scholarly journals Understanding the Changes in the Tourists Perceived Risk after Covid-19

2021 ◽  
pp. 1-10
Author(s):  
Ana GARCEZ ◽  
Ricardo Fontes CORREIA ◽  
Adriano COSTA
Keyword(s):  
Perceived Risk ◽  
Tourism Industry

Tourism industry is witnessing a time of uncertainty due to the Covid-19 pandemic. Amidst all the doubts that the industry is experiencing, one certainty is clear: nothing will remain the same after the pandemic outbreak. Tourists have developed new needs that the industry of tourism should be able to understand and fulfill.

Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market

2016 ◽  
Vol 56 (8) ◽  
pp. 1049-1064 ◽  
Author(s):  
Abeer A. Mahrous ◽  
Salah S. Hassan
Keyword(s):  
Perceived Risk ◽  
Multinomial Logistic Regression ◽  
Emerging Market ◽  
Customer Experience ◽  
Sociodemographic Factors ◽  
Demographic Variables ◽  
Tourism Industry ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
Shopping Enjoyment

The travel and tourism industry is seeking to achieve consistently seamless experience for customers to stay connected with brands. This study offers an analysis of the interconnected customer experience journey based on an understanding of multichannel behavior. In particular, it identifies the psychographic and sociodemographic factors associated with three segments of multichannel consumers: multichannel shoppers, multichannel searchers, and store-prone shoppers of the travel and tourism industry. Data from a sample of 315 customers from the travel and tourism sector in Egypt were collected and analyzed using multinomial logistic regression. The findings indicate that psychographic variables (shopping enjoyment, convenience seeking, customer innovativeness, perceived risk, Internet experience, frequency of travel, and channel experience) and some demographic variables (i.e., age and income) distinguish among the categories of multichannel shoppers, multichannel searchers, and store-prone shoppers. The study concludes with useful insights into the potential for developing multichannel strategy to achieve superior customer experience.

scholarly journals Post-COVID-19 crisis travel behaviour: towards mitigating the effects of perceived risk

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tafadzwa Matiza
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Travel Behaviour ◽  
Potential Effect ◽  
Tourism Industry ◽  
Potential Influence ◽  
Content Type ◽  
Global Tourism ◽  
Tourist Behaviour ◽  
The Impact

Purpose The purpose of this paper is to provide insight into the on-going COVID-19 pandemic and its potential influence on tourist behaviour in the short- to medium-term. While the influence of the pandemic on tourist’s perceived risk and its impact on their future travel behaviour is understandably yet to be established, the present paper discusses the potential nexus. Additionally, this paper provides tourism practitioners with some recommendations for mitigating the effect of potential heightened perceived risk on travel and tourism decision-making post the COVID-19 crisis. Design/methodology/approach The present paper synthesises contemporary academic literature on perceived risk and post-crisis tourism with emerging information associated with the unfolding COVID-19 crisis. Findings This paper draws empirical evidence from studies related to previous health crises and their impact on tourism, as well as tourist behaviour. By discussing previous studies within the context of the on-going COVID-19, it is possible to anticipate the influence that perceived risk associated with the pandemic may have on the post-crisis behaviour of tourists. Also, short-term measures to mitigate the effects of risk on tourism are posited to guide practitioners in the future recovery of the sector. Research limitations/implications The COVID-19 pandemic is an unprecedented and on-going crisis for the global tourism industry. Hence, the present paper serves as a primer to a broader discussion within the tourism discourse and provides theoretical direction for future tourism research. Practical implications Key to the recovery of the global tourism industry will be encouraging both domestic and international tourism activity. However, while the impact of the COVID-19 crisis on tourist behaviour is yet to be substantiated, previous research predicts a situation of heightened perceived risk and the potential cognitive dissonance that may negatively influence tourist decision-making. To mitigate this potential effect, governance, augmented immigration policy, destination media profiling, recovery marketing and domestic tourism will be critical interventions. Originality/value This paper is one of the first to discuss the potential influence of the COVID-19 pandemic on the post-crisis decision-making process of tourists and their conative behaviour. As a primer to further empirical research, this paper sets a pertinent research agenda for academic inquiry within an evolving and increasingly uncertain global tourism market.

The Impact of the December 2004 Indian Ocean Tsunami on Tourism in Thailand

2006 ◽  
Vol 22 (3_suppl) ◽  
pp. 889-900 ◽  
Author(s):  
Thomas A. Birkland ◽  
Pannapa Herabat ◽  
Richard G. Little ◽  
William A. Wallace
Keyword(s):  
Indian Ocean ◽  
Perceived Risk ◽  
Tourism Industry ◽  
Indian Ocean Tsunami ◽  
2004 Indian Ocean Tsunami ◽  
Southern Thailand ◽  
Physical Infrastructure ◽  
Vertical Evacuation ◽  
Response And Recovery ◽  
The Impact

The 26 December 2004 Indian Ocean tsunami appears to have reduced tourist visits to southern Thailand and particularly to the provinces of Phuket and Phang Nga. In Thailand, a much higher proportion of the tsunami victims were tourists than in other affected nations. Also, the tourism industry, which is a major source of foreign exchange, is very sensitive to the perception of risk created by disasters like this tsunami. Although revenues may remain depressed for some time, it is likely that tourism will rebound in this region because of the attractiveness of the physical amenity and the value it offers for European tourists. Damage to the physical infrastructure did not serve as a substantial impediment to response and recovery. Information and warning systems, together with buildings that afford vertical evacuation, will protect lives and reduce perceived risk.

scholarly journals The mediation of perceived risk’s impact on destination image and travel intention: An empirical study of Chengdu, China during COVID-19

PLoS ONE ◽  
2022 ◽  
Vol 17 (1) ◽  
pp. e0261851
Author(s):  
Xiufang Jiang ◽  
Jianxiong Qin ◽  
Jianguo Gao ◽  
Mollie G. Gossage
Keyword(s):  
Crisis Management ◽  
Travel Behavior ◽  
Perceived Risk ◽  
Structural Equation ◽  
Negative Impact ◽  
Bootstrap Method ◽  
Tourism Industry ◽  
Destination Image ◽  
Theoretical Interpretation ◽  
Mediating Factors

Perceived risk clearly impacts travel behavior, including destination selection and satisfaction, but it is unclear how or why its effect is only significant in certain cases. This is because existing studies have undervalued the mediating factors of risk aversion, government initiatives, and media influence as well as the multiple forms or dimensions of risk that can mask its direct effect. This study constructs a structural equation model of perceived risk’s impact on destination image and travel intention for a more nuanced model of the perceived risk mechanism in tourism, based on 413 e-questionnaires regarding travel to Chengdu, China during the COVID-19 pandemic, using the Bootstrap method to analyze suppressing effect. It finds that while perceived risk has a significant negative impact on destination image and travel intention, this is complexly mediated so as to appear insignificant. Furthermore, different mediating factors and dimensions of perceived risk operate differently according to their varied combinations in actual circumstances. This study is significant because it provides a theoretical interpretation of tourism risk, elucidates the mechanisms or paths by which perceived risk affects travel intention, and expands a framework for research on destination image and travel intention into the realms of psychology, political, and communication science. It additionally encourages people to pay greater attention to the negative impact of crises and focuses on the important role of internal and external responses in crisis management, which can help improve the effectiveness of crisis management and promote the sustainable development of the tourism industry.

scholarly journals A Study on the Effects of Crowdfunding Values on the Intention to Visit Local Festivals: Focusing on Mediating Effects of Perceived Risk and e-WOM

2020 ◽  
Vol 12 (8) ◽  
pp. 3264
Author(s):  
Hun Kim ◽  
Byenghee Chang
Keyword(s):  
Perceived Risk ◽  
Information Technologies ◽  
Personal Characteristic ◽  
Value Theory ◽  
Tourism Industry ◽  
Intention To Use ◽  
Film Festival ◽  
Film Festivals ◽  
Positive Effects ◽  
Important Means

Information technology is recognized as an important means of expanding the sustainability of local festivals, but most research and practices only focus on existing information technologies such as websites and social network services. This study examines the potential of crowdfunding platforms to ensure the success of local festivals and assesses how emerging information technologies impact the sustainability of the tourism industry. This study proposed four values based on the value theory that is frequently applied in consumer research. We also applied inner innovativeness as a personal characteristic and examined the effects of economic, emotional, social, altruistic, and inner innovativeness regarding film festival crowdfunding on the intention to visit the film festival. We applied perceived risk and the intention to use electronic word of mouth (e-WOM) as mediating variables. As a result, emotional, social, and altruistic values were found to significantly affect the intention to visit film festivals by mediating perceived risk. In addition, the social value was found to have positive effects on the dependent variable through the intention to use e-WOM. The results show that crowdfunding platforms are considered an important tool for promoting the festival. It is also important to develop value in favor of the festival by increasing value through marketing strategies.

scholarly journals A Study of Emotional Solidarity in the Homestay Industry between Hosts and Tourists in the Post-Pandemic Era

2021 ◽  
Vol 13 (13) ◽  
pp. 7458
Author(s):  
Xi Zhang ◽  
Juan Tang
Keyword(s):  
Sustainable Development ◽  
Customer Loyalty ◽  
Perceived Risk ◽  
Negative Impact ◽  
Positive Impact ◽  
Tourism Industry ◽  
Three Dimensions ◽  
The Sustainable Development ◽  
Mediating Role ◽  
Emotional Solidarity

Tourists’ perceptions of various risks at their travel destinations have crucial implications for destination management organizations and other tourism industry practitioners, which is growing into an unprecedented concern in the post-pandemic era. The Internet has boosted the global homestay industry. The perceived risk of homestay tourists requires further attention from researchers to promote the sustainable development of the homestay industry, especially in the post-pandemic era. To supplement and enrich the literature, this study aims to explore the relationships between tourists’ perceived risk, three dimensions of tourists’ emotional solidarity with hosts (feeling welcome, sympathetic understanding, and emotional closeness), and their customer loyalty towards the homestay industry in the post-pandemic era by taking the homestay industry of Guangzhou, China as the context, and employing SmartPLS for the empirical analysis. The results indicate that perceived risk has a significantly negative impact on emotional solidarity and customer loyalty, while emotional solidarity has a significantly positive impact on customer loyalty and plays a partial mediating role in the relationship between perceived risk and customer loyalty. The theoretical contributions of the article and the practical implications of the findings for the sustainable development of the homestay industry are discussed.

scholarly journals IS JORDAN SAFE TO VISIT? THE IMPACT OF PERCEIVED RISK PERCEPTIONS ON THE TOURIST BEHAVIOURAL INTENTIONS

2020 ◽  
Vol 33 (4) ◽  
pp. 1545-1550
Author(s):  
Ashraf Mohammad ALFANDI ◽  
Keyword(s):  
Perceived Risk ◽  
Risk Perceptions ◽  
Financial Risk ◽  
Empirical Relationship ◽  
Tourism Industry ◽  
Data Set ◽  
Physical Risk ◽  
Risk Dimensions ◽  
Psychological Risk ◽  
The Impact

The aim of this study was to investigate the influence of perceived risk dimensions on the tourists behavioural intention (BI). A questionnaire was prepared drawing from the scales in literature, and it was applied in a form of a self-administered questionnaire on European tourists who visited Jordan in 2018. To check the hypotheses on a data set of 339 completed questionnaires, multiple regression tests were applied. The findings identified that perceived financial risk (FR) and perceived performance risk (PR) had significant impact on tourists BI, however, perceived physical risk (PHR), perceived time risk (TR), and perceived socio-psychological risk (SPR) risk were not significant. The findings reflect only the perceived risks and BI of European tourists visiting Jordan. The focus should be placed on reducing implemented taxes on the touristic services and products in order to make Jordan more price competitive. This study establishes an empirical relationship between the risk dimensions and the BI of tourists; consequently, the findings have implications for the tourism industry, especially for key players in the Jordanian Tourism Board. It also serves as a reference to destinations with similar risk background.

Risk, safety and security among visitors to Istanbul

2020 ◽  
Vol 21 (1) ◽  
pp. 61-72
Author(s):  
Rob I Mawby ◽  
Mine Ozascilar ◽  
Neylan Ziyalar
Keyword(s):  
Perceived Risk ◽  
Tourism Industry ◽  
Perceptions Of Risk ◽  
Wide Range ◽  
Perceptions Of Safety ◽  
Security Concerns ◽  
Similar Sample

Discourses concerning risk have become increasingly popular among tourism academics. While these cover a wide range of safety and security concerns, there is rather less of a focus on risk from conventional crime than on terrorist threats. In contrast, criminologists have written extensively about the actual and perceived risk of crime. Both tourism academics and criminologists have addressed the question of who is most concerned about crime, but in each case this analysis has focused on questioning people at one point in time. This paper differs in that it compares the perceptions of risk of those arriving on a visit to Istanbul with perceptions of safety among a similar sample of those returning from their trip. In the former case, we consider tourists’ perceptions of risk prior to their arrival. In the latter case, their perceptions of safety after their trip, and the consequences of this for future visits, a key concern within the tourism industry.

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