responded (16.9% response rate). The majority of respondents were medical students (n=225, 55.6%). Of the respondents, 357 noted that they “frequently” or “always” abided by social distancing. The most common definition of social distancing with which respondents were familiar was the Centers for Disease Control and Prevention (CDC)’s (n=276 of 369 responses, 74.8%). There were significant differences across groups  when grouping students by the definition of social distancing that they were aware of, the social distancing guideline they most closely followed, and their school of attendance regarding the importance of specific social distancing examples (p<0.05 for each). Conclusions: A survey of healthcare students identified differences in the importance of social distancing practices based on the definition of social distancing that they were aware of. The results of this study underscore the importance of having unified definitions of public health messaging, which ultimately may impact disease spread.


2021 ◽  
pp. 44-49
Author(s):  
S. I. Dobrydnev ◽  
T. S. Dobrydneva

The article appeals to the problem of designing motivation model for the labor behavior of company stuff. Human behavior is one of the key areas of research in many fields of knowledge. The main forms of human behavior in economics are consumer and labor behavior. For each of them, extensive theoretical and practical material has been developed, a significant variety of behaviors has been proposed. Moreover, in the absence of general models of human behavior that would be applicable in any field of his activity, each science develops its own methodological apparatus and builds models based on its own approaches. Models of consumer behavior describe a clearly defined object (purchasing act), are specific and practically oriented. Patterns of labour behaviour are more general and relate to conduct in general, but not to a specific act of activity. The article attempts to apply the principles of building models of consumer behavior to modeling labor behavior. The model of type “Definition of target actions — Stimulus selection — Information and desire — Choice and location — Check and preference — Confirmation and relation” is proposed. The content of these stages for the task of changing labor behavior is shown. A methodological feature of the model is the isolation of rational and emotional aspects in some elements of labor behavior.


Author(s):  
Viktoriia Bondarenko ◽  
Viktoriia Vasiuta ◽  
Kateryna Pisarenko

The article deals with the question of the influence of marketing communications on consumer behavior. Today, in order to increase sales, it is no longer enough for companies to just improve their product or service, improve its quality. Among all marketing tools, marketing communications play a special role. The relevance of the topic is due to the need for a theoretical substantiation of the influence of the marketing communication environment on consumer behavior. The purpose of the article is to study the role of marketing communications and their impact on consumer behavior. As a result of this study, the role of marketing communications in the formation of consumer behavior has been substantiated from the standpoint of the main theories and concepts that form the subject areas of marketing communications research. The effectiveness of marketing policy depends on the correct choice of communication tools. The tools of the communication complex are highlighted and characterized. It has been proved that marketing communications influence the formation of consumer behavior in three aspects: informational, emotional, and behavioral. The scientific approaches of scientists to the definition of the process of making a consumer’s decision to purchase are analyzed. The stages of the consumer’s decision-making process to purchase a product are highlighted. Today, integrated marketing communications are considered more effective. They represent the most complete marketing communications system that includes all elements from advertising to packaging. Special attention is paid to the issue of the effectiveness of the impact of marketing communications on consumer behavior. The sequence of determining the effectiveness of the impact of marketing communications on consumer behavior is indicated. It is noted that for effective promotion of goods, only the informational component of communications is not enough. When developing a marketing communications system, it is necessary to take into account personal values. This will increase the degree of influence on consumer behavior. The main goal of marketing communications is to motivate consumer behavior. The use of modern marketing communications through a variety of means can increase the effectiveness of influencing consumer behavior.


Author(s):  
Rebeca Cena

El título que posee este escrito se vincula al contexto de la pandemia y los desafíos de avizorar y/o de ocluir problemas sociales. Este artículo ha sido elaborado con la intención de compartir un ejercicio de problematización en relación a las políticas sociales. El objetivo es analizar una serie de políticas sociales que se han implementado en el contexto de la pandemia por COVID-19 en Argentina y que serán abordadas aquí en tanto grafías. Es decir, en tanto símbolos que nos permiten tensionar algunos aspectos respecto a las sociedades donde se implementan. Se trabaja a partir del análisis documental explorando algunas intervenciones sociales que se han dado desde marzo a agosto de 2020. Se concluye que estas intervenciones estatales operan como indicios acerca de un capítulo no menor de los problemas expresión de la cuestión social. Junto con ello, que en tanto disputa de sentidos, recorte y delimitación, participan de la definición de algunos problemas incluyendo otros. The title of this writing is linked to the context of the pandemic and the challenges of envisioning and / or occluding social problems. This article has been prepared with the intention of sharing an exercise of problematization in relation to social policies. The objective of this writing is to analyze a series of social policies that have been implemented in the context of the COVID-19 pandemic in Argentina and that will be addressed here as spellings. That is, as symbols that allow us to stress some aspects regarding the societies where they are implemented. It works from the documentary analysis exploring some social interventions that have taken place from March to August 2020. It is concluded that these state interventions operate as indications about a not minor chapter of the problems expressing the social question. Along with this, as a dispute of meanings, clipping and delimitation, they participate in the definition of some problems, occluding others.


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