PENGARUH BAURAN PEMASARAN DALAM BISNIS INDUSTRI BATIK TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN  PADA PT. BANGSAWAN INDONESIA TEKSTIL GRESIK

This study aims to knowing the influence of marketing mix in Bali convection business on cunsomer satisfaction and loyalty in PT. Bangsawan Indonesia Tekstil. This study is explanatory research. Population is all all employees CSR of PT. Petro Kimia Gresik who ordered work uniforms in outlet PT. Bangsawan Tekstil Indonesia. The sampling method for this study was doing with accidental sampling technique and it got 125 respondents. Data analysis method is Structural Equation Modelling (SEM). The results of research are marketing mix which included product, price, place, and promotion have affected significantly towards customer's satisfaction. It indicated that selling product same as customer's needs and wants, the giving price is reached by consumers, location of buying product is strategic, and promotion same as consumer's hope. Marketing mix which included product, price, place, and promotion have not affected significantly towards customer's loyalty. It indicated that the selling product, the giving price, strategic location, and completed promotion could not change consumer to become loyalty at PT. Bangsawan Tekstil Indonesia. Customer's satisfaction have affected significantly towards customer's loyalty. It indicated that loyal customer is always feels satisfy with anything they received.

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Pengaruh Bauran Pemasaran dalam Bisnis Konveksi Clothing Karikatur Bali Terhadap Kepuasan dan Loyalitas Konsumen Pada PT. Eka Jaya Makmur Bali

e-Journal Ekonomi Bisnis dan Akuntansi ◽

10.19184/ejeba.v6i1.11065 ◽

2019 ◽

Vol 6 (1) ◽

pp. 1

Author(s):

Gde Made Oki Pranajaya ◽

Imam Suroso ◽

Bambang Irawan

Keyword(s):

Structural Equation ◽

Sampling Method ◽

Sampling Technique ◽

Marketing Mix ◽

Product Price ◽

Loyal Customer ◽

Strategic Location ◽

Loyalty Marketing ◽

Research Population ◽

Customer's Loyalty

This study aims to knowing the influence of marketing mix in Bali convection business on cunsomer satisfaction and loyalty in PT. Eka Jaya Makmur Bali. This study is explanatory research. Population is all tourism who visited and bought clothing product in outlet Eka Jaya Makmur Bali who didn't come from travel agent. The sampling method for this study was doing with accidental sampling technique and it got 126 respondents. Data analysis method is Structural Equation Modelling (SEM). The results of research are marketing mix which included product, price, place, and promotion have affected significantly towards customer's satisfaction. It indicated that selling product same as customer's needs and wants, the giving price is reached by consumers, location of buying product is strategic, and promotion same as consumer's hope. Marketing mix which included product, price, place, and promotion have not affected significantly towards customer's loyalty. It indicated that the selling product, the giving price, strategic location, and completed promotion could not change consumer to become loyalty at PT. Eka Jaya Makmur Bali. Customer's satisfaction have affected significantly towards customer's loyalty. It indicated that loyal customer is always feels satisfy with anything they received.Keywords: Customer's Satisfaction, Customer's Loyalty, Marketing mix, SEM.

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Pengaruh Kepercayaan dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pengguna Jasa Pengiriman Paket Pada PT. JNE Express Cabang Jember dengan Kepuasan Sebagai Variabel Intervening

e-Journal Ekonomi Bisnis dan Akuntansi ◽

10.19184/ejeba.v6i2.11160 ◽

2019 ◽

Vol 6 (2) ◽

pp. 152

Author(s):

Frizky Yuniarta ◽

Ika Barokah S. ◽

Gusti Ayu Wulandari

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Path Analysis ◽

Customer Loyalty ◽

Sampling Method ◽

Sampling Technique ◽

Analysis Method ◽

Positive Relation ◽

Research Population ◽

Intervening Variables

This study aims to knowing the influence of trust and service quality to customer loyalty users delivery service package in PT. JNE Express Branch Jember with satisfacton as intervening variables. This study is explanatory research. Population is all customer of PT. JNE Express whoever sent the package. The sampling method for this study was used with purposive sampling technique and it got 104 respondents as samples. Data analysis method is Path Analysis. The result of study showed that path analysis determined the influence of trust toward satisfaction showed positive relation. It indicates that the better trust could increase customer satisfaction. Path analysis determined the influence of trust toward customer loyalty showed positive relation. It indicates that the better trust could increase customer loyalty. Path analysis determined the influence of service quality toward satisfaction showed positive relation. It indicates that the better service quality could increase customer satisfaction. Path analysis determined the influence of service quality toward customer loyalty showed positive relation. It indicates that the better service quality could increase customer loyalty. Path analysis determined the influence of customer satisfaction toward customer loyalty showed positive relation. It indicates that the better customer satisfaction could increase customer loyalty. Keywords: Trust, Customer Satisfaction, Service Quality, Loyalty.

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Analisis Pengaruh Kualitas Pelayanan, Harga, dan Brand Image Terhadap Kepuasan Konsumen Restoran Pizza Hut Cabang Jember

e-Journal Ekonomi Bisnis dan Akuntansi ◽

10.19184/ejeba.v6i2.11159 ◽

2019 ◽

Vol 6 (2) ◽

pp. 147

Author(s):

Tyas Kurniawati ◽

Bambang Irawan ◽

Adi Prasodjo

Keyword(s):

Data Analysis ◽

Customer Satisfaction ◽

Service Quality ◽

Sampling Method ◽

Brand Image ◽

Sampling Technique ◽

Analysis Method ◽

Research Population ◽

The Given ◽

Pizza Hut

This study aims to knowing the influence of service quality, price, and brand image. This study is explanatory research. Population is all Pizza Hut customer Jember branch. The sampling method for this study was doing with nonprobability sampling with purposive sampling technique and it got 120 respondents. Data analysis method is multiple linear regression with confirmatory approach. The hypothesis of research is there was influenced service quality toward customer satisfaction, there was influenced price toward customer saisfaction., and there was influenced of brand image toward customer satisfaction on Pizza Hut Restaurant Jember Branch. The result of study showed up that service quality has influenced customer satisfaction. It indicates that given service by Pizza Hut Restaurant Jember branch according to the customer's hope, and the given service is enough satisfy. In order that, highly service quality will increase customer satisfaction. Price is not influenced customer satisfaction. It cause estimated price in receiving session and normally price is not same as decision from Pizza Hut Jember branch. Brand image is not influenced toward customer satisfaction. It cause brand image which Pizza Hut's got, it has not influenced to positive and negative direction. Keywords: Brand Image, Price, Customer Satisfaction, Service Quality.

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PENGARUH PRODUCT PRICE, INDIVIDUAL PERSONALITY DIFFERENCES, ENVIRONMENTAL FRIENDLINESS PADA KEPUTUSAN PEMBELIAN

MIX JURNAL ILMIAH MANAJEMEN ◽

10.22441/mix.2020.v10i1.010 ◽

2020 ◽

Vol 10 (1) ◽

pp. 141

Author(s):

Rina Astini ◽

Yuyus Yustian K

Keyword(s):

Data Analysis ◽

Structural Equation ◽

Sampling Method ◽

Equation Model ◽

Purchase Decisions ◽

Analysis Method ◽

Product Price ◽

Environmental Friendliness ◽

Personality Differences ◽

Individual Personality

The purpose of this study was to determine the effect of Product Price, Individual Personality Differences on Environmental Friendliness of Isotonik Drink “Isoplus”. The population used in this research are runners who practice at GOR Soemantri. Sampling method in this research was conducted by questionnaire and by used probability sampling method. The sample in this study used the theory of Hair et al. (2008), who recommend samples to be taken in this research based on the number of items of statements multiplied by 5-10, namely 29 x5 = 145, then rounded up to 150 respondents. Data analysis method used in this study is SEM (Structural Equation Model) using Lisrel. The results showed that Product Price had a positive and significant effect on Consumer Purchase Decisions, whereas Individual Personality Differenceand Environmental Friendliness had no significant effect on Consumer Purchase Decisions.

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Pengaruh Marketing Mix Terhadap Keputusan Menabung Dengan Reputasi Sebagai Variabel Intervening Pada Bank BNI KCP. Univ. Jember

RELASI JURNAL EKONOMI ◽

10.31967/relasi.v17i2.490 ◽

2021 ◽

Vol 17 (2) ◽

pp. 325-352

Author(s):

Alfiatin Alfiatin ◽

Yuniorita Indah Handayani ◽

Muhaimin Dimyati

Keyword(s):

Path Analysis ◽

Sampling Technique ◽

Marketing Mix ◽

Analysis Method ◽

Product Price ◽

Place Promotion ◽

Saving Decisions ◽

Sampling Approach

This study aims to examine whether there is a product, price, place and promotion influence on saving decisions through reputation as an intervening variable. The population in this study are bank customers who have joined more than one month to more than two years BNI kcp Bank. Univ. Jember The sampling technique in this study uses the accidental sampling approach. The number of samples is 100 respondents. The analysis method used is the path analysis method using SPSS 22 software. The results of this study show that the marketing mix has an effect on reputation, and reputation has an effect on saving decisions. Products, prices and promotions affect the decision to save while the place / location has no effect on the decision to save. From the results of the path analysis, reputation is only able to be an intervening variable on the place / location variable on saving decisions. Keywords: Product, Price, Place, Promotion, Reputation, Savings Decision

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Determinant factors of culinary creative business performance in the city of Makassar

10.48082/espacios-a21v42n04p04 ◽

2021 ◽

Vol 42 (04) ◽

pp. 44-53

Author(s):

ST HATIDJA ◽

◽

Amiruddin TAWE ◽

Chalid I. MUSA ◽

La HALISU ◽

...

Keyword(s):

Structural Equation ◽

Business Performance ◽

Dynamic Capabilities ◽

Sampling Method ◽

Sampling Technique ◽

Simple Random Sampling ◽

Full Data ◽

Research Findings ◽

Modelling Techniques ◽

The City

The purpose of this study is to analyze how the capabilities of business performance in creative culinary ventures in Makassar City, Indonesia. Data were obtained from sources using a questionnaire distributed to 1,402 entrepreneurs in the small and medium business category. The sampling method is probability sampling with simple random sampling technique. The number of samples in this study was determined using the Slovin formula of 311 people, totalling 197 respondents who received the questionnaire in full. Data were analyzed using descriptive statistics with structural equation modelling techniques. The research findings explain dynamic capabilities that are important for enhancing innovation and business performance, as well as to assist future researchers to examine other factors that are predictors in improving business performance.

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Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Dan Kepuasan Pelanggan Kedai Kopi Kimteng di Pekanbaru

Bahtera Inovasi ◽

10.31629/bi.v4i1.2755 ◽

2020 ◽

Vol 4 (1) ◽

pp. 10-24

Author(s):

Adhi Nurcahyo Achmad ◽

Samsir Samsir ◽

Yulia Efni

Keyword(s):

Customer Satisfaction ◽

Significant Influence ◽

Structural Equation ◽

Sampling Technique ◽

Simple Random Sampling ◽

Marketing Mix ◽

Equation Modeling ◽

Purchasing Decisions ◽

Coffee Shop ◽

Modeling Analysis

This study aims to see and determine the direct effect of the marketing mix on purchasing decisions and customer satisfaction. Research site at the Kimteng coffee shop Pekanbaru. The population in this study were all customers who made repeat purchases at the Kimteng coffee shop Pekanbaru. The sampling technique used was non-probability sampling using the simple random sampling method, because the sampling of members from the population was done randomly without paying attention to the strata in the population. Determining the number of samples 5 times the number of variable indicators as many as 30 are used. Thus, the number of samples to be studied in this study was 150 people. In this study, researchers will use SEM (Structural Equation Modeling) analysis. The results of this study indicate that there is a positive and significant influence between the marketing mix on purchasing decisions and there is a positive and significant influence between the marketing mix and purchasing decisions on customer satisfaction. Purchasing decisions are able to positively and significantly mediate between marketing strategies and customer satisfaction.

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Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

International Journal of Multicultural and Multireligious Understanding ◽

10.18415/ijmmu.v6i2.654 ◽

2019 ◽

Vol 6 (2) ◽

pp. 86

Author(s):

Wahyu Mega Kurnianto ◽

Sylvia Sari Rosalina ◽

Nurminingsih Nurminingsih

Keyword(s):

Product Quality ◽

Purchase Intention ◽

Quantitative Research ◽

Brand Image ◽

Sampling Technique ◽

Total Sample ◽

Marketing Mix ◽

Purchase Decision ◽

The People ◽

Research Population

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purchase intention to the Spesial SB packaging beef meatball, and to analyze the effect of purchase intention on purchase decision to the Spesial SB packaging beef meatball. This research is quantitative research that applies an associative descriptive approach. The research population is the people of Halim Perdanakusuma Village of East Jakarta who once consumed the Spesial SB packaging beef meatball with a total sample of 190 people. The research sampling was carried out using incidental sampling technique. The data collection was performed by distributing questionnaires and conducting interviews. The data were analyzed using SEM-PLS 2 and SPSS. The analysis results showed that marketing mix has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, product quality has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, the brand image has a positive and significant effect on purchase intention of the Spesial SB packaging beef meatball, and purchase intention has a positive and significant effect on purchase decision the Spesial SB packaging beef meatball.

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Analisis Pengaruh Orientasi Kewirausahaan, Inovasi, dan Kapabilitas Pemasaran terhadap Keunggulan Bersaing pada UKM Olahan Ikan di Semarang

Jurnal Ilmiah Aset ◽

10.37470/1.23.1.174 ◽

2021 ◽

Vol 23 (1) ◽

pp. 21-30

Author(s):

Lisda Rahmasari

Keyword(s):

Structural Equation Modeling ◽

Competitive Advantage ◽

Structural Equation ◽

Sampling Technique ◽

Population Data ◽

Sem Analysis ◽

Equation Modeling ◽

Analysis Tool ◽

Marketing Capabilities ◽

Research Population

This study aimed to find out the influence of entrepreneurial orientation, innovation and marketing capabilities on competitive advantage. The research population comprised Fish Processing Business in Semarang City. The sample was selected by means of the purposive sampling technique. The sample was 100 companies. The data were collected by a questionnaire, interviews, and documentation. This research uses Structural Equation Modeling (SEM) analysis technique using AMOS 24.0 analysis tool. The test results using Structural Equation Modeling (SEM) analysis techniques indicate that the model is in accordance with population data. The results of the study showed that entrepreneurship oriented , innovation and marketing capabilities had a significant positive effect on competitive advantage. Used by analyzer for example validity test, test reliabilitas, and hipotesis test use modelling equation structural (SEM).

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PENGARUH FRAUD PENTAGON TERHADAP FRAUDULENT FINANCIAL STATEMENTS PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2015-2017

Jurnal Akuntansi Trisakti ◽

10.25105/jat.v6i1.5274 ◽

2019 ◽

Vol 6 (1) ◽

pp. 141

Author(s):

Mega Indah Lestari ◽

Deliza Henny

Keyword(s):

Financial Stability ◽

Sampling Method ◽

Annual Report ◽

Stock Exchange ◽

Secondary Data ◽

Sampling Technique ◽

Financial Statements ◽

Analysis Method ◽

Financial Report ◽

Fraudulent Financial Statements

The Objective of this research is to analyze the factors of financial report fraud with pentagon fraud analysis. This research uses six independent variables which is pressure used financial target and financial stability as proxy, opportunity with proxy ineffective monitoring, rationalization with change in auditor as proxy, capability with proxy of CEO’s education, and arrogance with proxy frequent number of CEO’s picture, while the dependent variable is fraudulent financial statements proxied by restatement of financial statements. This research uses secondary data that is financial report and annual report. The sample of this study is 110 samples from financial statements of financial companies listed in the Indonesia Stock Exchange (BEI) during the 2015-2017 period. Sampling technique used is purposive sampling method. The method of analysis in this study uses logistic regression analysis method.The results of this research shows that the financial stability variable and ineffective monitoring are significant in detecting fraudulent financial statements. While financial targets variable, auditor’s change variable, CEO’s education variable, and frequent number of CEO’s picture are not significant in detecting fraudulent financial statements.

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