scholarly journals The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance

2022 ◽  
Vol 6 (1) ◽  
pp. 217-232 ◽  
Author(s):  
I Gusti Ayu Ketut Giantari ◽  
Ni Nyoman Kerti Yasa ◽  
Herkulanus Bambang Suprasto ◽  
Putu Laksmita Dewi Rahmayanti
Keyword(s):  
Financial Performance ◽  
Business Performance ◽  
Analytical Tool ◽  
Digital Marketing ◽  
Purposive Sampling ◽  
Intensity Of Competition ◽  
Sampling Approach

This study aims to explain the role of digital marketing adoption in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance, which is seen from the perspective of financial performance and non-financial performance. This research was conducted on the culinary sector SMEs in Bali. The size of the sample used is 210 culinary sector SMEs with a purposive sampling approach, namely the culinary sector SMEs that have adopted digital marketing. The analytical tool used is SEM-PLS. The results of the study show that the effect of the COVID-19 pandemic and the intensity of competition has a negative and significant effect on business performance, both financial and non-financial performance. The adoption of digital marketing was unable to mediate the effect of the COVID-19 pandemic and the intensity of competition on financial performance, but the adoption of digital marketing was capable in mediating the effect of the COVID-19 pandemic and the intensity of competition on non-financial performance. Therefore, the adoption of digital marketing needs to be re-optimized to improve business performance, both financial and non-financial performance.

scholarly journals The role of relational and informational capabilities in mediating the effect of social media adoption on business performance in fashion industry

2021 ◽  
Vol 5 (4) ◽  
pp. 569-578 ◽  
Author(s):  
Ni Nyoman Kerti Yasa ◽  
I Gusti Ayu Ketut Giantari ◽  
I Putu Gde Sukaatmadja ◽  
Tjokorda Gde Raka Sukawati ◽  
Ni Wayan Ekawati ◽  
...  
Keyword(s):  
Social Media ◽  
Path Analysis ◽  
Sample Size ◽  
Business Performance ◽  
Fashion Industry ◽  
Purposive Sampling ◽  
Analytical Technique ◽  
Sampling Approach

This study aims to explain the role of relational capability and informational capability in mediating the effect of social media adoption on business performance. The population of this study is the owners of the fashion sector SMEs in Bali. The sample size used was 114 businesses with a purposive sampling approach. The analytical technique used is Path Analysis using the SEM-PLS approach. The results show that the adoption of social media has a positive and significant effect on business performance. Social media adoption has a positive and significant effect on relational capability and social media adoption also has a positive and significant effect on informational capability. Furthermore, relational capability has a positive and significant effect on business performance and informational capability has a positive and significant effect on business performance. Relational capability and informational capability can significantly mediate the effect of social media adoption on business performance. Therefore, it is important for SME owners in the fashion sector in Bali to intensify the adoption of social media to build relational and informational capabilities in order to increase business performance.

scholarly journals Pengaruh Fundamental Ekonomi dan Kinerja Keuangan Terhadap Kredit Bermasalah Pada Bank Syariah Di Indonesia

2019 ◽  
Vol 4 (2) ◽  
pp. 126
Author(s):  
Soeharjoto Soekapdjo ◽  
Debbie Aryani Tribudhi ◽  
Lucky Nugroho
Keyword(s):  
Panel Data ◽  
Exchange Rates ◽  
Financial Performance ◽  
Significant Influence ◽  
Purposive Sampling ◽  
Regression Methods ◽  
Economic Fundamentals ◽  
Independent Variable ◽  
Sampling Approach

Purpose of this study is to determine economic fundamentals influence and financial performance on non-performing loans in sharia banks in Indonesia. Used quarterly panel data from 2008-2016, which came from BPS, BI, and OJK. Eleven banks used as a sample, with a purposive sampling approach. Using regression methods, with the dependent variable is NPF, and independent variable for economic fundamentals using exchange rates, inflation, GDP and financial performance with FDR, CAR, OER. Result shown that fundamental economice do not affect the NPF and OER as a financial performance has a positive and significant influence to NPF, CAR has negative and significant influence to NPF, but has no effect to FDR.

scholarly journals The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs

2022 ◽  
Vol 6 (1) ◽  
pp. 37-44 ◽  
Author(s):  
Ibrahim Daud, Dewi Nurjannah ◽  
Achmad Mohyi ◽  
Titiek Ambarwati ◽  
Yoyok Cahyono ◽  
Andrean Eko Haryoko ◽  
...  
Keyword(s):  
Data Analysis ◽  
Financial Literacy ◽  
Digital Literacy ◽  
Structural Equation ◽  
Business Performance ◽  
Quantitative Methods ◽  
Digital Marketing ◽  
Equation Modeling ◽  
Snowball Sampling

The purpose of this study is to analyze the effect of digital finance, digital marketing and digital payment variables on finance performance. This study uses quantitative methods and data analysis techniques is performed based on Structural Equation Modeling using SmartPLS 3.0 software. The method of selecting the sample using the snowball sampling methods. Online questionnaires were sent to 190 SMEs respondents in the province of Banten Indonesia and evaluated the returned questionnaires. The results of data analysis show that the digital finance had a positive and significant effect on the finance performance, the digital payment had a positive and significant effect on the finance performance and the digital marketing had a positive and significant effect on the finance performance. The findings of this research can provide benefits for MSME actors in developing their business to improve business performance, by paying attention to aspects of MSME digitization and financial literacy of MSME entrepreneurs. Keep in mind, the important role of information technology in business activities requires entrepreneurs to improve their digital literacy.

scholarly journals Talent Goes Social: Online Corporate Networking and Business Performance

2020 ◽  
Vol 12 (20) ◽  
pp. 8660
Author(s):  
Jordi Paniagua ◽  
Marta Peris-Ortiz ◽  
Pawel Korzynski
Keyword(s):  
Social Networking ◽  
Financial Performance ◽  
Linear Relationship ◽  
Business Performance ◽  
Digital Age ◽  
Talent Management ◽  
Non Linear ◽  
Corporate Social ◽  
Empirical Design

This study examines the effect of online social talent on business performance. The paper uses data from a selected sample of 296 companies from the S&P 500 list with active corporate profiles on LinkedIn. The empirical design consists of non-linear techniques to test the hypothesis that financial performance (i.e., revenue) and online social talent (i.e., employee online profile and skills) have a positive and non-linear relationship. The findings show that internal online social talent measured by employees’ online profiles, and their skills are positively associated with companies’ financial performance. The study provides insights into talent management in the digital age and elucidates the role of online corporate social networking in business performance.

scholarly journals Kinerja Keuangan Dan Nilai Perusahaan: Peran Ukuran Perusahaan Perbankan Konvensional Di BEI

2021 ◽  
Vol 26 (2) ◽  
pp. 311
Author(s):  
Ikhwan, Syamsul Ridjal, La Ode Sumail
Keyword(s):  
Financial Performance ◽  
Significant Role ◽  
Firm Size ◽  
Firm Value ◽  
Signaling Theory ◽  
Theory Analysis ◽  
Purposive Sampling ◽  
The Impact ◽  
The Relationship

This study investigates the relationship between BOPO and NPL with financial performance (ROA) and the impact on firm value using signaling theory analysis. In addition, what is also to be achieved is to investigate the role of firm size as a moderating variable and a mediating variable. The research sample was 16 banks that met the criteria (purposive sampling) with 80 observations. BOPO and NPL can be suppressed so as to encourage ROA. Furthermore, ROA can drive TQ. SIZE can strengthen ROA so that TQ becomes high in the market. In addition, ROA is able to push SIZE. And SIZE is able to contribute to TQ. SIZE has a positive and significant role in mediating between ROA and TQ.

Kredit Bermasalah sebagai Pemoderasi Pengaruh Tingkat Penyaluran Kredit terhadap Profitabilitas

2020 ◽  
Vol 5 (1) ◽  
pp. 52
Author(s):  
Sukirno Sukirno
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Stock Exchange ◽  
Survey Methods ◽  
Analytical Tool ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
The Relationship ◽  
Positive Effect

Abstract This study aims to empirically challenge the moderation of Non-Performing Loans to the effect of Credit Distribution Rates on Profitability. The population of 81 bank companies listed on the Indonesia Stock Exchange in the period 2014-2018 and which met the criteria of the research sample (purposive sampling) were 22 companies. The research method uses survey methods with quantitative research approaches, the analytical tool used is moderation regression. This study concludes that the level of credit distribution has a significant positive effect on profitability and the existence of the problem loan variable is proven to be a moderating variable that weakens the relationship between the level of credit distribution and profitability.    

Peran kepemilikan institusional, perencanaan pajak dan dewan komisaris asing terhadap nilai perusahaan

2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Anita Ade Rahma ◽  
Lisa Nabawi ◽  
Ronni Andri Wijaya
Keyword(s):  
Significant Influence ◽  
Firm Value ◽  
Stock Exchange ◽  
Investment Decisions ◽  
Total Sample ◽  
Tax Planning ◽  
Purposive Sampling ◽  
Institutional Leadership ◽  
Company Value

The purpose of this study is to analyze the role of institutional leadership, tax planning and foreign board of commissioners on firm value. The population in this study were 615 companies listed on the Indonesia Stock Exchange in 2015-2017. The sample was chosen using purposive sampling to get a total sample of 325 companies with a total of 975 observations of company data. The results of this study indicate that institutional leadership and tax planning have no role in increasing company value. While the foreign board of commissioners showed a significant influence on the value of the company. This proves that there is a need for diversity in the structure of the board that can trigger an increase in the value of the company. In addition, the presence of a foreign board is needed for the progress of the companyKeywords: Investment decisions; funding decisions; dividend policy; company value

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