Specifics of Consumer Behavior in the Youth Segment of Kazakhstan Tourism

2020 ◽  
Vol 11 (6) ◽  
pp. 1466
Author(s):  
Kamshat MUSSINA ◽  
Lyailya MUTALIYEVA ◽  
Assel BAIMBETOVA ◽  
Darken SEIDUALIN ◽  
Gulzhan ABDRAMANOVA ◽  
...  

The article deals with the specifics of youth consumer behavior in tourism industry of the Republic of Kazakhstan. Consumer behavior of modern youth is one of the most important issues from the marketing point of view. Consumer behavior is a selection process that depends on values, tastes, habits, traditions, lifestyle, attitudes, etc. Consumer behavior processes are a type of complex system. Their intrinsic features include a large number of subprocesses, the influence of various factors on efficiency, the presence of subjects with different goal setting and motivation, the algorithm of the processes is not fixed. The market of youth tourism is accounted as one of the most important markets in tourism, as young travelers are at the very beginning of their tourism career, which in turn might potentially have impact on the future travel preferences and behavior. Though, the youth tourism market has a significant potential for increasing demand for travel and tourism, not much attention is paid to this tourism segment. In addition, tourists are identified in accordance with the concept of youth tourism by those who intend to travel for entertainment. This study helps explain the motivational factors of youth travelers and attempts to reveal the importance of the youth tourism market for specific tourist destinations.

2021 ◽  
Vol 13 (7) ◽  
pp. 3965
Author(s):  
Robert Maršanic ◽  
Edna Mrnjavac ◽  
Drago Pupavac ◽  
Ljudevit Krpan

Since the Republic of Croatia is one of the most popular European and world tourist destinations, the aim of this paper is, from the user’s (n = 596) point of view, to research the importance of stationary traffic in tourist destinations. The purpose of this paper is to point out the possibilities of improving the tourist destination quality and sustainability through an adequate parking service. In order to corroborate constructed scientific hypotheses, a larger number of scientific methods were used from which a polling method, analysis and synthesis method, descriptive statistics method, t-test, and analysis of variance (ANOVA) should be singled out. The major finding of this paper indicates a relatively big importance of stationary traffic (M = 6.51; SD = 2.21) as an element of tourist destination quality. Moreover, regarding the quality of tourist destination, the results of this paper suggest that the parking space availability is more important than the way parking or parking payment are organized. Between the experienced parking problem in a tourist destination and age on one side and evaluation of the importance of stationary traffic as an element of tourist destination quality on the other side, a statistically important connection was established. Gained knowledge can be particularly helpful to hotel industry managers but also to traffic managers whose duty is to provide an adequate number of parking spaces in tourist destinations.


2020 ◽  
Vol 3 (2) ◽  
pp. 19-20
Author(s):  
Candy B. Ruña ◽  
Angelus C. Diamante

Travel preferences are activities and places that people would like to do and go to.  Millennials, who are also referred to as Generation Y, greatly impact the travel and tourism industry as they reach their peak earning years and spending power.  They travel more frequently, explore more destinations, and constantly search for information and new sensations.  Nowadays, they are active travelers who are starting to build travel motivations and influence their opinions and behavior.  To tap this market, it is important for tourism stakeholders to understand millennials and their travel preferences.  Hence, this paper describes the degree of travel preferences of millennials of a highly urbanized city in the Philippines in terms of attractions, type of accommodation, transportation, food and beverage, ancillary services, and travel budget.  Likewise, it explores the relationship between demographics and travel preferences.  It also determines millennials’ travel purpose, preferred destinations, travel lifestyle, and other factors that influence their travel.


Author(s):  
L.V. Detochenko

The role and place of the tourism industry in the economic complex of Georgia are considered; the conclusion is made about the “tourist miracle” taking place in the country, which is a factor of the economic growth of the republic. The differences between the concepts of “foreign visitors” and “foreign tourists” are presented. The increase in the contribution of the tourism industry and related industries involved in the tourism industry in the creation of the gross domestic product of the country, its impact on the growth of the Georgian budget and GDP per capita, the average monthly wage is shown. The conclusion about the need to increase the share of medium and long-term tourists among foreign visitors and tourists in the country is justified. The problems of the return of tourists, the long-term stay in Georgia, the differences of the countries-generators of tourist flows by these indicators have been studied. The changes in work and the prospects of various types of transport for the delivery of tourists to Georgia are analyzed, the measures to improve the tourist transport component are proposed. The correlation between the number of tourist arrivals and the average cost of tourists visiting Georgia from different countries is shown and the economic profitability of attracting Russian tourists, capable of filling all the tourist destinations of the country, contributing to the “tourist miracle” of Georgia is considered.


Author(s):  
Dr Simon Hudson

Most experts would agree that recovery from the COVID-19 crisis will be slow (see Figure 6.2), in large part due to the impact that the crisis has had on the global travel and tourism industry (Romei, 2020). Until there is vaccine, the virus will influence nearly every sector of travel from transportation, destination and resorts, to the accommodations, attractions, events and restaurants. The first section of this chapter looks at the future for these different sectors, a future heavily influenced by technology and a heightened emphasis on health and safety. The second part of the chapter focuses on a theme that has been prevalent in this book – the need for adaptability or ‘COVID-aptability’. Consumer demands and behavior will be permanently altered by the pandemic, and all stakeholders in the travel industry will need to adapt. One part of adaptability is redesigning servicescapes – a necessity for many after the lockdown, and this is the subject of the penultimate section of the chapter. The conclusion looks at lessons learned from this crisis.


Author(s):  
Loykie Lomine

The global tourism industry may provide millions of jobs and billions of enjoyable days for travellers and holiday-makers, but it also requires ethical consideration. This chapter starts by examining the ethics of global tourism around two questions: Firstly, are some tourist destinations unethical? Secondly, are some forms of tourism unethical? These two thematic presentations, based on many examples and controversies, are followed by a short discussion of two key concepts which help conceptualize the ethics of global tourism: exploitation and sustainability. The adoption of a Global Code of Ethics for Tourism by the United Nations World Tourism Organization in 1999, the publication of articles) and then books about tourism ethics, the implementation of corporate social responsibility policies in the tourist industry, as well as the increasing demand for ethical tourism products all show that ethics has now entered global tourism, both in practice and in theory.


2020 ◽  
Vol 12 (8) ◽  
pp. 3243
Author(s):  
Giovanni De Luca ◽  
Monica Rosciano

Travel and tourism is an important economic activity in most countries around the world. In 2018, international tourist arrivals grew 5% to reach the 1.4 billion mark and at the same time export earnings generated by tourism have grown to USD 1.7 trillion. The rapid growth of the tourism industry has globally attracted the interest of researchers for a long time. The literature has tried to model tourism demand to analyze the effects of different factors and predict the future behavior of the demand. Forecasting of tourism demand is crucial not only for academia but for tourism industries too, especially in line with the principles of sustainable tourism. The hospitality branch is an important part of the tourism industry and accurate passenger flow forecasting is a key link in the governance of the resources of a destination or in revenue management systems. In this context, the paper studies the interdependence of tourism demand in one of the main Italian tourist destinations, the Campania region, using a quantile-on-quantile approach between overall and specific tourism demand. Data are represented by monthly arrivals and nights spent by residents and non-residents in hotels and complementary accommodations from January 2008 to December 2018. The results of the analysis show that the hotel-accommodation component of the tourism demand appears to be more vulnerable than extra-hotel accommodation component to the fluctuations of the overall tourism demand and this feature is more evident for the arrivals than for nights spent. Moreover, the dependence on high quantiles suggests strategy of diversification or market segmentation to avoid overtourism phenomena and/or carrying capacity problems. Conversely, dependence on low quantiles suggests the use of push strategies to stimulate tourism demand. Finally, the results suggest that it could be very useful if the stakeholders of the tourism sector in Campania focused their attention on the collaboration theory.


Stanovnistvo ◽  
2020 ◽  
Vol 58 (2) ◽  
pp. 57-75
Author(s):  
Ana Jovicic-Vukovic ◽  
Ivana Josanov-Vrgovic ◽  
Slobodanka Jovin ◽  
Natasa Papic-Blagojevic

This paper aims to analyse the entrepreneurial intentions of tourism students, who represent a significant base of future entrepreneurs and are the drivers of innovations and competitiveness in the travel and tourism industry, which is an important part of the economy of the Republic of Serbia. The study examined whether there are differences in students? entrepreneurial intentions depending on socio-demographic characteristics: gender, place of residence, years of study, and previous work experience, as well as their parents? education and type of employment. The survey was conducted in four higher vocational schools in Serbia on a sample of 330 students of tourism and hospitality management using the Entrepreneurial Intention Scale. The results showed that students had medium intention to start and run their own business and indicate that - among the selected socio-demographic factors - gender, years of study, and prior work experience play an important role in fostering entrepreneurial intentions. Understanding the factors that impact entrepreneurship may contribute to the development of theory in this field, as well as helping paint a clearer picture of how entrepreneurial intentions are formed as a starting point in business.


2021 ◽  
Vol 2 (71) ◽  
pp. 15-18
Author(s):  
G. Assanova ◽  
M. Saginbayeva ◽  
S. Aytkhozhin ◽  
D. Nurpeisov

This article is written based on the results of two years of research during the implementation of the Grant financing project of the Ministry of Education of the Republic of Kazakhstan No. AR08053217 "Development of a model for the effective functioning of personal subsidiary farms on the example of poultry meat production", 2020-2022. The basis of this article is the study of such form of farming in rural areas as personal subsidiary farms. The importance of private farming is actualized both in matters of a social nature in rural areas, and issues of sustainable development of entire sectors of the economy. The article clarifies the main socio-economic functions of personal subsidiary farms. The basics of motivation and goal-setting are considered in the direction of entrepreneurship. And in this regard, a model is given for increasing the business activity of personal subsidiary farms based on small-scale poultry meat production. The model is described from the point of view of the mechanisms of interaction of participants, and from the point of view of the organization.


2016 ◽  
Vol 54 (6) ◽  
pp. 1343-1358 ◽  
Author(s):  
Chen-fong Wu

Purpose – The purpose of this paper is to consider business ethics as a concept and behavior that is worthy of attracting more proponents, and to explore how the diffusion of business ethics can effectively promote service innovation in an organization. Design/methodology/approach – This study applies a quantitative research approach to 357 businesses in the travel and tourism industry on both sides of the Taiwan Strait. Findings – The results reveal that the increased visibility of business ethics activities in an organization strengthens its ability to display service innovation, with the condition that knowledge sharing actively occurs as the mediating variable. Originality/value – This study proposes a business ethics diffusion model that is advantageous for industries seeking innovations in service provision.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Peter Tarlow

PurposeThis paper questions the present state of the world's tourism industry and advocates the need for an approach where quality assumes greater importance than quantity.Design/methodology/approachThis paper provides an analysis of the tourism industry's recent evolution while trying to identify reasons for its decline which amongst others, include security issues and economic crisis.FindingsIn developing a sustainable tourism industry especially in these economically challenging times, we must learn to appreciate what is precious in our own lives and in our respective communities. This in turn will help us maintain and further explore the uniqueness of our tourist destinations. The greatest threat to leisure and tourism (and to a lesser extent to business travel) is the fact that travel has lost a good deal of its romance and enchantment due to a global approach to its development. In the rush for efficiency and quantitative analysis the travel and tourism industry may have forgotten that each traveller has unique expectations.Originality/valueSustainable tourism is not only about how a tourist location adapts but also about what a city or destination accomplishes when re-discovering its inner essence and then promoting it.


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