scholarly journals AXIOLOGICAL GUIDELINES FOR THE MODERNIZATION OF PUBLIC CONSCIOUSNESS IN THE KAZAKH MEDIA DISCOURSE: LINGUISTIC AND COGNITIVE ASPECT

2020 ◽  
Vol 72 (2) ◽  
pp. 52-60
Author(s):  
G. Kazhigalieva ◽  
◽  
G. Orynkhanova ◽  
B. Karimova ◽  
◽  
...  

The article is devoted to the ideological concepts of "New" and "Unity", which represent the modernization processes in the country in the kazakh media and are focused on the transformation of public consciousness. The impact of these concepts, according to the authors of the article, is based on their value component,linguistic and cognitivemechanisms of verbalization of concepts are based on techniques that emphasize their axiological character. Methods of persuasion and emotional influence are used, such as: gradation use of the key lexeme; metaphorization; emphasis on the word (repeated use of it); designation of time as a value argument, etc. It is revealed that the concept "New" represents such positive value settings in the media as: new opportunities, new knowledge, spiritual development, competitiveness, openness, new technologies, and innovations. The concept of "unity" is verbalized by the axiological guidelines consolidation, tolerance, interethnic harmony, and a unified future. It is determined that the key axiological attitude, represented in the kazakh media using various explicit and implicit linguistic and cognitivemeans, is "New and unity is the way to success in the future".

Arts ◽  
2021 ◽  
Vol 10 (1) ◽  
pp. 8
Author(s):  
Sławomir Gawroński ◽  
Dariusz Tworzydło ◽  
Kinga Bajorek ◽  
Łukasz Bis

This article deals with the issues of architectural elements of public space, treated as components of art and visual communication, and at the same time determinants of the emotional aspects of political conflicts, social disputes, and media discourse. The aim of the considerations is to show, with the usage of the principles of critical analysis of media discourse, the impact of social events, political communication, and the activity of mass communicators on the perception of the monument of historical memory and the changes that take place within its public evaluation. The authors chose the method of critical analysis of the media discourse due to its compliance with the planned purpose of the analyses, thus, providing the opportunity to perform qualitative research, enabling the creation of possibly up-to-date conclusions regarding both the studied thread, and allowing the extrapolation of certain conclusions to other examples. The media material relating to the controversial Monument to the Revolutionary Act, located in the city of Rzeszów (Poland), was selected for the analysis. On this example, an attempt was made to evaluate the mutual relations between politically engaged architecture and art, and the contemporary consequences of this involvement in the social and political dimension.


2012 ◽  
Vol 11 (2) ◽  
pp. 169-184 ◽  
Author(s):  
Luis Pérez-González

While the growing ubiquitousness of translation and interpreting has established these activities more firmly in the public consciousness, the extent of the translators’ and interpreters’ contribution to the continued functioning of cosmopolitan and participatory postmodern societies remains largely misunderstood. This paper argues that the theorisation of translation and interpretation as social phenomena and of translators/interpreters as agents contributing to the stability or subversion of social structures through their capacity to re-define the context in which they mediate constitutes a recent development in the evolution of the discipline. The consequentiality of the mediators’ agency, one of the most significant insights to come out of this new body of research, is particularly evident in situations of social, political and cultural confrontation. It is contended that this conceptualisation of agency opens up the possibility of translation being used not only to resolve conflict and tension, but also to promote them. Through a variety of theoretical and methodological approaches, the contributing authors to this special issue explore a number of sites of linguistic and cultural mediation across a range of institutional settings and textual/interactional genres, with particular emphasis on the contribution of translation and interpreting to the genealogy of conflict. The papers presented here address a number of overlapping themes, including the dialectics of governmental policy-making and translation, the interface between translation, politics and the media, the impact of the narrative affiliation of translators and interpreters as agents of mediation, the frictional dynamics of interpreter-mediated institutional encounters and the dynamics of identity negotiation.


2021 ◽  
pp. 125
Author(s):  
GULNAZ AYDIN RZAYEVA ◽  
AYTAKIN NAZIM IBRAHIMOVA

The development of new technologies also has an impact on human rights. In the previous “epochs” of global information society, it was stated that that traditional rights can be exercised online. For instance, in 2012 (and again in 2014 and 2016), the UN Human Rights Council emphasized that ‘the same rights granted to people, so to speak, in an “offline” manner, must be protected online as well’. This, in its turn, implicitly brought to the reality that the new technetronic society did not create new rights. Though, we should take into consideration that in the digital world national legislative norms that guarantee the confidentiality of personal data often do not catch up with the technological development and, thus, can’t ensure confidentiality online. Therefore, the impact of digitalization on human rights within the frames of international and national laws should be broadly analysed and studied. The article’s objective is to analyze the impact of new technologies on human rights in the context of the right to be forgotten and right to privacy. Because the development of new technologies is more closely linked to the security of personal data. With the formation of the right to be forgotten, it is the issue of ensuring the confidentiality of certain contents of personal data as a result of the influence of the time factor. The authors conclude that, the right to be forgotten was previously defended more in the context of the right to privacy. However, they cannot be considered equal rights. The right to be forgotten stems from a person’s desire to develop and continue his or her life independently without being the object of criticism for any negative actions he or she has committed in the past. If the right to privacy contains generally confidential information, the right to be forgotten is understood as the deletion of known information at a certain time and the denial of access to third parties. Thus, the right to be forgotten is not included in the right to privacy, and can be considered an independent right. The point is that the norms of the international and national documents, which establish fundamental human rights and freedoms, do not regulate issues related to the right to be forgotten. The right to be forgotten should be limited to the deletion of information from the media and Internet information resources. This is not about the complete destruction of information available in state information systems. Another conclusion of authors is that the media and Internet information resources sometimes spread false information. In this case, there will be no content of the right to be forgotten. Because the main thing is that the information that constitutes the content of the right to be forgotten must be legal, but after some time it has lost its significance. The scope of information included in the content of the right to be forgotten should not only be related to the conviction, but also to other special personal data (for example, the fact of divorce).


2016 ◽  
Vol 1 (1) ◽  
pp. 69
Author(s):  
Poppy Febriana

Many anti aging advertisements depict women’s fear of growing old.Being old is always linked with weakness, helplessnes or other drawbacks. These makes people always try to look young. This research aims to look at how the media (in this case Miracle Magz) produce and reproduce the knowledge/information about aging and look at how the anti aging problems faced bywomen. The purpose was to find out how the media acred (in this case Miracle Magz) in producing and reproducing knowledge/ information about aging and to analyze the anti aging values which articulated in the media discourse as the answer towards the aging problem faced by women. The result showed that Miracle Magz build new knowledge/ information and change the readers paradigm about aging. When their feelings were hurt, their ego crushed, then they were given the simple solution to get out of any problems, without letting The Miracle Magz readers out of consumptive lifestyle. Each part of their body was made as if they were pieces of puzzles that could be separated from each other and each must be perfected.


2021 ◽  
Vol 48 (2) ◽  
pp. 183-190
Author(s):  
Mariana Georgievа ◽  

Media language is a prototype of the public consent for the media to be defined through compromise as a fourth position in the paradigm of power as a philosophical category, whose explications before the media are legislative, executive, judicial. The linguistic norm and the cognitive-rhetorical characteristic of the media discourse are the prototype of the metaphor of the "fourth power". The formation of the information-language culture and the preservation of the language norm is the high social responsibility of the media discourse. The media is a prototype of public consciousness, a “picture” of national identity – a unit of political and socio-economic information and cultural “taste” (a sample of art and its list).


Author(s):  
Susana Guerrero Salazar

The press and social networks constitute the most recurrent platform for debate on the subject of “women and language”. The media discourse on this subject covers many aspects that have not yet been addressed in depth, including the discourse that is generated when the academic dictionary is taken as a point of reference. This article analyses sexism (or not) of some definitions in the dictionary through a press corpus obtained from the Hemeroteca Virtual de las Lenguas de España (HEVILE), which has allowed us, in the first place, to catalogue the words and definitions related to women which have been news in recent years and, therefore, the object of debate; secondly, to verify the beliefs and linguistic attitudes regarding the role of the Academy and its dictionary in society; and, finally, to decide what effects the debate generated (especially through social networks) on the latest changes carried out in some of these definitions.


Author(s):  
Mohammad Dadashzadeh Dadashzadeh ◽  
T.J. Wharton

In this paper, we consider the application of Green Value Stream Mapping for greening the information technology functional area of organizations. We advocate the use of Information Technology Infrastructure Library (ITIL) processes to consider value stream maps for both the manufacturing side of the IT department as well as its service delivery arm. In addition, we present steps to be taken by the IT department to eliminate waste in each of seven green waste areas and consider the impact of new technologies for greening the IT department.


2019 ◽  
Vol 11 (12) ◽  
pp. 261 ◽  
Author(s):  
Dimitrios Giomelakis ◽  
Christina Karypidou ◽  
Andreas Veglis

The journalism profession has changed dramatically in the digital age as the internet, and new technologies, in general, have created new working conditions in the media environment. Concurrently, journalists and media professionals need to be aware and possess a new set of skills connected to web technologies, as well as respond to new reading tendencies and information consumption habits. A number of studies have shown that search engines are an important source of the traffic to news websites around the world, identifying the significance of high rankings in search results. Journalists are writing to be read, and that means ensuring that their news content is found, also, by search engines. In this context, this paper represents an exploratory study on the use of search engine optimization (SEO) in news websites. A series of semi-structured, in-depth interviews with professionals at four Greek media organizations uncover trends and address issues, such as how SEO policy is operationalized and applied inside newsrooms, which are the most common optimization practices, as well as the impact on journalism and news content. Today, news publishers have embraced the use of SEO practices, something that is clear also from this study. However, the absence of a distinct SEO culture was evident in newsrooms under study. Finally, according to results, SEO strategy seems to depend on factors, such as ownership and market orientation, editorial priorities or organizational structures.


2017 ◽  
Vol 35 (5) ◽  
pp. 5-17
Author(s):  
Marek Ostrowski

Following Niklas Luhmann, the author assumes that communication creates social systems. The system therefore influences the nature of communication. The impact of rhetoric on media discourse can be understood as a result of the strategy adopted by the system. What follows from the above assumption is a discussion of the notion of truth which is fundamental to media philosophy. Systems, in their adopted strategies, affect the media and use persuasion in a way that is remote from the treatment of the truth as an idea or as a condition of an ethical nature.


Comunicar ◽  
2004 ◽  
Vol 11 (22) ◽  
pp. 81-87
Author(s):  
Juan Manuel Méndez-Garrido

Nowadays, it is more frequent the development of educational investigations that try to determine the use and the impact of the mass media and the new technologies in the children, teenagers and young people. In this paper one pleads for the use of the qu En los últimos tiempos, cada vez es más frecuente el desarrollo de investigaciones educativas que tratan de determinar el uso y el impacto de los medios de comunicación y las nuevas tecnologías en los niños, adolescentes y jóvenes. En este artículo se aboga por el uso del cuestionario como un excelente instrumento de recogida de información en las investigaciones sobre el uso y la influencia de los medios de comunicación en la vida de nuestros escolares. Consecuentemente, se ofrecen las orientaciones precisas para su elaboración y se presenta una propuesta práctica que puede ser muy útil y de referencia científica para una futura investigación en esta temática.


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