The effect of the perceived risk on the adoption of the sharing economy in the tourism industry: The case of Airbnb

2020 ◽  
Vol 57 (1) ◽  
pp. 102108 ◽  
Author(s):  
Jisu Yi ◽  
Gao Yuan ◽  
Changsok Yoo
Keyword(s):  
Perceived Risk ◽  
Sharing Economy ◽  
Tourism Industry

A Study of the Role of Trust in Sharing Economy in the Tourism Industry

2021 ◽  
Vol 12 (4) ◽  
pp. 26-38
Author(s):  
Youngkeun Choi
Keyword(s):  
Personal Information ◽  
Sharing Economy ◽  
Purchase Intentions ◽  
Tourism Industry ◽  
Intention To Purchase

The purpose of this study is to examine the antecedents of trust in sharing economy in the tourism industry which influences consumers' purchase intentions. By presenting the concept of consumers' trust in suppliers, the author develops a model that explores the effects that explain the consumers' trust in suppliers and their intention to purchase in sharing economy. For this, this study surveys 332 Korean consumers using Airbnb and analyzes the data using AMOS 24. In the results, first, consumers' perceive responsiveness of suppliers, the degree to which consumers confide the personal information of suppliers, and consumers' disposition to trust increase their trust in suppliers. Second, consumers' trust in suppliers increases their intention to purchase. Finally, consumers' perceive the responsiveness of suppliers and consumers' disposition to trust among the antecedents of consumer's trust in suppliers increase their intention to purchase through their trust in suppliers.

Electronic Word-of-Mouth in the Service Industry

2020 ◽  
pp. 179-197
Author(s):  
Matteo De Angelis ◽  
Roberto Florio ◽  
Cesare Amatulli
Keyword(s):  
Perceived Risk ◽  
Word Of Mouth ◽  
Service Industry ◽  
Sharing Economy ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Communication Tools ◽  
Digital Revolution ◽  
The Empirical Analysis ◽  
Other Consumers

Word-of-mouth is today considered among the most effective marketing communication tools. Indeed, consumers trust more their friends or other consumers than companies, advertisements, and brands. Moreover, due to the digital revolution, the electronic word-of-mouth plays a central role in consumers' purchasing decisions. In particular, electronic word-of-mouth may be central in the context of services, where the perceived risk of the intangible offering triggers consumers' need to find preliminary support from other consumers. This chapter focuses on comments and reviews regarding tourist products and other services shared by customers on different types of online platforms. The empirical analysis sheds light on the role that key motivational drivers, such as customer satisfaction, altruism, and self-esteem, may have in affecting consumers' decision to share comments about traditional versus sharing economy businesses. Findings demonstrate that the observed motivational drivers significantly and differently affect consumers' decision to engage in electronic word-of-mouth.

scholarly journals The sharing economy: a bibliometric analysis of the state-of-the-art

2020 ◽  
Vol 26 (8) ◽  
pp. 1769-1786 ◽  
Author(s):  
Sascha Kraus ◽  
Hongbo Li ◽  
Qi Kang ◽  
Paul Westhead ◽  
Victor Tiberius
Keyword(s):  
Citation Analysis ◽  
Food System ◽  
Sharing Economy ◽  
Research Field ◽  
Tourism Industry ◽  
Data Set ◽  
Products Liability ◽  
Content Type ◽  
Research Themes ◽  
Profile Characteristics

PurposeQuantitative bibliometric approaches were used to statistically and objectively explore patterns in the sharing economy literature.Design/methodology/approachJournal (co-)citation analysis, author (co-)citation analysis, institution citation and co-operation analysis, keyword co-occurrence analysis, document (co-)citation analysis and burst detection analysis were conducted based on a bibliometric data set relating to sharing economy publications.FindingsSharing economy research is multi- and interdisciplinary. Journals focused upon products liability, organizing framework, profile characteristics, diverse economies, consumption system and everyday life themes. Authors focused upon profile characteristics, sharing economy organization, social connections, first principle and diverse economy themes. No institution dominated the research field. Keyword co-occurrence analysis identified organizing framework, tourism industry, consumer behavior, food waste, generous exchange and quality cue as research themes. Document co-citation analysis found research themes relating to the tourism industry, exploring public acceptability, agri-food system, commercial orientation, products liability and social connection. Most cited authors, institutions and documents are reported.Research limitations/implicationsThe study did not exclusively focus on publications in top-tier journals. Future studies could run analyses relating to top-tier journals alone, and then run analyses relating to less renowned journals alone. To address the potential fuzzy results concern, reviews could focus on business and/or management research alone. Longitudinal reviews conducted over several points in time are warranted. Future reviews could combine qualitative and quantitative approaches.Originality/valueWe contribute by analyzing information relating to the population of all sharing economy articles. In addition, we contribute by employing several quantitative bibliometric approaches that enable the identification of trends relating to the themes and patterns in the growing literature.

scholarly journals Behavioural Intention Factors Influencing Sharing Economy Innovations: An Exploratory Research of Uber in South Africa

Metamorphosis ◽  
2020 ◽  
Vol 19 (1) ◽  
pp. 42-58
Author(s):  
Lemohang Molobi ◽  
Sajal Kabiraj ◽  
Md. Nur Alam Siddik
Keyword(s):  
South Africa ◽  
Technology Acceptance ◽  
Perceived Risk ◽  
Negative Impact ◽  
Sharing Economy ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Exploratory Research

This research explores factors associated with the use of the Uber application, a successful sharing economy innovation, in South Africa. The exploratory research adapted a technology acceptance model with two other factors, perceived risks and company characteristics on behavioural intention to utilize Uber. Using a survey data of 396 respondents, this research empirically finds that ease of use, company characteristics, attitude, perceived usefulness, and level of education have significant positive impacts on behavioural intention to use Uber applications. Meanwhile, gender and age groups have negative impacts on behavioural intention. Furthermore, the study found that perceived risk has a negative impact on behavioural intention to use Uber. The research findings are of significance for management on how user insights can be applied to take advantage of new prospects to innovate and to expand their businesses and for policymakers on how to seize the opportunities presented by such innovation and develop appropriate policy frameworks.

Sharing Economy for Sustainable Commerce

2020 ◽  
Vol 16 (3) ◽  
pp. 60-73
Author(s):  
Youngkeun Choi
Keyword(s):  
Social Learning ◽  
Learning Theory ◽  
Social Learning Theory ◽  
Self Efficacy ◽  
Sharing Economy ◽  
Tourism Industry ◽  
Adoption Intention

The purpose of this study is to empirically investigate what factors that affect consumers' adoption intention of sharing economy in the tourism industry from the perspective of social learning theory. By presenting the concept of consumers' self-efficacy of sharing economy, a model has been developed that explores the effects that explain the consumers' self-efficacy of sharing economy and their adoption intentions. For this, this study surveys 332 Korean consumers using Airbnb and analyzes the data using AMOS 24. In the results, First, learning from forums and communities, learning from ratings and reviews, and learning from social recommendations increase their self-efficacy of sharing economy. Second, consumers' self-efficacy of sharing economy increases their adoption intention. Finally, learning from forums and communities and learning from social recommendations among the antecedents of consumer's self-efficacy of sharing economy increase their adoption intention through their self-efficacy of sharing economy.

Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market

2016 ◽  
Vol 56 (8) ◽  
pp. 1049-1064 ◽  
Author(s):  
Abeer A. Mahrous ◽  
Salah S. Hassan
Keyword(s):  
Perceived Risk ◽  
Multinomial Logistic Regression ◽  
Emerging Market ◽  
Customer Experience ◽  
Sociodemographic Factors ◽  
Demographic Variables ◽  
Tourism Industry ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
Shopping Enjoyment

The travel and tourism industry is seeking to achieve consistently seamless experience for customers to stay connected with brands. This study offers an analysis of the interconnected customer experience journey based on an understanding of multichannel behavior. In particular, it identifies the psychographic and sociodemographic factors associated with three segments of multichannel consumers: multichannel shoppers, multichannel searchers, and store-prone shoppers of the travel and tourism industry. Data from a sample of 315 customers from the travel and tourism sector in Egypt were collected and analyzed using multinomial logistic regression. The findings indicate that psychographic variables (shopping enjoyment, convenience seeking, customer innovativeness, perceived risk, Internet experience, frequency of travel, and channel experience) and some demographic variables (i.e., age and income) distinguish among the categories of multichannel shoppers, multichannel searchers, and store-prone shoppers. The study concludes with useful insights into the potential for developing multichannel strategy to achieve superior customer experience.

scholarly journals An investigation into the sharing economy phenomenon in the Greek tourism industry in the accommodation sector

2017 ◽  
pp. 25-35 ◽  
Author(s):  
Vicky Katsoni
Keyword(s):  
Hospitality Industry ◽  
Business Models ◽  
Distribution Channels ◽  
Legal Framework ◽  
Sharing Economy ◽  
Tourism Industry ◽  
Considerable Controversy ◽  
Accommodation Sector ◽  
Controversial Nature ◽  
State Regional

A phenomenon that has spread as rapidly as the sharing economy, bypassing traditional distribution channels and disrupting established business models, has naturally provoked considerable controversy. Users, providers, sharing economy sites, established businesses offering similar services to those being shared (or traded, exchanged, rented, swapped or otherwise) and governments at all levels (municipality, province, nation state, regional, and even international), have found themselves on different sides of a furious debate about the present and future shape of the sharing economy. This article explores the drivers and impacts of sharing economy in the Greek hospitality industry, presents the legal framework and discusses the challenging and at times controversial nature of it.

scholarly journals Las actividades turísticas en la economía colaborativa ¿en qué consisten y quiénes son sus proveedores?

2021 ◽  
Vol 19 (2) ◽  
pp. 255-270
Author(s):  
Santiago Melián González ◽  
◽  
Jacques Bulchand Gidumal ◽  
Keyword(s):  
Sharing Economy ◽  
Tourism Industry ◽  
Tourism Economy

The sharing economy continues to grow inside the tourism industry. Although sharing tours and activities have been being offered now for quite some time, Airbnb has produced major changes in what is on offer. This articles compares what is on offer with the activities detailed in two webs of major professional suppliers to go on to contrast the suppliers’ characteristics with the theory of the sharing economy as re‑ flected in the literature available. AirBnB tours and activities were downloaded for four regions in Spain and analysed qualitatively and quantitatively allowing us to identify the “shared” activities with the traditional tourism economy and the differences. The conclusion reached is that most “sharing economy” suppliers do not fit the profile generally attributed to the same in the literature, while managers of DMOs can rest at ease with visitor perception since such is highly satisfied with the experiences and activities on offer.

scholarly journals Post-COVID-19 crisis travel behaviour: towards mitigating the effects of perceived risk

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tafadzwa Matiza
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Travel Behaviour ◽  
Potential Effect ◽  
Tourism Industry ◽  
Potential Influence ◽  
Content Type ◽  
Global Tourism ◽  
Tourist Behaviour ◽  
The Impact

Purpose The purpose of this paper is to provide insight into the on-going COVID-19 pandemic and its potential influence on tourist behaviour in the short- to medium-term. While the influence of the pandemic on tourist’s perceived risk and its impact on their future travel behaviour is understandably yet to be established, the present paper discusses the potential nexus. Additionally, this paper provides tourism practitioners with some recommendations for mitigating the effect of potential heightened perceived risk on travel and tourism decision-making post the COVID-19 crisis. Design/methodology/approach The present paper synthesises contemporary academic literature on perceived risk and post-crisis tourism with emerging information associated with the unfolding COVID-19 crisis. Findings This paper draws empirical evidence from studies related to previous health crises and their impact on tourism, as well as tourist behaviour. By discussing previous studies within the context of the on-going COVID-19, it is possible to anticipate the influence that perceived risk associated with the pandemic may have on the post-crisis behaviour of tourists. Also, short-term measures to mitigate the effects of risk on tourism are posited to guide practitioners in the future recovery of the sector. Research limitations/implications The COVID-19 pandemic is an unprecedented and on-going crisis for the global tourism industry. Hence, the present paper serves as a primer to a broader discussion within the tourism discourse and provides theoretical direction for future tourism research. Practical implications Key to the recovery of the global tourism industry will be encouraging both domestic and international tourism activity. However, while the impact of the COVID-19 crisis on tourist behaviour is yet to be substantiated, previous research predicts a situation of heightened perceived risk and the potential cognitive dissonance that may negatively influence tourist decision-making. To mitigate this potential effect, governance, augmented immigration policy, destination media profiling, recovery marketing and domestic tourism will be critical interventions. Originality/value This paper is one of the first to discuss the potential influence of the COVID-19 pandemic on the post-crisis decision-making process of tourists and their conative behaviour. As a primer to further empirical research, this paper sets a pertinent research agenda for academic inquiry within an evolving and increasingly uncertain global tourism market.

Sign in / Sign up

Export Citation Format

Share Document