PERBANDINGAN EFEKTIVITAS MEDIA KONVENSIONAL DAN DIGITAL MARKETING TERHADAP MINAT PENGUNJUNG BALI BLUES FESTIVAL NUSA DUA BALI

2021 ◽  
Vol 20 (2) ◽  
pp. 107-113
Author(s):  
I Nengah Wirata

The use of digital marketing for tourism development must be supported by the implementation of various event activities that can attract visitors to come to enjoy various cultural attractions. Visitors who are satisfied with the events that are presented will have an impact on influencing others. The purpose of this study is to compare the effectiveness of conventional media and digital marketing on the interest of visitors to the Bali Blues Festival Nusa Dua Bali. This research was conducted with a quantitative approach by taking a sample of 100 people and using a non-probability sampling method with a purposive sampling technique. The data analysis tool used was simple linear regression analysis using the SPSS program. Version 23.0. The results show that digital marketing media has a higher level of effectiveness than conventional media with a difference in the percentage of contribution in attracting visitors to the Bali Blues Festival Nusa Dua Bali by 14%.

10.32698/0642 ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 120
Author(s):  
Wiwi Delfita ◽  
Neviyarni S. ◽  
Riska Ahmad

Some students perceive lesbian, gay, bisexual, and transgender (LGBT) positively, even though LGBT is a sexual deviation that is not appropriate with values and norms. There are several factors that influence an individual's perception of LGBT, including sexual identity. This study aims at looking at the contribution of sexual identity to student perceptions about LGBT. This research used a quantitative approach with a descriptive method and a simple linear regression analysis. The sample of this research was 385 taken from 15.752 undergraduate students of Universitas Negeri Padang which the sample was drawn by using the Slovin formula and continued with a Proportional Random Sampling technique. The instrument used was the Guttman model's sexual identity scale and the scale of students' perceptions of the LGBT Likert model. After analyzing the data with the descriptive technique and the simple linear regression analysis, the results showed that sexual identity significantly contributed to the students' perceptions of LGBT. This research has implications as a basis for counselors to help students avoid sexual identity mismatches and prevent the emergence of positive perceptions of LGBT.


2019 ◽  
Vol 3 (2) ◽  
pp. 26
Author(s):  
Niken Ayu Wulandari ◽  
Tegoeh Hari Abrianto ◽  
Edi Santoso

This research to analyze and evaluate intellectual capital on financial performance obtained by return on equity, asset turnover and growth in revenue. The population in this study are consumer goods companies listed on the Stock Exchange in 2015-2017. The research sample was received by 21 companies obtained by using purposive sampling technique. The analytical method used is simple linear regression analysis with the SPSS version 20 application and uses the VAICTM method to measure intellectual capital. The results of this study indicate that intellectual capital has a significant effect on financial performance generated by return on equity, but intellectual capital does not have a significant effect on financial performance required by asset turnover and growth in revenue.


2019 ◽  
Vol 4 (1) ◽  
pp. 111-118
Author(s):  
Inda Lestari ◽  
Miguna Astuti ◽  
Hariyanto Ridwan

This research was conducted to analyze the effect of innovation orientation and entrepreneurship on the competitive advantage of culinary MSMEs in the Cilandak Barat area, South Jakarta. The population used for this study was 36 actors in the culinary field of SMEC. The sampling technique uses a saturated sampling method. The data analysis tool used is PLS 3.0. The results of this study indicate that the innovation variable has a significant influence on the culinary competitiveness of SMEC. And, entrepreneurial orientation has a significant influence on the culinary competitiveness of SMEC. The researcher suggests SMECs to pay attention to other factors that can influence competitive advantage. Keywords: Innovation, Entrepreneurship Orientation, Competitive Advantage


ACCRUALS ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 259-267
Author(s):  
Resshe Serlly Gita ◽  
Amir Hidayatulloh

This study aims to analyse the effect of tax services, tax amnesty, taxation knowledge, and tax sactions on taxpayer compliance. The population in the study is an individual taxpayer in the city of Yogyakarta. The sample in the study was an individual taxpayer in the city of Yogyakarta, and took part in the tax amnesty program. The sampling technique in this study used the convenience sampling method. Responden in the study amounted 60 respondents. The data anlysis technique in this study used multiple linear regression analysis. This study obtained result that taxpayer compliance in influenced by tax services and tax amnesty programs. However, taxation knowledge and tax saction does not affect taxpayer compliance. The cause of taxation knowledge does not affest taxpayer compliance, perhaps the understanding of taxpayers regarding the procedures for payment and reporting is still minimal. Meanwhile, the reason for lack of support fot tax sanction on taxpayer compliance, perhaps because taxpayers consider that saction given when taxpayer violate laws are still mild. Therefore, these two reasons are factors that encourage taxpayers to behave disobediently.


2017 ◽  
Vol 5 (1) ◽  
Author(s):  
Siti Suprihatin

The aims of the study is to determine the effect of jigsaw learning model on the learning outcomes of the Indonesian society study at the second semester of the economy education in the academic year of 2016/2017.  The population in this study were 47 students consisting of 2 classes, A class and B class. The sample in this study is A class of 26 students and B class of 21 students. Sampling technique in this research is using Pusposive Sampling with certain consideration reason. Based on the results of simple linear regression analysis conducted by the researchers obtained the results at the level of significance α = 0.05 yield tcount = 8.97 and ttable = 2.020 which means thitung> ttable so H0 rejected and H1 accepted, thus it can be concluded that there is significant influence of jigsaw learning model on the learning outcomes of the Indonesian society study at the second semester of the economy education in the academic year of 2016/2017. Keywords: Learning Outcomes, Jigsaw, Learning Model


Author(s):  
Markus Asa ◽  
Maria Mediatrix Ratna Sari

The purpose of this study was to empirically test the motivation of the financial management apparatus to moderate the influence of competence on capital expenditure budget absorption in the regional organization in East Nusa Tenggara province. 36 regional apparatus organizations were taken as samples. Data collection using questionnaires and sampling technique was sampling saturation 72 samples, consisting of budget users and committing officers. The data analysis tool used was a moderation regression analysis. The result of data analysis shows that the competence was supported by the improvement of the apparatus of the financial manager, the apparatus performance in the absorption of capital expenditure budget in the regional organization in East Nusa Tenggara province will be better.


2021 ◽  
Vol 3 (1) ◽  
pp. 35-44
Author(s):  
Lilis Saidah Napisah ◽  
Vania Rakhmadhani

This study aims to determine how much influence the management accountability of village fund allocation affects community welfare in Cibodas village, Solokan Jeruk district, Bandung regency. The independent variable in this study is the management accountability of village fund allocation, while the dependent variable is community welfare. The method used in this research is the descriptive quantitative method. The population in this study was the Cibodas village community. The method used in determining the sample was the purposive sampling method. The data in this study were collected through a questionnaire analyzed using simple linear regression analysis. This study shows that the management accountability of village fund allocation influences the community welfare in Cibodas village, Solokan Jeruk district, Bandung regency.


2020 ◽  
Vol 4 (2) ◽  
pp. 104
Author(s):  
Gede Muna Satya Febriyana ◽  
I G.N. Agung Suprastayasa ◽  
Made Darmiati

Research on tourist satisfaction has been a topic of interest for many academicians. This study aimed to examine the effect of tourist facilities on tourist satisfaction at the natural attractions of Tegenungan waterfall, Bali. The sampling method used was accidental sampling with 100 samples collected in 5 days. Analysis of the data used is descriptive analysis and simple linear regression analysis. The results of the study indicate that the tourist facility variable has a significant effect on tourist satisfaction. T test results show that the tourist facilities (X) significantly affect tourist satisfaction (Y) at the natural attractions of Tegenungan waterfall, Bali. It is expected that the quality of existing tourist facilities can be improved so that it can have a positive impact on the satisfaction of tourists visiting the waterfall. Keywords: tourist facilities, tourist satisfaction, natural tourist attraction,


2020 ◽  
Vol 8 (1) ◽  
pp. 79-84
Author(s):  
Titi Kurniati ◽  
Jaenab Jaenab

This study aims to find out how much influence the Physical Work Environment on Employee Job Satisfacion (Study of the Bima City Library Departement employees). While the formulation of the problem of this research is whether the Work Environment affects the Employee Job Satisfacion (Study of the Bima City library staff). The research instrument used a questionnaire. The type of research  used Associative, this study was conducted at the Bima City Library Office, the population in this study was a total of 43 employees and the sample used in this study amounted to 30 employees using purposive sampling technique (sampling based on criteria). Data analysis used is a simple linear regression analysis using the equation, namely: Y = a + bx. The results of the initial analysis show that the indicators used are valid for measuring existing variables. The result of subsequent analyzes show that the Physical Work Environment variable influences the regression coefficient of 0.752Keywords: Physical Work Environment, Employee Job Satisfacion


2019 ◽  
Vol 12 (1) ◽  
pp. 29
Author(s):  
Aplonia Atto ◽  
Ariyon Stefen Ndun

The purpose of the research is identifying the influence of financial mindset and entrepreneurial mindset to personal finance. This is a quantitative research with descriptive analysis and simple linear regression analysis. The research’s respondents are eighty one (81) students of Faculty of Economics, Universitas Persatuan Guru 1945 NTT. The sampling technique is random sampling with questionnaire as data collection method. The research instrument for financial mindset is adopted from “OTM The Knew Rules of Building Wealth (CNBC)’ by Rhodes (2010) and the entrepreneurship mindset’s instrument is adopted from ‘Building E-Businesses series and Personal finance’ by Spinela, Yang & Laster (2007). The results imply that both financial mindset and entrepreneurial mindset have significant and simultaneous influence to personal finance.


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